Coach Executive and Leadership Team

August, 2026

Leadership Overview

Coach has 10 executives leading key functions including strategy, digital advertising, regional operations, marketing, and technology.

Renowned for premium craftsmanship and modern design, Coach delivers luxury accessories and lifestyle products to a global audience while maintaining a commitment to excellence across international retail markets.

Leadership Roles at Coach

  • Chief Executive Officer - Bruce Giffin
  • Founder & Chief Executive Officer - Netanel Levy
  • Chief Executive Officer & Founder - Cheryl Ginnings
  • Founder & Chief Executive Officer & Elite In Digital Advertising Trainer - Ajay Bhowmick
  • President & Chief Executive Officer, North Asia, Japan & Korea - Emmanuel Ruelland
  • Founder & Chief Executive Officer - Abigail Powell
  • President and Chief Executive Officer, RK - Valerie Hermann
  • Co-Founder & Chief Executive Officer - Mathieu Perez
  • Chief Marketing Officer - Alice Morgan
  • Chief Technology Officer - Shu-Min Hwang
  • Bruce Giffin - Chief Executive Officer

    Bruce Giffin, the Chief Executive Officer at Coach, directs the overarching strategic vision for the global luxury brand. Giffin manages the expansion of premium leather goods and lifestyle collections across diverse international markets. By aligning design innovation with traditional craftsmanship, the Chief Executive Officer ensures the brand maintains a competitive edge in the luxury sector. Giffin oversees the integration of retail networks and e-commerce platforms to optimize customer engagement. This leadership role involves constant evaluation of market trends to sustain growth in over 55 countries. Bruce Giffin drives operational efficiency by coordinating with department heads to streamline supply chain logistics. Through rigorous focus on brand heritage and modern aesthetic, Giffin secures the long-term market position of the company. The Chief Executive Officer remains dedicated to upholding the high standards of quality that define the organization.

    Netanel Levy - Founder & Chief Executive Officer

    Netanel Levy, the Founder & Chief Executive Officer at Coach, architects the foundational business model that supports the company's luxury fashion presence. Levy focuses on the development of high-end apparel and accessory lines that resonate with a global consumer base. As the Founder & Chief Executive Officer, Levy monitors the performance of retail stores and outlet locations to ensure consistent brand representation. This role requires balancing creative vision with fiscal responsibility to drive revenue growth. Levy evaluates new market opportunities to expand the footprint of the brand in emerging regions. By fostering a culture of innovation, Netanel Levy empowers design teams to push boundaries in leather goods and jewelry. The Founder & Chief Executive Officer maintains oversight of the entire product lifecycle, from initial concept to final distribution. Levy ensures that every collection reflects the core values of the organization.

    Cheryl Ginnings - Chief Executive Officer & Founder

    Cheryl Ginnings, the Chief Executive Officer & Founder at Coach, leads the strategic initiatives that define the luxury lifestyle offerings of the brand. Ginnings manages the development of premium footwear and fragrance lines, ensuring alignment with the broader corporate mission. As the Chief Executive Officer & Founder, Ginnings oversees the expansion of shop-in-shop concepts to enhance the physical retail experience. This leadership position involves analyzing consumer behavior to tailor product assortments for specific international demographics. Ginnings drives the integration of sustainable practices within the manufacturing process to improve operational efficiency. By collaborating with global partners, Cheryl Ginnings secures the supply chain for high-quality materials. The Chief Executive Officer & Founder monitors financial performance metrics to ensure the company meets its growth targets. Ginnings maintains a focus on long-term brand equity through consistent product excellence.

    Ajay Bhowmick - Founder & Chief Executive Officer & Elite In Digital Advertising Trainer

    Ajay Bhowmick, the Founder & Chief Executive Officer & Elite In Digital Advertising Trainer at Coach, directs the digital transformation of the luxury brand. Bhowmick optimizes the e-commerce platform to increase online sales and improve user experience across North America and international markets. As the Founder & Chief Executive Officer & Elite In Digital Advertising Trainer, Bhowmick implements advanced advertising strategies to reach target audiences for handbags and travel accessories. This role involves leveraging data analytics to refine marketing campaigns and boost conversion rates. Bhowmick oversees the digital infrastructure that supports the global retail network. By training internal teams on modern advertising techniques, Ajay Bhowmick ensures the company remains at the forefront of digital innovation. The Founder & Chief Executive Officer & Elite In Digital Advertising Trainer aligns digital initiatives with the overall luxury positioning of the brand to maximize market impact.

