Leadership Overview
Tire Rack has 4 executives leading key functions including operations, financial strategy, information technology, and corporate leadership.
Focused on delivering premium automotive components, Tire Rack maintains a commitment to rigorous independent testing and consumer-direct retail excellence across the United States automotive aftermarket.
Focused on delivering premium automotive components, Tire Rack maintains a commitment to rigorous independent testing and consumer-direct retail excellence across the United States automotive aftermarket.
Leadership Roles at Tire Rack
David Lute - Chief Financial Officer
David Lute, the Chief Financial Officer at Tire Rack, manages the fiscal health and long-term capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that investment in testing facilities and inventory remains aligned with market growth objectives. This leadership role involves evaluating revenue streams from tire and wheel sales to maximize profitability across the United States. By monitoring economic trends in the automotive aftermarket, David Lute provides the necessary data to guide executive decision-making. The Chief Financial Officer maintains rigorous oversight of corporate budgets, ensuring that capital expenditures support the company's commitment to independent product evaluation. Through disciplined financial management, Lute strengthens the balance sheet, enabling sustained investment in consumer-direct infrastructure. This strategic financial oversight ensures that the company remains a dominant force in the performance accessories sector while maintaining a robust and stable economic foundation.
Romel Budhu - Chief Operating Officer
Romel Budhu, the Chief Operating Officer at Tire Rack, directs all internal logistics and supply chain workflows to ensure seamless product distribution. Overseeing the fulfillment centers, the Chief Operating Officer optimizes inventory management systems to maintain high service standards for performance accessories. This leadership role involves coordinating with regional distribution hubs to accelerate delivery timelines across North American markets. By streamlining warehouse operations, Romel Budhu directly impacts the efficiency of the consumer-direct retail model. The Chief Operating Officer manages complex logistical challenges, ensuring that every tire and wheel shipment meets strict quality benchmarks. Through constant process refinement, Budhu secures operational scalability, allowing the organization to handle high-volume demand while maintaining the precision testing standards synonymous with the brand. This focus on operational excellence supports the broader mission of providing superior automotive solutions to a diverse customer base.
Cristine Lubs - President
Cristine Lubs, the President at Tire Rack, defines the overarching corporate strategy and market positioning for the organization. Overseeing the alignment of all departments, the President ensures that the company maintains its reputation as a premier independent tire tester and retailer. This leadership role involves fostering partnerships with automotive manufacturers and performance accessory suppliers to expand the product catalog. By driving initiatives that prioritize consumer education and product transparency, Cristine Lubs strengthens the brand's influence across the North American automotive landscape. The President collaborates with the executive team to translate market insights into actionable business goals, ensuring that the company remains at the forefront of the industry. Through visionary leadership, Lubs guides the organization toward sustainable growth, balancing the demands of a competitive retail environment with the core values of quality and expertise. This executive oversight ensures that the company continues to deliver exceptional value to every customer.
Jean Roberson - Chief Information Officer
Jean Roberson, the Chief Information Officer at Tire Rack, architects the digital infrastructure and e-commerce platforms that drive the consumer-direct retail experience. Overseeing the integration of advanced data analytics, the Chief Information Officer ensures that the website provides accurate, real-time tire testing results to customers nationwide. This leadership role involves securing the digital ecosystem against cyber threats while optimizing the user interface for seamless performance accessory procurement. By implementing scalable cloud solutions, Jean Roberson directly impacts the speed and reliability of the online shopping portal. The Chief Information Officer manages the technical teams responsible for maintaining the integrity of the company's proprietary testing databases. Through continuous innovation in digital tools, Roberson enhances the customer journey, ensuring that data-driven insights remain accessible to every automotive enthusiast. This technological leadership supports the company's mission by bridging the gap between complex performance data and user-friendly digital retail.

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