Leadership Overview
Grupo Axo has 8 executives leading key functions including strategy, financial oversight, operational management, and human resources.
Focused on expanding retail presence across Latin America, Grupo Axo delivers premium apparel, accessories, and home goods through a diverse portfolio of international brands while maintaining operational excellence in the competitive regional market.
Focused on expanding retail presence across Latin America, Grupo Axo delivers premium apparel, accessories, and home goods through a diverse portfolio of international brands while maintaining operational excellence in the competitive regional market.
Leadership Roles at Grupo Axo
Alberto Fasja - Co-Chief Executive Officer
Alberto Fasja, the Co-Chief Executive Officer at Grupo Axo, directs the overarching corporate strategy and long-term vision for the multi-brand retail enterprise. By managing high-level partnerships with global fashion houses, Fasja ensures the consistent delivery of premium apparel and home goods across Latin American markets. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the retail sector. Alberto Fasja also coordinates with the board to align operational goals with financial performance targets. Through rigorous oversight of brand expansion, the Co-Chief Executive Officer drives sustainable growth and strengthens the company's footprint in Mexico and beyond. By fostering innovation in retail distribution, Fasja secures the organization's position as a premier partner for international brands seeking regional market penetration. This strategic focus supports the broader mission of delivering quality consumer experiences throughout the diverse Latin American landscape.
Sofia Freyria - Chief Financial Officer
Sofia Freyria, the Chief Financial Officer at Grupo Axo, manages the fiscal health and capital allocation strategies for the entire multi-brand organization. Overseeing complex financial reporting and budgeting processes, the Chief Financial Officer ensures transparency and accuracy in all corporate accounting activities. Sofia Freyria also directs the financial planning required to support the company's aggressive retail expansion across Latin America. By analyzing market data and economic indicators, the Chief Financial Officer provides critical insights that guide investment decisions and resource distribution. This role involves maintaining strong relationships with investors and financial institutions to secure the necessary capital for ongoing growth. Through meticulous risk management and cost optimization, Freyria protects the company's bottom line while enabling the pursuit of new market opportunities. The financial stability provided by this leadership role remains essential for the continued success of the diverse apparel and home goods portfolio.
Lorayne Guzman - Chief Financial Officer, Lifestyle & Beauty
Lorayne Guzman, the Chief Financial Officer, Lifestyle & Beauty at Grupo Axo, manages the financial performance and profitability of the specific lifestyle and beauty segments. By monitoring revenue streams and operational costs within these niche categories, the Chief Financial Officer, Lifestyle & Beauty ensures that each brand meets its growth targets. Lorayne Guzman also develops financial models to assess the viability of new product launches and market entries within the beauty sector. This role involves close coordination with brand managers to optimize pricing strategies and inventory investment. Through rigorous analysis of consumer spending patterns, the Chief Financial Officer, Lifestyle & Beauty identifies opportunities to enhance margins and improve overall segment efficiency. Guzman also provides the executive team with detailed financial forecasts that inform broader corporate strategy. By focusing on the unique economic drivers of the lifestyle and beauty markets, the executive secures long-term financial health for these critical business units.
Luis Gomez - Chief Financial Officer Sudamérica
Luis Gomez, the Chief Financial Officer Sudamérica at Grupo Axo, directs all financial operations and fiscal compliance for the company's expanding footprint in South American markets. By navigating the complex regulatory and economic environments of the region, the Chief Financial Officer Sudamérica ensures that all local business units maintain profitability and operational stability. Luis Gomez also oversees regional budgeting, tax planning, and capital expenditure to support the growth of the apparel and accessories portfolio. This leadership role involves constant monitoring of currency fluctuations and local market dynamics to mitigate financial risk. Through strategic financial planning, the Chief Financial Officer Sudamérica enables the successful rollout of new retail concepts across the continent. Gomez also collaborates with the corporate finance team to ensure alignment with global reporting standards. By providing localized financial expertise, the executive drives the company's competitive performance and long-term sustainability within the diverse South American retail landscape.
Victor Vallet - Chief Financial Officer, Promoda
Victor Vallet, the Chief Financial Officer, Promoda at Grupo Axo, manages the financial strategy and operational accounting for the Promoda retail division. By focusing on the unique business model of this off-price retail brand, the Chief Financial Officer, Promoda ensures that inventory turnover and pricing strategies maximize profitability. Victor Vallet also oversees the financial planning for store expansion and operational improvements within the division. This role involves analyzing sales data to optimize the product mix and maintain healthy margins in a high-volume retail environment. Through rigorous cost control and efficient resource allocation, the Chief Financial Officer, Promoda supports the division's ability to offer value to consumers while maintaining corporate financial targets. Vallet also coordinates with the broader finance team to ensure that Promoda's performance contributes positively to the company's overall growth. By driving financial discipline, the executive secures the long-term viability of this key retail asset.
Adela Leal - Chief Financial Officer Privalia México At Grupo Axo
Adela Leal, the Chief Financial Officer Privalia México At Grupo Axo, directs the financial operations for the Privalia digital retail platform within the Mexican market. By managing the unique fiscal requirements of an e-commerce business model, the Chief Financial Officer Privalia México At Grupo Axo ensures that digital sales growth translates into sustainable profitability. Adela Leal also oversees the financial planning for marketing investments and logistics costs associated with online retail. This role involves analyzing customer acquisition costs and lifetime value to optimize the digital sales funnel. Through meticulous monitoring of transaction data and platform performance, the Chief Financial Officer Privalia México At Grupo Axo identifies opportunities to improve operational efficiency and margin performance. Leal also collaborates with the broader corporate finance team to ensure that the digital division aligns with the company's overall strategic objectives. By driving financial precision in the e-commerce space, the executive supports the company's digital transformation and market leadership.
Angela Aiza - Chief Operating Officer
Angela Aiza, the Chief Operating Officer at Grupo Axo, architects the supply chain and logistics frameworks that support the company's extensive retail operations. By streamlining inventory management and distribution channels, the Chief Operating Officer ensures that apparel and home products reach consumers across Latin America with maximum efficiency. Angela Aiza also oversees the integration of new brands into the existing operational ecosystem, maintaining high standards of service and quality control. This leadership role requires constant collaboration with regional managers to optimize store performance and warehouse throughput. Through the implementation of advanced retail technologies, Aiza drives operational agility and responsiveness to shifting consumer demands. The Chief Operating Officer also monitors performance metrics to identify areas for process improvement and cost reduction. By maintaining a robust operational foundation, Aiza supports the company's ability to scale effectively while delivering consistent value to the diverse customer base.
Lorena Cobian - Rh
Lorena Cobian, the Rh at Grupo Axo, directs the human resources strategy and organizational development for the entire company. By overseeing talent acquisition, employee training, and performance management, the Rh ensures that the workforce remains aligned with the company's retail mission. Lorena Cobian also develops programs to foster a positive corporate culture and improve employee retention across the diverse brand portfolio. This leadership role involves managing complex labor relations and ensuring compliance with regional employment laws throughout the company's operations. Through the implementation of professional development initiatives, the Rh drives organizational capability and prepares the team for future growth. Cobian also collaborates with other C-suite leaders to ensure that human capital strategies support the company's broader business objectives. By focusing on the development and well-being of the workforce, the executive maintains the high standards of service and operational excellence required to succeed in the competitive retail industry.
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