Natura Executive and Leadership Team

September, 2026

Leadership Overview

Natura has 7 executives leading key functions including strategy, executive administration, information technology, revenue growth, and marketing operations.

Committed to sustainable beauty and ethical sourcing, Natura drives global transformation through natural product innovation and environmental responsibility across all international markets.

Leadership Roles at Natura

  • Assistente Executiva Sênior - Chief Executive Officer - Samira Melo
  • Chief Executive Officer, Natura Avon (Mexico) - Francisco Demesa
  • Chief Financial Officer & Head of Strategy & Transformation At Natura - Silvia V.
  • Chief Information Officer - Gabriel Nishimoto
  • Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE) - Alexia Marchessi
  • Analista De Marketing Chief Revenue Officer Sênior - Ana Ribeiro Silva
  • Chief Revenue Officer, Coordinador DE LATAM - Lelvis Cortes
  • Samira Melo - Assistente Executiva Sênior - Chief Executive Officer

    Samira Melo, the Assistente Executiva Sênior - Chief Executive Officer at Natura, manages high-level administrative workflows and strategic coordination for the executive office. This role involves streamlining communication between the board and senior leadership to ensure operational efficiency. Samira Melo facilitates critical decision-making processes by organizing complex data streams and prioritizing corporate initiatives. By maintaining rigorous oversight of executive schedules and project timelines, the Assistente Executiva Sênior - Chief Executive Officer supports the broader mission of sustainable growth. This position requires constant interaction with department heads to align daily activities with long-term corporate goals. Through meticulous planning and resource allocation, the Assistente Executiva Sênior - Chief Executive Officer optimizes the productivity of the leadership team. Such efforts directly contribute to the stability of the organization while fostering a culture of transparency and accountability across all internal business units.

    Francisco Demesa - Chief Executive Officer, Natura Avon (Mexico)

    Francisco Demesa, the Chief Executive Officer, Natura Avon (Mexico) at Natura, directs all commercial activities and market expansion efforts within the North American region. This leadership role involves overseeing the integration of sustainable cosmetic product lines into diverse consumer segments. Francisco Demesa architects regional growth strategies that prioritize ethical sourcing and environmental stewardship. By managing complex supply chains and local distribution networks, the Chief Executive Officer, Natura Avon (Mexico) ensures consistent brand presence and operational excellence. This position requires close collaboration with global stakeholders to maintain alignment with the overarching corporate vision. Through the implementation of data-driven sales tactics, the Chief Executive Officer, Natura Avon (Mexico) secures market share and enhances brand loyalty. Demesa drives significant revenue improvements by optimizing regional operations and fostering strong relationships with local partners, ultimately strengthening the competitive position of the company in the personal care industry.

    Silvia V. - Chief Financial Officer & Head of Strategy & Transformation At Natura

    Silvia V., the Chief Financial Officer & Head of Strategy & Transformation At Natura at Natura, directs the financial planning, capital allocation, and long-term strategic transformation of the organization. This role involves overseeing global fiscal health while driving initiatives that align business operations with sustainability goals. Silvia V. manages complex financial reporting and investor relations to ensure transparency and growth. By architecting transformation strategies, the Chief Financial Officer & Head of Strategy & Transformation At Natura identifies areas for structural improvement and operational efficiency. This position requires close collaboration with the board to define the future direction of the company. Through rigorous financial analysis and strategic foresight, the Chief Financial Officer & Head of Strategy & Transformation At Natura secures the resources necessary for innovation and market expansion. V. drives sustainable value creation by balancing immediate financial performance with the long-term vision of the company as a leader in ethical cosmetics.

    Gabriel Nishimoto - Chief Information Officer

    Gabriel Nishimoto, the Chief Information Officer at Natura, architects the digital infrastructure and technological framework supporting global operations. This role involves implementing advanced data analytics to track sustainable product lifecycles and consumer engagement metrics. Gabriel Nishimoto manages cybersecurity protocols and enterprise software systems to ensure seamless connectivity across international offices. By modernizing digital platforms, the Chief Information Officer enables efficient communication between manufacturing units and retail channels. This position requires constant innovation to support the company's commitment to environmental responsibility through technology-driven efficiency. Nishimoto oversees the integration of cloud-based solutions that streamline internal processes and improve decision-making speed. Through the deployment of scalable IT architectures, the Chief Information Officer supports the long-term digital transformation of the business. Such technological advancements allow the organization to maintain a competitive edge while upholding the highest standards of data integrity and operational transparency.