    Emmanuel Ruelland - President & Chief Executive Officer, North Asia, Japan & Korea

    Emmanuel Ruelland, the President & Chief Executive Officer, North Asia, Japan & Korea at Coach, manages all regional operations across these critical luxury markets. Ruelland oversees the expansion of retail stores and shop-in-shops to capture growing demand for premium accessories. As the President & Chief Executive Officer, North Asia, Japan & Korea, Ruelland adapts global product strategies to meet the specific preferences of regional consumers. This leadership role involves coordinating with local teams to ensure brand consistency while driving revenue growth in the region. Emmanuel Ruelland monitors competitive dynamics to maintain the market share of the company. By optimizing the regional supply chain, Ruelland ensures efficient product availability. The President & Chief Executive Officer, North Asia, Japan & Korea focuses on building strong relationships with local partners to support long-term success. Ruelland drives operational excellence across all regional touchpoints.
    Emmanuel Ruelland

    Abigail Powell - Founder & Chief Executive Officer

    Abigail Powell, the Founder & Chief Executive Officer at Coach, leads the strategic direction for the company's luxury watch and jewelry divisions. Powell oversees the design and manufacturing processes to ensure that every piece meets the high standards of the brand. As the Founder & Chief Executive Officer, Powell manages the global distribution of these premium lifestyle products. This role involves identifying new market trends to keep the collections relevant and desirable. Powell drives the collaboration between design teams and retail partners to enhance the visibility of the brand. By focusing on craftsmanship and quality, Abigail Powell ensures that the company maintains its reputation for excellence. The Founder & Chief Executive Officer monitors the performance of the watch and jewelry segments to support overall corporate growth. Powell remains committed to delivering distinctive luxury goods to customers worldwide.

    Valerie Hermann - President and Chief Executive Officer, RK

    Valerie Hermann, the President and Chief Executive Officer, RK at Coach, directs the specialized operations and strategic growth of the RK division. Hermann oversees the development of unique product lines that cater to specific luxury market segments. As the President and Chief Executive Officer, RK, Hermann manages the integration of these products into the broader retail network. This leadership role involves aligning the division with the core mission of the company to ensure brand cohesion. Hermann drives operational efficiency by streamlining the production and distribution of RK-specific goods. By analyzing market data, Valerie Hermann identifies opportunities for expansion and product innovation. The President and Chief Executive Officer, RK monitors the financial health of the division to contribute to the overall success of the organization. Hermann focuses on maintaining the high quality and craftsmanship that define the brand.

    Mathieu Perez - Co-Founder & Chief Executive Officer

    Mathieu Perez, the Co-Founder & Chief Executive Officer at Coach, leads the strategic initiatives focused on the global expansion of the brand. Perez oversees the development of new retail concepts and the optimization of existing store networks across international markets. As the Co-Founder & Chief Executive Officer, Perez manages the alignment of product offerings with the evolving needs of the luxury consumer. This role involves coordinating with executive leadership to drive long-term growth and profitability. Mathieu Perez monitors the performance of the company in diverse regions to ensure consistent brand delivery. By fostering innovation in leather goods and apparel, Perez maintains the competitive advantage of the organization. The Co-Founder & Chief Executive Officer focuses on building a sustainable business model that supports the heritage of the brand. Perez drives operational excellence through strategic planning and execution.

    Alice Morgan - Chief Marketing Officer

    Alice Morgan, the Chief Marketing Officer at Coach, directs the global brand strategy and marketing communications for the luxury fashion house. Morgan oversees the development of campaigns that highlight the craftsmanship and modern design of the product collections. As the Chief Marketing Officer, Morgan manages the brand presence across all digital and physical channels. This role involves analyzing consumer insights to create targeted marketing initiatives that drive engagement and sales. Alice Morgan coordinates with regional teams to ensure that marketing efforts are culturally relevant and effective. By leveraging social media and influencer partnerships, Morgan expands the reach of the brand to new demographics. The Chief Marketing Officer monitors the impact of marketing activities on brand equity and revenue growth. Morgan remains focused on maintaining the premium image of the company through consistent and compelling storytelling.

    Shu-Min Hwang - Chief Technology Officer

    Shu-Min Hwang, the Chief Technology Officer at Coach, architects the digital infrastructure that supports the global operations of the luxury brand. Hwang oversees the implementation of advanced technologies to enhance the e-commerce platform and retail systems. As the Chief Technology Officer, Hwang manages the cybersecurity and data management protocols to protect the integrity of the company. This role involves integrating innovative solutions to streamline supply chain and inventory management processes. Shu-Min Hwang collaborates with other C-suite leaders to align technology investments with the strategic goals of the organization. By optimizing the digital experience for customers, Hwang drives growth and operational efficiency. The Chief Technology Officer monitors emerging technology trends to ensure the company remains competitive in the digital landscape. Hwang focuses on building scalable systems that support the long-term growth and innovation of the brand.

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    Frequently Asked Questions Regarding Coach Top Executives and Leadership Team

    Who leads Coach?
    Coach is led by Bruce Giffin (Chief Executive Officer), along with executives such as Netanel Levy (Founder & Chief Executive Officer) and Cheryl Ginnings (Chief Executive Officer & Founder).
    Who is part of Coach’s executive team?
    The executive team of Coach includes leaders such as Bruce Giffin (Chief Executive Officer), Netanel Levy (Founder & Chief Executive Officer), Cheryl Ginnings (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Coach have?
    Coach has 10 executives leading key business areas.
    What roles are included in Coach’s leadership team?
    The leadership team of Coach includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Executive Officer & Founder, Founder & Chief Executive Officer & Elite In Digital Advertising Trainer, President & Chief Executive Officer, North Asia, Japan & Korea.