Leadership Overview
Diageo has 10 executives leading key functions including strategy, finance, marketing, operations, and human resources.
Driven by a commitment to excellence, Diageo is dedicated to building a world-class portfolio of beverage alcohol brands, fostering innovation, and delivering sustainable growth across global markets.
Driven by a commitment to excellence, Diageo is dedicated to building a world-class portfolio of beverage alcohol brands, fostering innovation, and delivering sustainable growth across global markets.
Leadership Roles at Diageo
David Lewis - Chief Executive Officer
David Lewis, the Chief Executive Officer at Diageo, directs the company's global strategy and operational execution. Overseeing all business units, Lewis ensures alignment with Diageo's mission to build a leading spirits and beer portfolio. This leadership role involves driving innovation in product development and market penetration across diverse international regions. By optimizing resource allocation and fostering a performance-driven culture, David Lewis directly impacts the company's financial health and long-term market positioning. Lewis's strategic vision guides Diageo's expansion into emerging markets and strengthens its presence in established ones, ensuring sustained revenue growth and shareholder value.

John O'Keeffe - President & Chief Executive Officer (Asia Pacific, Global Travel & India)
John O'Keeffe, the President & Chief Executive Officer (Asia Pacific, Global Travel & India) at Diageo, leads strategic direction and operational oversight for key high-growth regions. O'Keeffe drives business expansion and market development across the dynamic Asia Pacific, Global Travel, and India markets, focusing on building brand equity and increasing market penetration. This executive role involves managing complex supply chains and distribution networks to ensure product availability and consumer satisfaction. By cultivating strong local partnerships and adapting global strategies to regional nuances, John O'Keeffe significantly contributes to Diageo's international revenue streams. O'Keeffe's leadership is instrumental in capitalizing on the unique opportunities within these diverse and rapidly evolving markets.

Murugavel Shanmugam - Chief Financial Officer
Murugavel Shanmugam, the Chief Financial Officer at Diageo, manages the company's financial operations and strategic fiscal planning. Shanmugam oversees all aspects of financial reporting, budgeting, and capital allocation, ensuring robust financial health across global operations. This critical role involves analyzing market trends and economic conditions to inform investment decisions and mitigate financial risks. By maintaining strong relationships with financial institutions and investors, Murugavel Shanmugam supports Diageo's growth initiatives and capital structure optimization. Shanmugam's expertise is vital in navigating complex international financial regulations and driving operational efficiencies to enhance profitability.
Ada Zhang - Chief Financial Officer, Diageo Greater (China)
Ada Zhang, the Chief Financial Officer, Diageo Greater (China) at Diageo, manages the financial operations and strategic fiscal planning for the significant Greater China region. Zhang oversees all financial activities, including budgeting, forecasting, and financial analysis, to support business objectives and ensure profitability. This role involves navigating the unique economic landscape of China and aligning financial strategies with local market dynamics. By providing critical financial insights and guidance, Ada Zhang enables informed decision-making for market expansion and operational efficiency. Zhang's expertise is essential for driving financial performance and contributing to Diageo's sustained success in one of its key global markets.
Guillermo Etcheberry - Manager, Customer Marketing & Chief Marketing Officer, Modern & eCommerce Channel
Guillermo Etcheberry, the Manager, Customer Marketing & Chief Marketing Officer, Modern & eCommerce Channel at Diageo, spearheads marketing strategies for digital platforms and evolving consumer channels. Etcheberry directs the development and execution of customer-centric marketing campaigns designed to enhance brand visibility and drive sales through online marketplaces and direct-to-consumer initiatives. This leadership position involves analyzing consumer behavior data to personalize engagement and optimize the customer journey. By fostering innovation in digital marketing tactics, Guillermo Etcheberry ensures Diageo effectively reaches and resonates with modern consumers. Etcheberry's focus on eCommerce growth is crucial for expanding market share in a rapidly digitizing beverage alcohol landscape.
Jay Sethi - Chief Marketing Officer & Senior VP & Diageo & Scotch, Diageo Latin America Leader (Mexico)
Jay Sethi, the Chief Marketing Officer & Senior VP & Diageo & Scotch, Diageo Latin America Leader (Mexico) at Diageo, directs comprehensive marketing strategies and brand development initiatives across Latin America, with a specific focus on Mexico. Sethi oversees the promotion and positioning of Diageo's extensive portfolio, including Scotch whiskies, to drive consumer engagement and market share. This leadership position involves crafting innovative campaigns that resonate with regional consumer preferences and cultural contexts. By fostering strong relationships with distributors and retail partners, Jay Sethi ensures effective market execution and brand visibility. Sethi's strategic oversight is critical for expanding Diageo's premium spirits presence and driving sustainable growth within the Latin American market.
Rhodger Góes - Chief Marketing Officer, Gerente Comecial Marketing Operation
Rhodger Góes, the Chief Marketing Officer, Gerente Comecial Marketing Operation at Diageo, leads integrated marketing and commercial operations to drive brand performance and sales. Góes directs the development and implementation of marketing strategies that align with commercial objectives, focusing on enhancing consumer engagement and expanding market reach. This role involves close collaboration with sales teams to ensure cohesive go-to-market execution and optimize promotional activities. By leveraging market insights and consumer trends, Rhodger Góes crafts impactful campaigns that strengthen Diageo's brand presence. Góes's leadership is vital for driving revenue growth and solidifying market leadership through effective marketing and commercial synergy.
Yadvendra Chouhan - Junior Manager - Chief Information Officer
Yadvendra Chouhan, the Junior Manager - Chief Information Officer at Diageo, supports the strategic direction and operational management of the company's information technology infrastructure. Chouhan assists in overseeing technology systems, ensuring data security, and implementing IT solutions that enhance business efficiency across global operations. This role involves contributing to the development of IT policies and procedures that align with Diageo's overall business goals. By facilitating the adoption of new technologies, Yadvendra Chouhan plays a part in modernizing the company's digital capabilities. Chouhan's efforts contribute to maintaining a robust and secure IT environment essential for Diageo's continued growth and operational excellence.
Chinmay Sharma - Chief Human Resources Officer, United Spirits
Chinmay Sharma, the Chief Human Resources Officer, United Spirits at Diageo, directs human capital strategies and organizational development for United Spirits, a key subsidiary. Sharma oversees talent acquisition, employee relations, compensation, and benefits to foster a high-performance culture and support business objectives. This leadership role involves developing and implementing HR policies that align with both local regulations and Diageo's global standards. By championing employee engagement and professional development, Chinmay Sharma ensures a motivated and skilled workforce. Sharma's strategic approach to human resources is critical for attracting and retaining top talent, driving organizational effectiveness, and supporting United Spirits' growth ambitions.
Eric Strauss - Director, Marketing & Chief Marketing Officer, Colombia
Eric Strauss, the Director, Marketing & Chief Marketing Officer, Colombia at Diageo, leads comprehensive marketing initiatives and brand strategy within the Colombian market. Strauss directs the execution of marketing campaigns designed to enhance brand visibility, drive consumer engagement, and increase sales of Diageo's diverse beverage alcohol portfolio. This role involves analyzing market trends and consumer insights specific to Colombia to tailor marketing efforts effectively. By fostering strong relationships with local stakeholders and distribution partners, Eric Strauss ensures successful market penetration and brand positioning. Strauss's strategic leadership is crucial for expanding Diageo's market share and reinforcing its brand presence in Colombia.
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