Auto & Truck Tyres Executive and Leadership Team

August, 2026

Leadership Overview

Auto & Truck Tyres has 5 executives leading key functions including operations, marketing, technology, sales, and strategic direction.

Focused on delivering superior tyre solutions across South Africa, Auto & Truck Tyres maintains a commitment to excellence by providing high-quality products and specialized maintenance services for diverse industrial and commercial fleets.

Leadership Roles at Auto & Truck Tyres

  • Chief Operating Officer - Pierre von Zeuner
  • Chief Marketing Officer - Gregory Bloem
  • Director & Chief Technology Officer - Marius Erasmus
  • Chief Sales Officer - Patrick Barber
  • Chief Operations Officer & Director - Wesley Griffin
  • Pierre von Zeuner - Chief Operating Officer

    Pierre von Zeuner, the Chief Operating Officer at Auto & Truck Tyres, directs all internal logistics and supply chain workflows. Overseeing the distribution of consumer and commercial tyre inventories, the Chief Operating Officer ensures maximum efficiency across South African regional hubs. This leadership role involves optimizing retreading processes and maintaining rigorous quality standards for all refurbished products. By streamlining warehouse operations, Pierre von Zeuner directly impacts the company's ability to meet the high-volume demands of logistics partners. Von Zeuner manages the daily execution of tyre management services, ensuring that fleet operators receive consistent support. Through the implementation of advanced inventory tracking systems, the Chief Operating Officer reduces downtime for clients. Ultimately, Von Zeuner secures operational excellence by aligning internal resource allocation with the broader market requirements of the automotive sector.

    Gregory Bloem - Chief Marketing Officer

    Gregory Bloem, the Chief Marketing Officer at Auto & Truck Tyres, architects the brand strategy and market positioning for the entire product portfolio. Overseeing regional advertising campaigns, the Chief Marketing Officer drives engagement within the agricultural, industrial, and mining segments. This leadership role involves analyzing market trends to identify growth opportunities for new tyre lines. By crafting targeted messaging for fleet operators, Gregory Bloem directly impacts the company's visibility and competitive standing. Bloem manages the digital presence and promotional activities, ensuring that the value proposition of high-quality tyre maintenance remains clear to all stakeholders. Through the development of strategic partnerships, the Chief Marketing Officer expands the reach of the brand across diverse vehicle markets. Ultimately, Bloem secures long-term brand loyalty by consistently communicating the reliability and performance standards inherent in the company's service offerings.

    Marius Erasmus - Director & Chief Technology Officer

    Marius Erasmus, the Director & Chief Technology Officer at Auto & Truck Tyres, directs the integration of advanced rim engineering and digital tyre management software. Overseeing the technical infrastructure, the Director & Chief Technology Officer ensures that all maintenance systems utilize the latest industry innovations. This leadership role involves supervising the development of proprietary tools that monitor tyre performance for logistics companies. By modernizing the technical framework, Marius Erasmus directly impacts the precision and safety of the company's service delivery. Erasmus manages the collaboration between engineering teams and the board, ensuring that technological investments support the core business model. Through the implementation of data-driven maintenance protocols, the Director & Chief Technology Officer enhances the longevity of client assets. Ultimately, Erasmus secures a competitive advantage by maintaining a cutting-edge technological environment that supports the evolving needs of the South African transport industry.
    Marius Erasmus

    Patrick Barber - Chief Sales Officer

    Patrick Barber, the Chief Sales Officer at Auto & Truck Tyres, directs all revenue-generating activities and client acquisition strategies. Overseeing the sales force, the Chief Sales Officer ensures that the comprehensive range of tyres reaches key commercial and industrial accounts. This leadership role involves negotiating large-scale contracts with fleet operators and logistics providers. By optimizing the sales funnel, Patrick Barber directly impacts the company's financial growth and market penetration. Barber manages the relationship with major mining and agricultural clients, ensuring that service agreements align with specific operational requirements. Through the expansion of the customer base, the Chief Sales Officer drives consistent revenue streams across the South African market. Ultimately, Barber secures the company's market position by fostering strong, long-term relationships with partners who rely on the high-quality tyre solutions provided by the organization.

    Wesley Griffin - Chief Operations Officer & Director

    Wesley Griffin, the Chief Operations Officer & Director at Auto & Truck Tyres, directs the strategic oversight of large-scale maintenance facilities and service centers. Overseeing the operational expansion, the Chief Operations Officer & Director ensures that the company maintains high performance standards across all regional service points. This leadership role involves coordinating with the board to define long-term growth objectives for the industrial and mining sectors. By managing the physical infrastructure and service capacity, Wesley Griffin directly impacts the reliability of the company's maintenance offerings. Griffin monitors the performance of service teams, ensuring that every client receives consistent support for tyre management and rim engineering. Through the alignment of operational goals with corporate strategy, the Chief Operations Officer & Director drives efficiency and profitability. Ultimately, Griffin secures the company's reputation for excellence by overseeing the seamless execution of complex service operations.
    Wesley Griffin

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    Frequently Asked Questions Regarding Auto & Truck Tyres Top Executives and Leadership Team

    Who leads Auto & Truck Tyres?
    Auto & Truck Tyres is led by Pierre von Zeuner (Chief Operating Officer), along with executives such as Gregory Bloem (Chief Marketing Officer) and Marius Erasmus (Director & Chief Technology Officer).
    Who is part of Auto & Truck Tyres’s executive team?
    The executive team of Auto & Truck Tyres includes leaders such as Pierre von Zeuner (Chief Operating Officer), Gregory Bloem (Chief Marketing Officer), Marius Erasmus (Director & Chief Technology Officer) and other senior executives.
    How many executives does Auto & Truck Tyres have?
    Auto & Truck Tyres has 5 executives leading key business areas.
    What roles are included in Auto & Truck Tyres’s leadership team?
    The leadership team of Auto & Truck Tyres includes roles such as Chief Operating Officer, Chief Marketing Officer, Director & Chief Technology Officer, Chief Sales Officer, Chief Operations Officer & Director.