JACK LINK'S Executive and Leadership Team

August, 2026

Leadership Overview

JACK LINK'S has 4 executives leading key functions including strategy, global finance, legal affairs, and international market expansion.

Driven by a commitment to high-quality protein snacks, JACK LINK'S maintains a leadership philosophy centered on innovation and global accessibility. The company delivers nutritious, convenient food solutions to consumers worldwide while upholding rigorous manufacturing standards.
  • Chief Executive Officer - Troy Link
  • Global Chief Financial Officer & Executive VP, Jlbj Holdings - Steven Fray
  • President, International - Michael Rakic
  • Executive Vice President & Global Chief Legal Officer, Affairs - Patrick Bottini
  • Troy Link, the Chief Executive Officer at JACK LINK'S, directs the overarching corporate strategy and long-term vision for the global meat snacks enterprise. Overseeing the expansion of protein-rich product lines, the Chief Executive Officer ensures alignment between manufacturing capabilities and evolving consumer demands. This leadership role involves constant evaluation of market trends to maintain the competitive edge of the brand. By fostering a culture of operational excellence, Troy Link drives the organization toward sustainable growth and increased market share. The Chief Executive Officer manages high-level relationships with stakeholders to secure the future of the company. Through strategic oversight of production facilities and supply chain logistics, the Chief Executive Officer guarantees that quality remains the primary focus. Ultimately, the Chief Executive Officer positions the brand as the premier choice for protein-based snacking across diverse international markets.

    Steven Fray - Global Chief Financial Officer & Executive VP, Jlbj Holdings

    Steven Fray, the Global Chief Financial Officer & Executive VP, Jlbj Holdings at JACK LINK'S, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing global financial reporting and risk management, the Global Chief Financial Officer & Executive VP, Jlbj Holdings ensures the stability of the company's balance sheet. This role involves coordinating with regional finance teams to optimize cash flow and support capital investments in manufacturing infrastructure. By implementing rigorous financial controls, Steven Fray protects the assets of the company while enabling aggressive growth initiatives. The Global Chief Financial Officer & Executive VP, Jlbj Holdings directs the budgetary planning process to align resources with strategic business objectives. Through precise analysis of market volatility, the Global Chief Financial Officer & Executive VP, Jlbj Holdings mitigates potential threats to profitability. Ultimately, the Global Chief Financial Officer & Executive VP, Jlbj Holdings secures the financial foundation necessary for long-term success.

    Michael Rakic - President, International

    Michael Rakic, the President, International at JACK LINK'S, directs the growth and operational execution of the brand across all markets outside the United States. Overseeing regional distribution networks and local marketing strategies, the President, International ensures that the product portfolio resonates with diverse consumer preferences. This role involves building partnerships with international retailers to expand the footprint of the company. By adapting supply chain logistics to meet regional requirements, Michael Rakic optimizes the availability of protein snacks in key global territories. The President, International manages cross-functional teams to drive revenue growth and brand awareness in emerging markets. Through the implementation of localized sales tactics, the President, International captures significant market share from competitors. Ultimately, the President, International establishes the brand as a dominant force in the global meat snacks industry by leveraging deep insights into international consumer behavior.
    Patrick Bottini, the Executive Vice President & Global Chief Legal Officer, Affairs at JACK LINK'S, architects the legal framework and compliance protocols for the global operations of the company. Overseeing intellectual property protection and regulatory adherence, the Executive Vice President & Global Chief Legal Officer, Affairs ensures that all business activities meet international food safety and trade standards. This role involves managing complex contractual negotiations and mitigating litigation risks across diverse jurisdictions. By providing strategic counsel to the executive team, Patrick Bottini facilitates smooth market entry and operational continuity. The Executive Vice President & Global Chief Legal Officer, Affairs directs the internal governance policies to maintain the integrity of the brand. Through proactive monitoring of legislative changes, the Executive Vice President & Global Chief Legal Officer, Affairs safeguards the reputation of the company. Ultimately, the Executive Vice President & Global Chief Legal Officer, Affairs provides the legal stability required for global expansion.

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    Who leads JACK LINK'S?
    JACK LINK'S is led by Troy Link (Chief Executive Officer), along with executives such as Steven Fray (Global Chief Financial Officer & Executive VP, Jlbj Holdings) and Michael Rakic (President, International).
    Who is part of JACK LINK'S’s executive team?
    The executive team of JACK LINK'S includes leaders such as Troy Link (Chief Executive Officer), Steven Fray (Global Chief Financial Officer & Executive VP, Jlbj Holdings), Michael Rakic (President, International) and other senior executives.
    How many executives does JACK LINK'S have?
    JACK LINK'S has 4 executives leading key business areas.
    What roles are included in JACK LINK'S’s leadership team?
    The leadership team of JACK LINK'S includes roles such as Chief Executive Officer, Global Chief Financial Officer & Executive VP, Jlbj Holdings, President, International, Executive Vice President & Global Chief Legal Officer, Affairs.