Grupo Axo Executive and Leadership Team

Tali Bronsoiler, the Chief Executive Officer Promoda México at Grupo Axo, directs the strategic expansion of the off-price retail division across the Mexican market. Bronsoiler manages inventory procurement cycles and optimizes store performance to ensure consistent revenue growth within the competitive apparel sector. By analyzing consumer purchasing patterns, the Chief Executive Officer Promoda México refines the brand mix to align with evolving fashion trends. This leadership role involves coordinating with regional supply chain partners to maintain high inventory turnover rates. Tali Bronsoiler drives operational excellence by implementing data-driven merchandising strategies that maximize profitability. Through rigorous oversight of retail operations, the Chief Executive Officer Promoda México secures a dominant market position for the brand. This commitment to efficiency supports the broader corporate objective of delivering accessible, high-quality fashion to a diverse customer base throughout the region.

Alberto Fasja, the Co-Chief Executive Officer at Grupo Axo, architects the overarching corporate vision and long-term growth strategy for the multi-brand retail enterprise. Fasja oversees the integration of new international brands into the Latin American market, ensuring alignment with the company's core mission of retail excellence. The Co-Chief Executive Officer manages high-level relationships with global partners to secure exclusive distribution rights for apparel and home goods. By fostering a culture of innovation, the Co-Chief Executive Officer drives organizational agility and market responsiveness. Alberto Fasja evaluates capital allocation priorities to support sustainable expansion across diverse geographic territories. This leadership role requires constant collaboration with the board to refine business models and enhance shareholder value. Through strategic foresight, the Co-Chief Executive Officer maintains the competitive edge of the organization while navigating the complexities of the regional retail landscape.

Huguette Cervantes, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) at Grupo Axo, directs the launch and scaling of beauty retail operations within the Mexican market. Cervantes manages the specialized supply chain and customer experience protocols required for high-end beauty products. By overseeing the implementation of omnichannel sales strategies, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) ensures seamless engagement across digital and physical storefronts. This leadership role involves managing complex joint venture dynamics to maintain brand integrity and operational standards. Huguette Cervantes drives market penetration by tailoring product assortments to local beauty preferences and consumer demographics. Through meticulous planning and execution, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) establishes a robust foundation for long-term growth. This focus on specialized retail excellence strengthens the overall market impact of the company within the beauty sector.

Maria Devesa, the Chief Financial Officer at Grupo Axo, manages the fiscal health and capital structure of the entire multi-brand organization. Devesa oversees financial planning, reporting, and risk management to ensure long-term stability across all retail divisions. By directing the budgeting process, the Chief Financial Officer aligns resource allocation with the strategic goals of the company. This leadership role involves monitoring cash flow and optimizing financial performance to support aggressive growth initiatives in Latin America. Maria Devesa coordinates with external auditors and stakeholders to maintain transparency and regulatory compliance. Through rigorous financial analysis, the Chief Financial Officer identifies opportunities for cost efficiency and revenue enhancement. This dedication to fiscal discipline provides the necessary foundation for the company to pursue new market opportunities and maintain a strong balance sheet in a volatile retail environment.

Victor Vallet, the Chief Financial Officer, Promoda at Grupo Axo, manages the financial accounting and profitability analysis specifically for the off-price retail division. Vallet oversees the cost-of-goods-sold tracking and margin management to ensure the financial viability of the Promoda brand. By directing the financial forecasting for inventory procurement, the Chief Financial Officer, Promoda supports the division's ability to offer competitive pricing to consumers. This leadership role involves analyzing store-level performance data to identify areas for operational improvement and expense reduction. Victor Vallet coordinates with the broader finance team to ensure alignment with corporate reporting standards. Through meticulous oversight of the division's financial health, the Chief Financial Officer, Promoda enables the brand to scale effectively within the Mexican market. This focus on financial precision directly contributes to the overall success of the company's off-price retail strategy.

Adela Leal, the Chief Financial Officer Privalia México At Grupo Axo at Grupo Axo, directs the financial strategy for the digital-first flash sales division. Leal manages the revenue recognition and payment processing systems essential for high-volume e-commerce transactions. By overseeing the financial planning for digital marketing spend and customer acquisition costs, the Chief Financial Officer Privalia México At Grupo Axo ensures the profitability of the online platform. This leadership role involves monitoring digital sales trends to inform investment decisions and resource allocation. Adela Leal coordinates with the technology and marketing teams to optimize the financial performance of the digital storefront. Through rigorous analysis of e-commerce metrics, the Chief Financial Officer Privalia México At Grupo Axo maintains the competitive position of the brand in the digital retail space. This focus on financial agility supports the company's broader goal of expanding its online presence.

Lorayne Guzman, the Chief Financial Officer, Lifestyle & Beauty at Grupo Axo, manages the financial operations for the premium lifestyle and beauty segments. Guzman oversees the budgeting and investment analysis for new brand launches and retail expansions within these categories. By directing the financial performance tracking for high-end product lines, the Chief Financial Officer, Lifestyle & Beauty ensures that these segments contribute effectively to the company's overall revenue targets. This leadership role involves managing the financial risks associated with luxury retail and beauty market fluctuations. Lorayne Guzman coordinates with brand managers to align financial resources with marketing and merchandising strategies. Through detailed financial oversight, the Chief Financial Officer, Lifestyle & Beauty supports the growth of the company's premium portfolio. This commitment to financial health enables the organization to maintain its reputation for quality and exclusivity in the lifestyle and beauty sectors.

Angela Aiza, the Chief Operating Officer at Grupo Axo, directs the daily operational workflows and logistics infrastructure that support the company's extensive retail network. Aiza oversees the integration of supply chain management and inventory distribution systems to ensure product availability across all brand channels. By optimizing warehouse operations and fulfillment processes, the Chief Operating Officer enhances the efficiency of the entire retail ecosystem. This leadership role involves managing cross-functional teams to streamline internal communications and project execution. Angela Aiza drives operational improvements by implementing advanced technology solutions that track performance metrics in real-time. Through the coordination of regional logistics, the Chief Operating Officer ensures that the company meets consumer demand with precision and speed. This focus on operational excellence supports the broader mission of delivering high-quality apparel and home goods to customers throughout the Latin American market.

Lorena Cobian, the Rh at Grupo Axo, directs the human resources strategy and organizational development initiatives for the entire company. Cobian oversees talent acquisition, employee training, and performance management systems to ensure a high-performing workforce across all retail divisions. By implementing comprehensive compensation and benefits programs, the Rh fosters employee engagement and retention in a competitive retail market. This leadership role involves managing organizational culture and ensuring alignment with the company's core values. Lorena Cobian coordinates with department heads to identify staffing needs and support the professional growth of the team. Through the development of robust HR policies, the Rh maintains a productive and inclusive work environment. This focus on human capital management supports the company's ability to execute its strategic goals and deliver exceptional service to customers throughout the Latin American region.