Leadership Overview
Holiday Oil has 7 executives leading key functions including strategy, financial oversight, operational management, information technology, human resources, and administrative coordination.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and sustainable regional growth through its extensive network of clean store locations.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and sustainable regional growth through its extensive network of clean store locations.
Leadership Roles at Holiday Oil
Michael Wagstaff - Chairman & Chief Executive Officer
Michael Wagstaff, the Chairman & Chief Executive Officer at Holiday Oil, directs the overarching strategic vision for the entire convenience store and fuel network. By overseeing long-term expansion initiatives across the Utah market, the Chairman & Chief Executive Officer ensures the company maintains its competitive edge in the retail sector. This leadership role involves constant evaluation of market trends to optimize fuel distribution and store performance. Michael Wagstaff actively collaborates with the board to align corporate goals with the needs of local communities. Through rigorous oversight of the 75-plus locations, the Chairman & Chief Executive Officer drives operational excellence and maintains the family-owned legacy. By fostering a culture of service, the executive secures the company's position as a premier provider of high-quality fuel and convenience goods. This strategic focus guarantees consistent growth and operational stability for the organization.
Kim Facer - Chief Financial Officer
Kim Facer, the Chief Financial Officer at Holiday Oil, manages the fiscal health and capital allocation strategies for the entire retail enterprise. Overseeing all accounting functions and financial reporting, the Chief Financial Officer ensures the company maintains robust liquidity to support ongoing store expansions and infrastructure upgrades. This leadership role involves analyzing fuel margin volatility and optimizing procurement costs to maximize profitability across the Utah footprint. Kim Facer works closely with executive leadership to forecast revenue growth and manage investment risks associated with new site acquisitions. By implementing stringent financial controls, the Chief Financial Officer protects the company's assets while supporting the broader mission of providing excellent customer service. Through precise budget management and strategic financial planning, the executive drives the long-term economic viability of the organization, ensuring resources remain available for continuous operational improvements and community-focused initiatives.
Darwin Sorensen - Chief Operating Officer & Senior VP, Amp, Amp
Darwin Sorensen, the Chief Operating Officer & Senior VP, Amp, Amp at Holiday Oil, directs the day-to-day operations of the convenience store network and fuel supply chain. Overseeing site management and service standards, the Chief Operating Officer & Senior VP, Amp, Amp ensures that every location maintains the high quality expected by local communities. This leadership role involves optimizing logistics for fuel delivery and managing the operational workflows of car wash services. Darwin Sorensen works to standardize procedures across the regional footprint to ensure consistency and efficiency. By monitoring store performance metrics, the Chief Operating Officer & Senior VP, Amp, Amp identifies opportunities for operational improvements and service enhancements. Through the direct supervision of field operations, the executive drives the company's commitment to friendly service and operational excellence, ensuring that the brand remains a trusted provider of essential goods and services throughout the Utah market.
James Peterson - President
James Peterson, the President at Holiday Oil, executes the tactical business plans and oversees the daily management of the company's retail and fuel operations. Overseeing the implementation of corporate policies, the President ensures that all store locations adhere to the high standards of service and quality established by the organization. This leadership role involves coordinating between departments to ensure that marketing promotions and operational goals are met across the Utah market. James Peterson works to drive revenue growth by identifying new opportunities for service expansion and customer engagement. By maintaining a focus on operational efficiency, the President supports the company's mission of serving local communities with excellence. Through the active management of business processes, the executive ensures that the organization remains agile and responsive to market changes, ultimately securing the company's long-term success and its reputation as a premier convenience store provider.

Jacob Kimmel - Chief of Staff
Jacob Kimmel, the Chief of Staff at Holiday Oil, coordinates cross-functional initiatives and streamlines communication between the executive leadership team and operational departments. Overseeing the execution of high-priority projects, the Chief of Staff ensures that strategic objectives align with the daily requirements of the convenience store network. This leadership role involves managing complex workflows and facilitating decision-making processes that impact the company's regional operations. Jacob Kimmel acts as a central point of contact for organizational planning, ensuring that all departments remain focused on the core mission of customer satisfaction. By optimizing internal processes, the Chief of Staff enhances the efficiency of the entire corporate structure. Through proactive management of executive priorities, the executive supports the seamless integration of new services and promotions across all locations, ultimately driving the company's ability to serve local communities effectively and maintain its market presence.
Jeffrey Stinson - Chief Information Officer
Jeffrey Stinson, the Chief Information Officer at Holiday Oil, architects the digital infrastructure and technology systems that power the company's retail and fuel operations. Overseeing the integration of point-of-sale systems and data analytics platforms, the Chief Information Officer ensures that all 75-plus locations operate with maximum efficiency and security. This leadership role involves modernizing the technology stack to support customer-facing promotions and inventory management across the Utah market. Jeffrey Stinson collaborates with other executives to leverage data-driven insights for improving store performance and customer engagement. By maintaining robust network reliability, the Chief Information Officer protects sensitive transaction data and ensures seamless service delivery. Through the implementation of innovative digital solutions, the executive drives the company's technological evolution, enabling the organization to adapt quickly to changing retail demands while maintaining a focus on providing a superior experience for every customer.
Christopher Buhl - Chief Human Resources Officer
Christopher Buhl, the Chief Human Resources Officer at Holiday Oil, manages the talent acquisition, employee development, and organizational culture for the entire workforce. Overseeing recruitment strategies for the convenience store locations, the Chief Human Resources Officer ensures that the company attracts and retains staff dedicated to excellent customer service. This leadership role involves designing training programs that align with the company's mission and service standards. Christopher Buhl works to foster a positive work environment that supports employee engagement and professional growth across the regional operations. By implementing effective performance management systems, the Chief Human Resources Officer ensures that the workforce remains motivated and capable of delivering high-quality service. Through the development of comprehensive human capital strategies, the executive drives the company's ability to maintain a friendly and efficient team, which is essential for the continued success and expansion of the retail network.
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