Ventra Health Executive and Leadership Team

October, 2026

Leadership Overview

Ventra Health has 8 executives leading key functions including strategy, operations, financial management, human capital, legal compliance, and specialized clinical practice management.

Focused on optimizing revenue cycle performance for hospital-based physicians, Ventra Health delivers tech-enabled solutions that resolve complex reimbursement challenges for health systems and private practices nationwide.

Leadership Roles at Ventra Health

  • Chief Executive Officer - David Sides
  • Chief Financial Officer - Michael Lyons
  • Executive VP & Chief Operating Officer - Erica Franko
  • President - Leo Beliveau
  • President, Anesthesia and Radiology - Sarah Herzog
  • Chief of Staff - Kristie Cross
  • Chief People Officer - Ashley Rippeth
  • Chief Legal & Compliance Officer - Lane Cates
  • David Sides - Chief Executive Officer

    David Sides, the Chief Executive Officer at Ventra Health, directs the overarching corporate strategy and long-term vision for the organization. Sides architects the growth trajectory by aligning tech-enabled revenue cycle management services with the evolving needs of hospital-based physicians. By fostering partnerships with health systems and private practices, the Chief Executive Officer ensures the delivery of market-leading advisory solutions. David Sides maintains a focus on scaling operations to address complex reimbursement issues across the United States. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the healthcare consulting sector. Through rigorous oversight of organizational performance, the Chief Executive Officer drives sustainable value for clients and stakeholders alike. Ultimately, Sides secures the company's position as a premier partner for physician management organizations seeking financial optimization and operational excellence.
    David Sides

    Michael Lyons - Chief Financial Officer

    Michael Lyons, the Chief Financial Officer at Ventra Health, oversees the financial health and fiscal strategy of the organization. Lyons manages capital allocation, budgeting, and financial reporting to support the company's expansion in the revenue cycle management market. By analyzing complex reimbursement data, the Chief Financial Officer provides insights that guide investment in new technology and service offerings. Michael Lyons ensures compliance with financial regulations while driving profitability across all business lines. This leadership role involves collaborating with the executive team to assess the financial viability of new partnerships with hospitals and health systems. Through disciplined fiscal management, the Chief Financial Officer strengthens the company's balance sheet and supports long-term stability. Lyons monitors market volatility to mitigate risks and capitalize on emerging opportunities. Ultimately, the Chief Financial Officer secures the financial foundation necessary for delivering high-impact advisory solutions to physician groups.

    Erica Franko - Executive VP & Chief Operating Officer

    Erica Franko, the Executive VP & Chief Operating Officer at Ventra Health, directs the daily operations and service delivery models for the company. Franko architects scalable workflows that enhance revenue cycle management efficiency for hospital-based physicians. By overseeing the integration of technology into practice management, the Executive VP & Chief Operating Officer ensures seamless service delivery across diverse clinical environments. Erica Franko manages the operational teams responsible for solving complex reimbursement issues for health systems and private practices. This role involves optimizing internal processes to improve turnaround times and accuracy in billing and coding. Through continuous improvement initiatives, the Executive VP & Chief Operating Officer drives operational excellence and client satisfaction. Franko monitors performance metrics to ensure that service levels meet the rigorous demands of the healthcare industry. Ultimately, the Executive VP & Chief Operating Officer maintains the operational infrastructure required for sustained growth.

    Leo Beliveau - President

    Leo Beliveau, the President at Ventra Health, manages the execution of business unit strategies and market expansion efforts. Beliveau directs the implementation of revenue cycle management solutions, ensuring that service offerings meet the specific needs of hospital-based physicians and health systems. By overseeing the alignment of sales and service delivery, the President drives market penetration and client acquisition. Leo Beliveau collaborates with other executives to refine the company's value proposition and competitive positioning. This role involves monitoring industry trends to identify new opportunities for growth and service innovation. Through active engagement with key stakeholders, the President ensures that the company remains a trusted partner for physician management organizations. Beliveau manages the operational performance of business units to achieve revenue targets and service quality standards. Ultimately, the President secures the company's market leadership by delivering consistent value and operational excellence.

