Leadership Overview
VSP Vision has 10 executives leading key functions including marketing, technology, and human resources.
Driven by a mission to help those served bring their best vision to life, VSP Vision focuses on making VSP offerings accessible and valuable, exemplified by the Follow Your Heart initiative and the VSP heart stamped lens.
Driven by a mission to help those served bring their best vision to life, VSP Vision focuses on making VSP offerings accessible and valuable, exemplified by the Follow Your Heart initiative and the VSP heart stamped lens.
Leadership Roles at VSP Vision
Jill Novelo - Senior Vice President and Chief of Staff To the Chief Executive Officer
Jill Novelo, the Senior Vice President and Chief of Staff To the Chief Executive Officer at VSP Vision, provides strategic operational support and drives key initiatives directly for the CEO. Novelo manages critical projects and ensures alignment across departments, facilitating the execution of VSP Vision's overarching strategy. This position is vital for translating the company's mission into actionable plans, particularly concerning the accessibility and value of VSP offerings. Jill Novelo works closely with executive leadership to optimize processes and enhance member engagement, ensuring the Follow Your Heart initiative and the VSP heart stamped lens are effectively implemented. By streamlining operations and fostering collaboration, Novelo directly contributes to VSP Vision's market impact and commitment to member well-being.
Jon Schuller - Deputy Chief of Staff To the Chief Executive Officer
Jon Schuller, the Deputy Chief of Staff To the Chief Executive Officer at VSP Vision, supports the CEO in driving strategic priorities and operational excellence. Schuller collaborates with executive teams to advance key projects and ensure seamless execution of company-wide objectives, reinforcing VSP Vision's commitment to its mission. This role is integral to enhancing the accessibility and value of VSP's vision care services, including eyewear and the Follow Your Heart initiative. Jon Schuller assists in coordinating cross-functional efforts to promote brand initiatives like the VSP heart stamped lens, ensuring consistent messaging and member benefit realization. By facilitating strategic alignment and operational efficiency, Schuller directly contributes to VSP Vision's sustained growth and market leadership.
Wendy Hauteman - Chief Marketing Officer
Wendy Hauteman, the Chief Marketing Officer at VSP Vision, directs all marketing strategies and brand initiatives. Hauteman oversees the development and execution of campaigns that enhance VSP's market presence and member engagement, aligning with the company's core mission to help individuals bring their best vision to life. This leadership role involves translating the value of VSP offerings, such as eyewear, into clear member benefits, ensuring the Follow Your Heart initiative resonates with the target audience. By championing the VSP heart stamped lens, Hauteman drives brand recognition and reinforces the commitment to member well-being. Wendy Hauteman ensures marketing efforts directly support VSP's growth objectives and strengthen its position as a leader in vision care.
Kat Mehta - Chief Information Officer
Kat Mehta, the Chief Information Officer at VSP Vision, architects and manages the company's entire technology infrastructure and digital strategy. Mehta drives innovation in information systems, ensuring robust security, scalability, and efficiency across all platforms. This role is critical in supporting VSP Vision's mission to make its offerings accessible, leveraging technology to streamline member access to eyewear and other vision benefits. Kat Mehta oversees the integration of new technologies that enhance operational performance and member experience, directly contributing to the effectiveness of initiatives like Follow Your Heart. By ensuring seamless data flow and system reliability, Mehta supports the strategic goals of VSP Vision and its commitment to serving its members.
Sylvia Kelleher - Business Analyst & Chief Marketing Officer, Client Management Operations
Sylvia Kelleher, the Business Analyst & Chief Marketing Officer, Client Management Operations at VSP Vision, bridges analytical insights with marketing execution for client operations. Kelleher focuses on optimizing client relationships and ensuring the effective delivery of VSP's vision care solutions. This dual role involves analyzing operational data to inform marketing strategies and directly managing marketing efforts within client management, supporting the company's mission to make VSP offerings accessible. Sylvia Kelleher drives initiatives that enhance member understanding and utilization of benefits, including the Follow Your Heart program and the VSP heart stamped lens. By ensuring operational efficiency and targeted marketing, Kelleher strengthens VSP Vision's client partnerships and overall market performance.
