Tnuva Executive and Leadership Team

November, 2026

Leadership Overview

Tnuva has 10 executives leading key functions including sales strategy, business growth, operational management, and human resources.

Focused on delivering high-quality kosher food products globally, Tnuva maintains a commitment to nutritional excellence and sustainable manufacturing practices while expanding market reach across more than 30 countries.

Leadership Roles at Tnuva

  • Chief Executive Officer of Sell - Avivit Rotlein
  • Deputy Chief Executive Officer & Division of Business & Growth Chief - Anat Schon
  • Chief Operating Officer & Vice President, Operations Devision - Danny Perez
  • Chief of Staff - Sharon Levy
  • Executive Vice President & Chief Information Officer - Merav Haliva-Drigov
  • Vice President, Human Resources & Deputy Chief Human Resources Officer - Shimrit Almagor
  • Chief Marketing Officer, Dairy Business Devision - Lilach Sholomon
  • Executive Vice President & Chief Human Resources Officer - Sagit Sela-Gal
  • Manager, Information Technology & Chief Technology Officer - Erez Ben saadon
  • Chief Sales Officer - Moshe Sarussi
  • Avivit Rotlein - Chief Executive Officer of Sell

    Avivit Rotlein, the Chief Executive Officer of Sell at Tnuva, directs all commercial revenue streams and market penetration strategies. Rotlein oversees the expansion of product distribution across international territories, ensuring that the company maintains a competitive edge in the global food sector. By analyzing consumer demand patterns, the Chief Executive Officer of Sell optimizes pricing models and retail partnerships to maximize profitability. This leadership role involves close collaboration with regional sales directors to align local market activities with the broader corporate vision. Avivit Rotlein drives the implementation of high-impact sales initiatives that support the company's mission of providing nutritious food to millions. Through rigorous performance monitoring and strategic planning, Rotlein secures long-term market share growth while upholding the brand's reputation for quality and reliability in the competitive dairy and food manufacturing landscape.

    Anat Schon - Deputy Chief Executive Officer & Division of Business & Growth Chief

    Anat Schon, the Deputy Chief Executive Officer & Division of Business & Growth Chief at Tnuva, architects the long-term expansion roadmap and identifies new market opportunities. Schon manages the integration of innovative food technologies and sustainable practices into the core business model to ensure future-proof growth. Overseeing cross-functional teams, the Deputy Chief Executive Officer & Division of Business & Growth Chief facilitates partnerships with multinational corporations and academic institutions to enhance product development. This leadership role requires constant evaluation of global industry trends to pivot the company's portfolio toward high-growth categories. Anat Schon drives the strategic alignment of business units, ensuring that every division contributes to the overarching goal of international market leadership. By fostering a culture of continuous improvement, Schon strengthens the company's position as a premier provider of healthy, nutritious food products across diverse global markets.

    Danny Perez - Chief Operating Officer & Vice President, Operations Devision

    Danny Perez, the Chief Operating Officer & Vice President, Operations Devision at Tnuva, manages the end-to-end manufacturing and logistics processes. Perez oversees the production facilities and supply chain networks to ensure the consistent delivery of high-quality chilled and frozen products. By optimizing manufacturing workflows, the Chief Operating Officer & Vice President, Operations Devision reduces waste and enhances operational efficiency across all production lines. This leadership role involves coordinating with procurement and distribution teams to maintain the integrity of the cold chain and ensure product availability in over 30 countries. Danny Perez drives the implementation of sustainable manufacturing practices that align with the company's environmental goals. Through rigorous oversight of operational performance, Perez ensures that the company meets the highest standards of food safety and quality, supporting the organization's commitment to providing nutritious food to millions of customers daily.

    Sharon Levy - Chief of Staff

    Sharon Levy, the Chief of Staff at Tnuva, coordinates executive operations and ensures seamless communication across all departments. Levy manages the flow of critical information to the leadership team, facilitating efficient decision-making processes that impact the entire organization. Overseeing internal governance and administrative workflows, the Chief of Staff aligns departmental objectives with the company's mission of delivering high-quality kosher products. This leadership role involves managing high-priority projects that require cross-departmental cooperation and resource allocation. Sharon Levy drives organizational effectiveness by streamlining operational protocols and maintaining focus on key strategic initiatives. Through meticulous oversight of corporate activities, Levy supports the executive team in executing the company's vision for global growth and technological advancement. By maintaining a clear view of the operational landscape, the Chief of Staff ensures that all business units remain synchronized with the core values of the organization.

    Merav Haliva-Drigov - Executive Vice President & Chief Information Officer

    Merav Haliva-Drigov, the Executive Vice President & Chief Information Officer at Tnuva, directs the digital transformation and data infrastructure strategy. Haliva-Drigov oversees the implementation of advanced analytics and enterprise resource planning systems to optimize supply chain visibility and manufacturing efficiency. By securing the company's digital assets, the Executive Vice President & Chief Information Officer protects sensitive operational data while enabling real-time decision-making across global facilities. This leadership role involves integrating cutting-edge software solutions to support the company's commitment to innovation and sustainability. Merav Haliva-Drigov drives the adoption of cloud-based technologies that enhance collaboration between international offices and local production sites. Through the modernization of information systems, Haliva-Drigov ensures that the organization remains agile in a rapidly evolving food manufacturing market, ultimately supporting the delivery of nutritious products to millions of customers worldwide.

