SHOP MA Executive and Leadership Team

September, 2026

Leadership Overview

SHOP MA has 10 executives leading key functions including strategy, operations, marketing, and product development.

Focused on delivering premium wellness and beauty solutions, SHOP MA empowers consumers through a robust e-commerce platform that connects global shoppers with exclusive health and cosmetic brands.

Leadership Roles at SHOP MA

  • Chief Executive Officer - Tina Hung
  • Chief Executive Officer & President - Isiah Styles
  • Chairman & Chief Executive Officer - Jr Ridinger
  • Owner & Chief Executive Officer - Lisa Larsen
  • Owner Chief Executive Officer - Ivonne Sencêbe-Reilly
  • Chief Executive Officer & President, Dmg Marketing Inc - Philip Guido
  • Chief Operating Officer - Steve Ashley
  • President - Satish Shankar
  • President & Owner - Howard Chu
  • President - Arlene Stottlemyer
  • Tina Hung - Chief Executive Officer

    Tina Hung, the Chief Executive Officer at SHOP MA, directs the overarching strategic vision for the online retail storefront. By overseeing the integration of beauty and wellness product lines, the Chief Executive Officer ensures that the digital marketplace maintains a competitive edge in the e-commerce sector. This leadership role involves managing high-level partnerships with exclusive brands like Lumière de Vie and Motives Cosmetics to drive consistent revenue growth. Tina Hung monitors market trends across North American regions to refine the customer experience and optimize inventory turnover. Through rigorous analysis of consumer purchasing patterns, the Chief Executive Officer aligns the company's product catalog with evolving health and nutrition demands. By fostering innovation within the digital storefront, the Chief Executive Officer secures long-term market stability and enhances the brand presence of the organization within the competitive beauty industry.

    Isiah Styles - Chief Executive Officer & President

    Isiah Styles, the Chief Executive Officer & President at SHOP MA, manages the daily administrative operations and corporate governance of the retail platform. The Chief Executive Officer & President architects the expansion of the Isotonix and Skintelligence product lines to reach broader demographics. By coordinating with internal departments, the Chief Executive Officer & President ensures that the e-commerce infrastructure supports seamless transactions for all beauty and wellness customers. Isiah Styles evaluates operational efficiency to reduce overhead costs while maintaining high service standards across the platform. This executive role requires constant oversight of supply chain logistics to guarantee timely delivery of jewelry and party supplies. By implementing data-driven decision-making processes, the Chief Executive Officer & President strengthens the company's market position. Ultimately, the Chief Executive Officer & President drives the organizational mission to provide accessible, high-quality consumer goods through a unified digital marketplace.

    Jr Ridinger - Chairman & Chief Executive Officer

    Jr Ridinger, the Chairman & Chief Executive Officer at SHOP MA, provides high-level guidance on corporate policy and long-term growth initiatives. The Chairman & Chief Executive Officer oversees the strategic direction of the SHOP.COM marketplace, ensuring alignment with the company's core mission of providing exclusive health and wellness products. By chairing board meetings and evaluating major investment opportunities, the Chairman & Chief Executive Officer shapes the future trajectory of the business. Jr Ridinger monitors the performance of key brands such as Motives Cosmetics to ensure consistent quality and market relevance. This leadership role involves navigating complex industry landscapes to maintain a strong competitive advantage. By fostering a culture of excellence and innovation, the Chairman & Chief Executive Officer drives the organization toward sustainable profitability. Through consistent focus on market expansion, the Chairman & Chief Executive Officer secures the company's reputation as a leader in the online retail space.

    Lisa Larsen - Owner & Chief Executive Officer

    Lisa Larsen, the Owner & Chief Executive Officer at SHOP MA, maintains direct oversight of the company's brand identity and product portfolio. The Owner & Chief Executive Officer architects the strategic development of skin care and hair care offerings to meet the specific needs of the customer base. By managing the relationship between the retail storefront and the broader marketplace, the Owner & Chief Executive Officer ensures that all product launches align with the company's wellness philosophy. Lisa Larsen evaluates the performance of exclusive brands to optimize the product catalog for maximum consumer engagement. This leadership role involves balancing operational requirements with the creative vision of the business. By prioritizing customer satisfaction and product quality, the Owner & Chief Executive Officer drives growth across all categories. Ultimately, the Owner & Chief Executive Officer secures the long-term viability of the organization by maintaining a focus on high-demand health and beauty solutions.

    Ivonne Sencêbe-Reilly - Owner Chief Executive Officer

    Ivonne Sencêbe-Reilly, the Owner Chief Executive Officer at SHOP MA, directs the strategic implementation of marketing and sales initiatives for the online retail platform. The Owner Chief Executive Officer oversees the promotion of health and nutrition supplements, ensuring that all messaging resonates with the target audience. By analyzing market data, the Owner Chief Executive Officer identifies new opportunities for growth within the beauty and wellness sectors. Ivonne Sencêbe-Reilly coordinates with cross-functional teams to streamline the customer journey from product discovery to final purchase. This leadership role involves managing the brand presence of exclusive items like Skintelligence to ensure consistent market penetration. By optimizing the digital storefront's interface, the Owner Chief Executive Officer enhances user engagement and conversion rates. Through a commitment to operational excellence, the Owner Chief Executive Officer drives the company's mission to provide high-quality products to a diverse and growing customer base.

