Coach Executive and Leadership Team

July, 2026

Leadership Overview

Coach has 10 executives leading key functions including strategy, marketing, and technology.

Driven by a commitment to craftsmanship, Coach is dedicated to creating distinctive luxury goods that blend heritage with modern design, impacting global fashion markets.

Leadership Roles at Coach

  • Chief Executive Officer - Bruce Giffin
  • Founder & Chief Executive Officer - Netanel Levy
  • Founder & Chief Executive Officer & Elite In Digital Advertising Trainer - Ajay Bhowmick
  • Founder & Chief Executive Officer - Abigail Powell
  • Chief Executive Officer & Founder - Cheryl Ginnings
  • President and Chief Executive Officer, RK - Valerie Hermann
  • President & Chief Executive Officer, North Asia, Japan & Korea - Emmanuel Ruelland
  • Co-Founder & Chief Executive Officer - Mathieu Perez
  • Chief Marketing Officer - Alice Morgan
  • Chief Technology Officer - Shu-Min Hwang
  • Bruce Giffin - Chief Executive Officer

    Bruce Giffin, the Chief Executive Officer at Coach, directs the overarching corporate strategy and operational execution. Giffin oversees the integration of premium accessories and lifestyle products across all business units, ensuring alignment with the brand's luxury positioning. This leadership role involves driving market expansion and optimizing the retail and e-commerce platforms to enhance customer engagement globally. By focusing on the company's core strengths in leather goods and apparel, Bruce Giffin ensures the continued delivery of high-quality, distinctive luxury items. The Chief Executive Officer's purview extends to managing relationships with key stakeholders and guiding the company's financial performance. Giffin's strategic direction supports Coach's presence in over 55 countries.

    Netanel Levy - Founder & Chief Executive Officer

    Netanel Levy, the Founder & Chief Executive Officer at Coach, establishes the foundational vision and strategic direction for the company. Levy's leadership guides the development and curation of premium accessories and lifestyle products, including handbags, wallets, and footwear, maintaining the brand's luxury appeal. The Founder & Chief Executive Officer oversees the integration of modern design with traditional craftsmanship, ensuring Coach's collections resonate with both women and men. This role involves driving innovation in product lines such as apparel, eyewear, and travel accessories. Netanel Levy's strategic initiatives are crucial for expanding Coach's significant retail presence and enhancing its e-commerce capabilities. The Founder & Chief Executive Officer's focus remains on upholding the brand's heritage while adapting to evolving market demands.

    Ajay Bhowmick - Founder & Chief Executive Officer & Elite In Digital Advertising Trainer

    Ajay Bhowmick, the Founder & Chief Executive Officer & Elite In Digital Advertising Trainer at Coach, spearheads the company's digital advertising strategy and overall executive leadership. Bhowmick's dual focus ensures that Coach's premium accessories and lifestyle products, including handbags and footwear, are effectively marketed through cutting-edge digital channels. The Founder & Chief Executive Officer & Elite In Digital Advertising Trainer oversees the optimization of online campaigns to drive customer acquisition and brand visibility across North America, Asia, and Europe. This leadership position involves leveraging advanced advertising techniques to highlight Coach's collections for women and men. Ajay Bhowmick's expertise in digital advertising directly supports the growth of the e-commerce platform and the brand's international market penetration. The Founder & Chief Executive Officer & Elite In Digital Advertising Trainer's role is critical in translating digital engagement into tangible sales results.

    Abigail Powell - Founder & Chief Executive Officer

    Abigail Powell, the Founder & Chief Executive Officer at Coach, shapes the core identity and strategic trajectory of the global luxury fashion brand. Powell's leadership ensures the consistent delivery of premium accessories and lifestyle products, from handbags to fragrances, upholding Coach's reputation for quality and modern design. The Founder & Chief Executive Officer oversees the brand's extensive retail network and its growing e-commerce operations, driving a cohesive customer experience. This role involves fostering innovation in product categories like leather goods, apparel, and eyewear. Abigail Powell's vision guides the integration of traditional craftsmanship with contemporary aesthetics, appealing to both women and men. The Founder & Chief Executive Officer's commitment to excellence supports Coach's distribution in over 55 countries worldwide, reinforcing its position as a distinctive luxury goods provider.

    Cheryl Ginnings - Chief Executive Officer & Founder

    Cheryl Ginnings, the Chief Executive Officer & Founder at Coach, establishes the foundational principles and strategic direction for the luxury fashion brand. Ginnings' leadership ensures the meticulous craftsmanship and modern design inherent in Coach's premium accessories and lifestyle products, including handbags, wallets, and footwear. The Chief Executive Officer & Founder oversees the expansion and refinement of the company's global retail footprint and its robust e-commerce platform. This role is pivotal in maintaining the brand's appeal across diverse collections for women and men, encompassing apparel, eyewear, and travel accessories. Cheryl Ginnings' strategic oversight drives the integration of heritage techniques with contemporary fashion trends. The Chief Executive Officer & Founder's focus remains on solidifying Coach's international presence and delivering distinctive luxury goods worldwide.

