Tropicana Brands Group Executive and Leadership Team

July, 2026

Leadership Overview

Tropicana Brands Group has 5 executives leading key functions including strategy, marketing, finance, human resources, and operations.

Driven by a commitment to innovation, Tropicana Brands Group is dedicated to disrupting the juice category by unleashing a powerhouse of heritage and nutrition expertise, empowering bold thinking beyond typical boundaries.

Leadership Roles at Tropicana Brands Group

  • Chief Executive Officer - Paul Chibe
  • Global Chief Financial Officer - Thomas Tulfer
  • Chief Operating Officer & Chief Operations Officer - Stacy Vukov-Miller
  • Chief Marketing Officer - Chris Tussing
  • Chief Human Resources Officer - Michael Goldwasser
  • Paul Chibe - Chief Executive Officer

    Paul Chibe, the Chief Executive Officer at Tropicana Brands Group, directs the overarching strategy and operational execution. Chibe guides the organization's mission to disrupt the juice category, leveraging Tropicana Brands Group's heritage and nutrition expertise. This leadership involves fostering an environment where bold thinking and challenging boundaries are standard practice. The Chief Executive Officer ensures alignment across all departments, driving the company's commitment to meeting current consumer desires and anticipating future demands. By focusing on nimble organizational structure, Chibe empowers teams to act decisively and innovate effectively. This strategic direction is crucial for unleashing the full potential of the brand's juice portfolio and solidifying its market position. Paul Chibe's leadership ensures the company remains at the forefront of the beverage industry, consistently delivering on its promise of quality and forward-thinking product development.

    Thomas Tulfer - Global Chief Financial Officer

    Thomas Tulfer, the Global Chief Financial Officer at Tropicana Brands Group, oversees all financial operations and strategic fiscal planning. Tulfer ensures the financial health and sustainability of the organization, supporting its mission to disrupt the juice category. This leadership involves managing budgets, forecasting financial performance, and identifying investment opportunities that align with the company's bold vision. The Global Chief Financial Officer plays a critical part in empowering the nimble organization to act decisively by providing robust financial insights and controls. Thomas Tulfer's expertise is essential for leveraging the brand's heritage and nutrition expertise effectively, ensuring profitable growth and efficient resource allocation. By maintaining rigorous financial discipline, Tulfer supports the company's commitment to meeting consumer demands and achieving long-term market impact. This financial oversight is fundamental to Tropicana Brands Group's operational success.
    Thomas Tulfer

    Stacy Vukov-Miller - Chief Operating Officer & Chief Operations Officer

    Stacy Vukov-Miller, the Chief Operating Officer & Chief Operations Officer at Tropicana Brands Group, directs the company's end-to-end operational functions and supply chain management. Vukov-Miller is instrumental in ensuring the efficient execution of strategies aimed at disrupting the juice category and delivering on the brand's promise of quality and nutrition. This leadership role focuses on optimizing processes, enhancing operational agility, and maintaining the highest standards of production. The Chief Operating Officer & Chief Operations Officer empowers the nimble organization to act boldly by streamlining workflows and fostering cross-functional collaboration. Stacy Vukov-Miller's oversight ensures that the company effectively leverages its juice heritage and nutrition expertise, translating consumer desires into tangible products. By driving operational excellence, Vukov-Miller supports Tropicana Brands Group's commitment to innovation and market leadership, ensuring consistent product availability and customer satisfaction across all regions.

    Chris Tussing - Chief Marketing Officer

    Chris Tussing, the Chief Marketing Officer at Tropicana Brands Group, spearheads all brand strategy and consumer engagement initiatives. Tussing is responsible for translating the company's commitment to disrupting the juice category into compelling market narratives and impactful campaigns. This role involves understanding evolving consumer preferences and anticipating future thirsts, ensuring Tropicana Brands Group remains relevant and desirable. The Chief Marketing Officer drives the development and execution of marketing plans that highlight the brand's heritage and nutrition expertise. By fostering a culture of bold thinking, Tussing encourages innovative approaches to product positioning and communication. Chris Tussing's leadership ensures that Tropicana Brands Group effectively connects with its target audience, building strong brand loyalty and expanding market reach through creative and data-driven strategies. This focus on consumer insight is vital for the company's growth.
    Chris Tussing

    Michael Goldwasser - Chief Human Resources Officer

    Michael Goldwasser, the Chief Human Resources Officer at Tropicana Brands Group, leads all talent management and organizational development initiatives. Goldwasser cultivates a workplace culture that embodies the company's commitment to bold thinking and challenging typical boundaries. This role is pivotal in attracting, retaining, and developing the talent necessary to disrupt the juice category and unleash the brand's powerhouse of heritage and nutrition expertise. The Chief Human Resources Officer ensures that HR strategies support the nimble organizational structure, empowering employees to act decisively and innovate. Michael Goldwasser's leadership focuses on fostering an inclusive and high-performing environment, aligning human capital with the company's strategic objectives. By championing employee growth and engagement, Goldwasser contributes directly to Tropicana Brands Group's ability to meet evolving consumer needs and drive sustained success in the market.

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    Frequently Asked Questions Regarding Tropicana Brands Group Top Executives and Leadership Team

    Who leads Tropicana Brands Group?
    Tropicana Brands Group is led by Paul Chibe (Chief Executive Officer), along with executives such as Thomas Tulfer (Global Chief Financial Officer) and Stacy Vukov-Miller (Chief Operating Officer & Chief Operations Officer).
    Who is part of Tropicana Brands Group’s executive team?
    The executive team of Tropicana Brands Group includes leaders such as Paul Chibe (Chief Executive Officer), Thomas Tulfer (Global Chief Financial Officer), Stacy Vukov-Miller (Chief Operating Officer & Chief Operations Officer) and other senior executives.
    How many executives does Tropicana Brands Group have?
    Tropicana Brands Group has 5 executives leading key business areas.
    What roles are included in Tropicana Brands Group’s leadership team?
    The leadership team of Tropicana Brands Group includes roles such as Chief Executive Officer, Global Chief Financial Officer, Chief Operating Officer & Chief Operations Officer, Chief Marketing Officer, Chief Human Resources Officer.