Leadership Overview
Valpak has 10 executives leading key functions including strategy, operations, marketing, finance, and regional management.
Focused on delivering measurable advertising results to local businesses, Valpak empowers brands to reach millions of households through targeted direct mail and digital solutions across the United States.
Focused on delivering measurable advertising results to local businesses, Valpak empowers brands to reach millions of households through targeted direct mail and digital solutions across the United States.
Leadership Roles at Valpak
John Amato - Chairman & Chief Executive Officer
John Amato, the Chairman & Chief Executive Officer at Valpak, directs the overarching corporate strategy and long-term vision for the organization. Amato oversees the expansion of the Blue Envelope network, ensuring that the company maintains its position as the premier direct mailer in the United States. By aligning internal resources with evolving market demands, the Chairman & Chief Executive Officer drives growth across all 42 states where the company operates. John Amato manages high-level relationships with stakeholders and partners to sustain the competitive advantage of the brand. This leadership role involves constant evaluation of data-driven advertising solutions to ensure maximum return on investment for business clients. Through rigorous oversight of national operations, Amato secures the financial health and market relevance of the enterprise. The Chairman & Chief Executive Officer remains committed to scaling the reach of the company while maintaining the high standards of service that define the brand.
Matthew Biasini - Chief Financial Officer
Matthew Biasini, the Chief Financial Officer at Valpak, directs the financial planning, reporting, and fiscal health of the organization. Biasini oversees the allocation of capital to support the expansion of the company's direct mail and digital advertising infrastructure. By managing the financial risks associated with large-scale operations, the Chief Financial Officer ensures the long-term stability of the business. Matthew Biasini coordinates with executive leadership to align budgetary goals with the strategic objectives of the company. This leadership role involves rigorous analysis of revenue streams and operational costs to maximize profitability across the network of local offices. Through the implementation of robust financial controls, Biasini supports the growth of the company in a dynamic market. The Chief Financial Officer maintains transparency and accountability in all fiscal matters, providing the necessary resources to drive innovation and maintain the market-leading position of the brand in the advertising industry.

Linda Rodriguez - Chief Financial Officer & Manager, Office
Linda Rodriguez, the Chief Financial Officer & Manager, Office at Valpak, directs the financial accounting and administrative operations for the local office. Rodriguez oversees the management of regional budgets and ensures that all financial reporting adheres to corporate standards. By supervising the daily administrative functions, the Chief Financial Officer & Manager, Office maintains the operational readiness of the local team. Linda Rodriguez manages the financial health of the office to support the delivery of advertising solutions to local business owners. This leadership role involves balancing fiscal responsibility with the need for agile, responsive service in the local market. Through the oversight of office resources, Rodriguez ensures that the team has the necessary support to execute marketing campaigns effectively. The Chief Financial Officer & Manager, Office drives efficiency in regional operations, contributing to the overall success of the company by maintaining strong financial discipline and administrative excellence at the local level.
Jeanne Ellington - Owner & Chief Operating Officer
Jeanne Ellington, the Owner & Chief Operating Officer at Valpak, directs the internal processes and day-to-day operational efficiency of the company. Ellington oversees the logistical framework that enables the distribution of the Blue Envelope to millions of households monthly. By focusing on the operational excellence of local offices, the Owner & Chief Operating Officer ensures that business owners receive unparalleled service and market knowledge. Jeanne Ellington manages the integration of new technologies into the existing service model to streamline advertising delivery. This leadership role involves optimizing supply chain and distribution workflows to maintain the high standards of the company. Through the management of internal systems, Ellington drives productivity and ensures that all operational goals align with the broader mission of the organization. The Owner & Chief Operating Officer remains dedicated to refining the operational infrastructure, supporting the company's ability to scale effectively while maintaining quality across all regional markets.
E. Schleider - President
E. Schleider, the President at Valpak, directs the strategic growth and market development initiatives for the company. Schleider oversees the expansion of the brand's footprint, ensuring that the company reaches new neighborhoods and business sectors across the country. By fostering relationships with key partners, the President drives the adoption of the company's advertising solutions among diverse business owners. E. Schleider manages the alignment of regional objectives with the national mission to provide consistent, results-oriented marketing. This leadership role involves identifying new opportunities for market penetration and service enhancement. Through the guidance of regional teams, Schleider ensures that the company maintains its reputation for excellence in direct mail and digital advertising. The President remains focused on driving revenue growth and strengthening the market position of the brand, ensuring that the company continues to deliver value to its clients through innovative and measurable advertising strategies.
