S&S Tire Executive and Leadership Team

July, 2026

Leadership Overview

S&S Tire has 5 executives leading key functions including strategy, operations, wholesale, commercial, and retail.

Driven by a commitment to customer service, S&S Tire is dedicated to providing a comprehensive range of tire solutions for diverse automotive, commercial, and recreational needs across the Southeast United States.

Leadership Roles at S&S Tire

  • Chief Executive Officer - Mike Reiisieh
  • Chief Operating Officer - Jared Hisle
  • President of Wholesale - Brock Swentzel
  • President of Commercial - Austen Swentzel
  • President - Brooks Swentzel
  • Mike Reiisieh - Chief Executive Officer

    Mike Reiisieh, the Chief Executive Officer at S&S Tire, directs the overarching corporate strategy and long-term vision for the company. Reiisieh guides all major business decisions, ensuring alignment with market demands and S&S Tire's established reputation for quality service. This leadership role involves fostering innovation in retail operations and expanding the company's footprint throughout the Southeast United States. Reiisieh oversees the integration of new technologies and operational efficiencies to enhance customer experience and drive sustainable growth. By setting strategic objectives, Mike Reiisieh ensures the company maintains its competitive edge in the automotive and equipment tire market. The Chief Executive Officer's purview includes financial oversight and the cultivation of key stakeholder relationships, solidifying S&S Tire's position as a leader in its sector.

    Jared Hisle - Chief Operating Officer

    Jared Hisle, the Chief Operating Officer at S&S Tire, executes the operational strategies that support the company's extensive retail network. Hisle manages the day-to-day functions across all locations, focusing on optimizing service delivery and operational efficiency. This critical role involves overseeing supply chain logistics, inventory management, and the implementation of best practices for tire sales and service. Jared Hisle ensures that each S&S Tire location adheres to high standards of customer care and operational excellence. The Chief Operating Officer's responsibilities extend to managing workforce performance and driving continuous improvement initiatives across the organization. By streamlining processes, Hisle directly contributes to the company's ability to serve a broad customer base, from individual vehicle owners to commercial fleets, throughout the Southeast United States.
    Jared Hisle

    Brock Swentzel - President of Wholesale

    Brock Swentzel, the President of Wholesale at S&S Tire, spearheads the company's wholesale distribution channel, serving a diverse range of clients beyond direct retail consumers. Swentzel directs strategies for expanding market reach and strengthening relationships with business partners, including dealerships and fleet operators. This leadership position focuses on developing and executing sales programs tailored to the wholesale segment, ensuring competitive pricing and reliable product availability. Brock Swentzel oversees the logistics and customer service specific to wholesale accounts, guaranteeing efficient order fulfillment and support. The President of Wholesale's efforts are crucial for driving volume and establishing S&S Tire as a preferred supplier in the B2B market. By managing this key division, Swentzel significantly contributes to the company's overall revenue and market penetration across its operating regions.

    Austen Swentzel - President of Commercial

    Austen Swentzel, the President of Commercial at S&S Tire, leads the specialized division catering to the unique tire needs of commercial vehicles and equipment. Swentzel directs the development and implementation of services for trucks, construction machinery, and golf carts, ensuring specialized solutions meet industry demands. This role involves managing a dedicated sales and service team focused on commercial clients, emphasizing durability, performance, and cost-effectiveness. Austen Swentzel oversees the strategic growth of the commercial segment, identifying new market opportunities and enhancing service offerings. The President of Commercial's focus on building strong client partnerships is vital for securing long-term contracts and repeat business. By driving the commercial division, Swentzel plays a pivotal role in diversifying S&S Tire's revenue streams and reinforcing its comprehensive service capabilities.

    Brooks Swentzel - President

    Brooks Swentzel, the President at S&S Tire, oversees the company's extensive retail operations and customer-facing initiatives. Swentzel directs the strategy for enhancing the customer experience across all retail locations, ensuring consistent service quality and brand representation. This leadership position involves managing the retail sales force, optimizing store performance, and driving initiatives to increase customer loyalty and market share. Brooks Swentzel focuses on the strategic deployment of resources to support the company's mission of providing quality tires for various automobiles and equipment. The President's responsibilities include fostering a culture of excellence within the retail teams and ensuring S&S Tire remains a trusted provider in its markets. By leading the retail segment, Swentzel directly impacts customer satisfaction and the company's brand perception.

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    Frequently Asked Questions Regarding S&S Tire Top Executives and Leadership Team

    Who leads S&S Tire?
    S&S Tire is led by Mike Reiisieh (Chief Executive Officer), along with executives such as Jared Hisle (Chief Operating Officer) and Brock Swentzel (President of Wholesale).
    Who is part of S&S Tire’s executive team?
    The executive team of S&S Tire includes leaders such as Mike Reiisieh (Chief Executive Officer), Jared Hisle (Chief Operating Officer), Brock Swentzel (President of Wholesale) and other senior executives.
    How many executives does S&S Tire have?
    S&S Tire has 5 executives leading key business areas.
    What roles are included in S&S Tire’s leadership team?
    The leadership team of S&S Tire includes roles such as Chief Executive Officer, Chief Operating Officer, President of Wholesale, President of Commercial, President.