Farouk Executive and Leadership Team

Rami Shami, the Chief Executive Officer at Farouk, directs the overarching strategic vision for the organization. Overseeing the manufacturing of advanced hair care tools and chemical solutions, the Chief Executive Officer ensures alignment between product development and market demands. Shami manages the expansion of the brand across North American and international markets, focusing on maintaining the reputation for quality established in the Houston headquarters. By coordinating with the board and department heads, the Chief Executive Officer drives operational efficiency and long-term growth. This leadership role involves constant evaluation of the competitive landscape to ensure the company remains at the forefront of the cosmetics industry. Rami Shami maintains a focus on sustainable manufacturing practices while scaling production capabilities to meet global demand. Ultimately, Shami secures the financial health and market position of the enterprise through rigorous oversight of all corporate initiatives.

Yamira Garcia, the Pre President Operator at Farouk, manages the daily operational workflows and internal logistics of the manufacturing facilities. Overseeing the production of flat irons, curling irons, and blow dryers, the Pre President Operator ensures that every unit meets strict quality control standards. Garcia coordinates with supply chain managers to optimize the flow of raw materials and finished goods across regional distribution hubs. This leadership role involves streamlining internal processes to reduce waste and improve output consistency. By implementing lean manufacturing principles, Yamira Garcia directly impacts the operational efficiency of the company. The Pre President Operator works closely with the executive team to translate high-level goals into actionable production schedules. Through meticulous attention to detail, Garcia maintains the integrity of the manufacturing process, ensuring that the brand delivers reliable, high-performance tools to salons and retail partners worldwide.

Alexis Thanasoulas, the Global President, Business Development at Farouk, architects the expansion strategy for international markets. Overseeing the identification of new growth opportunities, the Global President, Business Development ensures that the company successfully enters emerging regions while strengthening existing partnerships. Thanasoulas manages the integration of new distribution channels and evaluates potential collaborations that align with the core mission of providing professional hair care solutions. This leadership role involves analyzing market trends to guide the development of new product lines tailored to diverse consumer needs. By fostering relationships with global distributors, Alexis Thanasoulas drives revenue growth and brand visibility. The Global President, Business Development works in tandem with the executive team to ensure that international operations remain consistent with the corporate identity. Ultimately, Thanasoulas secures the long-term viability of the brand by diversifying the global footprint and capturing new market segments.

Lisa Marie, the President & Professional at Farouk, directs the educational initiatives and professional outreach programs for the salon community. Overseeing the development of training curricula for stylists, the President & Professional ensures that salon partners possess the expertise to utilize shampoos, conditioners, and color solutions effectively. Marie manages the engagement strategy for professional beauty experts, fostering loyalty through continuous education and technical support. This leadership role involves bridging the gap between product innovation and practical application in the salon environment. By organizing workshops and certification programs, Lisa Marie directly impacts the success of professional stylists using the brand. The President & Professional collaborates with the product development team to ensure that new chemical solutions meet the specific needs of the professional market. Through these efforts, Marie strengthens the connection between the company and the professional beauty industry, ensuring sustained brand advocacy.

Farah Faulkner, the President, Retail Sales at Farouk, executes the sales strategy for the consumer-facing product lines. Overseeing the placement of leave-in treatments and styling products in major retail outlets, the President, Retail Sales ensures that the brand maintains a strong presence in the competitive cosmetics market. Faulkner manages the relationships with key retail partners and develops promotional campaigns that drive consumer engagement. This leadership role involves analyzing sales data to optimize inventory levels and product positioning across various regions. By aligning retail strategies with consumer behavior, Farah Faulkner directly impacts the revenue generated from the consumer segment. The President, Retail Sales works closely with the marketing and operations teams to ensure that product launches are supported by effective retail execution. Through strategic planning and market analysis, Faulkner secures the brand's position as a leader in the retail hair care sector.