Leadership Overview
Holiday Oil has 7 executives leading key functions including strategy, operations, finance, technology, human resources, and administration.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and operational growth through a family-owned business model.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and operational growth through a family-owned business model.
Leadership Roles at Holiday Oil
Michael Wagstaff - Chairman & Chief Executive Officer
Michael Wagstaff, the Chairman & Chief Executive Officer at Holiday Oil, directs the overarching strategic vision for the entire convenience store and fuel network. Overseeing long-term expansion initiatives, the Chairman & Chief Executive Officer ensures the company maintains its competitive edge within the Utah retail market. This leadership role involves constant evaluation of market trends to optimize fuel distribution and store performance. By fostering a culture of service excellence, Michael Wagstaff drives the organization toward sustainable growth and operational efficiency. The Chairman & Chief Executive Officer collaborates with the board to align corporate objectives with the needs of local communities. Through rigorous oversight of the 75-plus locations, Wagstaff secures the company's position as a premier provider of high-quality fuel and convenience goods, ensuring that every strategic decision supports the long-term prosperity of the family-owned enterprise.
Kim Facer - Chief Financial Officer
Kim Facer, the Chief Financial Officer at Holiday Oil, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial planning, budgeting, and reporting, the Chief Financial Officer ensures that the company maintains the liquidity required for ongoing expansion and store maintenance. This role involves analyzing revenue streams from fuel sales, car washes, and convenience items to optimize profitability. By implementing rigorous financial controls, Kim Facer mitigates risk and supports the long-term stability of the family-owned business. The Chief Financial Officer works closely with the executive team to evaluate investment opportunities and ensure that capital expenditures align with corporate growth targets. Through precise financial forecasting, Facer provides the insights necessary for informed strategic planning. Ultimately, the Chief Financial Officer secures the financial foundation that allows the company to continue serving local communities with high-quality products and services.
Darwin Sorensen - Chief Operating Officer & Senior VP, Amp, Amp
Darwin Sorensen, the Chief Operating Officer & Senior VP, Amp, Amp at Holiday Oil, manages the daily operations of the convenience store network and fuel supply chain. Overseeing the logistics of fuel distribution and store-level inventory, the Chief Operating Officer & Senior VP, Amp, Amp ensures that all locations maintain high standards of cleanliness and product availability. This role involves optimizing the operational workflows for car washes and retail services to maximize customer throughput. By monitoring regional performance metrics, Darwin Sorensen identifies opportunities for process improvements and efficiency gains. The Chief Operating Officer & Senior VP, Amp, Amp coordinates with store managers to implement corporate promotions and maintain consistent service quality across the entire footprint. Through proactive management of operational assets, Sorensen drives the day-to-day success of the business, ensuring that every location meets the needs of local communities while supporting the company's broader strategic objectives.
James Peterson - President
James Peterson, the President at Holiday Oil, executes the tactical implementation of corporate strategy across all business units. Overseeing the integration of retail operations and marketing initiatives, the President ensures that the company's brand promise remains consistent at every customer touchpoint. This role involves leading the management team to achieve quarterly performance targets and long-term growth milestones. By fostering strong relationships with community stakeholders and business partners, James Peterson enhances the company's market presence. The President monitors the competitive landscape to adjust tactical approaches, ensuring that the company remains a preferred choice for fuel and convenience needs. Through effective leadership of the operational and administrative teams, Peterson drives the execution of key projects, including store upgrades and promotional campaigns. Ultimately, the President maintains the operational momentum required to sustain the company's reputation for quality and service excellence in the retail sector.

Jacob Kimmel - Chief of Staff
Jacob Kimmel, the Chief of Staff at Holiday Oil, manages internal communications and coordinates cross-functional projects across the executive leadership team. Overseeing the execution of strategic priorities, the Chief of Staff ensures that all departments remain aligned with the core mission of providing exceptional customer service. This role involves streamlining administrative processes to enhance organizational agility and decision-making speed. By facilitating communication between the C-suite and operational managers, Jacob Kimmel optimizes the flow of information throughout the company. The Chief of Staff monitors key performance indicators to track progress on corporate initiatives, ensuring that resources are allocated effectively to support the 75-plus store locations. Through meticulous planning and project management, Kimmel strengthens the operational backbone of the organization, allowing the leadership team to focus on expanding the company's footprint while maintaining the high standards expected by local communities.
Jeffrey Stinson - Chief Information Officer
Jeffrey Stinson, the Chief Information Officer at Holiday Oil, architects the digital infrastructure supporting the company's retail and fuel operations. Overseeing the integration of point-of-sale systems and data analytics, the Chief Information Officer ensures that store locations operate with maximum efficiency and security. This role involves implementing advanced technology solutions to enhance the customer experience, including the management of digital promotions and loyalty programs. By modernizing the technical framework, Jeffrey Stinson enables real-time inventory tracking and fuel management across the entire network. The Chief Information Officer collaborates with other executives to leverage data-driven insights for improved decision-making and operational performance. Through the deployment of robust cybersecurity measures, Stinson protects the integrity of company data and customer information. Ultimately, the Chief Information Officer drives the digital transformation necessary to maintain the company's competitive advantage in the evolving convenience store industry.
Christopher Buhl - Chief Human Resources Officer
Christopher Buhl, the Chief Human Resources Officer at Holiday Oil, directs talent acquisition, employee development, and organizational culture initiatives. Overseeing the workforce across 75-plus locations, the Chief Human Resources Officer ensures that the company attracts and retains staff dedicated to excellent customer service. This role involves designing training programs that emphasize the friendly, community-focused approach central to the company's brand identity. By managing compensation structures and performance management systems, Christopher Buhl fosters a productive and engaged work environment. The Chief Human Resources Officer collaborates with leadership to align human capital strategies with the company's expansion goals. Through the implementation of effective labor policies, Buhl ensures compliance and promotes a safe, inclusive workplace for all employees. Ultimately, the Chief Human Resources Officer builds the organizational capacity required to maintain high service standards and support the company's ongoing growth throughout the region.
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