Leadership Overview
Urban Health Plan has 6 executives leading key functions including organizational strategy, operational efficiency, market outreach, medical affairs, financial management, and administrative oversight.
Dedicated to fostering healthier communities, Urban Health Plan delivers accessible, patient-centered medical services while promoting health equity through culturally responsive care and integrated wellness programs.
Dedicated to fostering healthier communities, Urban Health Plan delivers accessible, patient-centered medical services while promoting health equity through culturally responsive care and integrated wellness programs.
Leadership Roles at Urban Health Plan
Berenice Diaz - Vice President, Finance & Chief Financial Officer
Berenice Diaz, the Vice President, Finance & Chief Financial Officer at Urban Health Plan, manages the fiscal health and long-term sustainability of the nonprofit organization. By overseeing budgeting, financial reporting, and resource allocation, the Vice President, Finance & Chief Financial Officer ensures that funds support the expansion of primary care and specialty services. Berenice Diaz directs financial planning to address the social factors that influence patient well-being. This role involves collaborating with the Board to secure funding for community outreach and preventive programs. The Vice President, Finance & Chief Financial Officer optimizes revenue cycles to maintain the financial stability required for delivering culturally responsive care. By implementing rigorous internal controls, the Vice President, Finance & Chief Financial Officer protects the assets of the organization. This leadership position supports the growth of medical services by ensuring that every dollar directly contributes to improving the quality of life for families.
Phillip Allard - Chief Operating Officer
Phillip Allard, the Chief Operating Officer at Urban Health Plan, directs the daily execution of medical services and facility management. Overseeing the infrastructure required for primary care, dental care, and behavioral health, the Chief Operating Officer ensures that all clinics operate at peak capacity. Phillip Allard optimizes supply chain logistics and staffing models to maintain high standards of patient access. This role involves managing the operational footprint to support broad market reach across diverse communities. By implementing scalable workflows, the Chief Operating Officer enhances the delivery of preventive services and wellness programs. The Chief Operating Officer collaborates with clinical leadership to integrate new medical technologies into existing care models. Through constant evaluation of operational metrics, the Chief Operating Officer guarantees that the organization meets the evolving needs of families while maintaining a focus on high-quality, culturally responsive healthcare delivery.
Eileen Leach - Chief of Staff
Eileen Leach, the Chief of Staff at Urban Health Plan, coordinates executive initiatives to ensure alignment with the nonprofit mission of providing comprehensive medical services. By managing internal communications and cross-departmental projects, the Chief of Staff facilitates seamless collaboration across primary care and specialty care divisions. Eileen Leach drives organizational efficiency by streamlining decision-making processes for the leadership team. This role involves monitoring key performance indicators to support the delivery of patient-centered care across the entire network. Through rigorous oversight of strategic priorities, the Chief of Staff maintains focus on health equity and community wellness goals. By bridging gaps between clinical operations and administrative functions, the Chief of Staff strengthens the overall resilience of the organization. This leadership position ensures that all internal resources remain dedicated to addressing social factors that influence patient well-being throughout the region.
Sammy Leon - Chief Marketing Officer
Sammy Leon, the Chief Marketing Officer at Urban Health Plan, architects the outreach strategies designed to connect underserved populations with essential medical services. By developing community education campaigns, the Chief Marketing Officer increases awareness regarding primary care, dental care, and preventive wellness programs. Sammy Leon drives engagement through culturally responsive messaging that addresses specific social factors influencing health outcomes. This role involves analyzing market trends to identify gaps in service accessibility across the region. The Chief Marketing Officer collaborates with local partners to expand the reach of the organization into new neighborhoods. By leveraging data-driven insights, the Chief Marketing Officer refines communication channels to ensure families receive timely information about available healthcare resources. This leadership function strengthens the brand presence of the organization, ultimately fostering stronger, more resilient communities through consistent, transparent, and inclusive public health communication efforts.
Samuel Deleon - Vice President, Medical Affairs & Chief Marketing Officer
Samuel Deleon, the Vice President, Medical Affairs & Chief Marketing Officer at Urban Health Plan, governs clinical quality standards while simultaneously directing public health advocacy initiatives. By overseeing medical protocols, the Vice President, Medical Affairs & Chief Marketing Officer ensures that all patient care remains evidence-based and patient-centered. Samuel Deleon integrates clinical expertise into marketing strategies to promote specialized behavioral health and wellness services. This role involves leading medical staff through complex regulatory environments to maintain high-quality care delivery. The Vice President, Medical Affairs & Chief Marketing Officer aligns clinical outcomes with the broader mission of health equity. By bridging the gap between medical practice and community perception, the Vice President, Medical Affairs & Chief Marketing Officer builds trust with families. This dual-focus leadership role ensures that the organization remains a leader in providing comprehensive, culturally responsive medical services across the entire operational landscape.
Cheraine Case - Chief Administrative Officer & Vice President, Administration
Cheraine Case, the Chief Administrative Officer & Vice President, Administration at Urban Health Plan, directs the internal infrastructure and human capital strategies necessary for organizational success. By overseeing human resources, facility compliance, and administrative policy, the Chief Administrative Officer & Vice President, Administration ensures that the workforce remains equipped to provide high-quality patient care. Cheraine Case manages the organizational culture to foster a commitment to health equity and culturally responsive service. This role involves streamlining administrative workflows to reduce burdens on clinical staff. The Chief Administrative Officer & Vice President, Administration coordinates with other executives to implement policies that support the mission of providing comprehensive medical services. By maintaining a focus on operational excellence, the Chief Administrative Officer & Vice President, Administration ensures that the organization remains a resilient provider of primary and specialty care. This leadership role drives the internal stability required to serve families effectively.
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Frequently Asked Questions Regarding Urban Health Plan Top Executives and Leadership Team
