Leadership Overview
Assembly has 10 executives leading key functions including regional strategy, global marketing, revenue generation, human resources, and experience activation.
Focused on delivering integrated omnichannel solutions, Assembly empowers brands to achieve measurable growth through the sophisticated application of data, technology, and creative talent across global markets.
Focused on delivering integrated omnichannel solutions, Assembly empowers brands to achieve measurable growth through the sophisticated application of data, technology, and creative talent across global markets.
Leadership Roles at Assembly
Adil Khan - Chief Executive Officer Bng Mea
Adil Khan, the Chief Executive Officer Bng Mea at Assembly, directs all strategic operations across the Middle East and Africa. Khan architects high-impact media frameworks that align with the broader omnichannel goals of the agency. By leveraging data-driven insights, the Chief Executive Officer Bng Mea optimizes brand performance for diverse regional clients. This leadership role involves managing complex stakeholder relationships and ensuring the seamless integration of creative and analytical services. Through the expansion of market presence in emerging territories, Khan drives sustainable revenue growth. The Chief Executive Officer Bng Mea maintains a rigorous focus on operational excellence, ensuring that every campaign delivers measurable business outcomes. By fostering a culture of innovation, Khan secures a competitive advantage for the agency within the rapidly evolving digital landscape of the MEA region.
Alap Ghosh - Chief Executive Officer (India)
Alap Ghosh, the Chief Executive Officer (India) at Assembly, oversees all business activities and strategic initiatives within the Indian market. Ghosh drives the development of integrated marketing solutions that combine advanced analytics with creative execution. As the Chief Executive Officer (India), Ghosh manages cross-functional teams to ensure alignment with global performance standards. This role requires constant adaptation to local market nuances while maintaining the high-quality output expected of a global agency. By optimizing internal processes and resource allocation, Ghosh enhances the efficiency of service delivery. The Chief Executive Officer (India) cultivates strong partnerships with major brands, facilitating long-term growth and market penetration. Through the implementation of data-centric strategies, Ghosh ensures that the agency remains at the forefront of the digital transformation currently reshaping the advertising industry in India.
Richard Brosgill - Chief Executive Officer, Assembly (APAC)
Richard Brosgill, the Chief Executive Officer, Assembly (APAC) at Assembly, manages the strategic direction and operational growth of the agency across the Asia-Pacific region. Brosgill architects comprehensive media and technology solutions that address the unique challenges of diverse APAC markets. As the Chief Executive Officer, Assembly (APAC), Brosgill coordinates with global leadership to ensure consistent service delivery and brand alignment. This position involves scaling operations and identifying new opportunities for business development in high-growth territories. By prioritizing data-backed decision-making, Brosgill improves campaign effectiveness and client retention. The Chief Executive Officer, Assembly (APAC) fosters a collaborative environment that encourages creative excellence and technical innovation. Through the execution of robust regional strategies, Brosgill strengthens the agency's market position and drives significant value for clients operating within the complex and fragmented APAC digital ecosystem.
Ngoc Ma - Executive Business Partner To Global Chief Executive Officer, Chief Marketing Officer, and CSO and North America Chief Executive Officer and Admin Services Manager, North America
Ngoc Ma, the Executive Business Partner To Global Chief Executive Officer, Chief Marketing Officer, and CSO and North America Chief Executive Officer and Admin Services Manager, North America at Assembly, manages the complex administrative and operational workflows for the executive leadership team. Ma architects efficient communication channels that facilitate seamless collaboration between the C-suite and regional heads. As the Executive Business Partner To Global Chief Executive Officer, Chief Marketing Officer, and CSO and North America Chief Executive Officer and Admin Services Manager, North America, Ma oversees the logistical execution of strategic initiatives across North American operations. This role involves optimizing executive time management and ensuring that critical business priorities receive immediate attention. By streamlining administrative services, Ma supports the overall productivity of the leadership team. Through meticulous coordination, Ma ensures that the agency's internal operations remain aligned with its high-performance culture and global growth objectives.
Mary Werkmeister - Global Chief Marketing Officer
Mary Werkmeister, the Global Chief Marketing Officer at Assembly, directs the overarching brand strategy and market positioning for the entire agency. Werkmeister architects global campaigns that highlight the unique combination of data, technology, and talent offered by the firm. As the Global Chief Marketing Officer, Werkmeister ensures that all external communications reflect the core mission of driving performance and growth for clients. This role involves close collaboration with regional leaders to maintain a unified brand identity across all international offices. By analyzing market trends and consumer behavior, Werkmeister refines the agency's value proposition to remain competitive. The Global Chief Marketing Officer oversees the development of thought leadership content that establishes the agency as an industry authority. Through strategic brand management, Werkmeister enhances the visibility and reputation of the firm on a global scale.
