Leadership Overview
Coach has 10 executives leading key functions including strategy, marketing, technology, and regional operations.
Driven by a commitment to modern luxury, Coach combines craftsmanship with contemporary design to deliver premium accessories and lifestyle products across a global retail and e-commerce network.
Driven by a commitment to modern luxury, Coach combines craftsmanship with contemporary design to deliver premium accessories and lifestyle products across a global retail and e-commerce network.
Leadership Roles at Coach
Mathieu Perez - Co-Founder & Chief Executive Officer
Mathieu Perez, the Co-Founder & Chief Executive Officer at Coach, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's expansion in the premium accessories and lifestyle products market, ensuring alignment with the brand's founding principles of craftsmanship and modern design. Perez oversees the integration of new product lines, including handbags, wallets, footwear, watches, jewelry, and fragrances, into the global offering. The Chief Executive Officer's responsibilities extend to fostering innovation across all departments, from product development to retail operations. Mathieu Perez drives the company's financial performance and market positioning, ensuring Coach maintains its status as a distinguished luxury fashion brand. This executive's focus remains on long-term growth and enhancing brand equity across all international markets.
Michael Grebas - Michael Grebas Founder and Chief Executive Officer
Michael Grebas, the Michael Grebas Founder and Chief Executive Officer at Coach, establishes the foundational principles and strategic direction for the luxury fashion brand. This executive role encompasses the ultimate responsibility for the company's global operations, product innovation, and market penetration. Grebas guides the development and execution of strategies that enhance Coach's reputation for premium accessories and lifestyle products, including leather goods, apparel, eyewear, and travel accessories. The Chief Executive Officer's purview includes overseeing the expansion of Coach's retail footprint and e-commerce platform, ensuring a consistent brand experience worldwide. Michael Grebas champions the fusion of traditional craftsmanship with contemporary aesthetics, driving the company's mission to deliver distinctive luxury goods. This leadership position is critical for maintaining Coach's competitive edge and driving sustained revenue growth across over 55 countries.
Emmanuel Ruelland - President & Chief Executive Officer, North Asia, Japan & Korea
Emmanuel Ruelland, the President & Chief Executive Officer, North Asia, Japan & Korea at Coach, spearheads the strategic growth and operational execution within these key Asian markets. This leadership position involves tailoring the company's premium accessories and lifestyle product offerings, including handbags, wallets, footwear, and fragrances, to meet regional consumer preferences. Ruelland directs the expansion and optimization of Coach's retail presence and e-commerce channels across North Asia, Japan, and Korea, ensuring a cohesive brand experience. The Chief Executive Officer's responsibilities include fostering strong relationships with local partners and stakeholders to enhance market penetration. Emmanuel Ruelland drives initiatives that blend Coach's signature craftsmanship with modern design, reinforcing the brand's luxury status in diverse cultural landscapes. This executive's oversight is crucial for maximizing revenue and brand loyalty in these vital international territories.

Valerie Hermann - President and Chief Executive Officer, RK
Valerie Hermann, the President and Chief Executive Officer, RK at Coach, commands the strategic vision and operational management for the RK division. This executive role focuses on driving the performance and expansion of Coach's premium accessories and lifestyle products within the RK market segment. Hermann oversees the development and implementation of market-specific strategies for handbags, wallets, footwear, and apparel, ensuring alignment with the brand's core values of craftsmanship and modern design. The Chief Executive Officer's responsibilities include optimizing the retail and e-commerce presence to enhance customer engagement and sales. Valerie Hermann is instrumental in cultivating brand loyalty and market share by delivering distinctive luxury goods tailored to the RK consumer base. This leadership position is pivotal for achieving sustained growth and reinforcing Coach's global luxury fashion identity.
Esther Agaja - Founder & President
Esther Agaja, the Founder & President at Coach, established the foundational vision for the luxury fashion brand, emphasizing premium accessories and lifestyle products. This executive role continues to guide the company's strategic direction and uphold its core values of craftsmanship and modern design. Agaja oversees key initiatives that enhance Coach's global market presence, including the expansion of its retail network and e-commerce capabilities. The President's responsibilities encompass fostering innovation in product development, from handbags and wallets to footwear and fragrances, ensuring distinctive luxury goods are delivered to customers worldwide. Esther Agaja's leadership is pivotal in maintaining the brand's identity and driving sustained growth by connecting with consumers through high-quality, aesthetically refined offerings. This foundational role ensures the brand's legacy continues to evolve.
