Ipsos Executive and Leadership Team

Darrell Bricker, the Chief Executive Officer at Ipsos, directs the overarching strategic vision for the firm. Bricker manages the integration of public affairs research with commercial marketing intelligence to maintain market leadership. By overseeing the alignment of global research methodologies, the Chief Executive Officer ensures that data accuracy remains the cornerstone of all client deliverables. This leadership role involves constant engagement with the Board to refine long-term growth objectives and operational efficiency. Darrell Bricker drives the expansion of research capabilities across diverse sectors, ensuring that the firm provides actionable insights for multinational clients. Through the optimization of internal research frameworks, the Chief Executive Officer secures the competitive advantage of the organization in a rapidly evolving digital landscape. Bricker maintains a focus on high-level innovation to support the evolving needs of global stakeholders.

Mary Ann Packo, the Chief Executive Officer (North America) at Ipsos, directs all market research initiatives across the North American region. Packo oversees the execution of advertising and customer loyalty studies, ensuring that regional operations meet the high standards of the multinational firm. By coordinating with cross-functional teams, the Chief Executive Officer (North America) drives the adoption of advanced analytics to solve complex marketing challenges for local and international clients. This leadership role involves managing regional resource allocation to maximize efficiency and revenue growth. Mary Ann Packo architects strategic partnerships that enhance the firm's presence in the competitive North American market. Through the implementation of data-driven methodologies, the Chief Executive Officer (North America) ensures that regional research outputs provide significant value to corporate partners. Packo maintains a rigorous focus on operational excellence to sustain the firm's reputation for quality.

Edouard Monin, the Chairman & Chief Executive Officer at Ipsos, directs the governance and high-level strategic trajectory of the organization. Monin oversees the firm's commitment to excellence in market research and consulting, ensuring that all global divisions adhere to the core mission of providing deep consumer understanding. By facilitating communication between the Board and executive leadership, the Chairman & Chief Executive Officer ensures that corporate governance supports sustainable growth. This leadership role involves setting the tone for the firm's culture and long-term market impact. Edouard Monin drives the integration of new technologies into the research process to maintain the firm's status as a leader in media and public affairs. Through the oversight of global expansion efforts, the Chairman & Chief Executive Officer secures the firm's position as a trusted advisor to major international brands. Monin maintains a focus on long-term value creation.

James Smith, the Chairman & Chief Executive Officer at Ipsos, directs the strategic development of the firm's consulting services. Smith oversees the expansion of specialized research units, ensuring that the organization remains at the forefront of advertising and media intelligence. By aligning the firm's research capabilities with the needs of global clients, the Chairman & Chief Executive Officer drives the development of innovative consulting solutions. This leadership role involves managing the firm's reputation and ensuring that all research activities uphold the highest standards of integrity. James Smith architects the firm's approach to complex market challenges, providing clients with the clarity needed for informed decision-making. Through the oversight of global operations, the Chairman & Chief Executive Officer ensures that the firm delivers consistent results across all markets. Smith maintains a focus on fostering a culture of analytical rigor and professional excellence.

Ziad Issa, the Chief Executive Officer, Media at Ipsos, directs the firm's specialized media research and advertising effectiveness divisions. Issa oversees the development of advanced metrics that track consumer engagement across traditional and digital media platforms. By integrating data from diverse sources, the Chief Executive Officer, Media drives the creation of insights that help clients optimize their advertising spend and media strategy. This leadership role involves collaborating with global teams to ensure that media research methodologies remain relevant in a fragmented digital environment. Ziad Issa architects the firm's approach to media measurement, ensuring that clients receive accurate and actionable data. Through the oversight of media-focused research projects, the Chief Executive Officer, Media secures the firm's reputation as a leader in advertising intelligence. Issa maintains a focus on technological innovation to keep the firm ahead of industry trends.

Marcos Calliari, the Chief Executive Officer Brasil at Ipsos, directs all research and consulting operations within the Brazilian market. Calliari oversees the execution of large-scale public affairs and marketing research projects, ensuring that local operations align with the firm's global standards. By managing relationships with key regional clients, the Chief Executive Officer Brasil drives the growth of the firm's footprint in South America. This leadership role involves coordinating with local teams to deliver high-quality insights that address the unique challenges of the Brazilian consumer landscape. Marcos Calliari architects strategies that leverage the firm's global expertise to solve local market problems. Through the oversight of regional research initiatives, the Chief Executive Officer Brasil ensures that the firm remains a dominant force in the market. Calliari maintains a focus on operational efficiency and client satisfaction to drive sustained regional performance.

Jean-Christophe Salles, the Chief Executive Officer Latin America at Ipsos, directs the firm's research and consulting activities across the Latin American region. Salles oversees the implementation of standardized research methodologies to ensure consistency and quality across diverse national markets. By driving the expansion of the firm's service offerings, the Chief Executive Officer Latin America ensures that regional clients receive comprehensive support for their marketing and public affairs needs. This leadership role involves managing regional talent and resources to optimize performance and market penetration. Jean-Christophe Salles architects the firm's regional strategy, focusing on growth and the delivery of high-impact insights. Through the oversight of cross-border research projects, the Chief Executive Officer Latin America secures the firm's competitive position in the region. Salles maintains a focus on building strong client relationships and fostering a culture of excellence.

Heidi Brauer, the Deputy Chief Executive Officer at Ipsos, directs the operational support functions that underpin the firm's research activities. Brauer oversees the integration of internal processes to ensure that global research teams operate with maximum efficiency. By collaborating with the executive team, the Deputy Chief Executive Officer drives the implementation of corporate policies that support the firm's strategic goals. This leadership role involves managing organizational change and ensuring that the firm's infrastructure supports its growth objectives. Heidi Brauer architects the firm's approach to internal resource management, ensuring that research teams have the tools necessary to deliver high-quality insights. Through the oversight of operational workflows, the Deputy Chief Executive Officer secures the firm's ability to scale its services globally. Brauer maintains a focus on streamlining operations to enhance the firm's overall performance and client delivery capabilities.

Joseph Habre, the Global Chief Executive Officer, Ipsos Interactive Services & Operations (Iis) at Ipsos, directs the firm's digital research infrastructure and operational platforms. Habre oversees the development of interactive services that enable real-time data collection and analysis for global clients. By driving the adoption of advanced digital tools, the Global Chief Executive Officer, Ipsos Interactive Services & Operations (Iis) ensures that the firm remains at the cutting edge of interactive market research. This leadership role involves managing the technical teams responsible for the firm's digital platforms and ensuring that data security and quality are maintained. Joseph Habre architects the firm's digital strategy, focusing on the integration of technology into all research processes. Through the oversight of global operations, the Global Chief Executive Officer, Ipsos Interactive Services & Operations (Iis) secures the firm's ability to deliver fast and accurate insights. Habre maintains a focus on innovation.

Daniel Martens, the Chief Financial Officer at Ipsos, directs the financial strategy and fiscal health of the organization. Martens oversees the firm's budgeting, financial reporting, and capital allocation processes to ensure long-term stability. By managing the firm's financial risk and ensuring compliance with international standards, the Chief Financial Officer drives the fiscal discipline necessary for global growth. This leadership role involves providing the executive team with the financial insights required to make informed strategic decisions. Daniel Martens architects the firm's financial planning, focusing on optimizing revenue streams and managing costs across all global divisions. Through the oversight of financial operations, the Chief Financial Officer secures the resources needed to support the firm's research and consulting initiatives. Martens maintains a focus on transparency and financial integrity to support the firm's reputation with investors and stakeholders.