Oriflame Cosmetics Executive and Leadership Team

July, 2026

Leadership Overview

Oriflame Cosmetics has 4 executives leading key functions including finance, and general management.

Driven by a commitment to nature-inspired beauty, Oriflame Cosmetics offers a diverse range of Swedish beauty products, impacting markets globally since its 1967 founding.

Leadership Roles at Oriflame Cosmetics

  • Chief Financial Officer - Sonia Ben Ayed Sghir
  • President - Laura Rodríguez
  • President & Director - Rawia Afifi
  • Diamond President - Van Thinh
  • Sonia Ben Ayed Sghir - Chief Financial Officer

    Sonia Ben Ayed Sghir, the Chief Financial Officer at Oriflame Cosmetics, directs all financial operations and strategic fiscal planning. Overseeing the company's global financial health, Sonia Ben Ayed Sghir ensures robust capital management and optimizes resource allocation across all business units. This leadership role involves rigorous budget adherence, forecasting future financial performance, and identifying opportunities for cost efficiencies within the beauty products sector. By maintaining strong relationships with financial institutions and stakeholders, Sonia Ben Ayed Sghir drives sustainable profitability and supports the company's expansion initiatives. The Chief Financial Officer's strategic insights are crucial for navigating market fluctuations and securing long-term financial stability for Oriflame Cosmetics.

    Laura Rodríguez - President

    Laura Rodríguez, the President at Oriflame Cosmetics, spearheads the overall strategic direction and operational execution of the company. Leading diverse teams, Laura Rodríguez ensures alignment with Oriflame's mission of providing nature-inspired beauty products globally. This executive position involves fostering innovation in product development and expanding market reach across various regions. By cultivating strong corporate culture and driving cross-functional collaboration, the President enhances organizational efficiency and market responsiveness. Laura Rodríguez's leadership is pivotal in maintaining Oriflame Cosmetics' competitive edge and achieving its growth objectives in the dynamic beauty industry. The President's mandate includes overseeing key strategic partnerships and ensuring adherence to corporate governance standards.

    Rawia Afifi - President & Director

    Rawia Afifi, the President & Director at Oriflame Cosmetics, directs overarching corporate strategy and governance. Overseeing critical business functions, Rawia Afifi ensures the company's adherence to its founding principles of offering Swedish, nature-inspired beauty products. This dual role involves guiding executive teams and maintaining robust oversight of operational performance across all markets. By championing ethical business practices and sustainable growth, Rawia Afifi strengthens Oriflame Cosmetics' brand reputation and market position. The President & Director's influence extends to shaping long-term vision and driving initiatives that enhance shareholder value. Strategic decision-making by Rawia Afifi is fundamental to the company's continued success and global expansion.
    Rawia Afifi

    Van Thinh - Diamond President

    Van Thinh, the Diamond President at Oriflame Cosmetics, drives significant market penetration and sales growth through exceptional leadership. Focusing on expanding the company's network of beauty consultants, Van Thinh cultivates high-performing teams and champions the brand's nature-inspired product philosophy. This senior role involves developing and executing strategic sales initiatives tailored to diverse consumer bases across various geographies. By fostering a culture of success and providing advanced training, Van Thinh empowers consultants to achieve their business objectives. The Diamond President's dedication to excellence directly contributes to Oriflame Cosmetics' revenue generation and market leadership in the beauty sector. Van Thinh's influence is key to sustaining momentum and achieving ambitious sales targets.

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    Frequently Asked Questions Regarding Oriflame Cosmetics Top Executives and Leadership Team

    Who leads Oriflame Cosmetics?
    Oriflame Cosmetics is led by Sonia Ben Ayed Sghir (Chief Financial Officer), along with executives such as Laura Rodríguez (President) and Rawia Afifi (President & Director).
    Who is part of Oriflame Cosmetics’s executive team?
    The executive team of Oriflame Cosmetics includes leaders such as Sonia Ben Ayed Sghir (Chief Financial Officer), Laura Rodríguez (President), Rawia Afifi (President & Director) and other senior executives.
    How many executives does Oriflame Cosmetics have?
    Oriflame Cosmetics has 4 executives leading key business areas.
    What roles are included in Oriflame Cosmetics’s leadership team?
    The leadership team of Oriflame Cosmetics includes roles such as Chief Financial Officer, President, President & Director, Diamond President.