Leadership Overview
2x has 5 executives leading key functions including strategy, revenue, people, operations, and staff.
Driven by a commitment to client success, 2x is dedicated to delivering end-to-end marketing expertise for B2B technology and professional services firms, optimizing modern marketing functions to drive qualified leads and enhance overall effectiveness.
Driven by a commitment to client success, 2x is dedicated to delivering end-to-end marketing expertise for B2B technology and professional services firms, optimizing modern marketing functions to drive qualified leads and enhance overall effectiveness.
Leadership Roles at 2x
David DeWolf - Chief Executive Officer
David DeWolf, the Chief Executive Officer at 2x, directs the overarching strategy and operational execution for the marketing services firm. Overseeing all departments, David DeWolf ensures the company's end-to-end expertise in strategy development, digital marketing, content operations, brand activation, marketing operations, and analytics is consistently applied to B2B technology and professional services clients. This leadership role involves guiding the integration of skilled talent, efficient processes, and advanced tools to optimize modern marketing functions. By focusing on enhancing client performance, the Chief Executive Officer drives initiatives that improve visibility, increase engagement, and achieve measurable growth. The strategic direction set by David DeWolf enables clients to scale operations effectively and strengthen their overall marketing effectiveness, solidifying 2x's market position.

Curtis Ropp - Founder & Chief Executive Officer
Curtis Ropp, the Founder & Chief Executive Officer at 2x, established the firm's foundational principles and continues to shape its strategic vision. As Founder & Chief Executive Officer, Curtis Ropp guides the company's commitment to delivering comprehensive marketing services for B2B technology and professional services sectors. This involves setting the standard for expertise in strategy development, digital marketing, content operations, brand activation, marketing operations, and analytics. Ropp's leadership ensures that 2x consistently optimizes modern marketing functions to drive qualified leads and enhance client performance. The focus remains on combining skilled talent with efficient processes and advanced tools, enabling clients to scale operations and achieve measurable growth. Curtis Ropp's enduring influence drives the company's mission to strengthen overall marketing effectiveness for its clientele.
Jeremy Loh - Chief of Staff
Jeremy Loh, the Chief of Staff at 2x, manages critical operational initiatives and supports the executive leadership team in executing strategic priorities. As Chief of Staff, Jeremy Loh ensures seamless coordination across departments, facilitating the delivery of end-to-end marketing expertise for clients in the B2B technology and professional services sectors. This role involves optimizing internal processes and driving efficiency in areas such as strategy development, digital marketing, content operations, brand activation, marketing operations, and analytics. Loh's focus on enhancing performance directly contributes to the company's ability to drive qualified leads and improve client visibility. By integrating skilled talent with efficient processes and advanced tools, the Chief of Staff supports the scaling of client operations and the achievement of measurable growth. Jeremy Loh plays a vital part in strengthening overall marketing effectiveness.
Ryan Heinig - Chief Revenue Officer
Ryan Heinig, the Chief Revenue Officer at 2x, spearheads all revenue-generating activities and client acquisition strategies. As Chief Revenue Officer, Ryan Heinig directs the sales and business development functions, ensuring the firm's end-to-end marketing expertise is effectively communicated and implemented for B2B technology and professional services clients. This leadership role involves driving the adoption of strategy development, digital marketing, content operations, brand activation, marketing operations, and analytics to enhance client performance. Heinig's efforts are focused on optimizing modern marketing functions to generate qualified leads, improve market visibility, and increase client engagement. By aligning sales efforts with the company's operational strengths, the Chief Revenue Officer ensures clients can scale operations and achieve measurable growth. Ryan Heinig's strategic oversight strengthens overall marketing effectiveness and revenue expansion.
Jamie Whitacre - Chief People Officer
Jamie Whitacre, the Chief People Officer at 2x, leads all human capital strategies and talent management initiatives. As Chief People Officer, Jamie Whitacre cultivates a high-performance culture that supports the delivery of end-to-end marketing expertise for B2B technology and professional services clients. This involves attracting, developing, and retaining skilled talent essential for strategy development, digital marketing, content operations, brand activation, marketing operations, and analytics. Whitacre's focus on people operations directly enhances the company's ability to optimize modern marketing functions and drive qualified leads for clients. By ensuring efficient processes and fostering a collaborative environment, the Chief People Officer enables the scaling of operations and the achievement of measurable growth. Jamie Whitacre's leadership strengthens overall marketing effectiveness by empowering the team.
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