Wella Company Executive and Leadership Team

July, 2026

Leadership Overview

Wella Company has 4 executives leading key functions including technology, finance, operations, and human resources.

Driven by innovation, Wella Company is dedicated to advancing the professional beauty industry through strategic partnerships and a comprehensive ecosystem of hair care products and salon equipment, solidifying its international presence.

Leadership Roles at Wella Company

  • Chief Financial Officer & Chief Operating Officer - Frank Smalla
  • Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America) - Alex Ahmed
  • Global Chief Technology Officer - Emmanuel Miran
  • Chief People Officer - Mallory Martino
  • Frank Smalla - Chief Financial Officer & Chief Operating Officer

    Frank Smalla, the Chief Financial Officer & Chief Operating Officer at Wella Company, directs the company's financial health and operational execution. Smalla manages all financial planning, reporting, and capital allocation, ensuring robust fiscal management across Wella's global operations. Concurrently, the Chief Operating Officer oversees the day-to-day business activities, focusing on efficiency, productivity, and the seamless delivery of Wella's comprehensive ecosystem of professional hair care products and salon equipment. Frank Smalla's dual role is critical in maintaining strategic partnerships with salons and hairdressers worldwide, providing comprehensive support services that enable salon businesses to thrive. This leadership ensures operational excellence and financial stability, supporting Wella's strong international presence in the professional beauty sector across multiple continents. Smalla's oversight extends to optimizing resource allocation and driving operational improvements that directly impact Wella Company's market performance.
    Frank Smalla

    Alex Ahmed - Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America)

    Alex Ahmed, the Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America) at Wella Company, leads financial strategy and reporting initiatives specifically for the North American region, with a distinct focus on automation and data integrity. Ahmed's responsibilities include overseeing financial operations within Canada and North America, ensuring accurate and timely reporting that supports strategic decision-making for Wella's cosmetics manufacturing and salon equipment divisions. The Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America) drives the implementation of advanced financial systems and automation tools to enhance efficiency and accuracy in financial processes. Alex Ahmed's role is pivotal in managing financial performance, identifying growth opportunities, and ensuring compliance with regional financial regulations. This leadership contributes significantly to Wella Company's robust international presence by strengthening its financial infrastructure in key markets.

    Emmanuel Miran - Global Chief Technology Officer

    Emmanuel Miran, the Global Chief Technology Officer at Wella Company, architects the company's technological vision and strategy. Overseeing all aspects of IT infrastructure and digital transformation, Miran ensures that Wella's technological capabilities align with its global business objectives in the cosmetics manufacturing and professional beauty sectors. This leadership involves driving innovation in product development, enhancing salon support services through digital platforms, and optimizing the supply chain with advanced technological solutions. Emmanuel Miran's focus extends to implementing cutting-edge systems that support Wella's extensive operations across North America, Europe, Asia Pacific, South America, and the Middle East, thereby reinforcing the company's international market position. The Global Chief Technology Officer also spearheads initiatives to integrate new technologies that improve both business-to-business client interactions and direct-to-consumer experiences within the beauty industry.

    Mallory Martino - Chief People Officer

    Mallory Martino, the Chief People Officer at Wella Company, directs all human capital strategies and initiatives to foster a thriving organizational culture. Martino oversees talent acquisition, development, employee engagement, and compensation and benefits programs, ensuring Wella attracts and retains top talent across its global operations. This leadership role is fundamental to supporting Wella's strategic partnerships with salons and hairdressers worldwide by cultivating a skilled and motivated workforce. Mallory Martino's focus includes developing programs that enhance employee well-being and professional growth, aligning people strategies with the company's mission to advance the professional beauty industry. The Chief People Officer champions diversity, equity, and inclusion, driving initiatives that reflect Wella Company's commitment to its employees and its international presence in the cosmetics manufacturing and salon equipment sectors. Martino's efforts ensure that Wella's human resources function effectively supports business objectives and operational excellence.
    Mallory Martino

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    Frequently Asked Questions Regarding Wella Company Top Executives and Leadership Team

    Who leads Wella Company?
    Wella Company is led by Frank Smalla (Chief Financial Officer & Chief Operating Officer), along with executives such as Alex Ahmed (Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America)) and Emmanuel Miran (Global Chief Technology Officer).
    Who is part of Wella Company’s executive team?
    The executive team of Wella Company includes leaders such as Frank Smalla (Chief Financial Officer & Chief Operating Officer), Alex Ahmed (Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America)), Emmanuel Miran (Global Chief Technology Officer) and other senior executives.
    How many executives does Wella Company have?
    Wella Company has 4 executives leading key business areas.
    What roles are included in Wella Company’s leadership team?
    The leadership team of Wella Company includes roles such as Chief Financial Officer & Chief Operating Officer, Head Chief Financial Officer, Wella of Automation & Reporting (Canada, North America), Global Chief Technology Officer, Chief People Officer.