    Sarah Herzog - President, Anesthesia and Radiology

    Sarah Herzog, the President, Anesthesia and Radiology at Ventra Health, leads the specialized revenue cycle management services for these critical clinical departments. Herzog architects tailored solutions that address the unique reimbursement challenges faced by anesthesia and radiology practices. By overseeing the operational teams dedicated to these specialties, the President, Anesthesia and Radiology ensures high levels of accuracy and efficiency in billing and practice management. Sarah Herzog collaborates with hospital-based physicians to optimize financial performance and streamline administrative workflows. This leadership role involves developing deep expertise in the regulatory and coding requirements specific to anesthesia and radiology. Through targeted service delivery, the President, Anesthesia and Radiology drives growth and client retention within these key market segments. Herzog monitors clinical performance data to provide actionable insights for practice improvement. Ultimately, the President, Anesthesia and Radiology secures the company's reputation as a specialist in complex physician revenue management.
    Sarah Herzog

    Kristie Cross - Chief of Staff

    Kristie Cross, the Chief of Staff at Ventra Health, coordinates executive initiatives and streamlines communication across the leadership team. Cross manages the execution of strategic priorities, ensuring that departmental goals align with the broader mission of providing advanced revenue cycle management. By facilitating cross-functional collaboration, the Chief of Staff optimizes internal processes and enhances organizational agility. Kristie Cross monitors the progress of key projects, providing the necessary support to maintain operational momentum. This role involves translating high-level objectives into actionable tasks for various business units. Through meticulous planning and resource allocation, the Chief of Staff enables the executive team to focus on critical growth areas. Cross drives efficiency by removing operational bottlenecks and fostering a culture of accountability. Ultimately, the Chief of Staff ensures that the company remains responsive to the needs of hospital-based physicians and health systems.

    Ashley Rippeth - Chief People Officer

    Ashley Rippeth, the Chief People Officer at Ventra Health, leads the human capital strategy and organizational culture initiatives. Rippeth designs talent acquisition, development, and retention programs that attract top professionals to the revenue cycle management field. By fostering an inclusive and high-performance work environment, the Chief People Officer ensures that the company maintains the expertise required to serve hospital-based physicians effectively. Ashley Rippeth oversees employee engagement and performance management systems to align individual contributions with corporate objectives. This leadership role involves building a workforce capable of navigating the complexities of healthcare reimbursement and practice management. Through strategic workforce planning, the Chief People Officer supports the company's ability to scale operations and meet client demands. Rippeth drives initiatives that promote professional growth and leadership development across the organization. Ultimately, the Chief People Officer secures the talent necessary for delivering superior advisory solutions.
    Ashley Rippeth
    Lane Cates, the Chief Legal & Compliance Officer at Ventra Health, directs the legal strategy and regulatory compliance framework for the organization. Cates manages the mitigation of legal risks associated with revenue cycle management and healthcare consulting services. By ensuring adherence to complex healthcare regulations, the Chief Legal & Compliance Officer protects the company and its clients from potential liabilities. Lane Cates oversees contract negotiations and corporate governance to support the company's strategic partnerships with hospitals and health systems. This leadership role involves providing guidance on compliance matters related to billing, coding, and data privacy. Through proactive legal oversight, the Chief Legal & Compliance Officer enables the business to operate with integrity and transparency. Cates monitors changes in the regulatory landscape to ensure that service delivery models remain compliant. Ultimately, the Chief Legal & Compliance Officer secures the company's operational foundation through rigorous legal and ethical standards.
    Lane Cates

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    Frequently Asked Questions Regarding Ventra Health Top Executives and Leadership Team

    Who leads Ventra Health?
    Ventra Health is led by David Sides (Chief Executive Officer), along with executives such as Michael Lyons (Chief Financial Officer) and Erica Franko (Executive VP & Chief Operating Officer).
    Who is part of Ventra Health’s executive team?
    The executive team of Ventra Health includes leaders such as David Sides (Chief Executive Officer), Michael Lyons (Chief Financial Officer), Erica Franko (Executive VP & Chief Operating Officer) and other senior executives.
    How many executives does Ventra Health have?
    Ventra Health has 8 executives leading key business areas.
    What roles are included in Ventra Health’s leadership team?
    The leadership team of Ventra Health includes roles such as Chief Executive Officer, Chief Financial Officer, Executive VP & Chief Operating Officer, President, President, Anesthesia and Radiology.