Leadership Overview
CMI Media Group has 8 executives leading key functions including strategy, operations, technology, marketing, people management, platform development, and client relations.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers specialized agency services to improve healthcare outcomes through precise, data-driven communication strategies.
Focused on building critical media paths for therapeutic areas, CMI Media Group delivers specialized agency services to improve healthcare outcomes through precise, data-driven communication strategies.
Leadership Roles at CMI Media Group
Susan Dorfman - Global Chief Executive Officer
Susan Dorfman, the Global Chief Executive Officer at CMI Media Group, directs the overarching strategic vision for the agency. Dorfman architects high-level growth initiatives that align media planning with complex therapeutic requirements across global markets. By fostering deep integration between internal departments, the Global Chief Executive Officer ensures that every media path supports specific patient and provider needs. This leadership role involves constant collaboration with the Board to maintain market dominance in the healthcare sector. Susan Dorfman drives operational excellence by prioritizing innovation in media delivery and client service standards. Through the implementation of advanced analytics, the Global Chief Executive Officer optimizes resource allocation to maximize impact. Ultimately, Dorfman secures the long-term competitive advantage of the agency by championing a culture of precision and accountability in every campaign execution.
Eugene Lee - Chief Operating Officer
Eugene Lee, the Chief Operating Officer at CMI Media Group, manages the internal infrastructure required to execute complex media strategies. Lee oversees the daily workflows that allow the agency to build critical media paths for diverse therapeutic areas. By streamlining cross-departmental processes, the Chief Operating Officer increases efficiency across North American operations. This role involves rigorous oversight of project management systems to ensure timely delivery of client objectives. Eugene Lee drives the adoption of scalable operational frameworks that support rapid business expansion. Through the optimization of internal resources, the Chief Operating Officer maintains high standards of service quality. By aligning operational capacity with evolving market demands, Lee ensures that the agency remains agile. Ultimately, the Chief Operating Officer strengthens the foundation of the business by refining the systems that power every client engagement.

Oleg Korenfeld - Group President, Technology & Platforms
Oleg Korenfeld, the Group President, Technology & Platforms at CMI Media Group, oversees the strategic deployment of media platforms and technical solutions. Korenfeld architects the integration of advanced software to support the agency's goal of building critical media paths. By managing the platform ecosystem, the Group President, Technology & Platforms ensures that media buying remains efficient and data-driven. This role involves collaborating with the technology team to refine the tools used for therapeutic area targeting. Oleg Korenfeld drives the adoption of innovative platform features that enhance campaign performance across global markets. Through the oversight of technical partnerships, the Group President, Technology & Platforms maintains the agency's access to cutting-edge media capabilities. By aligning platform functionality with client needs, Korenfeld ensures that the agency delivers superior results. Ultimately, the Group President, Technology & Platforms secures the technical infrastructure required for modern media success.
Alexandra Weag - Client President
Alexandra Weag, the Client President at CMI Media Group, manages the relationships with key healthcare accounts to ensure the successful delivery of media services. Weag architects account-specific strategies that align with the agency's mission of building critical media paths for therapeutic areas. By overseeing the client service teams, the Client President ensures that every campaign meets the specific needs of the healthcare industry. This role involves high-level coordination with clients to understand their long-term business goals and therapeutic objectives. Alexandra Weag drives the expansion of client portfolios by demonstrating the value of data-driven media planning. Through the consistent application of service standards, the Client President maintains high levels of client satisfaction and retention. By facilitating communication between the agency and its partners, Weag ensures that all projects remain on track. Ultimately, the Client President secures the financial health of the agency through strong client partnerships.
John O'Connor - Chief Technology Officer
John O'Connor, the Chief Technology Officer at CMI Media Group, architects the digital infrastructure necessary for advanced media targeting. O'Connor directs the development of proprietary tools that enable the agency to map critical media paths for healthcare clients. By integrating data science into media planning, the Chief Technology Officer enhances the precision of therapeutic outreach. This leadership role involves managing the technical roadmap to ensure compatibility with emerging industry standards. John O'Connor drives the implementation of secure, scalable platforms that support global operations. Through the continuous evaluation of new technologies, the Chief Technology Officer maintains the agency's position at the forefront of digital innovation. By fostering collaboration between engineering and media teams, O'Connor ensures that technical solutions directly support business goals. Ultimately, the Chief Technology Officer secures the integrity and performance of all digital assets.
Saurabh Abrol - Chief Marketing Officer
Saurabh Abrol, the Chief Marketing Officer at CMI Media Group, leads the brand strategy and market positioning for the agency. Abrol architects campaigns that highlight the unique value of building critical media paths for therapeutic areas. By analyzing market trends, the Chief Marketing Officer identifies new opportunities for growth across the healthcare landscape. This role involves coordinating with client-facing teams to ensure consistent messaging and brand alignment. Saurabh Abrol drives the development of thought leadership content that establishes the agency as an authority in media services. Through the execution of targeted marketing initiatives, the Chief Marketing Officer expands the reach of the agency in competitive markets. By leveraging data to refine outreach strategies, Abrol ensures that marketing efforts yield measurable business outcomes. Ultimately, the Chief Marketing Officer strengthens the market presence and reputation of the organization.
Austyn Thorne - Chief of Staff & Experience Vice President, People
Austyn Thorne, the Chief of Staff & Experience Vice President, People at CMI Media Group, coordinates executive priorities and internal culture initiatives. Thorne architects programs that enhance the employee experience while supporting the agency's mission to build critical media paths. By aligning human capital strategies with business objectives, the Chief of Staff & Experience Vice President, People ensures that the workforce remains focused on therapeutic area success. This role involves managing complex internal communications and facilitating collaboration across the leadership team. Austyn Thorne drives the development of talent retention strategies that foster a high-performance environment. Through the oversight of organizational health, the Chief of Staff & Experience Vice President, People maintains the stability of the agency during periods of growth. By integrating feedback loops into daily operations, Thorne ensures that the culture supports long-term strategic goals.
Julia Missagia - Chief People Officer
Julia Missagia, the Chief People Officer at CMI Media Group, directs the talent acquisition and professional development strategies for the agency. Missagia architects frameworks that attract top-tier experts capable of building critical media paths for complex therapeutic areas. By overseeing performance management systems, the Chief People Officer ensures that every team member contributes to the overall success of the organization. This role involves designing inclusive workplace policies that support a diverse and highly skilled workforce. Julia Missagia drives the implementation of training programs that keep staff updated on the latest media and healthcare trends. Through the management of organizational structure, the Chief People Officer optimizes team dynamics to improve project outcomes. By fostering a culture of continuous learning, Missagia ensures that the agency retains its competitive edge. Ultimately, the Chief People Officer secures the human capital necessary for sustained growth.
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