Leadership Overview
VGM & Associates has 9 executives leading key functions including strategy, operations, revenue, finance, legal, human resources, communications, and fulfillment.
Committed to empowering independent businesses across North America, VGM & Associates delivers comprehensive purchasing programs and specialized services to drive sustainable growth for thousands of member organizations.
Committed to empowering independent businesses across North America, VGM & Associates delivers comprehensive purchasing programs and specialized services to drive sustainable growth for thousands of member organizations.
Leadership Roles at VGM & Associates
Jeremy Stolz - Chief Executive Officer
Jeremy Stolz, the Chief Executive Officer at VGM & Associates, directs the overarching strategic vision for the entire organization. Overseeing the expansion of member services across the United States and Canada, the Chief Executive Officer ensures that the company maintains its status as a premier partner for independent home medical equipment providers. This leadership role involves constant collaboration with the Board to refine business models and enhance the value proposition for over 25,000 member businesses. By prioritizing innovation and operational excellence, Jeremy Stolz directly influences the long-term trajectory of the company. Stolz maintains a focus on scaling programs that support independent providers, ensuring that the organization remains a top employer while delivering high-impact solutions that foster growth and stability within the healthcare supply chain.
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Adam Gelling - Chief Financial Officer
Adam Gelling, the Chief Financial Officer at VGM & Associates, manages the fiscal health and long-term financial planning of the organization. Overseeing budgeting, financial reporting, and capital allocation, the Chief Financial Officer ensures that the company maintains the resources required to support its 25,000-plus members. This role involves providing the financial insights necessary for the executive team to make informed decisions regarding program expansion and infrastructure investment. By maintaining rigorous financial controls and transparency, Adam Gelling directly supports the stability of the company's operations across the United States and Canada. Gelling works closely with other leaders to align financial goals with the broader mission of empowering independent businesses. Through disciplined fiscal management, Gelling ensures that the organization remains well-positioned to navigate industry shifts and continue delivering exceptional value.
Monica Rogan - Chief Operating Officer
Monica Rogan, the Chief Operating Officer at VGM & Associates, manages the daily execution of business operations across all regional offices. Overseeing internal processes and service delivery, the Chief Operating Officer ensures that the company provides seamless support to its vast network of independent businesses. This role involves optimizing the infrastructure that allows the organization to function effectively from its headquarters in Iowa to its various satellite locations. By streamlining workflows and enhancing service efficiency, Monica Rogan directly impacts the operational success of the entire enterprise. Rogan coordinates with other C-suite leaders to align internal resources with the broader mission of supporting member growth. Through rigorous management of operational standards, Rogan secures the reliability and quality that members expect from the company's diverse portfolio of programs.

Lindy Zars - President
Lindy Zars, the President at VGM & Associates, oversees the strategic execution of core business units and member-focused initiatives. Directing the day-to-day operations of key divisions, the President ensures that the company delivers on its promise to help independent businesses grow. This role involves coordinating across departments to ensure that programs are effectively implemented and that member needs are met with precision. By focusing on the practical application of the company's services, Lindy Zars directly impacts the success of the membership community. Zars works in tandem with the executive team to refine service offerings and adapt to the evolving needs of the healthcare market. Through dedicated leadership of operational units, Zars ensures that the organization maintains its commitment to excellence and continues to provide high-value support to its members.
Peter Martin - President, Vgm Fulfillment
Peter Martin, the President, Vgm Fulfillment at VGM & Associates, manages the logistics and fulfillment operations that support the company's purchasing programs. Overseeing the supply chain and distribution processes, the President, Vgm Fulfillment ensures that members receive the products and services they need in a timely and efficient manner. This role involves optimizing inventory management and logistics networks to maintain high service levels across the United States and Canada. By focusing on the operational efficiency of the fulfillment division, Peter Martin directly impacts the company's ability to provide tangible value to its members. Martin collaborates with other leaders to ensure that fulfillment capabilities align with the broader strategic goals of the organization. Through the management of complex logistics, Martin secures the reliability of the company's supply chain services.
Danny Real - Chief Revenue Officer
Danny Real, the Chief Revenue Officer at VGM & Associates, architects the commercial strategies that drive financial performance across the North American market. Overseeing sales initiatives and member acquisition, the Chief Revenue Officer ensures that the company effectively communicates the value of its group purchasing programs to independent providers. This leadership role involves identifying new market opportunities and strengthening existing relationships to maximize revenue streams. By analyzing market trends and member needs, Danny Real directly contributes to the company's ability to scale its services. Real collaborates with the executive team to ensure that revenue-generating activities remain consistent with the organization's commitment to member success. Through the implementation of targeted sales strategies, Real secures the financial health necessary to continue providing top-tier services to the membership community.
Christopher Wendland - Chief Legal Officer
Christopher Wendland, the Chief Legal Officer at VGM & Associates, directs all legal affairs and regulatory compliance initiatives for the organization. Overseeing contract management and risk mitigation, the Chief Legal Officer ensures that the company operates within the complex legal frameworks governing healthcare and group purchasing. This role involves providing strategic counsel to the executive team to protect the company's interests while facilitating business growth. By navigating the regulatory landscape across North America, Christopher Wendland directly impacts the company's ability to offer secure and compliant services to its members. Wendland collaborates with other leaders to ensure that all business practices align with legal standards and corporate governance policies. Through proactive legal oversight, Wendland safeguards the organization's reputation and ensures that all partnerships remain legally sound and mutually beneficial.
Sara Laures - Chief People Officer
Sara Laures, the Chief People Officer at VGM & Associates, leads the human resources strategy and organizational culture initiatives. Overseeing talent acquisition, employee development, and workplace engagement, the Chief People Officer ensures that the company maintains its reputation as a top employer. This role involves fostering an environment where more than 1,000 associates can thrive while supporting the needs of the membership community. By implementing programs that attract and retain high-performing talent, Sara Laures directly contributes to the company's operational success. Laures works with the executive team to align workforce capabilities with the organization's strategic goals. Through the cultivation of a supportive and high-achieving culture, Laures ensures that the company remains equipped with the human capital necessary to deliver superior services to its members across all regions.
Christa Miehe - Chief Communications Officer
Christa Miehe, the Chief Communications Officer at VGM & Associates, directs the internal and external messaging strategies for the organization. Overseeing brand identity and member communications, the Chief Communications Officer ensures that the company effectively articulates its mission and the value of its programs to the broader industry. This role involves managing public relations and ensuring consistent messaging across all platforms and regional offices. By crafting narratives that highlight the company's impact on independent businesses, Christa Miehe directly influences the organization's market presence. Miehe collaborates with other C-suite leaders to ensure that all communications reflect the company's core values and strategic objectives. Through the development of comprehensive communication plans, Miehe strengthens the connection between the company and its members, fostering trust and long-term engagement.

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