Ignite Visibility Executive and Leadership Team

May, 2026

Leadership Overview

Ignite Visibility has 6 executives leading key functions including strategy, operations, marketing, revenue, franchise development, and client relations.

Driven by data-driven strategies, Ignite Visibility is dedicated to delivering performance-based digital marketing solutions that achieve measurable results and maximize ROI for enterprise brands and franchise businesses.

Leadership Roles at Ignite Visibility

  • Chief Executive Officer - Krishnan Coughran
  • Chief Operating Officer - Max Cheprasov
  • President, Franchise & Multilocation - Joseph Mohay
  • President - Adam Hutcheson
  • Chief Marketing Officer - Stephanie Peterson
  • Chief Revenue Officer & Senior Strategist - Justin Kevalaitis
  • Krishnan Coughran - Chief Executive Officer

    Krishnan Coughran, the Chief Executive Officer at Ignite Visibility, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's expansion, particularly through strategic acquisitions like EverConnect, and fostering key partnerships, such as the one with Mountaingate Capital. Coughran ensures the agency's commitment to transparency, ethical practices, and community philanthropy remains central to its operations. Overseeing the integration of AI-powered search optimization and advanced digital marketing techniques, Krishnan Coughran drives the company's innovation agenda. The Chief Executive Officer's focus extends to maintaining Ignite Visibility's position as a top-tier digital marketing partner, leveraging its Google Premier Partner status and premium Meta and TikTok partnerships to enhance client outcomes and solidify market leadership. This executive's strategic direction ensures sustained growth and operational excellence across all agency functions.
    Krishnan Coughran

    Max Cheprasov - Chief Operating Officer

    Max Cheprasov, the Chief Operating Officer at Ignite Visibility, executes the operational framework that supports the agency's performance-based digital marketing solutions. This role involves optimizing internal processes for efficiency and scalability, ensuring seamless service delivery across search engine optimization, pay-per-click advertising, social media marketing, and content marketing. Cheprasov manages the integration of new technologies and methodologies, including AI-powered search optimization, to enhance service offerings. Overseeing the national-to-local execution model, Max Cheprasov ensures that the agency effectively serves over 90 franchise brands and 2,500 franchise locations. This executive's operational oversight is critical for maintaining high-touch customer service and driving measurable results and ROI for clients. The Chief Operating Officer's responsibilities include fostering a collaborative work environment and ensuring adherence to the company's commitment to ethical business practices.
    Max Cheprasov

    Joseph Mohay - President, Franchise & Multilocation

    Joseph Mohay, the President, Franchise & Multilocation at Ignite Visibility, directs the specialized services tailored for franchise brands and multi-location companies. This leadership position focuses on executing the national-to-local model, ensuring effective digital marketing strategies are deployed across more than 90 franchise brands and 2,500 franchise locations. Mohay oversees the development and implementation of performance-based solutions in SEO, PPC, social media, and content marketing, specifically designed to meet the unique demands of these business structures. The President, Franchise & Multilocation ensures high-touch customer service and measurable results for this critical client segment. By fostering strong relationships with franchise partners, Joseph Mohay drives client retention and expands the agency's footprint within this specialized market. This executive's dedication to client success directly contributes to Ignite Visibility's reputation for delivering exceptional ROI.

    Adam Hutcheson - President

    Adam Hutcheson, the President at Ignite Visibility, oversees key operational and client-facing functions that support the agency's comprehensive digital marketing services. This role involves ensuring the seamless execution of strategies across search engine optimization, pay-per-click advertising, social media marketing, and content marketing for a diverse clientele. Hutcheson focuses on maintaining the agency's high standards for data-driven strategies and transparency, critical components of Ignite Visibility's service delivery model. The President works closely with other C-suite executives to align operational efforts with corporate objectives, driving efficiency and client satisfaction. By championing the agency's commitment to ethical business practices and community involvement, Adam Hutcheson reinforces Ignite Visibility's positive market presence. This executive's leadership ensures the consistent delivery of measurable results and ROI for all clients.

    Stephanie Peterson - Chief Marketing Officer

    Stephanie Peterson, the Chief Marketing Officer at Ignite Visibility, architects the agency's external brand positioning and market outreach strategies. This leadership function involves developing and executing comprehensive marketing campaigns that highlight Ignite Visibility's expertise in digital marketing solutions for enterprise brands and franchise businesses. Peterson oversees the promotion of services such as SEO, PPC, social media marketing, and content marketing, leveraging industry accolades like Inc. 5000 recognition and W3 Awards. The Chief Marketing Officer ensures that the agency's message resonates with target audiences, driving lead generation and reinforcing its status as a Google Premier Partner. By managing digital public relations and content marketing initiatives, Stephanie Peterson enhances the agency's thought leadership and market influence. This executive's efforts are crucial for attracting new clients and strengthening relationships within the digital marketing landscape.

    Justin Kevalaitis - Chief Revenue Officer & Senior Strategist

    Justin Kevalaitis, the Chief Revenue Officer & Senior Strategist at Ignite Visibility, drives revenue growth and spearheads strategic client initiatives. This dual role involves developing and implementing sales strategies to expand the agency's client base, particularly within the enterprise, franchise, and multi-location sectors. Kevalaitis oversees the entire revenue cycle, from lead generation to client retention, ensuring alignment with the company's performance-based marketing objectives. As a Senior Strategist, Justin Kevalaitis provides expert guidance on complex digital marketing challenges, including SEO, PPC, and social media marketing, for key accounts. This executive's deep understanding of the market and client needs ensures the delivery of tailored solutions that generate significant ROI. The Chief Revenue Officer's focus on client success and revenue generation is paramount to Ignite Visibility's sustained expansion and market impact.
    Justin Kevalaitis

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    Frequently Asked Questions Regarding Ignite Visibility Top Executives and Leadership Team

    Who leads Ignite Visibility?
    Ignite Visibility is led by Krishnan Coughran (Chief Executive Officer), along with executives such as Max Cheprasov (Chief Operating Officer) and Joseph Mohay (President, Franchise & Multilocation).
    Who is part of Ignite Visibility’s executive team?
    The executive team of Ignite Visibility includes leaders such as Krishnan Coughran (Chief Executive Officer), Max Cheprasov (Chief Operating Officer), Joseph Mohay (President, Franchise & Multilocation) and other senior executives.
    How many executives does Ignite Visibility have?
    Ignite Visibility has 6 executives leading key business areas.
    What roles are included in Ignite Visibility’s leadership team?
    The leadership team of Ignite Visibility includes roles such as Chief Executive Officer, Chief Operating Officer, President, Franchise & Multilocation, President, Chief Marketing Officer.