Leadership Overview
CMI Media Group has 7 executives leading key functions including strategy, technology, people operations, and specialty communications.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers high-impact marketing solutions that connect healthcare brands with patients and providers through precise, data-driven engagement strategies.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers high-impact marketing solutions that connect healthcare brands with patients and providers through precise, data-driven engagement strategies.
Leadership Roles at CMI Media Group
Susan Dorfman - Global Chief Executive Officer
Susan Dorfman, the Global Chief Executive Officer at CMI Media Group, directs the overarching strategic vision for the agency. Overseeing global operations, the Global Chief Executive Officer ensures that all media paths align with the complex requirements of the pharmaceutical and healthcare sectors. This leadership role involves driving North American initiatives while expanding the agency footprint across international markets. By fostering innovation in therapeutic area marketing, Susan Dorfman directly impacts the growth and market positioning of the firm. The Global Chief Executive Officer maintains close collaboration with the Board to secure long-term financial stability and operational excellence. Through the implementation of advanced media strategies, Dorfman guarantees that the agency remains a leader in the competitive landscape of healthcare communications, consistently delivering value to clients and stakeholders alike.
Oleg Korenfeld - Group President, Technology & Platforms
Oleg Korenfeld, the Group President, Technology & Platforms at CMI Media Group, oversees the deployment of advanced marketing platforms that drive client success. Managing the integration of data-driven solutions, the Group President, Technology & Platforms ensures that media paths are optimized for maximum therapeutic impact. This role involves leading the development of scalable technology stacks that support complex campaign requirements. Oleg Korenfeld drives the strategic application of platform-based marketing to enhance audience targeting and engagement. By aligning technological capabilities with client needs, Korenfeld directly impacts the efficiency and effectiveness of the agency's service delivery. The Group President, Technology & Platforms collaborates with other leaders to innovate the agency's product offerings and maintain a competitive advantage. Through these efforts, Korenfeld ensures that the agency remains at the forefront of technological advancement in the healthcare marketing space.
Eugene Lee - Group President, Specialty Communications
Eugene Lee, the Group President, Specialty Communications at CMI Media Group, directs the strategy for niche therapeutic area communications. Overseeing the development of specialized media programs, the Group President, Specialty Communications ensures that messaging reaches the intended patient and provider audiences with precision. This role involves managing high-stakes client relationships and tailoring communication strategies to meet unique market challenges. Eugene Lee drives the expansion of specialty service lines, ensuring that the agency provides comprehensive support for complex medical products. By aligning communication tactics with therapeutic goals, Lee directly impacts the success of client campaigns. The Group President, Specialty Communications collaborates with other executives to refine the agency's service model and enhance market reach. Through these efforts, Lee secures the agency's reputation as a trusted partner for specialized healthcare communications.
Alexandra Weag - Client President
Alexandra Weag, the Client President at CMI Media Group, manages the overall relationship and strategic success of key accounts. Overseeing the delivery of full-service media solutions, the Client President ensures that client objectives are met through effective therapeutic area marketing. This role involves leading account teams to execute complex media paths that drive brand growth. Alexandra Weag drives the alignment of agency resources with client needs, ensuring that every campaign delivers measurable results. By fostering strong partnerships, Weag directly impacts the long-term retention and satisfaction of the agency's client base. The Client President collaborates with other C-suite leaders to ensure that service delivery remains consistent with the agency's high standards. Through these efforts, Weag secures the agency's position as a preferred partner for major healthcare brands seeking impactful media strategies.
John O'Connor - Chief Technology Officer
John O'Connor, the Chief Technology Officer at CMI Media Group, architects the digital infrastructure necessary for high-performance media execution. Managing the technical roadmap, the Chief Technology Officer integrates sophisticated data analytics into the agency's core service offerings. This role involves overseeing the development of proprietary tools that support targeted therapeutic area campaigns. John O'Connor drives the adoption of emerging technologies to enhance campaign precision and measurement capabilities across the organization. By aligning technical resources with client objectives, O'Connor ensures that the agency maintains a competitive edge in the digital marketing space. The Chief Technology Officer collaborates with other C-suite leaders to optimize internal workflows and improve data security protocols. Through these efforts, O'Connor secures the technological foundation required for the agency to deliver superior results in the healthcare industry.
Austyn Thorne - Chief of Staff & Experience Vice President, People
Austyn Thorne, the Chief of Staff & Experience Vice President, People at CMI Media Group, manages the intersection of organizational efficiency and employee engagement. Coordinating cross-functional initiatives, the Chief of Staff & Experience Vice President, People ensures that internal processes support the agency's mission of building critical media paths. This role involves designing programs that foster a high-performance culture while overseeing talent development strategies. Austyn Thorne drives operational alignment across departments, facilitating communication between the executive team and the broader workforce. By optimizing the employee experience, Thorne directly impacts retention and productivity within the organization. The Chief of Staff & Experience Vice President, People collaborates with leadership to refine corporate policies and support the agency's growth objectives. Through these efforts, Thorne maintains a cohesive and motivated team capable of meeting the demands of the healthcare marketing sector.
Julia Missagia - Chief People Officer
Julia Missagia, the Chief People Officer at CMI Media Group, directs the human capital strategy to support the agency's specialized marketing mission. Overseeing recruitment, training, and organizational development, the Chief People Officer ensures that the workforce possesses the expertise required for complex therapeutic area campaigns. This leadership role involves implementing diversity and inclusion initiatives that strengthen the agency's culture. Julia Missagia drives the development of performance management systems that align individual contributions with corporate goals. By fostering a collaborative environment, Missagia directly impacts the agency's ability to attract and retain top-tier talent in the competitive marketing industry. The Chief People Officer works closely with the executive team to address organizational challenges and promote professional growth. Through these strategic efforts, Missagia secures the human resources necessary for the agency to maintain its market-leading position.
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