CoolDrive Auto Parts Executive and Leadership Team

Gerard Belleville, the Chief Executive Officer at CoolDrive Auto Parts, directs the overarching corporate strategy and long-term vision for the organization. Belleville manages the expansion of the worldwide sourcing network, ensuring the company maintains its status as the premier importer of automotive aftermarket parts across Australia and New Zealand. By fostering relationships with leading vehicle component manufacturers, the Chief Executive Officer secures the supply chain for over 70,000 individual parts. This leadership role involves constant evaluation of market trends to ensure the business remains competitive against major distributors. Gerard Belleville drives the internal culture of hands-on service, ensuring that the family-owned values remain central to every transaction. Through rigorous oversight of the 33 branches and the international warehouse operations, the Chief Executive Officer guarantees that the company meets the diverse needs of trade customers while maintaining the highest standards of product quality and operational efficiency.

Andrew Vasconcelo, the Chief Financial Officer at CoolDrive Auto Parts, manages the fiscal health and capital allocation for the entire organization. Vasconcelo oversees the financial planning and analysis required to sustain the largest family-owned importer and wholesaler in the industry. By monitoring the profitability of diverse product ranges, including Bremtec Brakes and Ignite Lighting, the Chief Financial Officer ensures that the company maintains its competitive pricing advantage. Andrew Vasconcelo directs the budgeting process for the 33 branches and the international operations in China, balancing the need for expansion with the requirement for long-term financial stability. This leadership role involves managing complex international trade accounts and currency risks associated with global sourcing. Through the rigorous oversight of financial reporting and internal controls, the Chief Financial Officer provides the strategic foundation necessary for the company to continue its growth trajectory while maintaining the financial independence that defines the family-owned business model.

Tim Blanchard, the Chief Operating Officer at CoolDrive Auto Parts, oversees the daily logistics and supply chain management across the entire branch network. Blanchard coordinates the distribution of proprietary brands like Jayair, Jayrad, and Jaylec to ensure consistent availability for trade customers. By optimizing warehouse workflows in Australia, New Zealand, and China, the Chief Operating Officer maintains the integrity of the vast inventory system. Tim Blanchard monitors the performance of the 4x4 and engine management product lines, ensuring that the logistics infrastructure supports the rapid delivery requirements of the automotive aftermarket. This role requires constant collaboration with regional managers to refine inventory turnover and reduce lead times. Through the implementation of streamlined operational processes, the Chief Operating Officer maximizes the buying power of the company, allowing the business to provide cost-effective solutions to both large and small customers while upholding the rigorous quality standards expected of the brand.

Brett Pearce, the Chief Information Officer at CoolDrive Auto Parts, architects the digital infrastructure necessary to manage over 70,000 unique automotive parts. Pearce directs the integration of advanced inventory management systems that connect the 33 branches with the international warehouse facilities. By implementing robust data analytics, the Chief Information Officer provides the leadership team with real-time insights into market demand and supply chain performance. Brett Pearce ensures that the digital platforms used by trade customers remain reliable, secure, and intuitive, facilitating seamless ordering processes across all states. This leadership role involves upgrading cybersecurity protocols to protect the proprietary data of the company and its partners. Through the modernization of internal communication networks and the deployment of scalable software solutions, the Chief Information Officer supports the growth of the business, ensuring that the technological backbone of the organization remains as agile and responsive as the service-oriented culture demands.