    Valerie Hermann - President and Chief Executive Officer, RK

    Valerie Hermann, the President and Chief Executive Officer, RK at Coach, directs the strategic operations and market positioning for the RK division. Hermann's leadership focuses on enhancing the brand's portfolio of premium accessories and lifestyle products, ensuring they align with Coach's luxury ethos. The President and Chief Executive Officer, RK oversees the integration of modern design principles with superior craftsmanship across all product categories, including handbags, footwear, and apparel. This role involves driving growth initiatives within the RK segment and optimizing its retail and online presence. Valerie Hermann's strategic vision supports the delivery of distinctive luxury goods that appeal to a discerning clientele. The President and Chief Executive Officer, RK's purview includes managing key business relationships and ensuring operational excellence.

    Emmanuel Ruelland - President & Chief Executive Officer, North Asia, Japan & Korea

    Emmanuel Ruelland, the President & Chief Executive Officer, North Asia, Japan & Korea at Coach, spearheads the brand's strategic expansion and operational management across these key Asian markets. Ruelland's leadership ensures the successful integration of Coach's premium accessories and lifestyle products, including handbags, wallets, and footwear, with regional consumer preferences. The President & Chief Executive Officer, North Asia, Japan & Korea oversees the development and execution of market-specific strategies, enhancing the brand's retail presence and e-commerce capabilities in these territories. This role involves driving the adoption of modern design and craftsmanship principles tailored for local markets. Emmanuel Ruelland's focus is on strengthening Coach's position as a provider of distinctive luxury goods, supporting collections for women and men. The President & Chief Executive Officer, North Asia, Japan & Korea's efforts are critical to the brand's overall international growth and market penetration.
    Emmanuel Ruelland

    Mathieu Perez - Co-Founder & Chief Executive Officer

    Mathieu Perez, the Co-Founder & Chief Executive Officer at Coach, established the company's foundational vision and continues to drive its strategic growth. Perez's leadership ensures the consistent delivery of premium accessories and lifestyle products, including handbags, wallets, and footwear, that embody Coach's commitment to craftsmanship and modern design. The Co-Founder & Chief Executive Officer oversees the expansion of the brand's global retail network and its sophisticated e-commerce platform, ensuring a seamless customer journey. This role involves fostering innovation across all product categories, from leather goods to apparel and eyewear. Mathieu Perez's strategic direction guides the integration of heritage techniques with contemporary fashion trends, appealing to both women and men. The Co-Founder & Chief Executive Officer's dedication supports Coach's distribution in over 55 countries, reinforcing its status as a purveyor of distinctive luxury goods.

    Alice Morgan - Chief Marketing Officer

    Alice Morgan, the Chief Marketing Officer at Coach, directs the global marketing strategy and brand positioning for the luxury fashion house. Morgan's leadership focuses on amplifying Coach's appeal through innovative campaigns that highlight premium accessories and lifestyle products, including handbags, wallets, and footwear. The Chief Marketing Officer oversees the development and execution of integrated marketing initiatives across digital, retail, and traditional channels, ensuring a cohesive brand message. This role involves driving customer engagement and brand loyalty by showcasing the blend of craftsmanship and modern design in collections for women and men. Alice Morgan's strategic insights are crucial for expanding Coach's market reach and enhancing its e-commerce presence. The Chief Marketing Officer's efforts ensure the brand's distinctive luxury goods resonate with a global audience.

    Shu-Min Hwang - Chief Technology Officer

    Shu-Min Hwang, the Chief Technology Officer at Coach, architects the company's technological infrastructure and digital innovation strategy. Hwang's leadership ensures that Coach's e-commerce platform and internal systems efficiently support the global distribution of premium accessories and lifestyle products, including handbags and footwear. The Chief Technology Officer oversees the integration of advanced technologies to enhance customer experience across retail and online channels. This role is critical in driving digital transformation initiatives that align with the brand's commitment to modern design and craftsmanship. Shu-Min Hwang's technical expertise supports the seamless operation of Coach's extensive network, facilitating the delivery of distinctive luxury goods for women and men. The Chief Technology Officer's focus is on leveraging technology to drive operational efficiency and market competitiveness.

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    Frequently Asked Questions Regarding Coach Top Executives and Leadership Team

    Who leads Coach?
    Coach is led by Bruce Giffin (Chief Executive Officer), along with executives such as Netanel Levy (Founder & Chief Executive Officer) and Ajay Bhowmick (Founder & Chief Executive Officer & Elite In Digital Advertising Trainer).
    Who is part of Coach’s executive team?
    The executive team of Coach includes leaders such as Bruce Giffin (Chief Executive Officer), Netanel Levy (Founder & Chief Executive Officer), Ajay Bhowmick (Founder & Chief Executive Officer & Elite In Digital Advertising Trainer) and other senior executives.
    How many executives does Coach have?
    Coach has 10 executives leading key business areas.
    What roles are included in Coach’s leadership team?
    The leadership team of Coach includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer & Elite In Digital Advertising Trainer, Founder & Chief Executive Officer, Chief Executive Officer & Founder.