    Shimrit Almagor - Vice President, Human Resources & Deputy Chief Human Resources Officer

    Shimrit Almagor, the Vice President, Human Resources & Deputy Chief Human Resources Officer at Tnuva, manages talent acquisition and organizational development programs. Almagor oversees the implementation of training initiatives that foster a culture of excellence and innovation among the workforce. By designing comprehensive employee engagement strategies, the Vice President, Human Resources & Deputy Chief Human Resources Officer ensures that the company attracts and retains top-tier talent capable of supporting global growth. This leadership role involves aligning human capital management with the company's strategic goals in the food manufacturing sector. Shimrit Almagor drives the development of performance management systems that reward productivity and professional growth. Through the cultivation of a diverse and inclusive workplace, Almagor strengthens the organizational foundation, enabling the company to maintain its status as a leading manufacturer of healthy and nutritious food products across international markets.

    Lilach Sholomon - Chief Marketing Officer, Dairy Business Devision

    Lilach Sholomon, the Chief Marketing Officer, Dairy Business Devision at Tnuva, architects the brand strategy and consumer engagement campaigns for the dairy portfolio. Sholomon oversees market research and product positioning to ensure that the company's offerings resonate with diverse consumer segments globally. By analyzing market trends, the Chief Marketing Officer, Dairy Business Devision develops innovative marketing initiatives that highlight the nutritional value and quality of the company's dairy products. This leadership role involves collaborating with product development teams to launch new items that meet evolving dietary preferences. Lilach Sholomon drives the expansion of the brand's presence in international markets, leveraging the company's reputation as a leading kosher manufacturer. Through targeted advertising and strategic brand management, Sholomon enhances the company's market impact, ensuring that the dairy division remains a cornerstone of the organization's overall growth and success.

    Sagit Sela-Gal - Executive Vice President & Chief Human Resources Officer

    Sagit Sela-Gal, the Executive Vice President & Chief Human Resources Officer at Tnuva, directs the global human resources strategy and corporate culture initiatives. Sela-Gal oversees the development of leadership pipelines and succession planning to ensure long-term organizational stability. By implementing robust compensation and benefits structures, the Executive Vice President & Chief Human Resources Officer maintains high levels of employee satisfaction and productivity across all operational regions. This leadership role involves managing complex labor relations and ensuring compliance with international employment standards. Sagit Sela-Gal drives the integration of corporate values into daily operations, fostering a unified workforce dedicated to the company's mission of providing nutritious food. Through the strategic management of human capital, Sela-Gal supports the company's expansion efforts, ensuring that the organization possesses the necessary talent and expertise to thrive in the competitive global food manufacturing industry.

    Erez Ben saadon - Manager, Information Technology & Chief Technology Officer

    Erez Ben saadon, the Manager, Information Technology & Chief Technology Officer at Tnuva, directs the research and development of technological solutions for food production. Ben saadon oversees the integration of automation and smart manufacturing tools to enhance the precision and quality of the company's food processing capabilities. By evaluating emerging technologies, the Manager, Information Technology & Chief Technology Officer identifies opportunities to improve product shelf-life and nutritional content. This leadership role involves collaborating with academic institutions to pioneer new food science applications that support the company's innovation agenda. Erez Ben saadon drives the development of secure and scalable IT infrastructure that supports global operations and data-driven decision-making. Through the application of advanced technology, Ben saadon ensures that the company remains at the forefront of the food manufacturing industry, consistently delivering high-quality products that meet the diverse needs of global consumers.

    Moshe Sarussi - Chief Sales Officer

    Moshe Sarussi, the Chief Sales Officer at Tnuva, directs the global sales strategy and manages relationships with major retail partners. Sarussi oversees the execution of sales plans across various product categories, including meat, spreads, and delicacies, to ensure consistent revenue growth. By analyzing regional market performance, the Chief Sales Officer optimizes distribution channels and sales force deployment to maximize market penetration. This leadership role involves negotiating large-scale contracts and developing incentive programs that drive volume and profitability. Moshe Sarussi drives the expansion of the company's footprint in international markets by identifying new retail opportunities and strengthening existing partnerships. Through the strategic management of the sales organization, Sarussi ensures that the company's products are accessible to millions of customers worldwide, reinforcing the brand's position as a leading food group and a trusted provider of nutritious, high-quality food products.

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    Frequently Asked Questions Regarding Tnuva Top Executives and Leadership Team

    Who leads Tnuva?
    Tnuva is led by Avivit Rotlein (Chief Executive Officer of Sell), along with executives such as Anat Schon (Deputy Chief Executive Officer & Division of Business & Growth Chief) and Danny Perez (Chief Operating Officer & Vice President, Operations Devision).
    Who is part of Tnuva’s executive team?
    The executive team of Tnuva includes leaders such as Avivit Rotlein (Chief Executive Officer of Sell), Anat Schon (Deputy Chief Executive Officer & Division of Business & Growth Chief), Danny Perez (Chief Operating Officer & Vice President, Operations Devision) and other senior executives.
    How many executives does Tnuva have?
    Tnuva has 10 executives leading key business areas.
    What roles are included in Tnuva’s leadership team?
    The leadership team of Tnuva includes roles such as Chief Executive Officer of Sell, Deputy Chief Executive Officer & Division of Business & Growth Chief, Chief Operating Officer & Vice President, Operations Devision, Chief of Staff, Executive Vice President & Chief Information Officer.