DISCOUNT TIRE Executive and Leadership Team

May, 2026

Leadership Overview

Discount Tire has 4 executives leading key functions including revenue generation, information technology, and overall company direction.

Driven by a commitment to customer service, DISCOUNT TIRE provides retail sales of tires, wheels, and related accessories, impacting the automotive aftermarket through extensive service offerings and a strong market presence.

Leadership Roles at DISCOUNT TIRE

  • President - Greg Moore
  • Chief Revenue Officer - Christian Roe
  • Senior Chief Revenue Officer & Analytics Strategist - Jason Summers
  • Executive Vice President & Chief Information Officer - Gary Desai
  • Greg Moore - President

    Greg Moore, the President at DISCOUNT TIRE, provides overarching strategic direction and operational leadership for the entire organization. Guiding the company's vision, Greg Moore ensures alignment across all departments, from retail operations to corporate functions, fostering a culture of excellence and customer focus. This executive position involves driving key initiatives that enhance market position and operational effectiveness, building upon the company's legacy since 1960. The President's leadership ensures that DISCOUNT TIRE continues to thrive as an independent tire provider, adapting to market dynamics and expanding its service offerings. Greg Moore's strategic oversight is fundamental to maintaining the company's reputation for quality products and exceptional customer service across its extensive network of retail outlets and online sales.

    Christian Roe - Chief Revenue Officer

    Christian Roe, the Chief Revenue Officer at DISCOUNT TIRE, directs all revenue-generating activities and sales strategies. Overseeing the sales divisions, Christian Roe ensures the optimization of revenue streams through effective market penetration and customer acquisition initiatives. This leadership position involves driving growth across all sales channels, including retail outlets and mail/Internet orders, directly contributing to the company's financial performance. By focusing on maximizing sales potential, Christian Roe supports the expansion of the company's market share in the tire and wheel retail sector. The Chief Revenue Officer's strategic planning directly impacts the company's ability to meet and exceed sales targets, reinforcing DISCOUNT TIRE's position as a leading independent tire provider.

    Jason Summers - Senior Chief Revenue Officer & Analytics Strategist

    Jason Summers, the Senior Chief Revenue Officer & Analytics Strategist at DISCOUNT TIRE, spearheads advanced revenue growth initiatives and data-driven strategic planning. This role involves leveraging sophisticated analytics to identify new market opportunities and refine existing sales processes, ensuring maximum revenue capture. Jason Summers directs the integration of analytical insights into the core revenue generation framework, enhancing the effectiveness of sales teams across retail and online platforms. The Senior Chief Revenue Officer & Analytics Strategist's focus on predictive modeling and performance metrics provides critical intelligence for strategic decision-making. By championing data-informed strategies, Jason Summers significantly contributes to the sustained financial health and competitive advantage of DISCOUNT TIRE in the automotive aftermarket.

    Gary Desai - Executive Vice President & Chief Information Officer

    Gary Desai, the Executive Vice President & Chief Information Officer at DISCOUNT TIRE, architects and executes the company's comprehensive technology strategy. Overseeing all information systems and digital infrastructure, Gary Desai ensures the seamless operation of retail technology, e-commerce platforms, and internal data management systems. This critical role involves driving technological innovation to support business objectives, including enhancing customer experience and operational efficiency across all service points. The Executive Vice President & Chief Information Officer's leadership ensures robust cybersecurity measures and scalable IT solutions that underpin DISCOUNT TIRE's extensive retail network and online sales channels. By managing technology investments and digital transformation, Gary Desai directly supports the company's mission to provide exceptional service and product accessibility.

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    Frequently Asked Questions Regarding DISCOUNT TIRE Top Executives and Leadership Team

    Who leads DISCOUNT TIRE?
    DISCOUNT TIRE is led by Greg Moore (President), along with executives such as Christian Roe (Chief Revenue Officer) and Jason Summers (Senior Chief Revenue Officer & Analytics Strategist).
    Who is part of DISCOUNT TIRE’s executive team?
    The executive team of DISCOUNT TIRE includes leaders such as Greg Moore (President), Christian Roe (Chief Revenue Officer), Jason Summers (Senior Chief Revenue Officer & Analytics Strategist) and other senior executives.
    How many executives does DISCOUNT TIRE have?
    DISCOUNT TIRE has 4 executives leading key business areas.
    What roles are included in DISCOUNT TIRE’s leadership team?
    The leadership team of DISCOUNT TIRE includes roles such as President, Chief Revenue Officer, Senior Chief Revenue Officer & Analytics Strategist, Executive Vice President & Chief Information Officer.