Leadership Overview
Holiday Oil has 8 executives leading key functions including strategy, financial oversight, operational management, and human resources.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and sustainable regional growth through its extensive network of clean store locations.
Committed to community-focused retail excellence, Holiday Oil delivers high-quality fuel and convenience services across Utah while prioritizing customer satisfaction and sustainable regional growth through its extensive network of clean store locations.
Leadership Roles at Holiday Oil
Jerald Wagstaff - Chief Executive Officer
Jerald Wagstaff, the Chief Executive Officer at Holiday Oil, directs the overarching strategic vision for the convenience store and fuel network. Wagstaff architects long-term growth initiatives that expand the footprint of the company across the Utah market. By aligning operational goals with the core mission of providing high-quality fuel and car wash services, the Chief Executive Officer ensures consistent brand value. Jerald Wagstaff monitors market trends to maintain a competitive edge in the retail sector. This leadership role involves constant evaluation of store performance metrics to optimize customer service standards. Through rigorous oversight of the executive team, the Chief Executive Officer drives efficiency across all 75 locations. Wagstaff fosters a culture of excellence that supports the family-owned legacy while modernizing the retail experience for local communities. Ultimately, the Chief Executive Officer secures the financial health and operational stability of the entire organization.
Michael Wagstaff - Chairman & Chief Executive Officer
Michael Wagstaff, the Chairman & Chief Executive Officer at Holiday Oil, governs the board and sets the high-level corporate agenda for the enterprise. Michael Wagstaff oversees the integration of family-owned values with modern retail demands to ensure the company remains a leader in the Utah fuel and convenience market. The Chairman & Chief Executive Officer manages relationships with key stakeholders and partners to facilitate regional expansion. By focusing on the long-term sustainability of the business model, the Chairman & Chief Executive Officer guides the organization through complex market shifts. This role involves balancing immediate operational needs with future capital investments in store infrastructure. Through strategic governance, the Chairman & Chief Executive Officer maintains the integrity of the brand. Wagstaff drives the company toward achieving superior customer satisfaction benchmarks. The Chairman & Chief Executive Officer ensures that every initiative aligns with the commitment to serving local communities with friendly, reliable service.
Kim Facer - Chief Financial Officer
Kim Facer, the Chief Financial Officer at Holiday Oil, manages the fiscal health and capital allocation strategies for the entire convenience store network. Facer oversees budgeting, financial reporting, and investment planning to support the expansion of store locations throughout Utah. By analyzing revenue streams from fuel sales and car wash services, the Chief Financial Officer optimizes profitability across the retail portfolio. Kim Facer collaborates with the executive team to ensure that financial resources align with the strategic goals of the company. This leadership role involves mitigating fiscal risks while identifying opportunities for cost-effective growth. Through precise financial modeling, the Chief Financial Officer provides the data necessary for informed decision-making at the board level. Facer maintains rigorous standards for accounting and compliance. The Chief Financial Officer drives the financial performance required to sustain the high-quality service standards that define the company in the competitive retail landscape.
Darwin Sorensen - Chief Operating Officer & Senior VP, Amp, Amp
Darwin Sorensen, the Chief Operating Officer & Senior VP, Amp, Amp at Holiday Oil, manages the daily operations of the convenience store network and fuel distribution. Sorensen oversees the logistics of fuel supply and the maintenance of car wash facilities to ensure peak performance. By optimizing store-level workflows, the Chief Operating Officer & Senior VP, Amp, Amp enhances the efficiency of the 75 locations. Darwin Sorensen implements operational standards that guarantee a clean and welcoming environment for every customer. This leadership role involves supervising regional managers to ensure consistent service quality across the Utah market. Through rigorous process improvement, the Chief Operating Officer & Senior VP, Amp, Amp reduces operational costs while increasing throughput. Sorensen drives the execution of retail strategies that support the company mission. The Chief Operating Officer & Senior VP, Amp, Amp ensures that all operational activities align with the goal of providing excellent customer service and reliable fuel access.
James Peterson - President
James Peterson, the President at Holiday Oil, executes the tactical plans required to achieve the strategic objectives set by the board. Peterson oversees the day-to-day business activities, ensuring that the convenience store and fuel provider maintains its market position in Utah. By monitoring the performance of the 75 store locations, the President drives initiatives that improve customer satisfaction and operational efficiency. James Peterson collaborates with other C-suite leaders to integrate marketing, finance, and human resources into a cohesive retail strategy. This leadership role involves managing external partnerships and vendor relationships to secure high-quality fuel supplies. Through decisive management, the President resolves operational challenges and capitalizes on growth opportunities. Peterson ensures that the company remains responsive to the needs of local communities. The President drives the implementation of promotions and service enhancements that define the brand. James Peterson maintains the focus on excellence that has characterized the company since 1964.

Jacob Kimmel - Chief of Staff
Jacob Kimmel, the Chief of Staff at Holiday Oil, coordinates cross-functional initiatives to ensure seamless execution of corporate strategy. Kimmel facilitates communication between the executive leadership and the broader management team to maintain operational alignment. By streamlining internal processes, the Chief of Staff enhances the efficiency of the 75 store locations. Jacob Kimmel manages special projects that support the company mission of providing excellent customer service and high-quality fuel. This role involves preparing executive briefings and tracking progress on key performance indicators. Through proactive problem-solving, the Chief of Staff resolves bottlenecks that hinder organizational growth. Kimmel ensures that the vision of the leadership team translates into actionable tasks for store managers and staff. The Chief of Staff drives the implementation of company-wide promotions like Tank Up Tuesdays. By fostering collaboration, the Chief of Staff supports the overall success of the retail operations across the Utah region.
Jeffrey Stinson - Chief Information Officer
Jeffrey Stinson, the Chief Information Officer at Holiday Oil, directs the technological infrastructure that powers the convenience store and fuel operations. Stinson architects secure digital systems to manage point-of-sale transactions, inventory tracking, and customer loyalty programs. By modernizing the IT landscape, the Chief Information Officer improves the speed and reliability of services at all store locations. Jeffrey Stinson oversees the integration of data analytics to better understand consumer behavior and optimize fuel pricing strategies. This leadership role involves protecting the digital assets of the company against emerging cyber threats. Through the deployment of scalable software solutions, the Chief Information Officer supports the expansion of the retail footprint. Stinson ensures that technology remains a competitive advantage in the convenience store industry. The Chief Information Officer drives innovation in the customer experience by implementing user-friendly digital tools. Stinson maintains the technical backbone necessary for the company to deliver consistent, high-quality service.
Christopher Buhl - Chief Human Resources Officer
Christopher Buhl, the Chief Human Resources Officer at Holiday Oil, directs the talent acquisition, training, and employee development programs for the entire workforce. Buhl architects recruitment strategies to attract friendly and service-oriented staff for the 75 store locations. By fostering a positive workplace culture, the Chief Human Resources Officer ensures that employees remain committed to the company mission of excellent customer service. Christopher Buhl manages performance evaluation systems and compensation structures to retain top talent. This leadership role involves overseeing compliance with labor regulations and promoting workplace safety. Through effective training initiatives, the Chief Human Resources Officer equips staff with the skills needed to manage fuel and convenience operations efficiently. Buhl drives the development of leadership pipelines within the organization. The Chief Human Resources Officer ensures that the workforce remains aligned with the strategic goals of the company. By prioritizing employee engagement, the Chief Human Resources Officer supports the long-term success of the retail brand.
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