Leadership Overview
CMI Media Group has 8 executives leading key functions including strategy, technology, marketing, operations, human resources, client relations, and platform development.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers specialized agency services that drive measurable health outcomes across global markets.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers specialized agency services that drive measurable health outcomes across global markets.
Leadership Roles at CMI Media Group
Susan Dorfman - Global Chief Executive Officer
Susan Dorfman, the Global Chief Executive Officer at CMI Media Group, directs the overarching strategic vision for the agency. Overseeing the expansion of media paths within complex therapeutic sectors, the Global Chief Executive Officer ensures alignment between client health objectives and innovative media execution. This leadership role involves managing high-level partnerships and driving growth across international markets. By fostering a culture of precision and accountability, Susan Dorfman directly impacts the agency's ability to navigate the evolving healthcare landscape. Dorfman secures long-term stability by prioritizing data-driven decision-making and operational excellence. Through constant engagement with the board and senior leadership, the Global Chief Executive Officer maintains a focus on delivering superior value to pharmaceutical clients. This executive leadership ensures that the agency remains at the forefront of the industry, consistently meeting the demands of a rapidly changing global healthcare environment.
Eugene Lee - Chief Operating Officer
Eugene Lee, the Chief Operating Officer at CMI Media Group, manages the internal processes and operational efficiency of the agency. Overseeing the execution of media campaigns, the Chief Operating Officer ensures that resources are allocated effectively to support targeted therapeutic areas. This leadership role involves streamlining workflows and enhancing cross-departmental collaboration to improve service delivery. By optimizing operational capacity, Eugene Lee directly impacts the agency's ability to scale and meet client demands. Lee drives performance by implementing rigorous project management standards and monitoring key operational metrics. Through constant interaction with the leadership team, the Chief Operating Officer maintains alignment with the agency's strategic objectives. This focus on operational excellence allows the organization to deliver consistent results, ensuring that every media path is executed with precision and reliability, ultimately supporting the long-term success of the agency and its diverse portfolio of healthcare clients.
Alexandra Weag - Client President
Alexandra Weag, the Client President at CMI Media Group, manages the relationships with key pharmaceutical accounts and ensures the delivery of high-value media services. Overseeing the strategic direction of client portfolios, the Client President ensures that media paths are tailored to meet specific therapeutic goals. This leadership role involves managing account teams and driving client satisfaction through proactive communication and service excellence. By fostering strong partnerships, Alexandra Weag directly impacts the long-term retention and growth of the agency's client base. Weag drives revenue by identifying opportunities for expanded service offerings within existing accounts. Through close coordination with the executive team, the Client President aligns client needs with the agency's broader capabilities. This focus on client success ensures that the agency remains a trusted partner, consistently providing the expertise and support necessary to navigate the complexities of the healthcare media landscape.
Oleg Korenfeld - Group President, Technology & Platforms
Oleg Korenfeld, the Group President, Technology & Platforms at CMI Media Group, leads the development and deployment of advanced media platforms. Overseeing the integration of data-driven technologies, the Group President, Technology & Platforms ensures that the agency's infrastructure supports precise audience targeting in therapeutic areas. This leadership role involves managing the technical roadmap and ensuring that platform capabilities remain at the cutting edge of the industry. By optimizing the use of technology, Oleg Korenfeld directly impacts the effectiveness of media campaigns and the overall performance of the agency. Korenfeld drives innovation by exploring new digital solutions that enhance the agency's competitive advantage. Through collaboration with other leaders, the Group President, Technology & Platforms aligns technical investments with the strategic needs of the business. This focus on platform development ensures that the agency provides clients with robust, scalable, and highly effective tools for reaching target audiences.
John O'Connor - Chief Technology Officer
John O'Connor, the Chief Technology Officer at CMI Media Group, architects the digital infrastructure supporting advanced media planning. Overseeing the integration of proprietary tools, the Chief Technology Officer ensures that data security and technical performance meet the rigorous standards of the healthcare industry. This leadership role involves managing the development of scalable platforms that facilitate precise audience targeting. By optimizing technical workflows, John O'Connor directly impacts the efficiency of media delivery across diverse therapeutic areas. O'Connor drives innovation by implementing cutting-edge software solutions that enhance campaign analytics and reporting capabilities. Through collaboration with other C-suite leaders, the Chief Technology Officer aligns technical roadmaps with the broader business goals of the agency. This focus on technological advancement allows the organization to maintain a competitive edge while providing clients with robust, reliable, and highly effective media solutions in a digital-first market.
Saurabh Abrol - Chief Marketing Officer
Saurabh Abrol, the Chief Marketing Officer at CMI Media Group, directs the brand positioning and market outreach strategies for the agency. Overseeing the development of compelling narratives, the Chief Marketing Officer ensures that the agency's value proposition resonates with key stakeholders in the pharmaceutical sector. This leadership role involves managing market intelligence and identifying emerging trends that influence therapeutic media paths. By refining the agency's public presence, Saurabh Abrol directly impacts the acquisition of new business and the retention of existing partnerships. Abrol drives growth by aligning marketing initiatives with the specific needs of healthcare clients. Through close coordination with the executive team, the Chief Marketing Officer supports the overall mission of delivering impactful media solutions. This strategic focus on market engagement ensures that the agency remains a recognized leader, consistently demonstrating expertise and innovation in the highly specialized field of healthcare media services.
Austyn Thorne - Chief of Staff & Experience Vice President, People
Austyn Thorne, the Chief of Staff & Experience Vice President, People at CMI Media Group, coordinates executive initiatives and internal culture development. Overseeing the alignment of organizational goals, the Chief of Staff & Experience Vice President, People ensures that internal operations support the agency's mission of building critical media paths. This leadership role involves managing executive communications and fostering an environment that prioritizes employee engagement and professional growth. By streamlining administrative functions, Austyn Thorne directly impacts the overall productivity of the leadership team. Thorne drives cultural initiatives that attract and retain top talent within the competitive marketing industry. Through close collaboration with other executives, the Chief of Staff & Experience Vice President, People facilitates the implementation of strategic projects that enhance the agency's internal experience. This focus on organizational health ensures that the agency remains agile, cohesive, and well-positioned to achieve its long-term business objectives.
Julia Missagia - Chief People Officer
Julia Missagia, the Chief People Officer at CMI Media Group, directs the human capital strategy and talent development programs. Overseeing the recruitment and retention of specialized professionals, the Chief People Officer ensures that the agency maintains a workforce capable of delivering complex media solutions. This leadership role involves managing performance management systems and fostering a culture of continuous learning. By optimizing talent acquisition, Julia Missagia directly impacts the agency's ability to innovate within the healthcare marketing space. Missagia drives organizational development by aligning human resources initiatives with the broader business goals of the agency. Through collaboration with the executive team, the Chief People Officer supports the growth and well-being of the entire staff. This focus on people-centric leadership ensures that the agency remains a destination for top-tier talent, ultimately enabling the delivery of high-quality services to clients across various therapeutic areas.
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