Reynolds Sharp - Chief Revenue Officer, UX
Reynolds Sharp, the Chief Revenue Officer, UX at Assembly, directs the revenue growth strategies specifically focused on user experience and digital interface optimization. Sharp architects revenue models that leverage UX design to improve client conversion rates and overall campaign performance. As the Chief Revenue Officer, UX, Sharp collaborates with creative and analytical teams to ensure that user-centric design directly contributes to business growth. This role involves identifying new market opportunities where UX improvements can drive significant ROI for clients. By analyzing user behavior data, Sharp refines the agency's service offerings to meet evolving digital demands. The Chief Revenue Officer, UX maintains a focus on scaling the agency's design capabilities to support broader omnichannel goals. Through the integration of UX expertise into the sales process, Sharp secures new business and strengthens existing client relationships.
Bharathiraj Karuppagounder - Chief Revenue Officer & Specialist
Bharathiraj Karuppagounder, the Chief Revenue Officer & Specialist at Assembly, directs the specialized revenue generation efforts and technical sales initiatives. Karuppagounder architects advanced sales frameworks that utilize the agency's proprietary data and technology tools to win high-value contracts. As the Chief Revenue Officer & Specialist, Karuppagounder focuses on the technical aspects of revenue growth, ensuring that service delivery aligns with client-specific performance metrics. This role involves deep engagement with the product and analytics teams to tailor solutions for complex client needs. By identifying niche market segments, Karuppagounder expands the agency's footprint in specialized service areas. The Chief Revenue Officer & Specialist drives the adoption of new revenue streams through technical innovation and strategic partnerships. Through rigorous performance tracking, Karuppagounder ensures that all revenue-generating activities contribute directly to the agency's long-term financial stability and growth.
Aman Azhaan - Senior Chief Revenue Officer & Specialist
Aman Azhaan, the Senior Chief Revenue Officer & Specialist at Assembly, directs the high-level revenue strategy and oversees the implementation of specialized service offerings. Azhaan architects long-term growth plans that integrate the agency's data-driven capabilities with client-specific business goals. As the Senior Chief Revenue Officer & Specialist, Azhaan manages the most complex client accounts, ensuring that the agency delivers consistent value and performance. This role involves mentoring sales teams and refining the overall revenue acquisition process. By leveraging deep industry expertise, Azhaan identifies emerging market trends that present opportunities for revenue expansion. The Senior Chief Revenue Officer & Specialist collaborates with the C-suite to align revenue targets with the agency's broader strategic vision. Through the execution of sophisticated sales strategies, Azhaan drives sustainable growth and reinforces the agency's reputation as a leader in omnichannel marketing.
Andrea Bredau - Global Chief People Officer
Andrea Bredau, the Global Chief People Officer at Assembly, directs the human capital strategy and organizational development for the entire agency. Bredau architects talent acquisition, retention, and professional development programs that support the agency's mission of combining top-tier talent with data and technology. As the Global Chief People Officer, Bredau ensures that the company culture fosters innovation and high performance across all global regions. This role involves designing inclusive workplace policies and performance management systems that align with the agency's growth objectives. By prioritizing employee engagement, Bredau maintains a workforce capable of delivering integrated solutions to global brands. The Global Chief People Officer collaborates with regional leadership to address local talent needs while maintaining a consistent global standard. Through the implementation of strategic HR initiatives, Bredau ensures that the agency attracts and retains the best talent in the marketing industry.
Yi Chye - Vice President, Experience & Activation (APAC)
Yi Chye, the Vice President, Experience & Activation (APAC) at Assembly, directs the execution of consumer experience and media activation strategies across the APAC region. Chye architects campaigns that bridge the gap between creative vision and technical activation, ensuring that brand messages reach target audiences effectively. As the Vice President, Experience & Activation (APAC), Chye manages the operational deployment of media assets and user experience initiatives. This role involves coordinating with regional teams to optimize campaign performance and ensure alignment with global standards. By leveraging data insights, Chye refines activation strategies to improve engagement and conversion rates. The Vice President, Experience & Activation (APAC) plays a critical role in scaling the agency's activation capabilities to meet the demands of a diverse and rapidly growing market. Through the successful execution of complex projects, Chye drives measurable growth for clients in the APAC region.
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Frequently Asked Questions Regarding Assembly Top Executives and Leadership Team