    Alexia Marchessi - Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE)

    Alexia Marchessi, the Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE) at Natura, drives revenue growth and operational efficiency across key South American and Mexican markets. This role involves analyzing regional sales performance and optimizing distribution channels for sustainable personal care products. Alexia Marchessi coordinates cross-border logistics to ensure consistent product availability and market penetration. By evaluating operational data, the Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE) identifies opportunities for cost reduction and margin expansion. This position requires frequent collaboration with local sales teams to align regional tactics with global revenue targets. Through the implementation of localized marketing strategies, the Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE) strengthens the brand footprint in diverse territories. Marchessi secures financial stability by managing complex operational variables and fostering sustainable growth across the entire Latin American region.

    Ana Ribeiro Silva - Analista De Marketing Chief Revenue Officer Sênior

    Ana Ribeiro Silva, the Analista De Marketing Chief Revenue Officer Sênior at Natura, develops comprehensive marketing strategies that drive brand awareness and revenue generation. This role involves analyzing consumer behavior patterns to tailor sustainable product messaging for global audiences. Ana Ribeiro Silva manages the alignment between marketing campaigns and sales objectives to maximize return on investment. By leveraging market research, the Analista De Marketing Chief Revenue Officer Sênior identifies emerging trends in the cosmetics industry and adapts promotional activities accordingly. This position requires close coordination with product development teams to ensure that marketing narratives accurately reflect the company's commitment to ethical sourcing. Through the execution of targeted digital campaigns, the Analista De Marketing Chief Revenue Officer Sênior expands the customer base and increases brand loyalty. Silva drives significant growth by optimizing the marketing funnel and ensuring that all promotional efforts support the long-term financial goals of the organization.

    Lelvis Cortes - Chief Revenue Officer, Coordinador DE LATAM

    Lelvis Cortes, the Chief Revenue Officer, Coordinador DE LATAM at Natura, oversees the strategic coordination of revenue-generating activities throughout the Latin American market. This role involves managing regional sales teams and ensuring that commercial objectives align with the company's sustainability mission. Lelvis Cortes architects sales frameworks that prioritize long-term customer relationships and ethical product distribution. By monitoring regional market dynamics, the Chief Revenue Officer, Coordinador DE LATAM identifies growth opportunities and mitigates potential risks to revenue stability. This position requires constant interaction with regional managers to ensure consistent execution of corporate sales policies. Through the optimization of pricing strategies and distribution networks, the Chief Revenue Officer, Coordinador DE LATAM enhances the profitability of the regional portfolio. Cortes drives operational excellence by fostering a culture of performance and accountability, ultimately ensuring that the company maintains a dominant market position across all Latin American territories.

    Explore Leadership Teams in Cosmetics, Beauty Supply & Personal Care Products

    Frequently Asked Questions Regarding Natura Top Executives and Leadership Team

    Who leads Natura?
    Natura is led by Samira Melo (Assistente Executiva Sênior - Chief Executive Officer), along with executives such as Francisco Demesa (Chief Executive Officer, Natura Avon (Mexico)) and Silvia V. (Chief Financial Officer & Head of Strategy & Transformation At Natura).
    Who is part of Natura’s executive team?
    The executive team of Natura includes leaders such as Samira Melo (Assistente Executiva Sênior - Chief Executive Officer), Francisco Demesa (Chief Executive Officer, Natura Avon (Mexico)), Silvia V. (Chief Financial Officer & Head of Strategy & Transformation At Natura) and other senior executives.
    How many executives does Natura have?
    Natura has 7 executives leading key business areas.
    What roles are included in Natura’s leadership team?
    The leadership team of Natura includes roles such as Assistente Executiva Sênior - Chief Executive Officer, Chief Executive Officer, Natura Avon (Mexico), Chief Financial Officer & Head of Strategy & Transformation At Natura, Chief Information Officer, Regional Chief Revenue Officer, Analista Operaciones LATAM (Cl, AR, Co, Mx, PE).