Liliana Lucioni - President
Liliana Lucioni, the President at Coach, directs significant operational segments of the luxury fashion brand, focusing on enhancing its global market position. This executive role involves overseeing strategies that promote Coach's premium accessories and lifestyle products, including handbags, wallets, and footwear, to a worldwide audience. Lucioni drives initiatives to optimize the retail experience and digital engagement, ensuring the brand's commitment to craftsmanship and modern design is consistently communicated. The President's responsibilities include fostering cross-functional collaboration to achieve strategic objectives related to product innovation and market expansion. Liliana Lucioni plays a key part in ensuring the delivery of distinctive luxury goods and maintaining Coach's reputation for quality and style across its extensive international distribution network. This leadership ensures operational excellence.
Anca Lunn - President
Anca Lunn, the President at Coach, oversees critical aspects of the company's strategic operations and market development within the luxury fashion sector. This executive role focuses on advancing Coach's portfolio of premium accessories and lifestyle products, encompassing handbags, wallets, footwear, and fragrances, across its global platforms. Lunn directs efforts to strengthen the brand's retail presence and e-commerce channels, ensuring a seamless customer journey that reflects Coach's dedication to craftsmanship and modern design. The President's responsibilities include driving initiatives that enhance brand visibility and customer loyalty in key international markets. Anca Lunn's leadership is instrumental in maintaining the integrity of Coach's distinctive luxury goods and expanding its reach, contributing significantly to the company's sustained growth and market influence. This role ensures strategic alignment.
Charles Menard - Co-Founder & President
Charles Menard, the Co-Founder & President at Coach, co-established the brand's foundational principles and continues to shape its strategic trajectory in the luxury fashion industry. This executive role involves guiding the company's vision for premium accessories and lifestyle products, ensuring the integration of craftsmanship with modern design across all offerings. Menard oversees initiatives that expand Coach's global footprint, including its extensive retail network and robust e-commerce operations. The President's responsibilities encompass fostering innovation in product categories such as handbags, wallets, footwear, and apparel, reinforcing the brand's commitment to distinctive luxury goods. Charles Menard's leadership is vital for maintaining Coach's market leadership and driving continued growth by connecting with consumers through exceptional quality and style worldwide. This role ensures the brand's enduring appeal.
Joon Silverstein - Chief Marketing Officer
Joon Silverstein, the Chief Marketing Officer at Coach, architects the global marketing strategies that define the brand's premium positioning. This executive role involves overseeing all aspects of brand communication, advertising, and digital engagement to promote Coach's luxury accessories and lifestyle products. Silverstein directs campaigns that highlight the fusion of craftsmanship with modern design across handbags, wallets, footwear, and fragrances. The Chief Marketing Officer's responsibilities include leveraging market insights to drive customer acquisition and retention through innovative marketing initiatives across retail and e-commerce platforms. Joon Silverstein ensures that marketing efforts consistently reflect Coach's commitment to distinctive luxury goods and resonate with a diverse international audience. This leadership position is critical for enhancing brand equity and driving sales growth worldwide.
Shu-Min Hwang - Chief Technology Officer
Shu-Min Hwang, the Chief Technology Officer at Coach, spearheads the technological infrastructure and digital innovation that supports the company's global operations. This executive role involves developing and implementing advanced technology solutions to enhance Coach's e-commerce platform, retail systems, and internal operations. Hwang oversees the integration of cutting-edge technologies to improve customer experience and streamline the supply chain for premium accessories and lifestyle products. The Chief Technology Officer's responsibilities include ensuring data security, optimizing digital workflows, and exploring new technological avenues to support the brand's modern design ethos. Shu-Min Hwang's leadership is crucial for maintaining Coach's competitive edge in the luxury fashion market by leveraging technology to drive efficiency and customer engagement across all touchpoints. This role ensures the brand remains at the forefront of digital transformation.
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