Farouk Executive and Leadership Team

Rami Shami, the Chief Executive Officer at Farouk, directs the overarching strategic vision for the global manufacturing of hair care products. Overseeing the development of advanced flat irons, curling irons, and chemical solutions, the Chief Executive Officer ensures that the company maintains a competitive edge in the professional beauty market. Rami Shami manages the alignment between research and development teams and the broader corporate objectives to sustain long-term growth. By prioritizing technological innovation in blow dryers and leave-in treatments, the Chief Executive Officer drives the expansion of the brand across international markets. This leadership role involves constant collaboration with the board to optimize manufacturing efficiency and product quality. Through rigorous oversight of the Houston-based operations, the Chief Executive Officer secures the company's position as a leader in the cosmetics manufacturing sector, consistently delivering high-quality solutions to stylists and consumers worldwide.

Farah Faulkner, the President, Retail Sales at Farouk, architects the commercial strategy for consumer-facing hair care products. Overseeing the distribution of shampoos, conditioners, and styling tools, the President, Retail Sales ensures that retail channels receive consistent support and inventory. Farah Faulkner drives revenue growth by identifying emerging market trends and tailoring product availability to meet consumer demand across North American and international retail landscapes. This role requires close coordination with the marketing and supply chain departments to ensure product availability and brand visibility. By optimizing the retail sales funnel, the President, Retail Sales directly impacts the company's market penetration. Faulkner secures long-term partnerships with major retailers, ensuring that the brand remains a top choice for hair care enthusiasts. Through strategic planning and execution, the President, Retail Sales maintains the company's reputation for excellence in the competitive retail cosmetics industry.

Yamira Garcia, the Pre President Operator at Farouk, directs the internal operational workflows that support the manufacturing of hair care products. Overseeing the daily production cycles for flat irons and chemical solutions, the Pre President Operator ensures that facility output meets strict quality standards. Yamira Garcia manages the integration of manufacturing processes with logistics to streamline the supply chain from the Houston headquarters to global distribution points. This leadership role involves coordinating with production managers to improve efficiency and reduce waste in the creation of shampoos and conditioners. By optimizing operational throughput, the Pre President Operator directly impacts the company's ability to scale production during periods of high demand. Garcia secures operational stability by implementing rigorous safety and quality protocols across all manufacturing lines. Through constant monitoring of production metrics, the Pre President Operator maintains the high standards expected of the brand.

Alexis Thanasoulas, the Global President, Business Development at Farouk, architects the expansion strategy for the company's professional hair care portfolio. Overseeing international market entry and partnership acquisition, the Global President, Business Development ensures that the brand establishes a strong presence in emerging beauty markets. Alexis Thanasoulas drives growth by identifying new business opportunities for styling tools and lightening solutions. This role involves negotiating high-level contracts and fostering relationships with international distributors to broaden the company's reach. By aligning business development initiatives with the company's core manufacturing capabilities, the Global President, Business Development ensures that new markets receive consistent product supply. Thanasoulas secures the company's future by diversifying revenue streams and exploring new commercial avenues. Through strategic outreach and market analysis, the Global President, Business Development strengthens the brand's global footprint and ensures long-term commercial viability in the competitive cosmetics manufacturing sector.

Lisa Garcia, the President & Professional at Farouk, directs the educational and professional outreach programs that support the brand's hair care products. Overseeing the training initiatives for stylists and salon professionals, the President & Professional ensures that the industry understands the technical application of flat irons, curling irons, and color solutions. Lisa Garcia drives brand loyalty by fostering a community of experts who utilize the company's products in professional settings. This role involves developing curriculum and workshops that highlight the benefits of the company's shampoos, conditioners, and leave-in treatments. By bridging the gap between product manufacturing and professional application, the President & Professional directly impacts the company's reputation among industry leaders. Garcia secures the brand's authority by providing ongoing support and education to the professional beauty community. Through these efforts, the President & Professional maintains the company's status as a trusted partner for stylists worldwide.