Auto & Truck Tyres Executive and Leadership Team

July, 2026

Leadership Overview

Auto & Truck Tyres has 5 executives leading key functions including operations, marketing, technology, sales, and supply chain management.

Driven by a commitment to excellence, Auto & Truck Tyres provides a comprehensive range of high-quality tyres and specialized services, catering to diverse market segments and ensuring reliability across all vehicle types.

Leadership Roles at Auto & Truck Tyres

  • Chief Operating Officer - Pierre von Zeuner
  • Chief Marketing Officer - Gregory Bloem
  • Director - Chief Technology Officer - Marius Erasmus
  • Chief Sales Officer - Patrick Barber
  • Chief Operations Officer & Director - Wesley Griffin
  • Pierre von Zeuner - Chief Operating Officer

    Pierre von Zeuner, the Chief Operating Officer at Auto & Truck Tyres, directs the company's day-to-day operational activities, ensuring seamless execution across all business units. Overseeing the supply chain and logistics, Pierre von Zeuner guarantees efficient delivery of a comprehensive range of high-quality tyres for consumer, commercial, agricultural, industrial, and mining segments. This leadership role involves optimizing internal processes and resource allocation to support the company's commitment to excellence and reliability. By managing operational workflows, the Chief Operating Officer ensures that specialized services like tyre management, maintenance, and rim engineering are delivered effectively to fleet operators and logistics companies. The focus remains on enhancing operational efficiency and maintaining the high standards Auto & Truck Tyres is known for across South Africa.

    Gregory Bloem - Chief Marketing Officer

    Gregory Bloem, the Chief Marketing Officer at Auto & Truck Tyres, spearheads all marketing initiatives and brand strategy development. Overseeing market research and customer engagement, Gregory Bloem drives the promotion of Auto & Truck Tyres' comprehensive range of high-quality tyres across diverse segments including consumer, commercial, agricultural, industrial, and mining. This role involves crafting compelling campaigns that highlight the company's specialized services such as tyre management, maintenance, and rim engineering. By analyzing market trends and customer needs, the Chief Marketing Officer ensures that Auto & Truck Tyres maintains its leading position in South Africa. Bloem's strategic direction supports the company's evolution to meet changing customer demands while reinforcing its commitment to excellence and product reliability.

    Marius Erasmus - Director - Chief Technology Officer

    Marius Erasmus, the Director - Chief Technology Officer at Auto & Truck Tyres, architects the company's technological infrastructure and digital transformation strategies. Overseeing all IT operations and innovation, Marius Erasmus ensures that Auto & Truck Tyres leverages cutting-edge technology to enhance its comprehensive range of high-quality tyres and specialized services. This leadership position involves driving the development and implementation of systems that support tyre management, maintenance, and rim engineering, thereby improving efficiency for fleet operators and logistics companies. By focusing on technological advancement, the Chief Technology Officer supports the company's commitment to excellence and its ability to adapt to the evolving needs of the tyre industry in South Africa. Erasmus's vision guides the integration of new technologies to maintain product reliability and performance.

    Patrick Barber - Chief Sales Officer

    Patrick Barber, the Chief Sales Officer at Auto & Truck Tyres, directs all sales operations and revenue generation strategies across the company. Overseeing the sales teams, Patrick Barber drives the expansion of Auto & Truck Tyres' market reach for its comprehensive range of high-quality tyres, serving consumer, commercial, agricultural, industrial, and mining segments. This critical role involves fostering strong relationships with fleet operators and logistics companies, ensuring they receive exceptional service for specialized offerings like tyre management, maintenance, and rim engineering. By setting sales targets and developing effective go-to-market strategies, the Chief Sales Officer ensures the company's continued growth and its commitment to excellence. Barber's leadership is instrumental in securing new business and maintaining customer loyalty throughout South Africa.

    Wesley Griffin - Chief Operations Officer & Director

    Wesley Griffin, the Chief Operations Officer & Director at Auto & Truck Tyres, oversees the strategic direction and operational execution of the company. Managing key operational functions, Wesley Griffin ensures the efficient delivery of Auto & Truck Tyres' comprehensive range of high-quality tyres and specialized services, including tyre management, maintenance, and rim engineering, across various market segments. This dual role involves guiding the company's evolution to meet changing customer needs while upholding a steadfast commitment to excellence. By integrating operational insights with directorial oversight, Griffin enhances the reliability and performance of products for fleet operators and logistics companies. The focus remains on optimizing processes and driving operational effectiveness throughout South Africa's tyre industry.
    Wesley Griffin

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    Frequently Asked Questions Regarding Auto & Truck Tyres Top Executives and Leadership Team

    Who leads Auto & Truck Tyres?
    Auto & Truck Tyres is led by Pierre von Zeuner (Chief Operating Officer), along with executives such as Gregory Bloem (Chief Marketing Officer) and Marius Erasmus (Director - Chief Technology Officer).
    Who is part of Auto & Truck Tyres’s executive team?
    The executive team of Auto & Truck Tyres includes leaders such as Pierre von Zeuner (Chief Operating Officer), Gregory Bloem (Chief Marketing Officer), Marius Erasmus (Director - Chief Technology Officer) and other senior executives.
    How many executives does Auto & Truck Tyres have?
    Auto & Truck Tyres has 5 executives leading key business areas.
    What roles are included in Auto & Truck Tyres’s leadership team?
    The leadership team of Auto & Truck Tyres includes roles such as Chief Operating Officer, Chief Marketing Officer, Director - Chief Technology Officer, Chief Sales Officer, Chief Operations Officer & Director.