Robyn Lozier - President
Robyn Lozier, the President at Valpak, directs the operational strategy and client service standards for the company. Lozier oversees the implementation of advertising programs that help businesses achieve their sales and brand awareness goals. By focusing on the quality of service provided to local business owners, the President ensures that the company remains a trusted partner in the advertising industry. Robyn Lozier manages the development of regional teams to improve the delivery of the Blue Envelope and digital strategies. This leadership role involves monitoring market performance and adjusting tactics to meet the specific needs of diverse neighborhoods. Through the oversight of client-facing operations, Lozier drives customer satisfaction and retention. The President remains committed to the growth of the company, ensuring that all regional activities support the broader mission of providing effective, easy-to-measure advertising solutions that work for businesses of all sizes.
John Humphries - President
John Humphries, the President at Valpak, directs the regional operations and business development efforts for the company. Humphries oversees the execution of marketing campaigns that drive sales for local businesses through the company's proven advertising channels. By managing the performance of local offices, the President ensures that the company maintains its high standards of market knowledge and customer service. John Humphries coordinates with the executive team to implement national strategies at the local level. This leadership role involves analyzing regional data to optimize the distribution of advertising materials and improve campaign results. Through the management of local business relationships, Humphries drives the growth of the company's client base. The President remains focused on operational excellence and market expansion, ensuring that the company continues to provide the most effective advertising solutions to business owners across the regions under the President's direct oversight.
Gary Berger - President
Gary Berger, the President at Valpak, directs the strategic initiatives and operational oversight for the company's regional presence. Berger oversees the deployment of advertising solutions that enable businesses to reach their target audiences with precision. By managing the day-to-day activities of the local team, the President ensures that the company delivers consistent value to its clients. Gary Berger coordinates the integration of digital and direct mail strategies to provide comprehensive marketing support. This leadership role involves evaluating market trends and adjusting operational tactics to maintain the competitive edge of the brand. Through the management of regional resources, Berger drives the success of advertising campaigns and supports the overall growth of the company. The President remains dedicated to fostering strong relationships with business owners, ensuring that the company continues to be the premier choice for results-oriented advertising in the markets served.
Mandy Febus - Chief Marketing Officer
Mandy Febus, the Chief Marketing Officer at Valpak, architects the brand identity and promotional strategies that define the company in the competitive advertising landscape. Febus directs the development of data-backed marketing campaigns that connect local businesses with their ideal audiences. By leveraging advanced targeting capabilities, the Chief Marketing Officer ensures that every piece of mail and digital advertisement delivers measurable results. Mandy Febus manages the creative direction and messaging strategy to maintain the high visibility of the Blue Envelope across the nation. This leadership role involves collaborating with cross-functional teams to innovate new advertising solutions that meet the changing needs of business owners. Through the analysis of consumer behavior and market trends, Febus optimizes the reach and impact of all marketing efforts. The Chief Marketing Officer drives brand awareness and customer acquisition, ensuring that the company remains the trusted choice for businesses seeking effective, results-oriented advertising.
Melissa Mationg - Managing Director
Melissa Mationg, the Managing Director at Valpak, oversees the operational execution of direct marketing initiatives across key regional markets. Mationg directs the implementation of localized advertising strategies, ensuring that business owners receive tailored support for their specific neighborhood outreach needs. By coordinating with local offices, the Managing Director optimizes the distribution of the Blue Envelope to reach demographically targeted households with precision. Melissa Mationg manages the integration of digital and physical marketing assets to provide a cohesive experience for clients. This leadership role involves monitoring performance metrics to refine targeting capabilities and improve campaign effectiveness. Through the management of regional workflows, Mationg ensures that the company delivers consistent value to thousands of businesses. The Managing Director maintains a focus on operational efficiency and market penetration, driving the success of the company through disciplined management of regional resources and client-facing service standards.
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