Farouk Executive and Leadership Team

May, 2026

Leadership Overview

Farouk has 7 executives leading key functions including strategy, operations, marketing, product development, and sales.

Driven by innovation, Farouk is dedicated to manufacturing high-quality hair care products, shaping the professional beauty industry through advanced technology and a commitment to excellence.

Leadership Roles at Farouk

  • Chief Executive Officer - Rami Shami
  • Global President, Marketing Shows & Education - Mego Ayvazian
  • President & Professional - Lisa Marie
  • Pre President Operator - Yamira Garcia
  • President, Retail Sales - Farah Faulkner
  • Global President, Business Development - Alexis Thanasoulas
  • Chief of Staff - Jamilah Shami
  • Rami Shami - Chief Executive Officer

    Rami Shami, the Chief Executive Officer at Farouk, directs the overarching corporate strategy and operational execution. Shami guides the company's expansion into new markets, ensuring alignment with the mission to provide innovative hair care solutions. Overseeing all major business units, the Chief Executive Officer drives profitability and long-term growth. This leadership role involves fostering a culture of excellence and continuous improvement across the organization. By optimizing resource allocation and strategic partnerships, Rami Shami ensures Farouk maintains its competitive edge in the global beauty industry. Shami's vision propels the company's commitment to quality and technological advancement in product development.

    Mego Ayvazian - Global President, Marketing Shows & Education

    Mego Ayvazian, the Global President, Marketing Shows & Education at Farouk, spearheads the company's global marketing strategies and educational outreach programs. Ayvazian directs the development and execution of impactful trade shows and educational events, enhancing brand visibility and professional engagement. This leadership position involves cultivating relationships with stylists and salon professionals worldwide. Overseeing the creation of cutting-edge educational content, the Global President, Marketing Shows & Education ensures the dissemination of advanced techniques and product knowledge. By driving innovative marketing campaigns, Mego Ayvazian strengthens Farouk's position as an industry leader. Ayvazian's expertise fuels the company's commitment to empowering beauty professionals.

    Lisa Marie - President & Professional

    Lisa Marie, the President & Professional at Farouk, leads the company's professional division, focusing on salon and stylist relationships. Marie drives the strategy for product development and market penetration within the professional beauty sector. This role involves ensuring Farouk's offerings meet the evolving needs of hair care professionals. Overseeing key initiatives, the President & Professional enhances brand loyalty and expands market share among salon clients. By fostering strong partnerships with industry experts, Lisa Marie reinforces Farouk's commitment to quality and innovation. Marie's leadership ensures the continuous delivery of superior hair care solutions to the professional market.
    Lisa Marie

    Yamira Garcia - Pre President Operator

    Yamira Garcia, the Pre President Operator at Farouk, manages critical operational functions and oversees manufacturing processes. Garcia ensures the efficient production of high-quality hair care products, adhering to stringent quality control standards. This position involves optimizing supply chain logistics and operational workflows. Overseeing daily operations, the Pre President Operator drives productivity and cost-effectiveness across manufacturing facilities. By implementing advanced operational strategies, Yamira Garcia supports Farouk's commitment to product excellence and timely delivery. Garcia's focus on operational efficiency underpins the company's ability to meet market demands.

    Farah Faulkner - President, Retail Sales

    Farah Faulkner, the President, Retail Sales at Farouk, directs the company's retail sales strategy and execution. Faulkner drives revenue growth through effective management of retail partnerships and sales channels. This role involves expanding market presence in consumer-facing retail environments. Overseeing the sales team, the President, Retail Sales ensures the successful promotion and distribution of Farouk's product lines. By developing innovative sales initiatives, Farah Faulkner enhances brand visibility and consumer accessibility. Faulkner's leadership strengthens Farouk's position in the competitive retail beauty market, ensuring consistent product availability and customer satisfaction.
    Farah Faulkner

    Alexis Thanasoulas - Global President, Business Development

    Alexis Thanasoulas, the Global President, Business Development at Farouk, identifies and pursues new strategic growth opportunities worldwide. Thanasoulas leads initiatives to expand Farouk's global footprint and market penetration through strategic alliances and new ventures. This position involves evaluating market trends and identifying potential acquisition targets. Overseeing international expansion efforts, the Global President, Business Development secures long-term partnerships and revenue streams. By fostering innovation and exploring emerging markets, Alexis Thanasoulas drives Farouk's global expansion strategy. Thanasoulas's expertise ensures the company's sustained growth and competitive advantage in the international beauty industry.
    Alexis Thanasoulas

    Jamilah Shami - Chief of Staff

    Jamilah Shami, the Chief of Staff at Farouk, manages critical operational initiatives and facilitates cross-departmental collaboration. Shami ensures strategic priorities are translated into actionable plans, supporting the Chief Executive Officer's vision. This role involves streamlining internal processes and enhancing organizational efficiency. Overseeing key projects, the Chief of Staff drives the successful implementation of new business strategies. By coordinating efforts across various teams, Jamilah Shami optimizes workflow and resource deployment. Shami's focus on operational excellence supports Farouk's commitment to delivering high-quality hair care products and maintaining market leadership.

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    Frequently Asked Questions Regarding Farouk Top Executives and Leadership Team

    Who leads Farouk?
    Farouk is led by Rami Shami (Chief Executive Officer), along with executives such as Mego Ayvazian (Global President, Marketing Shows & Education) and Lisa Marie (President & Professional).
    Who is part of Farouk’s executive team?
    The executive team of Farouk includes leaders such as Rami Shami (Chief Executive Officer), Mego Ayvazian (Global President, Marketing Shows & Education), Lisa Marie (President & Professional) and other senior executives.
    How many executives does Farouk have?
    Farouk has 7 executives leading key business areas.
    What roles are included in Farouk’s leadership team?
    The leadership team of Farouk includes roles such as Chief Executive Officer, Global President, Marketing Shows & Education, President & Professional, Pre President Operator, President, Retail Sales.