Valpak Executive and Leadership Team

John Amato, the Chairman & Chief Executive Officer at Valpak, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of the Blue Envelope network, the Chairman & Chief Executive Officer ensures that the company maintains its position as the premier direct mailer in the United States. This leadership role involves aligning internal resources with the evolving needs of national and local business partners. By leveraging advanced data analytics, John Amato drives the development of new advertising products that enhance consumer engagement. The Chairman & Chief Executive Officer also manages relationships with key stakeholders to ensure sustained growth across all 42 states. Through rigorous oversight of market trends, the executive maintains the competitive edge of the brand. Ultimately, Amato secures the financial health and operational excellence of the entire enterprise.

Matthew Biasini, the Chief Financial Officer at Valpak, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures that resources support the company's core mission of providing effective advertising solutions. This role involves analyzing revenue streams from both print and digital channels to optimize profitability. By maintaining rigorous financial controls, Matthew Biasini drives long-term stability and growth for the business. The Chief Financial Officer also works closely with the executive team to evaluate investment opportunities in new marketing technologies. Through precise financial forecasting, the executive supports the strategic decision-making process across all departments. Ultimately, Biasini ensures that the company remains a financially robust partner for thousands of businesses seeking to reach their ideal customers.

Linda Rodriguez, the Chief Financial Officer & Manager, Office at Valpak, directs the internal administrative functions and financial oversight for specific regional operations. Overseeing the daily office workflows, the Chief Financial Officer & Manager, Office ensures that local teams possess the necessary tools to deliver high-quality customer service. This role involves managing local budgets and ensuring compliance with corporate financial standards. By streamlining administrative processes, Linda Rodriguez drives operational efficiency within the regional network. The Chief Financial Officer & Manager, Office also facilitates communication between local offices and the national headquarters to ensure alignment with company-wide goals. Through the management of local resources, the executive supports the successful distribution of the Blue Envelope in key markets. Ultimately, Rodriguez maintains the operational integrity required to serve business owners effectively.

Jeanne Ellington, the Owner & Chief Operating Officer at Valpak, manages the operational execution and service delivery for local franchise operations. Overseeing the implementation of direct mail strategies, the Owner & Chief Operating Officer ensures that business owners receive unparalleled support and market knowledge. This role involves coordinating the logistics of the Blue Envelope distribution to reach targeted households. By optimizing local service delivery, Jeanne Ellington drives client satisfaction and retention. The Owner & Chief Operating Officer also monitors performance metrics to ensure that local campaigns meet established results-oriented goals. Through active engagement with the local business community, the executive identifies opportunities for service improvement and growth. Ultimately, Ellington ensures that the company's advertising solutions remain effective and accessible for businesses in the assigned territory.

Gary Berger, the President at Valpak, directs the strategic growth and market expansion efforts for the organization. Overseeing the development of new business partnerships, the President ensures that the company continues to reach millions of consumers through its diverse suite of advertising solutions. This role involves analyzing market trends to identify new opportunities for the Blue Envelope and digital strategies. By fostering relationships with national brands, Gary Berger drives increased revenue and brand awareness. The President also collaborates with the executive team to refine the company's value proposition in a competitive landscape. Through the implementation of scalable business models, the executive supports the long-term success of the network. Ultimately, Berger ensures that the company remains the premier choice for businesses seeking measurable advertising results.

Scott Haines, the President at Valpak, manages the operational performance and service quality of the regional network. Overseeing the integration of data-driven targeting capabilities, the President ensures that local offices deliver high-impact advertising solutions to business owners. This role involves refining the processes used to reach demographically targeted households across the country. By optimizing the efficiency of the Blue Envelope distribution, Scott Haines drives consistent results for clients. The President also monitors the competitive environment to ensure that the company's offerings remain relevant and effective. Through the leadership of regional teams, the executive maintains high standards of customer service and market knowledge. Ultimately, Haines supports the company's mission by ensuring that every advertising campaign reaches the ideal audience with precision and reliability.

Deena Adelson, the President & Co-Owner at Valpak, directs the strategic vision and operational management of the local franchise. Overseeing the delivery of customizable advertising solutions, the President & Co-Owner ensures that local businesses achieve their sales and brand awareness goals. This role involves leveraging deep market knowledge to tailor the Blue Envelope and digital strategies for specific neighborhoods. By maintaining strong relationships with local business owners, Deena Adelson drives client loyalty and service excellence. The President & Co-Owner also manages the daily operations of the office to ensure that all campaigns are executed with precision. Through the application of best-in-class data, the executive supports the growth of the local business community. Ultimately, Adelson ensures that the company provides measurable and effective marketing results for every client.

Robyn Lozier, the President at Valpak, manages the strategic direction and operational success of the regional business unit. Overseeing the implementation of comprehensive marketing strategies, the President ensures that local businesses effectively reach their target audiences. This role involves coordinating the deployment of the Blue Envelope and digital advertising tools to maximize client impact. By analyzing local market data, Robyn Lozier drives the development of customized solutions that meet the unique needs of business owners. The President also fosters a culture of service excellence and accountability within the regional team. Through the continuous improvement of operational processes, the executive supports the company's goal of delivering results-oriented advertising. Ultimately, Lozier ensures that the brand remains a trusted partner for businesses seeking to grow their presence in the local market.

Mandy Febus, the Chief Marketing Officer at Valpak, architects the brand strategy and promotional initiatives that define the company's market presence. Overseeing the development of digital and print advertising solutions, the Chief Marketing Officer ensures that all campaigns deliver measurable results for clients. This leadership role involves analyzing consumer behavior data to refine targeting capabilities for the Blue Envelope. By integrating innovative digital strategies with traditional direct mail, Mandy Febus drives higher engagement rates for national and local businesses. The Chief Marketing Officer also collaborates with cross-functional teams to align marketing efforts with overall corporate growth objectives. Through the implementation of advanced tracking tools, the executive provides clients with clear insights into campaign performance. Ultimately, Febus strengthens the reputation of the company as a leader in results-oriented advertising.

Melissa Mationg, the Managing Director at Valpak, oversees the execution of regional business initiatives and local office performance. Managing the daily operations of the network, the Managing Director ensures that customer service standards remain high across thousands of neighborhoods. This role involves coordinating with local business owners to implement effective direct mail and digital advertising campaigns. By optimizing the distribution of the Blue Envelope, Melissa Mationg drives increased brand awareness for clients. The Managing Director also monitors regional market dynamics to identify new opportunities for service expansion. Through consistent engagement with local teams, the executive maintains operational efficiency and service quality. Ultimately, Mationg supports the broader mission of connecting businesses with their ideal audiences through precise demographic targeting and reliable, results-oriented marketing solutions.