List of Theory Executive and Leadership Team

Leadership Overview

Theory has 6 executives leading key functions including strategy, finance, operations, and design.

Driven by a commitment to quality and style, Theory provides men's and women's apparel and accessories, shaping contemporary fashion with its distinct aesthetic and market presence.

Leadership Roles at Theory

Chief Executive Officer - Juaquina Perez

Founder & Chief Executive Officer - Nicole Pincus

Chief Financial Officer - Brent Landquist

Global Co-Chief Operating Officer - Serena Peck

President of Fashion Designer - Ethan Isabella

President - Anthony Marciona

Juaquina Perez - Chief Executive Officer

Juaquina Perez, the Chief Executive Officer at Theory, directs the company's overall strategic vision and operational execution. Overseeing all business units, Perez ensures alignment with Theory's core mission of providing high-quality men's and women's apparel and accessories. This leadership role involves driving market expansion and maintaining brand integrity within the competitive retail landscape. By optimizing resource allocation and fostering cross-departmental collaboration, Juaquina Perez directly impacts the company's financial performance and long-term growth trajectory. Ultimately, Perez secures Theory's position as a leading fashion retailer.

Nicole Pincus - Founder & Chief Executive Officer

Nicole Pincus, the Founder & Chief Executive Officer at Theory, establishes the foundational principles and ongoing strategic direction for the apparel and accessories retailer. Pincus guides the company's evolution, ensuring its offerings resonate with contemporary fashion trends and consumer demands. This executive position involves cultivating the brand's identity and overseeing its market penetration strategies. Through dedicated leadership, Nicole Pincus drives innovation in product development and retail operations, reinforcing Theory's commitment to quality and style. The founder's vision directly influences the company's operational framework and its sustained impact on the fashion industry.

Brent Landquist - Chief Financial Officer

Brent Landquist, the Chief Financial Officer at Theory, manages all financial aspects of the retail operation, including budgeting, forecasting, and financial reporting. Landquist oversees the company's fiscal health, ensuring robust financial planning and resource management to support Theory's expansion in men's and women's apparel. This critical role involves analyzing market trends and economic conditions to inform strategic financial decisions. By optimizing capital allocation and managing investment portfolios, Brent Landquist directly contributes to the company's profitability and sustained growth. The Chief Financial Officer ensures financial compliance and drives efficiency across all departments.

Serena Peck - Global Co-Chief Operating Officer

Serena Peck, the Global Co-Chief Operating Officer at Theory, directs the operational efficiency and strategic execution of the company's global retail activities. Peck oversees supply chain management, inventory control, and the seamless delivery of men's and women's apparel and accessories to customers worldwide. This leadership position involves optimizing logistical networks and enhancing operational workflows to meet market demands. By ensuring smooth day-to-day operations and fostering cross-functional collaboration, Serena Peck directly supports Theory's growth objectives and brand reputation. The Global Co-Chief Operating Officer drives operational excellence across all international markets.

Ethan Isabella - President of Fashion Designer

Ethan Isabella, the President of Fashion Designer at Theory, leads the creative vision and product development for the company's apparel lines. Isabella directs the design teams in conceptualizing and creating innovative collections for men and women, ensuring alignment with Theory's brand aesthetic and market positioning. This executive role involves translating fashion trends into commercially viable designs and overseeing the entire product lifecycle from concept to production. By championing creative excellence and strategic design initiatives, Ethan Isabella directly influences the appeal and success of Theory's offerings. The President of Fashion Designer drives the brand's sartorial direction.

Anthony Marciona - President

Anthony Marciona, the President at Theory, oversees key strategic initiatives and operational functions that drive the company's overall business objectives. Marciona works to enhance market presence and operational effectiveness for the men's and women's apparel and accessories retailer. This leadership role involves fostering strong relationships with stakeholders and ensuring the execution of strategic plans across various departments. By driving performance improvements and championing business development opportunities, Anthony Marciona directly supports Theory's sustained growth and competitive advantage. The President ensures cohesive execution of the company's strategic vision.

Explore Leadership Teams in Apparel & Accessories Retail

Varsity Brands

Varsity Brands, founded in 1974, is a retail company specializing in sports apparel, spirit merchandise, and achievement products. The company operates through three main divisions: BSN SPORTS, Varsity Spirit, and Herff Jones. Varsity Brands provides customizable products and programs designed for educational institutions ranging from elementary schools to universities, as well as church organizations, sports teams, and corporations. The company focuses on enhancing student experiences, promoting participation, and celebrating achievements through its merchandise, competitions, and camps. Varsity Brands serves both business and consumer markets with its comprehensive range of retail clothing and related products.

Company Leadership

Arvind Fashions

Founded in 2016, Arvind Fashions engages in the retailing readymade garment, cosmetics, and accessories in India. The company also offers beauty and footwear products. It provides a portfolio of owned and licensed brands, such as US Polo, Arrow, Flying Machine, Tommy Hilfiger, Calvin Klein, Unlimited, Sephora, and others. The company sells its menswear, womenswear, and kids wear products through retail and departmental stores, as well as online. It also operates UNLIMITED, the apparel value retails stores; and exports its products to Nepal, Sri Lanka, and the Middle East The company is headquartered in Bengaluru, Karnataka, India.

Company Leadership

Stitch Fix

Stitch Fix was founded in 2011. This company provides the online retailing of clothing for men, women and children in the form of a subscription. Their headquarters are located in San Francisco, California.

Company Leadership

Lane Bryant

Founded in 1904 and headquartered in New Albany, Ohio, Lane Bryant is a retail services provider for women's clothing that specializes in plus-size measurements.

Company Leadership

Frequently Asked Questions Regarding Theory Top Executives and Leadership Team

Who leads Theory?

Theory is led by Juaquina Perez (Chief Executive Officer), along with executives such as Nicole Pincus (Founder & Chief Executive Officer) and Brent Landquist (Chief Financial Officer).

Who is part of Theory’s executive team?

The executive team of Theory includes leaders such as Juaquina Perez (Chief Executive Officer), Nicole Pincus (Founder & Chief Executive Officer), Brent Landquist (Chief Financial Officer) and other senior executives.

How many executives does Theory have?

Theory has 6 executives leading key business areas.

What roles are included in Theory’s leadership team?

The leadership team of Theory includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Global Co-Chief Operating Officer, President of Fashion Designer.