JACK LINK'S Executive and Leadership Team

September, 2026

Leadership Overview

JACK LINK'S has 4 executives leading key functions including strategy, financial oversight, international expansion, and legal affairs.

Driven by a commitment to high-quality protein snacks, JACK LINK'S maintains a global reputation for excellence in the meat snack industry. This leadership team fosters innovation and operational growth to ensure market dominance.
  • Chief Executive Officer - Troy Link
  • Global Chief Financial Officer & Executive VP, Jlbj Holdings - Steven Fray
  • President, International - Michael Rakic
  • Executive Vice President & Global Chief Legal Officer, Affairs - Patrick Bottini
  • Troy Link, the Chief Executive Officer at JACK LINK'S, directs the overarching strategic vision for the global meat snack enterprise. By prioritizing product quality and brand expansion, the Chief Executive Officer ensures the company maintains a competitive edge within the protein-rich snack market. Troy Link oversees the alignment of manufacturing capabilities with consumer demand across North American and international markets. This leadership role involves constant evaluation of market trends to drive sustainable growth and operational efficiency. Through the management of executive teams, the Chief Executive Officer fosters a culture of excellence and innovation. By focusing on long-term value creation, the Chief Executive Officer secures the market position of the organization. The strategic decisions made by Link directly influence the trajectory of the brand, ensuring that the company remains a leader in the food manufacturing sector while delivering consistent results for stakeholders.
    Troy Link

    Steven Fray - Global Chief Financial Officer & Executive VP, Jlbj Holdings

    Steven Fray, the Global Chief Financial Officer & Executive VP, Jlbj Holdings at JACK LINK'S, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing global financial reporting and risk management, the Global Chief Financial Officer & Executive VP, Jlbj Holdings ensures the stability of the company's manufacturing operations. Steven Fray directs the financial planning processes that support the expansion of protein-rich snack production across diverse geographic regions. This role involves close collaboration with the executive board to optimize capital investments and improve profit margins. By implementing rigorous financial controls, the Global Chief Financial Officer & Executive VP, Jlbj Holdings maintains the integrity of the corporate balance sheet. Fray monitors economic indicators to mitigate potential risks in the global supply chain. Through precise financial analysis, the Global Chief Financial Officer & Executive VP, Jlbj Holdings provides the necessary data to support strategic decision-making and long-term corporate growth.

    Michael Rakic - President, International

    Michael Rakic, the President, International at JACK LINK'S, architects the growth strategy for all markets outside the domestic sphere. Overseeing the expansion of the beef jerky and protein snack portfolio, the President, International drives brand penetration across diverse international territories. Michael Rakic manages the integration of local consumer preferences into the global product development cycle to ensure relevance in foreign markets. This leadership role involves coordinating with regional teams to streamline distribution networks and enhance supply chain efficiency. By identifying emerging market opportunities, the President, International secures a stronger global footprint for the company. Rakic monitors competitive landscapes to adjust tactical approaches in real-time. Through the execution of localized marketing and sales initiatives, the President, International fosters brand loyalty among international consumers. The strategic oversight provided by Rakic ensures that the company maintains consistent quality standards while adapting to the unique regulatory and cultural requirements of each global region.
    Patrick Bottini, the Executive Vice President & Global Chief Legal Officer, Affairs at JACK LINK'S, manages the legal framework and corporate governance for the entire organization. Overseeing compliance with international food safety regulations and intellectual property protection, the Executive Vice President & Global Chief Legal Officer, Affairs ensures the company operates within the bounds of global law. Patrick Bottini directs the legal strategy for all corporate transactions and partnership agreements. This role involves mitigating legal risks associated with the manufacturing and distribution of protein-rich snacks. By providing counsel to the executive leadership team, the Executive Vice President & Global Chief Legal Officer, Affairs supports the safe and ethical expansion of the brand. Bottini monitors legislative changes that impact the food manufacturing industry to proactively adjust corporate policies. Through the management of legal affairs, the Executive Vice President & Global Chief Legal Officer, Affairs protects the reputation and assets of the company in every operating jurisdiction.

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    Who leads JACK LINK'S?
    JACK LINK'S is led by Troy Link (Chief Executive Officer), along with executives such as Steven Fray (Global Chief Financial Officer & Executive VP, Jlbj Holdings) and Michael Rakic (President, International).
    Who is part of JACK LINK'S’s executive team?
    The executive team of JACK LINK'S includes leaders such as Troy Link (Chief Executive Officer), Steven Fray (Global Chief Financial Officer & Executive VP, Jlbj Holdings), Michael Rakic (President, International) and other senior executives.
    How many executives does JACK LINK'S have?
    JACK LINK'S has 4 executives leading key business areas.
    What roles are included in JACK LINK'S’s leadership team?
    The leadership team of JACK LINK'S includes roles such as Chief Executive Officer, Global Chief Financial Officer & Executive VP, Jlbj Holdings, President, International, Executive Vice President & Global Chief Legal Officer, Affairs.