Leadership Overview
Artefact has 8 executives leading key functions including strategy, finance, and operations.
Driven by data and artificial intelligence, Artefact provides digital marketing consultancy services worldwide, focusing on innovative solutions and market impact.
Driven by data and artificial intelligence, Artefact provides digital marketing consultancy services worldwide, focusing on innovative solutions and market impact.
Leadership Roles at Artefact
Glauber Guerra - Chief Executive Officer
Glauber Guerra, the Chief Executive Officer at Artefact, directs the overarching strategy and global operations of the digital marketing agency. Guerra's leadership focuses on leveraging data and artificial intelligence to deliver innovative consultancy services worldwide. Overseeing all functional departments, Guerra ensures alignment with the company's mission to provide cutting-edge solutions in media, activation, and creative services. This executive role involves driving market expansion and optimizing client engagement through advanced digital marketing strategies. By integrating AI and big data technologies, Glauber Guerra directly impacts the company's competitive positioning and financial performance. Ultimately, Guerra secures Artefact's leadership in the digital marketing landscape.
Kiran Bhushana - Principal Chief Executive Officer
Kiran Bhushana, the Principal Chief Executive Officer at Artefact, spearheads the company's strategic direction and operational excellence. Bhushana's mandate includes guiding the agency's global initiatives, with a particular emphasis on integrating data-driven insights and artificial intelligence across all service offerings. This leadership position involves close collaboration with other C-suite executives to ensure cohesive execution of marketing and creative strategies. Overseeing key growth areas, the Principal Chief Executive Officer drives innovation in client solutions, from CRM consultancy to advanced AI applications. By fostering a culture of continuous improvement, Kiran Bhushana ensures Artefact maintains its edge in the dynamic digital marketing sector. Ultimately, Bhushana's influence shapes the company's long-term vision and market influence.
Alexandra Mangeard - Managing Partner - Chief Executive Officer Brazil
Alexandra Mangeard, the Managing Partner - Chief Executive Officer Brazil at Artefact, leads the company's strategic operations and market development within Brazil. Mangeard's responsibilities encompass driving growth through data and AI-powered digital marketing consultancy services tailored to the Brazilian market. This executive role involves overseeing media, activation, and creative services, ensuring they meet local client needs and global standards. Alexandra Mangeard collaborates with regional teams to implement innovative solutions in areas such as programmatic display, SEO, and UX design. By focusing on client success and operational efficiency, Mangeard strengthens Artefact's presence in Latin America. The leadership of Alexandra Mangeard is critical for expanding market share and solidifying the company's reputation for excellence in the region.
Ghita Ammor - Managing Partner Artefact. Chief Executive Officer Maroc
Ghita Ammor, the Managing Partner Artefact. Chief Executive Officer Maroc at Artefact, directs the company's strategic initiatives and operational execution within Morocco. Ammor's leadership focuses on deploying data and AI-driven digital marketing solutions to serve the Moroccan market effectively. This role involves overseeing the delivery of comprehensive services, including media and activation, creative development, and strategic consulting. Ghita Ammor works to enhance client relationships and drive business development by leveraging Artefact's technological expertise. By ensuring seamless integration of global strategies with local market demands, Ammor strengthens the company's footprint in North Africa. The strategic guidance provided by Ghita Ammor is essential for fostering innovation and achieving sustained growth in the region.
Robert Girling - Co-Founder & Chief Executive Officer
Robert Girling, the Co-Founder & Chief Executive Officer at Artefact, provides foundational leadership and strategic vision for the global digital marketing agency. Girling's role involves shaping the company's long-term direction, emphasizing innovation in data and artificial intelligence applications. As a co-founder, Robert Girling maintains a deep understanding of the company's core values and mission to deliver exceptional consultancy services worldwide. This executive position requires overseeing key strategic partnerships and ensuring the company's technological advancements align with market demands. By championing a culture of data-centric creativity, Girling drives the company's competitive advantage. The enduring influence of Robert Girling is central to Artefact's sustained success and industry leadership.

André da Fonseca - Chief Executive Officer, Latin America
André da Fonseca, the Chief Executive Officer, Latin America at Artefact, directs the company's strategic expansion and operational activities across the Latin American region. Fonseca's leadership focuses on implementing data and AI-driven digital marketing strategies tailored to diverse regional markets. This executive role involves overseeing media, activation, and creative services, ensuring alignment with Artefact's global objectives and local client needs. André da Fonseca works to foster strong client relationships and drive business development by leveraging the agency's technological expertise. By enhancing market penetration and operational effectiveness, Fonseca strengthens Artefact's position in Latin America. The strategic direction provided by André da Fonseca is vital for achieving regional growth and reinforcing the company's brand presence.
Hasnaâ Rebroub - Chief Financial Officer
Hasnaâ Rebroub, the Chief Financial Officer at Artefact, manages the company's financial health and strategic fiscal planning. Rebroub's responsibilities include overseeing all financial operations, budgeting, forecasting, and ensuring compliance with financial regulations across global markets. This executive role is critical in supporting Artefact's growth initiatives by providing financial insights and managing capital allocation for digital marketing and AI-driven projects. Hasnaâ Rebroub collaborates closely with other leaders to optimize profitability and drive financial efficiency throughout the organization. By maintaining robust financial controls, Rebroub ensures the company's stability and capacity for investment. The financial acumen of Hasnaâ Rebroub is integral to Artefact's sustained operational success and strategic expansion.
Yuanyuan Shen - Chief of Staff (Marketing & Communication)
Yuanyuan Shen, the Chief of Staff (Marketing & Communication) at Artefact, supports the strategic direction and execution of marketing and communication initiatives. Shen's role involves coordinating cross-functional efforts to enhance Artefact's brand presence and market positioning globally. This executive function requires close collaboration with leadership teams to ensure consistent messaging and effective communication strategies across all platforms. Yuanyuan Shen plays a key part in developing and implementing communication plans that align with the company's overall business objectives. By managing internal and external communications, Shen contributes to strengthening stakeholder relationships and promoting the company's expertise in data and AI. The strategic support provided by Yuanyuan Shen is essential for amplifying Artefact's market impact.
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