    Philip Guido - Chief Executive Officer & President, Dmg Marketing Inc

    Philip Guido, the Chief Executive Officer & President, Dmg Marketing Inc at SHOP MA, directs the specialized marketing strategies that drive traffic to the online retail storefront. The Chief Executive Officer & President, Dmg Marketing Inc architects campaigns that highlight the unique benefits of exclusive brands like Motives Cosmetics and Isotonix. By overseeing the digital advertising efforts, the Chief Executive Officer & President, Dmg Marketing Inc ensures that the company reaches its target demographic effectively. Philip Guido monitors the performance of various marketing channels to maximize return on investment and customer acquisition. This leadership role involves collaborating with other executives to align promotional activities with the company's broader product strategy. By leveraging data analytics, the Chief Executive Officer & President, Dmg Marketing Inc optimizes the brand's visibility in the marketplace. Through strategic outreach, the Chief Executive Officer & President, Dmg Marketing Inc secures a strong market presence for the organization.

    Steve Ashley - Chief Operating Officer

    Steve Ashley, the Chief Operating Officer at SHOP MA, manages the internal logistics and fulfillment processes that support the online retail storefront. The Chief Operating Officer architects scalable systems to handle the distribution of beauty, health, and wellness products across the marketplace. By overseeing the daily operations of the e-commerce platform, the Chief Operating Officer ensures that inventory levels remain optimized for customer demand. Steve Ashley coordinates with logistics partners to maintain efficient delivery timelines for all product categories, including jewelry and party supplies. This leadership role involves implementing technology solutions to improve order processing and warehouse management. By focusing on operational efficiency, the Chief Operating Officer supports the company's growth objectives and enhances the overall shopping experience. Through rigorous monitoring of performance metrics, the Chief Operating Officer drives the organization toward greater productivity and streamlined service delivery in the competitive retail landscape.
    Steve Ashley

    Satish Shankar - President

    Satish Shankar, the President at SHOP MA, oversees the execution of corporate initiatives and the management of key business units. The President architects the expansion of the company's wellness and beauty product lines to ensure they remain competitive in the global marketplace. By coordinating with department heads, the President ensures that all operational activities align with the company's strategic goals. Satish Shankar evaluates the performance of the e-commerce platform to identify areas for improvement and innovation. This leadership role involves managing high-level relationships with suppliers and partners to maintain a robust product catalog. By focusing on efficiency and growth, the President drives the organization toward achieving its revenue targets. Through consistent oversight of business processes, the President secures the company's position as a premier provider of health and cosmetic products. Ultimately, the President supports the overall mission by fostering a culture of accountability and excellence.

    Howard Chu - President & Owner

    Howard Chu, the President & Owner at SHOP MA, provides strategic oversight for the company's product development and brand management. The President & Owner architects the vision for new health and nutrition supplements, ensuring they meet the high standards expected by the customer base. By managing the company's assets and resources, the President & Owner ensures that the business remains agile in a rapidly changing retail environment. Howard Chu evaluates market trends to guide the selection of new beauty and wellness products for the online storefront. This leadership role involves balancing the needs of the business with the expectations of the consumer. By fostering innovation in product design and marketing, the President & Owner drives the company's growth and market impact. Through a commitment to quality and service, the President & Owner secures the long-term success of the organization within the competitive e-commerce sector.

    Arlene Stottlemyer - President

    Arlene Stottlemyer, the President at SHOP MA, manages the strategic implementation of customer-focused initiatives across the retail platform. The President architects the development of service protocols that enhance the shopping experience for beauty and wellness consumers. By overseeing the integration of new product lines, the President ensures that the catalog remains diverse and appealing to a wide audience. Arlene Stottlemyer monitors customer feedback to refine the company's offerings and improve overall satisfaction. This leadership role involves collaborating with other executives to ensure that the business remains aligned with its core mission. By focusing on operational excellence and customer engagement, the President drives growth and strengthens the brand's reputation. Through consistent attention to detail and market trends, the President secures the company's position as a trusted source for health and cosmetic products. Ultimately, the President supports the organization's long-term success through dedicated leadership.

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    Frequently Asked Questions Regarding SHOP MA Top Executives and Leadership Team

    Who leads SHOP MA?
    SHOP MA is led by Tina Hung (Chief Executive Officer), along with executives such as Isiah Styles (Chief Executive Officer & President) and Jr Ridinger (Chairman & Chief Executive Officer).
    Who is part of SHOP MA’s executive team?
    The executive team of SHOP MA includes leaders such as Tina Hung (Chief Executive Officer), Isiah Styles (Chief Executive Officer & President), Jr Ridinger (Chairman & Chief Executive Officer) and other senior executives.
    How many executives does SHOP MA have?
    SHOP MA has 10 executives leading key business areas.
    What roles are included in SHOP MA’s leadership team?
    The leadership team of SHOP MA includes roles such as Chief Executive Officer, Chief Executive Officer & President, Chairman & Chief Executive Officer, Owner & Chief Executive Officer, Owner Chief Executive Officer.