Leadership Overview
Holiday Oil has 7 executives leading key functions including strategy, information technology, operations, finance, human resources, and administration.
Driven by a commitment to community service, Holiday Oil delivers high-quality fuel and convenience retail experiences across Utah while maintaining a focus on customer satisfaction and operational excellence.
Driven by a commitment to community service, Holiday Oil delivers high-quality fuel and convenience retail experiences across Utah while maintaining a focus on customer satisfaction and operational excellence.
Leadership Roles at Holiday Oil
Michael Wagstaff - Chairman & Chief Executive Officer
Michael Wagstaff, the Chairman & Chief Executive Officer at Holiday Oil, directs the overarching strategic vision for the entire convenience store and fuel network. By overseeing the expansion of the 75-plus store footprint, the Chairman & Chief Executive Officer ensures that the company maintains its competitive edge in the Utah retail market. This leadership role involves constant evaluation of market trends to optimize fuel distribution and in-store service offerings. Michael Wagstaff drives the long-term growth agenda, ensuring that every location reflects the family-owned values of the organization. Through rigorous oversight of corporate governance and capital allocation, the Chairman & Chief Executive Officer secures the financial health of the enterprise. Wagstaff maintains alignment between the board and operational teams to guarantee that the company continues to provide high-quality service to local communities while scaling operations effectively across the region.
Kim Facer - Chief Financial Officer
Kim Facer, the Chief Financial Officer at Holiday Oil, manages the fiscal health and capital strategy of the convenience store and fuel provider. By overseeing financial reporting, budgeting, and tax compliance, the Chief Financial Officer ensures the company maintains a robust balance sheet to support its 75-plus locations. This role involves analyzing revenue streams from fuel sales and in-store merchandise to optimize profitability. Kim Facer drives the financial planning necessary for future expansion and infrastructure investments across the Utah market. Through the management of cash flow and risk assessment, the Chief Financial Officer provides the stability required for the company to continue its long-standing tradition of service. Facer maintains close collaboration with other executives to ensure that all financial decisions support the overarching goal of delivering value to customers and stakeholders alike.
Darwin Sorensen - Chief Operating Officer & Senior VP, Amp, Amp
Darwin Sorensen, the Chief Operating Officer & Senior VP, Amp, Amp at Holiday Oil, manages the daily operational performance of the convenience store and fuel network. By overseeing supply chain logistics and fuel procurement, the Chief Operating Officer & Senior VP, Amp, Amp ensures that all 75 locations remain fully stocked and operational. This role involves optimizing store layouts and service protocols to enhance the customer experience during high-traffic periods. Darwin Sorensen drives the execution of operational excellence programs that maintain the cleanliness and efficiency of every facility. Through the supervision of regional managers, the Chief Operating Officer & Senior VP, Amp, Amp ensures that company standards are met consistently across the entire Utah footprint. Sorensen maintains a focus on operational scalability, ensuring that the company can effectively manage growth while continuing to provide high-quality service to local communities.
James Peterson - President
James Peterson, the President at Holiday Oil, oversees the tactical execution of the company's business model and market strategy. By directing the implementation of promotional campaigns like Tank Up Tuesdays, the President ensures that the brand remains a preferred choice for fuel and convenience retail in Utah. This role involves managing the relationships with key partners and vendors to ensure the availability of high-quality products. James Peterson drives the expansion of the company's market presence by identifying new opportunities for growth and service enhancement. Through the leadership of the management team, the President ensures that all departments work in harmony to achieve corporate objectives. Peterson maintains a focus on customer satisfaction, ensuring that the company's commitment to friendly service remains the cornerstone of the business as it continues to evolve and serve local communities.

Jeffrey Stinson - Chief Information Officer
Jeffrey Stinson, the Chief Information Officer at Holiday Oil, architects the digital infrastructure supporting the company's extensive network of convenience stores. By managing the integration of point-of-sale systems and fuel management software, the Chief Information Officer ensures seamless transactions for every customer. This role involves securing data across all 75 locations to protect consumer information while optimizing inventory tracking systems. Jeffrey Stinson drives the implementation of modern technology solutions that enhance the efficiency of fuel delivery and retail operations. Through the deployment of advanced analytics, the Chief Information Officer provides actionable insights that support corporate decision-making processes. Stinson maintains the reliability of the digital ecosystem, ensuring that all technical platforms remain operational to support the company's commitment to excellent customer service throughout the Utah market and beyond.
Jacob Kimmel - Chief of Staff
Jacob Kimmel, the Chief of Staff at Holiday Oil, coordinates the daily administrative functions and strategic initiatives across the executive leadership team. By facilitating communication between departments, the Chief of Staff ensures that corporate objectives remain aligned with the company's mission of providing high-quality fuel and convenience services. This role involves managing complex projects that span the entire organization, from store-level improvements to regional expansion efforts. Jacob Kimmel drives the execution of internal policies that streamline operations and improve organizational efficiency. Through the oversight of cross-functional workflows, the Chief of Staff supports the executive team in achieving growth targets and maintaining high standards of customer satisfaction. Kimmel maintains a focus on operational consistency, ensuring that every initiative contributes to the long-term success of the company within the competitive retail landscape of Utah.
Christopher Buhl - Chief Human Resources Officer
Christopher Buhl, the Chief Human Resources Officer at Holiday Oil, directs the talent acquisition, employee development, and organizational culture initiatives for the entire workforce. By overseeing recruitment and training programs, the Chief Human Resources Officer ensures that every store location maintains a staff dedicated to excellent customer service. This role involves designing compensation structures and benefits packages that attract and retain high-performing employees across the Utah region. Christopher Buhl drives the implementation of workplace safety standards and professional development pathways that empower the team to succeed. Through the management of labor relations and performance management systems, the Chief Human Resources Officer fosters an environment of growth and accountability. Buhl maintains a focus on building a strong, service-oriented culture that aligns with the company's mission of providing a friendly and efficient experience for every customer.
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