Coach Executive and Leadership Team

Bruce Giffin, the Chief Executive Officer at Coach, directs the company's overall strategic vision and operational execution. Giffin oversees all major business units, ensuring alignment with Coach's mission to deliver premium accessories and lifestyle products. This leadership role involves driving growth across all market segments, from handbags and wallets to footwear and fragrances. Giffin's focus remains on enhancing the brand's luxury positioning and expanding its global reach. The Chief Executive Officer ensures that Coach's commitment to combining craftsmanship with modern design translates into tangible market success. By optimizing resource allocation and fostering cross-departmental collaboration, Bruce Giffin strengthens Coach's competitive advantage in the international fashion landscape. The Chief Executive Officer's mandate includes navigating market dynamics and identifying new opportunities for brand expansion and product innovation.

Netanel Levy, the Founder & Chief Executive Officer at Coach, established the company's foundational principles of quality and design. Levy guides the long-term strategic direction, focusing on maintaining Coach's identity as a global luxury fashion brand. The Founder & Chief Executive Officer's responsibilities encompass overseeing product development, ensuring adherence to premium craftsmanship standards, and expanding the brand's diverse product lines, including leather goods, apparel, and eyewear. Netanel Levy drives initiatives that reinforce Coach's market presence across North America, Asia, and Europe. This leadership position involves cultivating innovation in both product and customer experience, leveraging the company's heritage while embracing contemporary trends. The Founder & Chief Executive Officer ensures the brand's distinctive luxury appeal resonates with a global clientele.

Cheryl Ginnings, the Chief Executive Officer & Founder at Coach, shapes the company's core values and strategic trajectory. Ginnings leads the executive team in upholding Coach's legacy of premium accessories and lifestyle products. The Chief Executive Officer & Founder's oversight extends to all facets of the business, from the meticulous craftsmanship of handbags and wallets to the modern appeal of footwear and fragrances. Cheryl Ginnings champions initiatives that enhance Coach's global retail and e-commerce presence, ensuring accessibility for customers worldwide. This role involves fostering a culture of excellence and innovation, driving the brand's evolution while staying true to its founding principles. The Chief Executive Officer & Founder's strategic vision ensures Coach continues to deliver distinctive luxury goods that blend heritage with contemporary design.

Mathieu Perez, the Co-Founder & Chief Executive Officer at Coach, drives the company's strategic vision and operational framework. Perez collaborates with the leadership team to ensure Coach's continued success as a global luxury fashion brand. The Co-Founder & Chief Executive Officer's purview includes overseeing the development and distribution of premium accessories, lifestyle products, and apparel. Mathieu Perez focuses on expanding Coach's international footprint, strengthening its retail network and e-commerce capabilities across key markets. This leadership position involves championing innovation in design and manufacturing, ensuring the brand's distinctive blend of craftsmanship and modern aesthetics. The Co-Founder & Chief Executive Officer's strategic guidance supports Coach's commitment to delivering high-quality, luxury goods to a worldwide customer base.

Emmanuel Ruelland, the President & Chief Executive Officer, North Asia, Japan & Korea at Coach, spearheads the brand's strategic initiatives across these vital regions. Ruelland directs operations, sales, and market development, ensuring Coach's luxury fashion offerings resonate with local consumer preferences. The President & Chief Executive Officer, North Asia, Japan & Korea's responsibilities include expanding the retail footprint and enhancing the e-commerce experience within North Asia, Japan, and Korea. Emmanuel Ruelland focuses on adapting Coach's premium accessories and lifestyle products, such as handbags, footwear, and fragrances, to meet regional demands while upholding global brand standards. This leadership role is critical for driving revenue growth and solidifying Coach's market position in these key international territories. Ruelland's strategic oversight ensures the seamless integration of craftsmanship and modern design across all regional operations.

Valerie Hermann, the President and Chief Executive Officer, RK at Coach, leads the strategic direction and operational management for the RK division. Hermann oversees the integration of Coach's luxury fashion ethos within this specific business unit, ensuring alignment with the brand's global objectives. The President and Chief Executive Officer, RK's responsibilities include driving product innovation, managing market expansion, and enhancing customer engagement for RK-specific offerings. Valerie Hermann focuses on leveraging Coach's expertise in premium accessories, leather goods, and lifestyle products to maximize the division's performance. This leadership role is pivotal in maintaining Coach's reputation for craftsmanship and modern design within the RK segment. Hermann's strategic oversight ensures the RK division contributes significantly to the company's overall growth and market penetration.

Joon Silverstein, the Chief Marketing Officer at Coach, directs the global marketing strategy and brand positioning. Silverstein oversees the development and execution of campaigns that enhance Coach's identity as a luxury fashion brand, focusing on premium accessories and lifestyle products. The Chief Marketing Officer's responsibilities include driving customer acquisition and retention through innovative digital advertising, social media engagement, and integrated marketing communications. Joon Silverstein ensures that Coach's narrative of craftsmanship and modern design is consistently communicated across all channels, reaching consumers in North America, Asia, Europe, and beyond. This leadership role is crucial for expanding market reach and strengthening brand loyalty. Silverstein's strategic marketing initiatives support Coach's e-commerce growth and overall sales performance, reinforcing the brand's distinctive appeal in the competitive global market.

Shu-Min Hwang, the Chief Technology Officer at Coach, architects the company's technology infrastructure and digital transformation initiatives. Hwang leads the integration of advanced technological solutions across all business operations, supporting Coach's global expansion and e-commerce platform. The Chief Technology Officer's responsibilities include overseeing the development of scalable IT systems, ensuring data security, and driving innovation in digital product offerings and customer experiences. Shu-Min Hwang focuses on leveraging technology to enhance operational efficiency and support the brand's commitment to premium accessories and lifestyle products. This leadership role is essential for maintaining Coach's competitive edge in the luxury market. Hwang's strategic technology vision ensures Coach remains at the forefront of digital innovation, seamlessly blending craftsmanship with modern design through robust technological frameworks.