Theory Executive and Leadership Team

July, 2026

Leadership Overview

Theory has 6 executives leading key functions including strategy, finance, operations, and design.

Driven by a commitment to quality and style, Theory provides men's and women's apparel and accessories, shaping contemporary fashion with its innovative designs and market presence.

Leadership Roles at Theory

  • Chief Executive Officer - Chandra Madera
  • Founder & Chief Executive Officer - Nicole Pincus
  • Chief Financial Officer - Brent Landquist
  • Global Co-Chief Operating Officer - Serena Peck
  • President - Anthony Marciona
  • President of Fashion Designer - Ethan Isabella
  • Chandra Madera - Chief Executive Officer

    Chandra Madera, the Chief Executive Officer at Theory, directs the company's overall strategic vision and operational execution. Madera oversees all departments, ensuring alignment with Theory's mission to deliver high-quality men's and women's apparel and accessories. This leadership role involves driving market expansion and optimizing business performance across all retail channels. Chandra Madera's focus remains on enhancing brand value and achieving sustainable growth within the competitive fashion industry. The Chief Executive Officer's responsibilities include fostering innovation in product development and maintaining strong relationships with key stakeholders, thereby solidifying Theory's position as a leading retail brand.

    Nicole Pincus - Founder & Chief Executive Officer

    Nicole Pincus, the Founder & Chief Executive Officer at Theory, established the company's foundational principles and continues to guide its strategic direction. Pincus's leadership encompasses the core values of Theory, focusing on the creation and distribution of men's and women's apparel and accessories. The Founder & Chief Executive Officer's role involves championing the brand's aesthetic and ensuring its continued relevance in the global fashion market. Nicole Pincus's vision drives the company's commitment to innovation and quality, maintaining a distinct market position. This executive ensures the brand's legacy and future growth are intrinsically linked to its original mission.

    Brent Landquist - Chief Financial Officer

    Brent Landquist, the Chief Financial Officer at Theory, manages the company's financial health and strategic fiscal planning. Landquist oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring robust financial stability for Theory's retail operations. The Chief Financial Officer's responsibilities extend to optimizing resource allocation and driving profitability across men's and women's apparel and accessories lines. Brent Landquist's expertise is critical in navigating market fluctuations and supporting the company's expansion initiatives. This executive ensures compliance with financial regulations and provides key insights for executive decision-making, directly impacting Theory's long-term economic viability.
    Brent Landquist

    Serena Peck - Global Co-Chief Operating Officer

    Serena Peck, the Global Co-Chief Operating Officer at Theory, directs the operational efficiency and strategic execution of the company's global business functions. Peck oversees supply chain management, logistics, and operational scaling for Theory's extensive retail network, ensuring seamless delivery of men's and women's apparel and accessories worldwide. The Global Co-Chief Operating Officer's role involves optimizing processes to enhance customer experience and operational performance across all international markets. Serena Peck's leadership focuses on driving operational excellence and supporting the company's growth objectives. This executive's purview includes managing cross-functional teams to achieve strategic goals and maintain high standards of quality and service.

    Anthony Marciona - President

    Anthony Marciona, the President at Theory, leads key strategic initiatives and oversees critical business operations. Marciona's responsibilities include driving growth in specific market segments and ensuring the effective implementation of corporate strategies for Theory's apparel and accessories business. The President's role involves fostering strong cross-departmental collaboration to enhance product offerings and market penetration. Anthony Marciona's leadership focuses on operational excellence and strategic partnerships that support the company's expansion. This executive plays a vital part in shaping the company's future direction and maintaining its competitive edge in the retail landscape.

    Ethan Isabella - President of Fashion Designer

    Ethan Isabella, the President of Fashion Designer at Theory, spearheads the creative direction and product development for the company's fashion lines. Isabella leads the design teams responsible for conceptualizing and creating innovative men's and women's apparel and accessories that define Theory's aesthetic. The President of Fashion Designer's role involves translating market trends and brand vision into compelling collections. Ethan Isabella's creative leadership ensures that Theory remains at the forefront of fashion innovation. This executive's influence is crucial in maintaining the brand's reputation for style and quality, directly impacting product desirability and market appeal.

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    Frequently Asked Questions Regarding Theory Top Executives and Leadership Team

    Who leads Theory?
    Theory is led by Chandra Madera (Chief Executive Officer), along with executives such as Nicole Pincus (Founder & Chief Executive Officer) and Brent Landquist (Chief Financial Officer).
    Who is part of Theory’s executive team?
    The executive team of Theory includes leaders such as Chandra Madera (Chief Executive Officer), Nicole Pincus (Founder & Chief Executive Officer), Brent Landquist (Chief Financial Officer) and other senior executives.
    How many executives does Theory have?
    Theory has 6 executives leading key business areas.
    What roles are included in Theory’s leadership team?
    The leadership team of Theory includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Global Co-Chief Operating Officer, President.