Verano Executive and Leadership Team

George Archos, the Co-Founder, Chairman & Chief Executive Officer at Verano, directs the overarching corporate strategy and vision. Archos guides the company's expansion and market positioning within the premium cannabis sector. Overseeing all major business units, the Chief Executive Officer ensures alignment with Verano's mission of delivering quality, safety, and education. This leadership role involves fostering innovation in cultivation, production, and retail operations. By driving strategic partnerships and market development, George Archos significantly impacts the company's growth trajectory and its commitment to community and advocacy initiatives. The Chairman's oversight ensures robust governance and long-term financial health across all domestic operations.

Trip McDermott, the Chief Operating Officer at Verano, executes the operational framework for cultivation, production, and retail. McDermott manages the day-to-day functions critical to delivering premium cannabis products across multiple states. Overseeing supply chain logistics and operational efficiency, the Chief Operating Officer ensures seamless integration between cultivation sites, manufacturing facilities, and dispensary networks. This role involves optimizing processes to maintain high standards of quality and safety. By driving operational excellence, Trip McDermott directly supports the company's ability to offer a diverse range of products, including flower, edibles, and concentrates. The Chief Operating Officer's focus on scalable operations underpins Verano's market presence and its commitment to consumer education.

David Spreckman, the Chief Marketing Officer at Verano, architects the brand strategy and market engagement initiatives. Spreckman leads the development and execution of campaigns that highlight Verano's premium cannabis products and commitment to education. Overseeing all marketing channels, the Chief Marketing Officer ensures consistent brand messaging across dispensaries and digital platforms. This role involves translating the company's emphasis on quality and safety into compelling consumer narratives. By driving brand awareness and customer loyalty, David Spreckman directly contributes to Verano's market penetration and revenue growth. The Chief Marketing Officer's strategic vision shapes how Verano connects with consumers and advocates for responsible cannabis consumption.

Destiny Thompson, the Chief People Officer at Verano, directs human capital strategy and organizational development. Thompson cultivates a culture that supports Verano's mission of quality, safety, and education for both employees and consumers. Overseeing talent acquisition, employee engagement, and professional development, the Chief People Officer ensures a high-performing workforce across all operational areas. This role is critical in fostering an environment that champions community and advocacy initiatives. By developing robust people-centric programs, Destiny Thompson directly enhances employee retention and operational effectiveness. The Chief People Officer's leadership ensures that Verano's team embodies the company's core values and commitment to excellence in the premium cannabis market.

Laura Kalesnik, the Chief Legal Officer & General Counsel at Verano, provides strategic legal counsel and ensures regulatory compliance. Kalesnik navigates the complex legal landscape inherent in the cannabis industry, safeguarding the company's operations and interests. Overseeing all legal affairs, the Chief Legal Officer manages risk and advises on corporate governance matters. This role is essential for maintaining Verano's commitment to safety and ethical business practices across its cultivation, production, and retail segments. By ensuring adherence to federal and state regulations, Laura Kalesnik directly supports the company's expansion and its ability to offer premium products. The Chief Legal Officer's expertise is vital for Verano's sustained growth and its engagement in advocacy.