Valpak Executive and Leadership Team

Chris Cate, the Chief Executive Officer at Valpak, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the integration of direct mail and digital advertising platforms, Cate ensures the company maintains its position as a premier marketing partner for businesses across the United States. This leadership role involves constant evaluation of market trends to optimize the Blue Envelope distribution network. Chris Cate drives operational excellence by aligning internal resources with the evolving needs of local business owners. Through the implementation of advanced data analytics, the Chief Executive Officer enhances targeting capabilities for millions of households. This strategic focus supports sustainable growth and strengthens the brand presence of the company in competitive markets. By fostering innovation within the advertising suite, the Chief Executive Officer secures the future of the business model while delivering consistent value to clients nationwide.

John Amato, the Chairman & Chief Executive Officer at Valpak, governs the strategic direction and board-level initiatives for the enterprise. Amato architects the high-level business framework that supports the company's extensive network of local offices. By managing relationships with key stakeholders, the Chairman & Chief Executive Officer ensures the organization remains agile in the face of shifting advertising landscapes. John Amato drives the expansion of the company's reach across 42 states, focusing on scaling the impact of the Blue Envelope. This leadership position requires balancing immediate revenue goals with long-term market penetration strategies. Through rigorous oversight of corporate governance, the Chairman & Chief Executive Officer maintains the integrity of the brand. Amato facilitates collaboration across departments to ensure that every advertising solution aligns with the core mission of connecting businesses with their ideal local audiences.

Matthew Biasini, the Chief Financial Officer at Valpak, manages the fiscal health and capital allocation strategies for the entire organization. Biasini oversees financial planning, budgeting, and reporting processes that support the company's expansive operations. By monitoring revenue streams from both direct mail and digital advertising, the Chief Financial Officer ensures the financial stability required for long-term growth. Matthew Biasini drives cost-efficiency initiatives across the network of nearly 140 local offices, optimizing resource distribution. This leadership role involves providing the executive team with actionable financial insights to guide strategic decision-making. By maintaining rigorous internal controls, the Chief Financial Officer protects the assets of the company while supporting investment in new technology. Biasini coordinates with the board to ensure transparency and alignment with corporate financial objectives, ultimately securing the fiscal foundation necessary for continued market leadership.

Linda Rodriguez, the Chief Financial Officer & Manager, Office at Valpak, handles the financial oversight and administrative management of specific regional operations. Rodriguez oversees the local accounting functions and ensures that office-level expenditures align with corporate budgetary guidelines. By managing the daily financial health of the office, the Chief Financial Officer & Manager, Office supports the broader fiscal goals of the company. Linda Rodriguez drives operational efficiency by streamlining administrative processes and improving local resource management. This role involves providing financial guidance to regional teams to ensure that advertising campaigns remain profitable and sustainable. By maintaining accurate financial records and reporting, the Chief Financial Officer & Manager, Office facilitates informed decision-making at the local level. Rodriguez ensures that all administrative functions support the overarching mission of delivering high-quality, results-oriented advertising solutions to the local business community.

Jeanne Ellington, the Owner & Chief Operating Officer at Valpak, directs the day-to-day operational workflows and service delivery standards for the organization. Ellington oversees the logistical execution of the Blue Envelope distribution, ensuring that millions of households receive timely and accurate advertising content. By managing the operational infrastructure, the Owner & Chief Operating Officer maintains the high service quality expected by local business owners. Jeanne Ellington drives process improvements that increase efficiency across the national network of offices. This role involves balancing the needs of individual franchise operations with the broader corporate strategy. By implementing standardized operational procedures, the Owner & Chief Operating Officer ensures consistency in market knowledge and customer support. Ellington focuses on streamlining the transition from advertising design to final delivery, ensuring that every campaign meets the specific requirements of the client base.

Joanne Pereyra, the President, Valpak of County (Orange) at Valpak, directs all regional business activities and client relations within the designated territory. Pereyra oversees the local sales and service teams, ensuring that every business owner receives tailored advertising solutions. By leveraging deep market knowledge, the President, Valpak of County (Orange) drives the success of the Blue Envelope in the local area. Joanne Pereyra manages the operational scale of the regional office, focusing on maximizing the reach of advertising campaigns to the ideal local audience. This leadership role involves building strong relationships with community businesses to foster long-term loyalty. By aligning regional efforts with the national brand strategy, the President, Valpak of County (Orange) ensures consistent service delivery. Pereyra focuses on driving revenue growth through effective local marketing strategies that produce measurable results for every client.

John Humphries, the President at Valpak, leads the strategic execution of regional business development and market expansion initiatives. Humphries oversees the performance of local offices, ensuring that each location maintains the high standards of service and market knowledge required by the brand. By directing the implementation of new advertising products, the President ensures that the company remains at the forefront of the industry. John Humphries drives operational growth by identifying and capturing new market segments across the national footprint. This leadership role involves coordinating with other executives to align regional performance with corporate objectives. By fostering a culture of excellence, the President supports the success of local business owners through effective, results-oriented advertising. Humphries focuses on scaling the impact of the Blue Envelope, ensuring that the company continues to connect millions of households with valuable offers and opportunities.

Kim Goodman, the President at Valpak, manages the strategic oversight of key business units and drives the adoption of innovative advertising solutions. Goodman oversees the integration of digital and print strategies to ensure a cohesive experience for clients across the national network. By directing the development of new service offerings, the President enhances the value proposition for business owners in diverse markets. Kim Goodman drives organizational efficiency by optimizing the collaboration between regional offices and corporate headquarters. This leadership role involves analyzing market data to refine the targeting capabilities of the company. By focusing on sustainable growth, the President ensures that the brand remains a trusted partner for businesses seeking measurable advertising results. Goodman facilitates the implementation of best-in-class practices, ensuring that every campaign delivers maximum impact for the client and the consumer alike.

Mandy Febus, the Chief Marketing Officer at Valpak, leads the development and execution of all brand awareness and customer acquisition strategies. Febus oversees the creative direction of the Blue Envelope, ensuring that every piece of mail resonates with targeted households. By leveraging sophisticated data analytics, the Chief Marketing Officer optimizes the effectiveness of direct mail and digital campaigns for thousands of clients. Mandy Febus drives the evolution of the marketing suite, incorporating new digital strategies to complement traditional advertising methods. This role involves close coordination with regional offices to ensure consistent messaging across diverse geographic markets. By analyzing consumer behavior patterns, the Chief Marketing Officer refines targeting precision to maximize return on investment for business owners. Febus maintains the competitive edge of the company by continuously updating the promotional tools available to the national network.

Jason Loeffler, the Chief Sales Officer (CSO) at Valpak, leads the national sales force and drives revenue growth through the acquisition of new advertising clients. Loeffler oversees the development of sales training programs and performance metrics that empower local teams to succeed. By architecting high-impact sales strategies, the Chief Sales Officer (CSO) ensures that the company's diverse suite of solutions reaches the ideal audience for every business. Jason Loeffler drives the expansion of the client base by identifying new market opportunities across the 42 states served by the company. This leadership role involves close collaboration with marketing and operations to ensure that sales promises align with delivery capabilities. By fostering a culture of high performance, the Chief Sales Officer (CSO) secures long-term partnerships with both local and national businesses, consistently increasing the market share of the brand.