UAP Executive and Leadership Team

Alain Primeau, the President, UAP & President at UAP, provides overarching strategic direction for the company's extensive operations. This leadership position involves guiding the core business functions of distributing and merchandising automotive parts and replacement accessories. Alain Primeau ensures alignment with the company's long-standing mission, established in 1926, to serve customers with quality products for cars, trucks, and heavy vehicles. The President, UAP & President's responsibilities include fostering key stakeholder relationships and driving growth initiatives across all market segments. By championing operational excellence, Alain Primeau directly impacts the company's market position and financial performance. This executive role is central to maintaining UAP's reputation for reliability and comprehensive product offerings in the automotive aftermarket.

Md Al Noman, the President at UAP, spearheads critical initiatives that advance the company's market presence in the automotive parts sector. This executive role focuses on driving strategic growth and operational effectiveness within the distribution and merchandising of automotive parts and replacement accessories. Md Al Noman oversees key business units, ensuring that UAP continues to meet the evolving needs of customers for cars, trucks, and heavy vehicles. The President's strategic vision supports the expansion of UAP's service network and product catalog. By cultivating strong partnerships and optimizing internal processes, Md Al Noman directly enhances the company's competitive advantage. This leadership ensures UAP maintains its commitment to providing comprehensive solutions to the automotive aftermarket.

Raynald Paquin, the Chief Information Officer at UAP, directs the company's technology strategy and infrastructure. Overseeing all IT operations, the Chief Information Officer ensures the seamless integration of digital solutions that support UAP's extensive distribution and merchandising network for automotive parts. This leadership role involves managing cybersecurity protocols, optimizing data management systems, and driving innovation in technological advancements to enhance operational efficiency across the organization. By implementing robust IT frameworks, Raynald Paquin directly contributes to the reliability and scalability of UAP's services. The Chief Information Officer's focus remains on leveraging technology to streamline supply chain logistics and improve customer accessibility to automotive parts and accessories for cars, trucks, and heavy vehicles.

Jamie Reynolds, the Managing Director (North America) at UAP, directs the company's extensive operations across the North American region. This pivotal role involves overseeing the distribution and merchandising of automotive parts and replacement accessories, ensuring market penetration and customer satisfaction throughout Canada and the United States. Jamie Reynolds focuses on optimizing regional supply chains and expanding market reach for products catering to cars, trucks, and heavy vehicles. The Managing Director (North America) cultivates strategic alliances and drives performance metrics to achieve UAP's business objectives. By implementing targeted regional strategies, Jamie Reynolds directly contributes to the company's overall growth and operational efficiency. This leadership ensures UAP's continued success in serving the diverse needs of the North American automotive aftermarket.