Les Schwab Tire Center Executive and Leadership Team

May, 2026

Leadership Overview

Les Schwab Tire Center has 7 executives leading key functions including strategy, information technology, marketing, finance, administration, and operations.

Driven by a commitment to customer service, Les Schwab Tire Center upholds a leadership philosophy centered on integrity and community impact, shaping its market presence across the western United States.

Leadership Roles at Les Schwab Tire Center

  • Chief Executive Officer - Richard Borgman
  • Executive Vice President & Chief Financial Officer - Jason Friesen
  • Director, Financial Reporting & Division Chief Financial Officer, Commercial - Erik Higgins
  • President - Jeremy Dickman
  • Chief Information Officer - Brian Buch
  • Chief Marketing Officer - Jill Rankin
  • Chief Administrative Officer - Jodie Hueske
  • Richard Borgman - Chief Executive Officer

    Richard Borgman, the Chief Executive Officer at Les Schwab Tire Center, directs the overarching corporate strategy and operational execution. Borgman guides the company's expansion and market positioning, ensuring alignment with its founding principles of quality service and customer trust. Overseeing all major business units, the Chief Executive Officer drives initiatives that enhance Les Schwab Tire Center's reputation as a leading independent tire dealer. This leadership role involves fostering a culture of excellence and innovation across all locations. By focusing on sustainable growth and operational efficiency, Richard Borgman ensures the company's continued success and its ability to meet evolving customer needs throughout the western United States. Borgman's strategic vision shapes the long-term direction of the organization, reinforcing its commitment to providing reliable automotive repair services alongside its core tire offerings.
    Richard Borgman

    Jason Friesen - Executive Vice President & Chief Financial Officer

    Jason Friesen, the Executive Vice President & Chief Financial Officer at Les Schwab Tire Center, directs the company's financial planning, accounting, and investment strategies. Friesen oversees all fiscal operations, ensuring financial health and compliance across the organization. This critical role involves managing budgets, analyzing financial performance, and identifying opportunities for cost optimization and revenue enhancement. The Executive Vice President & Chief Financial Officer works closely with other senior leaders to support strategic decision-making with robust financial insights. By maintaining rigorous financial controls, Jason Friesen safeguards the company's assets and supports its long-term growth objectives. Friesen's expertise is fundamental to Les Schwab Tire Center's ability to sustain its extensive network of locations and its comprehensive automotive service offerings.

    Erik Higgins - Director, Financial Reporting & Division Chief Financial Officer, Commercial

    Erik Higgins, the Director, Financial Reporting & Division Chief Financial Officer, Commercial at Les Schwab Tire Center, manages the integrity of financial reporting and oversees financial operations for the commercial division. Higgins ensures accurate and timely financial statements, providing critical data for strategic planning and regulatory compliance. This role involves detailed analysis of financial performance, particularly within the commercial sector, identifying key drivers of profitability and areas for improvement. The Director, Financial Reporting & Division Chief Financial Officer, Commercial collaborates with the broader finance team to support business objectives. By maintaining high standards in financial reporting and commercial oversight, Erik Higgins contributes to the overall financial stability and strategic direction of Les Schwab Tire Center. Higgins's focus supports the company's dual offerings of tires and automotive repair services.

    Jeremy Dickman - President

    Jeremy Dickman, the President at Les Schwab Tire Center, drives operational excellence and strategic growth across the company's extensive retail footprint. Dickman oversees the execution of business strategies, ensuring that all locations deliver on the Les Schwab Tire Center promise of quality products and superior customer service. This leadership position involves managing key operational departments and fostering a culture of accountability and performance. The President works closely with the Chief Executive Officer and other executives to implement initiatives that enhance market share and customer satisfaction. By focusing on operational efficiency and team development, Jeremy Dickman ensures the seamless delivery of both tire sales and automotive repair services. Dickman's leadership is instrumental in maintaining Les Schwab Tire Center's strong presence and reputation throughout the western United States.
    Jeremy Dickman

    Brian Buch - Chief Information Officer

    Brian Buch, the Chief Information Officer at Les Schwab Tire Center, architects and manages the company's technology infrastructure and digital transformation efforts. Buch oversees the implementation of innovative IT solutions that support business operations, enhance customer experience, and drive operational efficiency across the retail network. This role involves safeguarding sensitive data and ensuring the reliability of all technology systems. The Chief Information Officer leads the IT department in developing and executing strategies for cybersecurity, network management, and software development. By leveraging technology, Brian Buch enables Les Schwab Tire Center to maintain a competitive edge in the automotive services market. Buch's focus on scalable and secure IT systems is crucial for supporting the company's extensive operations and its commitment to providing a seamless customer journey.

    Jill Rankin - Chief Marketing Officer

    Jill Rankin, the Chief Marketing Officer at Les Schwab Tire Center, spearheads all brand initiatives and customer engagement strategies. Rankin directs the development and execution of marketing campaigns that reinforce Les Schwab Tire Center's strong brand identity and market leadership. This position involves overseeing advertising, digital marketing, public relations, and customer loyalty programs. The Chief Marketing Officer ensures consistent brand messaging across all communication channels, amplifying the company's commitment to quality and service. By analyzing market trends and consumer behavior, Jill Rankin identifies opportunities for growth and customer acquisition. Rankin's strategic marketing leadership is vital for expanding the company's reach and deepening customer relationships throughout the western United States, supporting both tire sales and automotive repair services.

    Jodie Hueske - Chief Administrative Officer

    Jodie Hueske, the Chief Administrative Officer at Les Schwab Tire Center, oversees essential corporate functions that support the company's operational framework and employee well-being. Hueske directs human resources, legal affairs, and corporate governance, ensuring smooth day-to-day operations and adherence to all regulatory requirements. This position is pivotal in managing employee relations, talent acquisition, and the development of policies that foster a productive and compliant work environment. The Chief Administrative Officer plays a key part in aligning administrative strategies with the company's overall business goals. By optimizing internal processes and resource allocation, Jodie Hueske enhances organizational efficiency and supports the company's mission to provide exceptional tire and automotive services. Hueske's leadership ensures that the infrastructure supporting Les Schwab Tire Center's extensive network is robust and effective.

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    Frequently Asked Questions Regarding Les Schwab Tire Center Top Executives and Leadership Team

    Who leads Les Schwab Tire Center?
    Les Schwab Tire Center is led by Richard Borgman (Chief Executive Officer), along with executives such as Jason Friesen (Executive Vice President & Chief Financial Officer) and Erik Higgins (Director, Financial Reporting & Division Chief Financial Officer, Commercial).
    Who is part of Les Schwab Tire Center’s executive team?
    The executive team of Les Schwab Tire Center includes leaders such as Richard Borgman (Chief Executive Officer), Jason Friesen (Executive Vice President & Chief Financial Officer), Erik Higgins (Director, Financial Reporting & Division Chief Financial Officer, Commercial) and other senior executives.
    How many executives does Les Schwab Tire Center have?
    Les Schwab Tire Center has 7 executives leading key business areas.
    What roles are included in Les Schwab Tire Center’s leadership team?
    The leadership team of Les Schwab Tire Center includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Director, Financial Reporting & Division Chief Financial Officer, Commercial, President, Chief Information Officer.