Zimmerman Advertising Executive and Leadership Team

May, 2026

Leadership Overview

Zimmerman Advertising has 6 executives leading key functions including strategy, finance, operations, human resources, client services, and client acquisition.

Driven by a commitment to retail brand success, Zimmerman Advertising focuses on delivering innovative and effective advertising solutions that connect brands with their target audiences and drive measurable results.

Leadership Roles at Zimmerman Advertising

  • President & Chief Executive Officer - Robert Zimmerman
  • Chief Financial Officer - Oscar Chequer
  • Chief Operating Officer - David Kissell
  • President, Client Services - Michael Devine
  • President - Ronnie Haligman
  • Chief People Officer - Mike Anderson
  • Robert Zimmerman - President & Chief Executive Officer

    Robert Zimmerman, the President & Chief Executive Officer at Zimmerman Advertising, directs the overarching strategic vision and operational execution for the full-service advertising agency. Zimmerman guides the company's expansion and market positioning, ensuring alignment with its core mission of specializing in retail brands. This leadership role involves fostering innovation across all departments, from creative development to media placement, to deliver impactful campaigns. By setting the standard for client engagement and agency performance, Robert Zimmerman drives the company's growth and reinforces its reputation as a leader in the retail advertising sector. The President & Chief Executive Officer's focus remains on cultivating a high-performance culture and maximizing client return on investment through data-driven strategies.

    Oscar Chequer - Chief Financial Officer

    Oscar Chequer, the Chief Financial Officer at Zimmerman Advertising, manages all financial operations and fiscal strategy for the agency. Chequer oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This critical role involves optimizing financial performance, managing capital allocation, and identifying opportunities for increased profitability. The Chief Financial Officer works closely with other executive leaders to support strategic initiatives and investment decisions. By maintaining rigorous financial controls and driving efficiency, Oscar Chequer ensures the agency's resources are effectively deployed to achieve its business objectives and deliver value to stakeholders. Financial planning and analysis are central to Chequer's responsibilities.

    David Kissell - Chief Operating Officer

    David Kissell, the Chief Operating Officer at Zimmerman Advertising, oversees the day-to-day operational functions and process optimization across the agency. Kissell ensures that all operational departments are aligned with the company's strategic goals, focusing on efficiency, scalability, and service delivery excellence. This leadership position involves managing workflows, implementing best practices, and driving operational improvements to enhance client satisfaction and agency productivity. The Chief Operating Officer collaborates with executive peers to streamline operations and support the agency's specialized focus on retail brands. By refining operational frameworks, David Kissell contributes directly to the agency's ability to execute complex campaigns and achieve superior client outcomes. Kissell's mandate includes enhancing internal systems and resource management.
    David Kissell

    Michael Devine - President, Client Services

    Michael Devine, the President, Client Services at Zimmerman Advertising, leads the agency's client relationship management and service delivery efforts. Devine ensures that client needs are met with exceptional strategic and creative solutions, focusing on building strong, long-term partnerships within the retail sector. This executive role involves overseeing account management teams, driving client satisfaction, and identifying opportunities for account growth and expansion. The President, Client Services collaborates closely with creative, media, and strategy departments to deliver integrated campaigns that achieve client objectives. By championing client success and fostering a service-oriented culture, Michael Devine plays a crucial role in retaining and growing the agency's client base. Devine's leadership ensures consistent delivery of high-value services.

    Ronnie Haligman - President

    Ronnie Haligman, the President at Zimmerman Advertising, drives key initiatives related to business development and market expansion for the agency. Haligman focuses on identifying new opportunities and strengthening the agency's presence within the competitive retail advertising landscape. This leadership position involves cultivating strategic partnerships and exploring innovative approaches to client acquisition and service offerings. The President works in tandem with other executive leaders to ensure the agency's growth trajectory and market relevance. By spearheading new ventures and enhancing the agency's value proposition, Ronnie Haligman contributes significantly to the company's overall success and its specialized focus on retail brands. Haligman's responsibilities include advancing the agency's market penetration strategies.
    Ronnie Haligman

    Mike Anderson - Chief People Officer

    Mike Anderson, the Chief People Officer at Zimmerman Advertising, directs all human resources functions and talent management strategies for the agency. Anderson is responsible for cultivating a positive and productive work environment, overseeing recruitment, employee development, compensation, and benefits. This role is pivotal in attracting and retaining top talent, ensuring the agency's workforce is equipped with the skills and motivation to support its specialized retail advertising services. The Chief People Officer collaborates with leadership to align HR initiatives with the company's overall business objectives and cultural values. By championing employee engagement and fostering professional growth, Mike Anderson strengthens the agency's human capital and supports its continued success. Anderson's strategic focus includes organizational development and workforce planning.
    Mike Anderson

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    Frequently Asked Questions Regarding Zimmerman Advertising Top Executives and Leadership Team

    Who leads Zimmerman Advertising?
    Zimmerman Advertising is led by Robert Zimmerman (President & Chief Executive Officer), along with executives such as Oscar Chequer (Chief Financial Officer) and David Kissell (Chief Operating Officer).
    Who is part of Zimmerman Advertising’s executive team?
    The executive team of Zimmerman Advertising includes leaders such as Robert Zimmerman (President & Chief Executive Officer), Oscar Chequer (Chief Financial Officer), David Kissell (Chief Operating Officer) and other senior executives.
    How many executives does Zimmerman Advertising have?
    Zimmerman Advertising has 6 executives leading key business areas.
    What roles are included in Zimmerman Advertising’s leadership team?
    The leadership team of Zimmerman Advertising includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Client Services, President.