Urban Health Plan Executive and Leadership Team

Berenice Diaz, the Vice President, Finance & Chief Financial Officer at Urban Health Plan, manages the fiscal health and long-term financial sustainability of the organization. Overseeing the budgeting process for twelve primary care sites and two mental health facilities, the Vice President, Finance & Chief Financial Officer ensures that resources are allocated to maximize patient impact. Berenice Diaz directs financial planning and analysis to support the expansion of community programs and infrastructure. This leadership role involves navigating the complexities of healthcare funding and reimbursement models to maintain the financial viability of the system. By implementing rigorous internal controls, the Vice President, Finance & Chief Financial Officer protects the assets of the organization while supporting growth initiatives. The position requires close collaboration with the board to ensure alignment with the mission of providing accessible care. Through disciplined financial management, the Vice President, Finance & Chief Financial Officer secures the capital necessary to continue the legacy of service established in 1974.

Phillip Allard, the Chief Operating Officer at Urban Health Plan, directs the daily functions of the extensive network of primary care sites and mental health facilities. Overseeing the logistical demands of twelve school-based health centers, the Chief Operating Officer ensures that clinical workflows remain efficient and patient-centered. Phillip Allard manages the infrastructure required to support high-volume care delivery across the Bronx, Central Harlem, and Corona. This leadership role involves optimizing supply chains and facility maintenance to guarantee uninterrupted service for the patient population. By implementing scalable operational models, the Chief Operating Officer improves access to specialty services and community programs. The position demands constant monitoring of performance metrics to ensure compliance with federally qualified health center standards. Through strategic management of physical assets and staff deployment, the Chief Operating Officer secures the operational foundation necessary for the organization to fulfill its mission of comprehensive community health.

Eileen Leach, the Chief of Staff at Urban Health Plan, coordinates executive workflows and aligns departmental objectives with the broader mission of providing high-quality community health services. By facilitating communication between the leadership team and the board, the Chief of Staff ensures operational transparency across the twelve primary care sites. Eileen Leach manages complex projects that bridge the gap between clinical requirements and administrative execution. This role involves streamlining internal processes to support the 89,000 patients served annually in the Bronx and surrounding regions. Through rigorous oversight of organizational priorities, the Chief of Staff maintains focus on health equity initiatives. The position requires constant collaboration with department heads to optimize resource allocation. Ultimately, the Chief of Staff drives the internal momentum necessary for the organization to sustain its long-standing commitment to enhancing the quality of life for diverse urban populations.

Sammy Leon, the Chief Marketing Officer at Urban Health Plan, architects the communication strategies that connect the organization with diverse patient populations throughout New York State. By developing culturally sensitive outreach programs, the Chief Marketing Officer increases awareness of primary care and specialty services available to the community. Sammy Leon manages brand positioning to ensure that the mission of health equity resonates with residents in the Bronx and Queens. This role involves analyzing patient engagement data to refine messaging and improve service utilization across all facilities. The Chief Marketing Officer collaborates with clinical leaders to promote specific community health initiatives that address local needs. By leveraging digital and traditional media channels, the Chief Marketing Officer expands the reach of the organization to underserved groups. Ultimately, the Chief Marketing Officer drives growth by fostering trust and ensuring that the community understands the full scope of care provided by the health center system.

Samuel Deleon, the Vice President, Medical Affairs & Chief Marketing Officer at Urban Health Plan, integrates clinical governance with strategic public engagement to advance the quality of medical care. Overseeing the medical standards across all facilities, the Vice President, Medical Affairs & Chief Marketing Officer ensures that clinical protocols align with the latest health equity research. Samuel Deleon manages the intersection of medical policy and patient communication, ensuring that the community receives accurate information regarding health services. This role involves leading physician recruitment and training to maintain high standards of care in the Bronx and Harlem. By bridging the gap between medical outcomes and public perception, the Vice President, Medical Affairs & Chief Marketing Officer strengthens the reputation of the organization. The position requires constant interaction with clinical staff to ensure that marketing efforts accurately reflect the high-quality services provided. Through this dual focus, the Vice President, Medical Affairs & Chief Marketing Officer supports the overall mission of improving community health.

Cheraine Case, the Chief Administrative Officer at Urban Health Plan, directs the internal support systems and human resources functions that enable the organization to function effectively. Overseeing the administrative infrastructure across all sites, the Chief Administrative Officer ensures that staff members have the tools and policies required to deliver high-quality care. Cheraine Case manages organizational compliance and regulatory adherence to maintain the status of the health center system. This role involves developing talent management strategies that support the recruitment and retention of skilled professionals dedicated to community health. By streamlining administrative workflows, the Chief Administrative Officer improves the overall efficiency of the organization. The position requires constant coordination with other C-suite leaders to ensure that administrative policies support clinical and financial goals. Through the implementation of robust internal systems, the Chief Administrative Officer drives the organizational stability required to serve 89,000 patients annually across the Bronx, Harlem, and Queens.