UAP Executive and Leadership Team

May, 2026

Leadership Overview

UAP has 4 executives leading key functions including information technology, regional operations, and executive leadership.

Driven by a legacy of automotive expertise, UAP is dedicated to the distribution and merchandising of automotive parts and replacement accessories, impacting the North American automotive aftermarket.

Leadership Roles at UAP

  • President - Md Al Noman
  • President, UAP & President - Alain Primeau
  • Chief Information Officer - Raynald Paquin
  • Managing Director (North America) - Jamie Reynolds
  • Md Al Noman - President

    Md Al Noman, the President at UAP, provides executive leadership and strategic direction for the organization. This critical role involves guiding the company's overall vision and operational framework, ensuring UAP effectively serves its customers with automotive parts and replacement accessories. Al Noman's responsibilities encompass fostering a culture of innovation and operational excellence, crucial for maintaining UAP's established presence in the automotive aftermarket. The President works to strengthen partnerships and drive growth initiatives across all business segments, from distribution to merchandising. By setting high standards for performance and strategic planning, Md Al Noman ensures UAP continues its long-standing tradition of reliability and service in the Canadian and North American markets.

    Alain Primeau - President, UAP & President

    Alain Primeau, the President, UAP & President at UAP, directs the overarching strategy and operational execution for the company. This dual leadership position involves guiding both the UAP brand and its broader corporate objectives, ensuring the effective distribution and merchandising of automotive parts and replacement accessories. Primeau's mandate includes driving market expansion and enhancing operational efficiencies across the North American automotive aftermarket. The President, UAP & President fosters key stakeholder relationships and oversees strategic planning to maintain UAP's competitive advantage. By championing innovation and customer-centric approaches, Alain Primeau reinforces UAP's commitment to providing essential automotive solutions for cars, trucks, and heavy vehicles, solidifying its position as a leader in the industry.

    Raynald Paquin - Chief Information Officer

    Raynald Paquin, the Chief Information Officer at UAP, directs the company's technology strategy and infrastructure. This leadership role involves overseeing all aspects of information systems, ensuring robust data management, and driving digital transformation initiatives that support UAP's extensive distribution network. Paquin's focus centers on enhancing operational efficiency through advanced technological solutions, managing cybersecurity protocols, and implementing systems that streamline the merchandising of automotive parts and accessories across North America. The Chief Information Officer ensures that technology investments align with UAP's long-term business objectives, supporting the company's market position in the automotive aftermarket. By optimizing IT operations, Raynald Paquin directly contributes to the seamless flow of goods and information, reinforcing UAP's commitment to its customer base.

    Jamie Reynolds - Managing Director (North America)

    Jamie Reynolds, the Managing Director (North America) at UAP, spearheads the company's operational execution and strategic growth across the continent. This executive position involves direct oversight of regional business units, ensuring alignment with UAP's core mission of distributing automotive parts and replacement accessories. Reynolds drives initiatives aimed at expanding market reach and optimizing sales performance within the North American automotive aftermarket. The Managing Director (North America) collaborates with various departments to enhance customer service and operational efficiency, directly impacting revenue streams and market share. By focusing on regional development and market penetration, Jamie Reynolds ensures UAP maintains its competitive edge and continues its legacy of service to customers with cars, trucks, and heavy vehicles.

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    Frequently Asked Questions Regarding UAP Top Executives and Leadership Team

    Who leads UAP?
    UAP is led by Md Al Noman (President), along with executives such as Alain Primeau (President, UAP & President) and Raynald Paquin (Chief Information Officer).
    Who is part of UAP’s executive team?
    The executive team of UAP includes leaders such as Md Al Noman (President), Alain Primeau (President, UAP & President), Raynald Paquin (Chief Information Officer) and other senior executives.
    How many executives does UAP have?
    UAP has 4 executives leading key business areas.
    What roles are included in UAP’s leadership team?
    The leadership team of UAP includes roles such as President, President, UAP & President, Chief Information Officer, Managing Director (North America).