Leadership Overview
Ignite Visibility has 6 executives leading key functions including strategy, marketing, operations, revenue, franchise development, and overall business direction.
Driven by data-driven strategies, Ignite Visibility is dedicated to delivering performance-based digital marketing solutions that achieve measurable results and maximize ROI for enterprise brands and multi-location businesses.
Driven by data-driven strategies, Ignite Visibility is dedicated to delivering performance-based digital marketing solutions that achieve measurable results and maximize ROI for enterprise brands and multi-location businesses.
Leadership Roles at Ignite Visibility
Krishnan Coughran - Co-Founder & Chief Executive Officer
Krishnan Coughran, the Co-Founder & Chief Executive Officer at Ignite Visibility, architects the overarching business strategy and operational framework. Overseeing the company's direction, Coughran ensures alignment with the mission of providing performance-based digital marketing solutions. This leadership role involves guiding the agency's expansion, including strategic acquisitions and partnerships, to enhance service offerings and market reach. By focusing on data-driven methodologies and maintaining a commitment to transparency, Krishnan Coughran drives the agency's growth and its reputation as a premier full-service digital marketing provider. The Chief Executive Officer's responsibilities extend to fostering an ethical business environment and community engagement, reflecting the company's core values. This executive ensures the agency's continued success in serving enterprise brands and multi-location clients across North America.
Max Cheprasov - Chief Operating Officer
Max Cheprasov, the Chief Operating Officer at Ignite Visibility, manages the day-to-day operational efficiency and service delivery. Overseeing the integration of AI-powered search optimization and other advanced digital marketing tactics, Cheprasov ensures seamless execution for clients. This leadership role involves optimizing internal processes, resource allocation, and cross-departmental collaboration to uphold the agency's commitment to high-touch customer service and measurable results. By focusing on operational excellence, the Chief Operating Officer supports the agency's expansion and its ability to serve over 90 franchise brands and 2,500 franchise locations. Max Cheprasov's strategic management of operations is critical to maintaining the agency's reputation for transparency and delivering exceptional ROI. The Chief Operating Officer's focus on scalable infrastructure underpins the agency's national-to-local execution model.
Joseph Mohay - President, Franchise & Multilocation
Joseph Mohay, the President, Franchise & Multilocation at Ignite Visibility, spearheads the agency's specialized services for franchise brands and multi-location companies. Overseeing the strategic deployment of digital marketing solutions across extensive networks, Mohay ensures consistent brand messaging and localized impact. This leadership role involves tailoring SEO, PPC, and social media marketing strategies to meet the unique challenges of franchise systems and businesses with numerous physical locations. By focusing on the national-to-local execution model, Joseph Mohay drives measurable results and ROI for a significant portion of the agency's client base, including over 90 franchise brands. The President, Franchise & Multilocation's expertise is crucial in maintaining Ignite Visibility's position as a leader in this niche market. Mohay's leadership ensures effective client management and service delivery across diverse geographic regions.
Adam Hutcheson - President
Adam Hutcheson, the President at Ignite Visibility, directs key aspects of the agency's strategic operations and client relations. Overseeing critical business functions, Hutcheson ensures the seamless integration of services such as content marketing, email marketing, and online reputation management. This leadership role involves fostering strong client partnerships and driving the adoption of innovative digital marketing techniques that deliver tangible outcomes. By focusing on operational synergy and client success, Adam Hutcheson contributes significantly to the agency's sustained growth and its recognition as a top-tier digital marketing provider. The President's responsibilities include enhancing the agency's service portfolio and ensuring adherence to ethical business practices. Hutcheson's leadership supports the agency's commitment to transparency and community involvement.
Stephanie Peterson - Chief Marketing Officer
Stephanie Peterson, the Chief Marketing Officer at Ignite Visibility, directs all internal and external marketing initiatives. Overseeing brand positioning and market penetration, Peterson ensures the agency's value proposition resonates with target audiences, including enterprise brands and franchise businesses. This leadership role involves developing and executing comprehensive marketing campaigns that highlight Ignite Visibility's expertise in SEO, PPC, social media, and content marketing. By leveraging data analytics, the Chief Marketing Officer identifies key market trends and opportunities to drive lead generation and client acquisition. Stephanie Peterson's strategic oversight ensures consistent brand messaging across all platforms, reinforcing the agency's status as a Google Premier Partner and industry leader. The Chief Marketing Officer's efforts directly support the company's growth objectives and its national-to-local execution model.
Justin Kevalaitis - Chief Revenue Officer & Senior Strategist
Justin Kevalaitis, the Chief Revenue Officer & Senior Strategist at Ignite Visibility, drives revenue generation and client acquisition strategies. Overseeing sales operations and client partnerships, Kevalaitis ensures the agency's performance-based solutions meet the complex needs of enterprise brands and multi-location businesses. This leadership role involves developing innovative sales approaches and refining the agency's service offerings, including digital PR and website development, to maximize client value. By analyzing market dynamics and client performance data, the Chief Revenue Officer & Senior Strategist identifies opportunities for revenue growth and strategic client expansion. Justin Kevalaitis's dual focus on revenue and strategy ensures that client success directly translates into sustained business growth for Ignite Visibility. The Chief Revenue Officer & Senior Strategist's expertise is pivotal in maintaining premium partnerships with Meta and TikTok.
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