iProspect Executive and Leadership Team

October, 2026

Leadership Overview

iProspect has 6 executives leading key functions including global strategy, regional market expansion, operational efficiency, and technological innovation.

Driven by a commitment to digital excellence, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world while consistently exceeding client business objectives across 55 countries.

Leadership Roles at iProspect

  • Chief Executive Officer - Andrey Krisyuk
  • Chief Executive Officer, Iprospect (China) - Laurien Lee
  • Chief Executive Officer (Hong Kong) - Pauline Chu
  • Chief Executive Officer, Iprospect (North America) - Liz Rutgersson
  • Chief Operating Officer - Muddassar Memon
  • Chief Technology Officer - Ilya Kuzmin
  • Andrey Krisyuk - Chief Executive Officer

    Andrey Krisyuk, the Chief Executive Officer at iProspect, directs the global vision and long-term growth trajectory of the agency. Overseeing the integration of digital marketing services across 55 countries, the Chief Executive Officer ensures that the firm maintains a competitive edge in a rapidly evolving convergent market. This leadership role involves aligning cross-functional teams to deliver high-impact brand strategies that meet complex client objectives. By fostering a culture of innovation and performance, Andrey Krisyuk drives the overall operational success of the organization. The Chief Executive Officer collaborates closely with regional leaders to standardize service quality while adapting to local market nuances. Through rigorous oversight of global performance metrics, Krisyuk secures the agency's position as a leader in the digital marketing landscape, ensuring that every client engagement delivers measurable business value and sustainable growth.

    Laurien Lee - Chief Executive Officer, Iprospect (China)

    Laurien Lee, the Chief Executive Officer, Iprospect (China) at iProspect, manages all strategic initiatives and client operations within the Chinese market. Overseeing the expansion of digital service offerings, the Chief Executive Officer, Iprospect (China) ensures that brand strategies align with the unique demands of the local digital ecosystem. This leadership role involves navigating complex regulatory environments and competitive landscapes to capture significant market share. By optimizing internal processes and talent development, Laurien Lee drives operational excellence across the region. The Chief Executive Officer, Iprospect (China) coordinates with global leadership to implement standardized methodologies while tailoring execution to local consumer behaviors. Through the application of data-driven insights, Lee enhances client performance and strengthens the agency's reputation, ultimately securing long-term partnerships and consistent revenue growth within this critical geographic territory.
    Laurien Lee

    Pauline Chu - Chief Executive Officer (Hong Kong)

    Pauline Chu, the Chief Executive Officer (Hong Kong) at iProspect, directs all business development and service delivery functions within the Hong Kong market. Overseeing the implementation of advanced digital marketing solutions, the Chief Executive Officer (Hong Kong) ensures that client campaigns achieve maximum impact in a highly competitive urban environment. This leadership role involves managing key stakeholder relationships and driving the adoption of innovative marketing technologies. By refining operational workflows, Pauline Chu supports the agency's mission to exceed client business objectives through precision and creativity. The Chief Executive Officer (Hong Kong) collaborates with regional teams to leverage global resources while maintaining a sharp focus on local market trends. Through strategic planning and execution, Chu fosters a high-performance culture that consistently delivers superior results, thereby solidifying the agency's influence and market presence throughout the region.

    Liz Rutgersson - Chief Executive Officer, Iprospect (North America)

    Liz Rutgersson, the Chief Executive Officer, Iprospect (North America) at iProspect, leads the strategic direction and operational execution for the agency across the North American market. Overseeing a diverse portfolio of digital marketing services, the Chief Executive Officer, Iprospect (North America) ensures that brand strategies are optimized for the fast-paced demands of the convergent world. This leadership role involves managing large-scale client accounts and driving organizational growth through innovative service delivery. By aligning cross-functional teams with corporate objectives, Liz Rutgersson enhances the agency's ability to exceed client expectations. The Chief Executive Officer, Iprospect (North America) works in tandem with global leadership to scale operations and integrate new technologies into the service model. Through consistent focus on performance and efficiency, Rutgersson secures the agency's competitive standing and drives significant business outcomes for clients throughout the region.

    Muddassar Memon - Chief Operating Officer

    Muddassar Memon, the Chief Operating Officer at iProspect, directs the internal infrastructure and operational efficiency of the global agency. Overseeing the seamless integration of workflows across 55 countries, the Chief Operating Officer ensures that all business units function with maximum productivity. This leadership role involves streamlining project management processes and optimizing resource allocation to support the agency's core mission. By implementing scalable operational frameworks, Muddassar Memon drives the consistency and quality of service delivery for global clients. The Chief Operating Officer collaborates with regional executives to resolve bottlenecks and enhance cross-border collaboration. Through the rigorous application of operational best practices, Memon supports the firm's ability to meet the fast-paced demands of the convergent world. Ultimately, the Chief Operating Officer maintains the structural integrity of the organization, enabling sustained growth and operational excellence in every market.

    Ilya Kuzmin - Chief Technology Officer

    Ilya Kuzmin, the Chief Technology Officer at iProspect, architects the technological foundation and digital innovation strategy for the agency. Overseeing the development and deployment of proprietary marketing tools, the Chief Technology Officer ensures that the firm remains at the forefront of the convergent digital landscape. This leadership role involves integrating advanced data analytics and automation into client strategies to drive superior performance. By fostering a culture of technical excellence, Ilya Kuzmin supports the agency's ability to exceed complex business objectives. The Chief Technology Officer collaborates with global leadership to identify emerging trends and implement cutting-edge solutions that enhance service delivery. Through the strategic management of the technology stack, Kuzmin enables the agency to scale operations effectively across 55 countries. Ultimately, the Chief Technology Officer secures the firm's competitive advantage by continuously evolving the digital capabilities that define the agency's market impact.
    Ilya Kuzmin

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    Frequently Asked Questions Regarding iProspect Top Executives and Leadership Team

    Who leads iProspect?
    iProspect is led by Andrey Krisyuk (Chief Executive Officer), along with executives such as Laurien Lee (Chief Executive Officer, Iprospect (China)) and Pauline Chu (Chief Executive Officer (Hong Kong)).
    Who is part of iProspect’s executive team?
    The executive team of iProspect includes leaders such as Andrey Krisyuk (Chief Executive Officer), Laurien Lee (Chief Executive Officer, Iprospect (China)), Pauline Chu (Chief Executive Officer (Hong Kong)) and other senior executives.
    How many executives does iProspect have?
    iProspect has 6 executives leading key business areas.
    What roles are included in iProspect’s leadership team?
    The leadership team of iProspect includes roles such as Chief Executive Officer, Chief Executive Officer, Iprospect (China), Chief Executive Officer (Hong Kong), Chief Executive Officer, Iprospect (North America), Chief Operating Officer.