iProspect Executive and Leadership Team

September, 2026

Leadership Overview

iProspect has 5 executives leading key functions including global strategy, North American operations, Chinese market expansion, operational efficiency, and technological innovation.

Driven by a commitment to digital excellence, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world while consistently exceeding client business objectives across 55 countries.

Leadership Roles at iProspect

  • Chief Executive Officer - Andrey Krisyuk
  • Chief Executive Officer, Iprospect (North America) - Liz Rutgersson
  • Chief Executive Officer, Iprospect (China) - Laurien Lee
  • Chief Operating Officer - Muddassar Memon
  • Chief Technology Officer - Ilya Kuzmin
  • Andrey Krisyuk - Chief Executive Officer

    Andrey Krisyuk, the Chief Executive Officer at iProspect, directs the global vision and long-term strategic trajectory of the agency. Overseeing operations across 55 countries, the Chief Executive Officer ensures that the firm maintains a competitive edge in the rapidly evolving digital marketing landscape. This leadership role involves aligning cross-functional teams to deliver high-impact brand strategies that meet complex client objectives. By fostering a culture of innovation and performance, Andrey Krisyuk drives the agency toward sustainable growth and market leadership. The Chief Executive Officer collaborates closely with regional heads to synchronize global initiatives, ensuring that the agency remains at the forefront of the convergent world. Through rigorous oversight of international performance metrics, the Chief Executive Officer secures the firm's position as a premier partner for global brands seeking digital transformation and measurable business outcomes.

    Liz Rutgersson - Chief Executive Officer, Iprospect (North America)

    Liz Rutgersson, the Chief Executive Officer, Iprospect (North America) at iProspect, architects the strategic growth and operational success of the agency within the North American market. Managing complex client portfolios, the Chief Executive Officer, Iprospect (North America) ensures that digital marketing campaigns align with the specific business objectives of regional partners. This role involves leading large-scale teams to execute data-driven strategies that navigate the demands of the convergent world. By optimizing regional service delivery, Liz Rutgersson enhances the agency's market footprint and strengthens client relationships across the continent. The Chief Executive Officer, Iprospect (North America) maintains a focus on operational excellence, ensuring that North American initiatives contribute significantly to the global mission. Through consistent leadership and strategic foresight, the Chief Executive Officer, Iprospect (North America) drives revenue growth and maintains the agency's reputation for delivering superior digital marketing results.

    Laurien Lee - Chief Executive Officer, Iprospect (China)

    Laurien Lee, the Chief Executive Officer, Iprospect (China) at iProspect, drives the strategic expansion and digital marketing initiatives across the Chinese market. Overseeing local operations, the Chief Executive Officer, Iprospect (China) adapts global brand strategies to meet the unique demands of the local digital ecosystem. This leadership role involves managing high-performance teams to deliver measurable business outcomes for clients operating within this dynamic region. By fostering innovation and local market expertise, Laurien Lee ensures that the agency remains a top-tier partner for brands navigating the complexities of the Chinese digital landscape. The Chief Executive Officer, Iprospect (China) coordinates with global leadership to align regional performance with the broader corporate mission. Through the execution of targeted marketing strategies, the Chief Executive Officer, Iprospect (China) secures significant market share and enhances the agency's influence within the region.
    Laurien Lee

    Muddassar Memon - Chief Operating Officer

    Muddassar Memon, the Chief Operating Officer at iProspect, directs the internal processes and operational infrastructure required to support global agency functions. Overseeing the efficiency of service delivery, the Chief Operating Officer ensures that cross-functional teams operate with maximum productivity to meet client business objectives. This leadership role involves streamlining workflows and implementing scalable systems that allow the agency to thrive in a convergent world. By optimizing resource allocation and operational standards, Muddassar Memon supports the firm's ability to execute complex digital marketing campaigns across 55 countries. The Chief Operating Officer collaborates with other C-suite leaders to ensure that operational capabilities align with the overarching strategic goals of the agency. Through rigorous management of internal performance, the Chief Operating Officer maintains the operational agility necessary to adapt to the fast-paced demands of the global digital marketing industry.

    Ilya Kuzmin - Chief Technology Officer

    Ilya Kuzmin, the Chief Technology Officer at iProspect, architects the technological infrastructure and digital tools that empower the agency to deliver advanced marketing solutions. Overseeing the integration of data analytics and emerging technologies, the Chief Technology Officer ensures that the firm remains at the cutting edge of the convergent world. This leadership role involves developing proprietary platforms that enhance campaign performance and provide actionable insights for clients. By driving technological innovation, Ilya Kuzmin enables the agency to exceed business objectives through precision and automation. The Chief Technology Officer works closely with the executive team to align technical capabilities with the global strategic vision. Through the implementation of robust digital systems, the Chief Technology Officer secures the agency's competitive advantage, ensuring that all marketing efforts are supported by scalable, high-performance technology that meets the evolving needs of global brands.
    Ilya Kuzmin

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    Frequently Asked Questions Regarding iProspect Top Executives and Leadership Team

    Who leads iProspect?
    iProspect is led by Andrey Krisyuk (Chief Executive Officer), along with executives such as Liz Rutgersson (Chief Executive Officer, Iprospect (North America)) and Laurien Lee (Chief Executive Officer, Iprospect (China)).
    Who is part of iProspect’s executive team?
    The executive team of iProspect includes leaders such as Andrey Krisyuk (Chief Executive Officer), Liz Rutgersson (Chief Executive Officer, Iprospect (North America)), Laurien Lee (Chief Executive Officer, Iprospect (China)) and other senior executives.
    How many executives does iProspect have?
    iProspect has 5 executives leading key business areas.
    What roles are included in iProspect’s leadership team?
    The leadership team of iProspect includes roles such as Chief Executive Officer, Chief Executive Officer, Iprospect (North America), Chief Executive Officer, Iprospect (China), Chief Operating Officer, Chief Technology Officer.