Farouk Executive and Leadership Team

July, 2026

Leadership Overview

Farouk has 6 executives leading key functions including strategy, operations, retail sales, professional services, and business development.

Driven by innovation, Farouk is dedicated to manufacturing high-quality hair care products, shaping the industry with a commitment to excellence and customer satisfaction.

Leadership Roles at Farouk

  • Chief Executive Officer - Rami Shami
  • Pre President Operator - Yamira Garcia
  • President, Retail Sales - Farah Faulkner
  • President & Professional - Lisa Marie
  • Global President, Business Development - Alexis Thanasoulas
  • Chief of Staff - Jamilah Shami
  • Rami Shami - Chief Executive Officer

    Rami Shami, the Chief Executive Officer at Farouk, directs the company's overall strategic vision and operational execution. Overseeing all departments, Rami Shami ensures alignment with the company's founding principles and market objectives. This leadership role involves navigating the competitive landscape of the hair care industry, driving innovation in product development, and maintaining the high standards Farouk Systems is known for. By fostering a culture of excellence, Rami Shami guides the organization toward sustained growth and market leadership. The Chief Executive Officer's purview extends to financial performance, long-term planning, and stakeholder relations, solidifying Farouk's position as a premier manufacturer of hair care solutions.

    Yamira Garcia - Pre President Operator

    Yamira Garcia, the Pre President Operator at Farouk, oversees critical operational functions and manufacturing processes. This role involves ensuring the efficient production of Farouk's diverse product line, which includes styling tools, shampoos, conditioners, and color treatments. Yamira Garcia focuses on maintaining the highest quality standards throughout the manufacturing cycle, from raw material sourcing to final product distribution. By optimizing production workflows and managing operational resources, Yamira Garcia directly supports the company's mission to provide superior hair care solutions. The Pre President Operator's dedication to operational integrity is fundamental to Farouk's reputation for excellence in the cosmetics manufacturing sector.

    Farah Faulkner - President, Retail Sales

    Farah Faulkner, the President, Retail Sales at Farouk, spearheads the company's retail sales strategy and execution. This leadership position involves driving revenue growth through effective sales channels and managing relationships with retail partners. Farah Faulkner focuses on expanding market penetration for Farouk's extensive product range, including styling tools, shampoos, conditioners, and color solutions, across various retail environments. By developing and implementing targeted sales initiatives, Farah Faulkner ensures that Farouk's high-quality hair care products reach a broad consumer base. The President, Retail Sales' strategic approach to market engagement is crucial for maintaining Farouk's competitive edge and enhancing brand visibility.
    Farah Faulkner

    Lisa Marie - President & Professional

    Lisa Marie, the President & Professional at Farouk, directs the company's professional division and salon-focused initiatives. This role encompasses developing strategies to serve the professional beauty industry, ensuring Farouk's product offerings meet the specific needs of stylists and salons. Lisa Marie oversees the distribution and promotion of professional-grade hair care products, including specialized shampoos, conditioners, treatments, and color lines. By fostering strong connections within the professional community, Lisa Marie enhances brand loyalty and drives adoption of Farouk's innovative solutions. The President & Professional's expertise is vital for maintaining Farouk's leadership position within the professional hair care market.
    Lisa Marie

    Alexis Thanasoulas - Global President, Business Development

    Alexis Thanasoulas, the Global President, Business Development at Farouk, architects the company's expansion into new markets and strategic partnerships. This executive role involves identifying and capitalizing on global growth opportunities for Farouk's comprehensive range of hair care products, from styling tools to color solutions. Alexis Thanasoulas drives initiatives to broaden the company's international presence and enhance its market share worldwide. By forging key alliances and exploring emerging business avenues, Alexis Thanasoulas ensures Farouk Systems remains at the forefront of innovation and global reach. The Global President, Business Development's strategic foresight is essential for the company's sustained international success and diversification.
    Alexis Thanasoulas

    Jamilah Shami - Chief of Staff

    Jamilah Shami, the Chief of Staff at Farouk, manages strategic initiatives and operational efficiency across the organization. Supporting the Chief Executive Officer, Jamilah Shami ensures seamless execution of corporate directives and facilitates cross-departmental collaboration. This position involves optimizing internal processes, coordinating key projects, and enhancing communication channels to drive productivity. By streamlining operations, Jamilah Shami contributes directly to the company's ability to deliver innovative hair care products, including flat irons, shampoos, and color solutions. The Chief of Staff's focus on operational excellence underpins Farouk's commitment to quality and customer satisfaction in the global market.

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    Frequently Asked Questions Regarding Farouk Top Executives and Leadership Team

    Who leads Farouk?
    Farouk is led by Rami Shami (Chief Executive Officer), along with executives such as Yamira Garcia (Pre President Operator) and Farah Faulkner (President, Retail Sales).
    Who is part of Farouk’s executive team?
    The executive team of Farouk includes leaders such as Rami Shami (Chief Executive Officer), Yamira Garcia (Pre President Operator), Farah Faulkner (President, Retail Sales) and other senior executives.
    How many executives does Farouk have?
    Farouk has 6 executives leading key business areas.
    What roles are included in Farouk’s leadership team?
    The leadership team of Farouk includes roles such as Chief Executive Officer, Pre President Operator, President, Retail Sales, President & Professional, Global President, Business Development.