Leadership Overview
Ignite Visibility has 6 executives leading key functions including strategy, marketing, operations, revenue, and franchise development.
Driven by data-driven strategies, Ignite Visibility is dedicated to delivering performance-based digital marketing solutions that generate measurable results and ROI for enterprise brands and franchise businesses.
Driven by data-driven strategies, Ignite Visibility is dedicated to delivering performance-based digital marketing solutions that generate measurable results and ROI for enterprise brands and franchise businesses.
Leadership Roles at Ignite Visibility
Krishnan Coughran - Co-Founder & Chief Executive Officer
Krishnan Coughran, the Co-Founder & Chief Executive Officer at Ignite Visibility, architects the overarching business strategy and operational framework. This leadership role involves guiding the company's expansion, particularly following the strategic partnership with Mountaingate Capital and subsequent acquisitions. Coughran directs the integration of new technologies and service offerings, ensuring the agency maintains its position at the forefront of digital marketing innovation. Overseeing the national-to-local execution model, Krishnan Coughran ensures seamless service delivery across all client segments, from enterprise brands to franchise networks. The focus remains on driving measurable results and maximizing client ROI through data-driven approaches and high-touch customer service. This executive's vision propels Ignite Visibility's commitment to ethical practices and community engagement, solidifying its market leadership.

Max Cheprasov - Chief Operating Officer
Max Cheprasov, the Chief Operating Officer at Ignite Visibility, directs the day-to-day operational efficiency and service delivery across all departments. This critical function ensures the seamless execution of digital marketing strategies, including SEO, PPC, social media, and content marketing, for a diverse client base of enterprise brands and franchise businesses. Cheprasov oversees the implementation of best practices and process improvements, aiming to enhance client satisfaction and operational scalability. The Chief Operating Officer manages resource allocation and team performance, fostering a culture of accountability and continuous improvement. By optimizing workflows and integrating AI-powered solutions, Max Cheprasov supports the agency's commitment to delivering measurable results and maximizing ROI. This executive's focus on operational excellence underpins the agency's ability to manage over 90 franchise brands and 2,500 locations.

Adam Hutcheson - President
Adam Hutcheson, the President at Ignite Visibility, oversees the strategic direction and overall performance of the agency's core digital marketing operations. This executive role involves driving growth initiatives and ensuring the effective implementation of services such as search engine optimization, pay-per-click advertising, and social media marketing for enterprise clients. Hutcheson collaborates with other C-suite leaders to refine the agency's service offerings and maintain its competitive edge in the digital marketing landscape. The President focuses on fostering strong client partnerships and ensuring the delivery of exceptional results, aligning with the company's commitment to transparency and data-driven strategies. Adam Hutcheson's leadership reinforces Ignite Visibility's position as a Google Premier Partner and a leader in performance-based marketing solutions.
Joseph Mohay - President, Franchise & Multilocation
Joseph Mohay, the President, Franchise & Multilocation at Ignite Visibility, directs the specialized strategies and service delivery for franchise brands and multi-location businesses. This executive role focuses on optimizing the national-to-local execution model, ensuring consistent and effective digital marketing campaigns across numerous franchise locations and corporate entities. Mohay oversees the development and implementation of tailored solutions in SEO, PPC, social media, and content marketing to meet the unique needs of this client segment. The President, Franchise & Multilocation collaborates with the sales and operations teams to drive client acquisition and retention within this critical market. By focusing on measurable results and ROI, Joseph Mohay ensures that franchise partners achieve their growth objectives through Ignite Visibility's expert digital marketing services.
Stephanie Peterson - Chief Marketing Officer
Stephanie Peterson, the Chief Marketing Officer at Ignite Visibility, drives the agency's brand positioning and market outreach initiatives. This role involves developing and executing comprehensive marketing strategies to attract new enterprise and franchise clients, reinforcing Ignite Visibility's status as a premier digital marketing agency. Peterson oversees all promotional activities, content creation, and public relations efforts, ensuring consistent messaging across all platforms. The Chief Marketing Officer collaborates closely with the sales and strategy teams to align marketing campaigns with business development goals. By leveraging insights from performance-based digital marketing solutions, Stephanie Peterson enhances the agency's reputation and expands its reach within the competitive digital landscape. This executive's leadership ensures the brand resonates with target audiences and highlights the agency's industry accolades and partnerships.
Justin Kevalaitis - Chief Revenue Officer & Senior Strategist
Justin Kevalaitis, the Chief Revenue Officer & Senior Strategist at Ignite Visibility, spearheads all revenue-generating activities and client acquisition efforts. This leadership position involves developing and implementing strategic sales plans to drive growth across the agency's full suite of digital marketing services, including SEO, PPC, and social media marketing. Kevalaitis works closely with the operations and marketing teams to ensure a cohesive client acquisition and retention strategy. The Chief Revenue Officer & Senior Strategist also provides high-level strategic guidance to key enterprise and franchise accounts, ensuring alignment with their business objectives and maximizing their return on investment. By fostering strong client relationships and identifying new market opportunities, Justin Kevalaitis directly contributes to Ignite Visibility's sustained revenue expansion and market leadership.
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