Farouk Executive and Leadership Team

Rami Shami, the Chief Executive Officer at Farouk, directs the overarching corporate strategy and long-term vision for the manufacturing of professional hair care products. Overseeing the development of flat irons, curling irons, and advanced chemical solutions, the Chief Executive Officer ensures that the company maintains a competitive edge in the global beauty market. Shami manages high-level relationships with stakeholders and drives the innovation pipeline to align with evolving salon industry standards. By prioritizing research and development, the Chief Executive Officer fosters a culture of excellence across all manufacturing facilities. Rami Shami monitors financial performance and operational efficiency to support sustainable growth. This leadership role involves navigating complex international supply chains while upholding the brand reputation for quality. Ultimately, Shami secures the market position of the organization through strategic investments in technology and product diversification.

Lisa Garcia, the President & Professional at Farouk, directs the educational initiatives and professional engagement strategies for the salon community. Overseeing the integration of shampoos, conditioners, and styling tools into professional workflows, the President & Professional ensures that stylists possess the technical knowledge required for optimal product application. Garcia manages the training programs that bridge the gap between manufacturing innovation and salon-level execution. By fostering strong partnerships with industry professionals, the President & Professional drives brand loyalty and product adoption across North American markets. Lisa Garcia coordinates with the product development teams to refine formulas based on direct feedback from salon experts. This leadership role involves architecting educational content that highlights the benefits of advanced hair care technology. Ultimately, Garcia strengthens the professional network and ensures consistent service quality across the entire product portfolio.

Yamira Garcia, the Pre President Operator at Farouk, directs the internal operational workflows and manufacturing efficiency for the company. Overseeing the production of leave-in treatments and color solutions, the Pre President Operator ensures that quality control standards remain consistent across all product lines. Garcia manages the daily logistics and resource allocation required to meet high-volume manufacturing demands. By optimizing production cycles, the Pre President Operator drives cost-effectiveness and operational agility within the Houston headquarters. Yamira Garcia collaborates with the supply chain department to mitigate risks and ensure the timely delivery of raw materials. This leadership role involves streamlining internal processes to support the broader corporate objectives of the organization. Ultimately, Garcia maintains the operational integrity of the manufacturing environment and supports the seamless transition of products from the factory floor to the global market.

Farah Faulkner, the President, Retail Sales at Farouk, directs the commercial strategy and distribution channels for consumer-facing hair care products. Overseeing the placement of blow dryers, shampoos, and styling tools in retail environments, the President, Retail Sales ensures that the brand reaches a broad consumer base. Faulkner manages the relationships with major retail partners and drives the execution of sales campaigns to maximize market penetration. By analyzing consumer purchasing trends, the President, Retail Sales optimizes inventory management and promotional activities. Farah Faulkner coordinates with the marketing department to align retail messaging with the overall brand identity. This leadership role involves expanding the retail footprint across diverse geographic regions to capture new market segments. Ultimately, Faulkner drives revenue growth through effective channel management and ensures that the company remains a top choice for consumers seeking professional-grade hair care solutions.

Alexis Thanasoulas, the Global President, Business Development at Farouk, directs the international expansion and strategic partnership efforts for the company. Overseeing the entry into new markets and the identification of growth opportunities, the Global President, Business Development ensures that the brand maintains a strong presence in international territories. Thanasoulas manages the cross-border collaborations and licensing agreements that extend the reach of the product portfolio. By evaluating global market dynamics, the Global President, Business Development drives the strategic planning required for long-term international success. Alexis Thanasoulas coordinates with regional leadership teams to adapt product offerings to local consumer preferences and regulatory requirements. This leadership role involves architecting business models that support sustainable growth in emerging and established markets. Ultimately, Thanasoulas secures the global footprint of the organization and fosters innovation through diverse international partnerships.