Urban Health Plan Executive and Leadership Team

October, 2026

Leadership Overview

Urban Health Plan has 5 executives leading key functions including operations, organizational strategy, financial management, clinical oversight, and administrative governance.

Driven by a commitment to health equity, Urban Health Plan delivers comprehensive medical services to foster resilient communities through patient-centered care and integrated wellness programs.

Leadership Roles at Urban Health Plan

  • Vice President, Finance & Chief Financial Officer - Berenice Diaz
  • Chief Operating Officer - Phillip Allard
  • Chief of Staff - Eileen Leach
  • Chief Medical Officer - Samuel Deleon
  • Chief Administrative Officer - Cheraine Case
  • Berenice Diaz - Vice President, Finance & Chief Financial Officer

    Berenice Diaz, the Vice President, Finance & Chief Financial Officer at Urban Health Plan, manages the fiscal health and long-term financial sustainability of the organization. Overseeing the budgeting process and revenue cycle management, the Vice President, Finance & Chief Financial Officer ensures that resources remain available for essential primary care, dental, and behavioral health services. This leadership role involves analyzing financial performance to support the expansion of preventive services and wellness programs. By implementing robust fiscal controls and transparent reporting, Berenice Diaz directly impacts the ability of the nonprofit to deliver high-quality care to families. Diaz coordinates with other executives to align financial investments with the strategic goal of promoting health equity. Through the diligent management of capital assets and operational budgets, the Vice President, Finance & Chief Financial Officer secures the financial foundation required to sustain community-focused healthcare initiatives.

    Phillip Allard - Chief Operating Officer

    Phillip Allard, the Chief Operating Officer at Urban Health Plan, directs all internal clinical workflows and facility management protocols. Overseeing the daily execution of primary care delivery, the Chief Operating Officer ensures that medical centers maintain high standards of patient accessibility and operational efficiency. This leadership role involves optimizing resource allocation across diverse departments to support the nonprofit mission of providing comprehensive healthcare services. By streamlining administrative processes and coordinating cross-functional teams, Phillip Allard directly impacts the quality of care provided to families throughout the region. Allard manages the infrastructure necessary for delivering culturally responsive medical services, ensuring that every facility operates at peak performance. Through rigorous oversight of operational metrics, the Chief Operating Officer secures the stability of the organization while expanding the reach of essential wellness programs to underserved populations within the community.

    Eileen Leach - Chief of Staff

    Eileen Leach, the Chief of Staff at Urban Health Plan, coordinates executive communications and aligns strategic initiatives with the broader organizational mission. Managing the flow of information between the leadership team and the Board, the Chief of Staff facilitates decision-making processes that prioritize health equity and patient-centered care. This role involves synthesizing complex data from various departments to support the long-term vision of the nonprofit. By fostering collaboration across clinical and administrative units, Eileen Leach ensures that all internal projects remain consistent with the goal of addressing social factors that influence well-being. Leach monitors the progress of key community outreach programs, providing the necessary support to maintain organizational focus. Through the management of high-level projects and the synchronization of executive priorities, the Chief of Staff drives the overall effectiveness of the healthcare network in serving diverse populations.

    Samuel Deleon - Chief Medical Officer

    Samuel Deleon, the Chief Medical Officer at Urban Health Plan, directs the clinical standards and medical quality assurance across all healthcare facilities. Overseeing the recruitment and performance of medical staff, the Chief Medical Officer ensures that patients receive culturally responsive and evidence-based care at every stage of life. This role involves integrating specialty care and behavioral health services into the primary care model to address the holistic needs of the community. By establishing clinical protocols that prioritize patient safety and health outcomes, Samuel Deleon directly impacts the effectiveness of the organization's medical services. Deleon collaborates with the leadership team to implement innovative wellness programs that target social determinants of health. Through the continuous monitoring of clinical performance metrics, the Chief Medical Officer maintains the high standard of care necessary to foster healthier and more resilient communities.

    Cheraine Case - Chief Administrative Officer

    Cheraine Case, the Chief Administrative Officer at Urban Health Plan, governs the human resources, compliance, and organizational development functions. Overseeing the administrative infrastructure that supports clinical staff, the Chief Administrative Officer ensures that the organization adheres to regulatory standards while maintaining a focus on patient-centered service. This leadership role involves developing policies that promote a culture of equity and professional excellence within the healthcare network. By managing the systems that facilitate community outreach and education, Cheraine Case directly impacts the operational capacity of the nonprofit. Case coordinates with the executive team to align administrative support with the broader mission of providing accessible medical services. Through the optimization of internal processes and the management of organizational talent, the Chief Administrative Officer secures the administrative stability required to deliver comprehensive care to individuals and families across the region.

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    Frequently Asked Questions Regarding Urban Health Plan Top Executives and Leadership Team

    Who leads Urban Health Plan?
    Urban Health Plan is led by Berenice Diaz (Vice President, Finance & Chief Financial Officer), along with executives such as Phillip Allard (Chief Operating Officer) and Eileen Leach (Chief of Staff).
    Who is part of Urban Health Plan’s executive team?
    The executive team of Urban Health Plan includes leaders such as Berenice Diaz (Vice President, Finance & Chief Financial Officer), Phillip Allard (Chief Operating Officer), Eileen Leach (Chief of Staff) and other senior executives.
    How many executives does Urban Health Plan have?
    Urban Health Plan has 5 executives leading key business areas.
    What roles are included in Urban Health Plan’s leadership team?
    The leadership team of Urban Health Plan includes roles such as Vice President, Finance & Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Medical Officer, Chief Administrative Officer.