Jennifer Dole - Chief of Staff & Senior Business Advisor
Jennifer Dole, the Chief of Staff & Senior Business Advisor at VSP Vision, provides strategic counsel and operational leadership to advance the company's objectives. Dole works closely with executive leadership to refine business strategies and drive critical projects that align with VSP Vision's mission of enhancing vision care accessibility. This advisory role is crucial for translating complex business needs into actionable plans, ensuring the effective delivery of VSP offerings, including eyewear and the Follow Your Heart initiative. Jennifer Dole guides initiatives that promote member understanding and utilization of benefits, such as the VSP heart stamped lens, reinforcing brand value. By offering expert guidance and fostering operational synergy, Dole significantly contributes to VSP Vision's market impact and commitment to member well-being.
Matt Ban - Senior Vice President - Chief Revenue Officer
Matt Ban, the Senior Vice President - Chief Revenue Officer at VSP Vision, directs all revenue generation strategies and sales operations across the organization. Ban is responsible for driving top-line growth and expanding market share by optimizing sales processes and fostering strong client relationships. This leadership position is essential for ensuring the financial health and strategic expansion of VSP Vision, directly supporting its mission to make vision care accessible. Matt Ban oversees initiatives that enhance the perceived and actual value of VSP offerings, including eyewear and the Follow Your Heart program, ensuring revenue streams align with member benefits. By maximizing revenue potential and driving commercial success, Ban plays a pivotal role in VSP Vision's sustained growth and market leadership.
Suzie Pallari - Chief of Staff & Senior Business Advisor
Suzie Pallari, the Chief of Staff & Senior Business Advisor at VSP Vision, offers strategic guidance and operational oversight to support executive leadership and company-wide initiatives. Pallari collaborates with key stakeholders to enhance business performance and ensure the effective implementation of VSP Vision's mission to bring best vision to life. This role is critical in streamlining operations and advancing programs that increase the accessibility and value of VSP offerings, such as eyewear and the Follow Your Heart initiative. Suzie Pallari contributes to strategic planning that reinforces brand initiatives like the VSP heart stamped lens, ensuring alignment with business objectives. By providing expert advice and driving operational improvements, Pallari significantly impacts VSP Vision's market position and commitment to member satisfaction.
Kristi Cappelletti-Matthews - Chief Human Resources Officer
Kristi Cappelletti-Matthews, the Chief Human Resources Officer at VSP Vision, leads all aspects of human capital management and organizational development. Cappelletti-Matthews is responsible for cultivating a strong company culture, attracting and retaining top talent, and ensuring HR strategies align with VSP Vision's mission and business objectives. This role is fundamental to supporting the workforce that delivers exceptional vision care services and enhances member access to VSP offerings. Kristi Cappelletti-Matthews oversees programs that foster employee engagement and development, directly contributing to the effective execution of initiatives like Follow Your Heart and the promotion of the VSP heart stamped lens. By championing people-centric strategies, Cappelletti-Matthews ensures VSP Vision has the talent and organizational capacity to achieve its goals.

Beth O'Rorke - Chief Technology Officer & Senior VP
Beth O'Rorke, the Chief Technology Officer & Senior VP at VSP Vision, directs the company's technological vision and oversees all IT operations and innovation. O'Rorke is instrumental in developing and implementing advanced technology solutions that support VSP Vision's mission to make vision care accessible and valuable. This leadership role drives the digital transformation efforts, ensuring that technology infrastructure is robust, secure, and scalable to meet evolving member needs and business demands. Beth O'Rorke guides the strategic integration of new technologies that enhance the member experience, support initiatives like Follow Your Heart, and promote the VSP heart stamped lens. By leading technological advancements, O'Rorke ensures VSP Vision remains at the forefront of innovation in the vision care industry.
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