Urban Health Plan Executive and Leadership Team

August, 2026

Leadership Overview

Urban Health Plan has 6 executives leading key functions including operations, finance, marketing, administration, and medical affairs.

Driven by a commitment to health equity, Urban Health Plan provides high-quality, culturally sensitive healthcare across New York State, enhancing community well-being through comprehensive services and accessible programs.

Leadership Roles at Urban Health Plan

  • Vice President, Finance & Chief Financial Officer - Berenice Diaz
  • Chief Operating Officer - Phillip Allard
  • Chief of Staff - Eileen Leach
  • Chief Marketing Officer - Sammy Leon
  • Vice President, Medical Affairs & Chief Marketing Officer - Samuel Deleon
  • Chief Administrative Officer - Cheraine Case
  • Berenice Diaz - Vice President, Finance & Chief Financial Officer

    Berenice Diaz, the Vice President, Finance & Chief Financial Officer at Urban Health Plan, manages the financial health and strategic fiscal planning for the organization's extensive healthcare network. Diaz oversees all financial operations, including budgeting, revenue cycle management, and financial reporting across twelve primary care sites, two mental health facilities, and twelve school-based health centers. This role is crucial for ensuring the sustainability of high-quality, culturally sensitive healthcare services provided to approximately 89,000 patients annually in the Bronx, Central Harlem, and Corona, Queens. Berenice Diaz drives financial strategies that support Urban Health Plan's mission to improve health equity and patient access. The Chief Financial Officer's expertise ensures that financial resources are allocated effectively to support comprehensive care and community programs. Diaz's leadership safeguards the organization's financial integrity, enabling continued investment in enhancing community health and quality of life.

    Phillip Allard - Chief Operating Officer

    Phillip Allard, the Chief Operating Officer at Urban Health Plan, oversees the daily operations of the organization's twelve primary care sites, two mental health facilities, and twelve school-based health centers. Allard is responsible for ensuring the efficient and effective delivery of comprehensive healthcare services to nearly 89,000 patients annually across New York State. This involves optimizing resource allocation, managing operational workflows, and maintaining the high standards of quality and cultural sensitivity that define Urban Health Plan's patient care model. Phillip Allard drives initiatives to expand service reach and improve patient access within the Bronx, Central Harlem, and Corona, Queens. The Chief Operating Officer role is critical in translating strategic goals into tangible operational improvements, ensuring the organization's infrastructure effectively supports its mission of enhancing community health and quality of life. Allard's leadership ensures the seamless functioning of all facilities, supporting the organization's commitment to health equity.

    Eileen Leach - Chief of Staff

    Eileen Leach, the Chief of Staff at Urban Health Plan, directs strategic initiatives and operational alignment across the organization's extensive network of primary care sites, mental health facilities, and school-based health centers. Leach ensures seamless execution of the organization's mission to deliver high-quality, culturally sensitive healthcare services to approximately 89,000 patients annually throughout the Bronx, Central Harlem, and Corona, Queens. This leadership position involves close collaboration with other senior executives to optimize patient access and advance health equity. Eileen Leach drives the implementation of key programs designed to enhance community health outcomes and improve the overall quality of life for the populations served. The role demands a comprehensive understanding of healthcare operations and a commitment to fostering strong internal and external partnerships. Leach's oversight extends to critical administrative functions that support the organization's expansive reach and service delivery model.

    Sammy Leon - Chief Marketing Officer

    Sammy Leon, the Chief Marketing Officer at Urban Health Plan, directs all marketing and communications strategies to enhance the organization's brand presence and patient engagement across New York State. Leon is responsible for developing and executing campaigns that highlight Urban Health Plan's commitment to high-quality, culturally sensitive healthcare services. This involves reaching approximately 89,000 patients annually in the Bronx, Central Harlem, and Corona, Queens, ensuring awareness of comprehensive care options. Sammy Leon drives initiatives to communicate the organization's mission of improving health equity and patient access. The Chief Marketing Officer role focuses on articulating the value proposition of Urban Health Plan's extensive network of primary care sites, mental health facilities, and school-based health centers. Leon's strategic vision supports the organization's goal of enhancing community health and quality of life through effective outreach and patient education.

    Samuel Deleon - Vice President, Medical Affairs & Chief Marketing Officer

    Samuel Deleon, the Vice President, Medical Affairs & Chief Marketing Officer at Urban Health Plan, bridges clinical excellence with strategic market outreach to enhance patient care and organizational growth. Deleon oversees the medical affairs division, ensuring the highest standards of clinical practice and patient safety across the network's twelve primary care sites, two mental health facilities, and twelve school-based health centers. Concurrently, Samuel Deleon directs marketing initiatives to communicate the organization's commitment to high-quality, culturally sensitive healthcare services to approximately 89,000 patients annually in the Bronx, Central Harlem, and Corona, Queens. This dual role is vital for advancing Urban Health Plan's mission of improving health equity and patient access. Deleon's leadership ensures that clinical advancements are effectively communicated and integrated with strategic marketing efforts, supporting the organization's goal of enhancing community health and quality of life.

    Cheraine Case - Chief Administrative Officer

    Cheraine Case, the Chief Administrative Officer at Urban Health Plan, directs the comprehensive administrative functions that support the organization's expansive healthcare operations. Case oversees critical areas including human resources, legal affairs, and facilities management across Urban Health Plan's twelve primary care sites, two mental health facilities, and twelve school-based health centers. This leadership ensures the efficient and effective delivery of high-quality, culturally sensitive healthcare services to approximately 89,000 patients annually in the Bronx, Central Harlem, and Corona, Queens. Cheraine Case drives administrative strategies that align with Urban Health Plan's mission to improve health equity and patient access. The Chief Administrative Officer role is integral to maintaining operational integrity and fostering a supportive environment for staff and patients. Case's oversight guarantees that administrative processes effectively enable the organization's commitment to enhancing community health and quality of life.

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    Frequently Asked Questions Regarding Urban Health Plan Top Executives and Leadership Team

    Who leads Urban Health Plan?
    Urban Health Plan is led by Berenice Diaz (Vice President, Finance & Chief Financial Officer), along with executives such as Phillip Allard (Chief Operating Officer) and Eileen Leach (Chief of Staff).
    Who is part of Urban Health Plan’s executive team?
    The executive team of Urban Health Plan includes leaders such as Berenice Diaz (Vice President, Finance & Chief Financial Officer), Phillip Allard (Chief Operating Officer), Eileen Leach (Chief of Staff) and other senior executives.
    How many executives does Urban Health Plan have?
    Urban Health Plan has 6 executives leading key business areas.
    What roles are included in Urban Health Plan’s leadership team?
    The leadership team of Urban Health Plan includes roles such as Vice President, Finance & Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Marketing Officer, Vice President, Medical Affairs & Chief Marketing Officer.