CarParts.com Executive and Leadership Team

Roe Ratliff, the Chief of Staff (To the Chief Executive Officer) at CarParts.com, coordinates strategic initiatives and facilitates communication across the executive leadership team. Overseeing internal project alignment, the Chief of Staff (To the Chief Executive Officer) ensures that departmental goals remain synchronized with the long-term vision of the organization. This leadership role involves managing high-priority tasks and providing administrative support to the Chief Executive Officer to enhance decision-making processes. By fostering collaboration between marketing, technology, and operations, Ratliff drives organizational efficiency and maintains focus on the core mission of simplifying vehicle repair. The Chief of Staff (To the Chief Executive Officer) monitors key performance indicators to track progress toward corporate objectives. Through proactive management of executive workflows, Roe Ratliff supports the overall health and agility of the company. Ultimately, the Chief of Staff (To the Chief Executive Officer) secures the operational rhythm required to maintain a competitive edge in the automotive retail industry.

Michael Huffaker, the Chief Operating Officer at CarParts.com, manages the national distribution network and supply chain logistics. Overseeing daily fulfillment operations, the Chief Operating Officer ensures that auto parts reach customers with maximum efficiency and speed. This leadership role involves optimizing warehouse workflows and coordinating with procurement teams to maintain inventory levels that meet market demand. By streamlining logistics, Huffaker drives the operational excellence required to support the company's end-to-end repair solution. The Chief Operating Officer collaborates with the technology team to integrate automated systems into the distribution process, reducing overhead and improving delivery timelines. Through rigorous oversight of regional facilities, Michael Huffaker maintains the high standards of service expected by the customer base. Ultimately, the Chief Operating Officer secures the physical infrastructure necessary to sustain growth and fulfill the mission of providing a stress-free vehicle maintenance experience across the entire country.

Christina Thelin, the Chief Marketing Officer at CarParts.com, directs all brand strategy and customer acquisition initiatives. Overseeing digital engagement, the Chief Marketing Officer ensures the eCommerce platform maintains high visibility within the competitive auto parts market. This leadership role involves optimizing user acquisition funnels and refining the brand voice to resonate with DIY vehicle owners. By analyzing consumer behavior data, Thelin drives targeted campaigns that increase site traffic and conversion rates. The Chief Marketing Officer collaborates with the executive team to align promotional activities with the broader mission of simplifying vehicle repair. Through consistent brand messaging, Christina Thelin strengthens the market position of the company. Ultimately, the Chief Marketing Officer secures long-term customer loyalty by delivering a seamless, intuitive shopping experience that reflects the core values of the organization while expanding the reach of the brand across North American markets.

Kals Subramanian, the Chief Technology Officer at CarParts.com, architects the digital infrastructure supporting the eCommerce platform. Overseeing software development and website functionality, the Chief Technology Officer ensures the user interface remains accessible and efficient for all customers. This leadership role involves managing the technical roadmap to integrate advanced design principles into the online shopping experience. By implementing scalable cloud solutions, Subramanian drives the performance of the company-owned distribution network tracking systems. The Chief Technology Officer collaborates with operations leaders to synchronize inventory management software with real-time customer demand. Through continuous innovation, Kals Subramanian maintains the competitive advantage of the platform in a fast-paced retail environment. Ultimately, the Chief Technology Officer secures the reliability of the digital ecosystem, ensuring that every interaction on the website supports the overarching mission of providing stress-free vehicle maintenance solutions to a broad national audience.