Leadership Overview
2x has 4 executives leading key functions including strategy, operations, revenue, and talent management.
Focused on scaling B2B technology marketing, 2x delivers comprehensive digital services to enhance brand visibility and drive measurable growth through advanced analytics and efficient process optimization.
Focused on scaling B2B technology marketing, 2x delivers comprehensive digital services to enhance brand visibility and drive measurable growth through advanced analytics and efficient process optimization.
Leadership Roles at 2x
David DeWolf - Chief Executive Officer
David DeWolf, the Chief Executive Officer at 2x, directs the overarching corporate strategy and long-term vision for the firm. DeWolf architects the high-level business model, ensuring the organization maintains a competitive edge within the B2B technology and professional services sectors. By aligning internal resources with client needs, the Chief Executive Officer fosters an environment of continuous innovation and operational excellence. David DeWolf monitors global market trends to identify expansion opportunities, while simultaneously guiding the leadership team toward achieving sustainable revenue targets. This executive role involves maintaining strong relationships with key stakeholders and investors to support the company's mission of delivering end-to-end marketing expertise. Through rigorous oversight of organizational performance, the Chief Executive Officer ensures that all departments remain focused on driving qualified leads and improving client engagement metrics across diverse international markets.

Jeremy Loh - Chief of Staff
Jeremy Loh, the Chief of Staff at 2x, manages the internal operational cadence and cross-functional alignment required to execute the company's strategic initiatives. Loh coordinates communication between the executive leadership team and various departments, ensuring that marketing operations and digital strategy projects remain on schedule. By streamlining internal processes, the Chief of Staff enhances organizational efficiency and supports the rapid scaling of client services. Jeremy Loh monitors project milestones and resource allocation, providing the necessary oversight to maintain high standards of service delivery. This role involves translating high-level corporate goals into actionable tasks for teams focused on content operations and brand activation. Through meticulous management of internal workflows, the Chief of Staff enables the firm to maintain agility while delivering complex marketing solutions to B2B technology clients across North American and global markets.
Ryan Heinig - Chief Revenue Officer
Ryan Heinig, the Chief Revenue Officer at 2x, drives the firm's commercial growth by overseeing all sales initiatives and revenue-generating activities. Heinig architects the go-to-market strategy, focusing on acquiring new clients within the B2B technology and professional services sectors. By analyzing market data and performance metrics, the Chief Revenue Officer identifies high-potential segments for business development and expansion. Ryan Heinig collaborates with the marketing operations team to ensure that lead generation efforts directly support the company's financial objectives. This leadership role involves managing the sales pipeline, negotiating complex service agreements, and optimizing pricing models to maximize profitability. Through the implementation of data-driven sales processes, the Chief Revenue Officer secures long-term partnerships and strengthens the firm's market position. Heinig ensures that revenue growth remains consistent with the company's commitment to delivering high-impact, end-to-end marketing services.
Jamie Whitacre - Chief People Officer
Jamie Whitacre, the Chief People Officer at 2x, directs the human capital strategy, focusing on talent acquisition, employee development, and organizational culture. Whitacre architects programs that attract top-tier marketing professionals capable of delivering the firm's specialized B2B services. By fostering a high-performance environment, the Chief People Officer ensures that the workforce remains aligned with the company's mission of operational excellence and client success. Jamie Whitacre oversees performance management systems and professional development initiatives, which are essential for maintaining the high level of expertise required in digital marketing and analytics. This role involves collaborating with other C-suite leaders to ensure that staffing levels support the firm's growth trajectory and service demands. Through the cultivation of a strong, inclusive culture, the Chief People Officer drives employee engagement and retention, ultimately strengthening the firm's ability to provide consistent, high-quality results for clients.
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