Grupo Axo Executive and Leadership Team

July, 2026

Leadership Overview

Grupo Axo has 8 executives leading key functions including strategy, finance, operations, and human resources.

Driven by a commitment to excellence, Grupo Axo operates as a premier multi-brand retailer across Latin America, shaping the apparel, accessories, and home goods markets through strategic brand partnerships and operational efficiency.

Leadership Roles at Grupo Axo

  • Co-Chief Executive Officer - Alberto Fasja
  • Chief Financial Officer - Sofia Freyria
  • Chief Financial Officer Privalia México At Grupo Axo - Adela Leal
  • Chief Financial Officer, Lifestyle & Beauty - Lorayne Guzman
  • Chief Financial Officer, Promoda - Victor Vallet
  • Chief Financial Officer Sudamérica - Luis Gomez
  • Chief Operating Officer - Angela Aiza
  • Rh - Lorena Cobian
  • Alberto Fasja - Co-Chief Executive Officer

    Alberto Fasja, the Co-Chief Executive Officer at Grupo Axo, directs the overarching strategic vision and operational framework for the company's extensive portfolio of multi-brand apparel, accessories, and home goods. Fasja's leadership guides the expansion and integration of new brands within the Latin American market, ensuring alignment with the company's established reputation for quality and market penetration. This executive role involves fostering key relationships with brand partners and stakeholders, driving innovation in retail strategies, and overseeing the performance of all business units to achieve sustained growth and market leadership. Alberto Fasja's strategic direction is pivotal in navigating the dynamic retail landscape, optimizing brand performance, and reinforcing Grupo Axo's position as a dominant force in the region.

    Sofia Freyria - Chief Financial Officer

    Sofia Freyria, the Chief Financial Officer at Grupo Axo, manages the comprehensive financial operations and strategic fiscal planning for the multi-brand retail conglomerate. Freyria's responsibilities encompass overseeing all financial reporting, budgeting, forecasting, and capital allocation across the company's diverse brand portfolio in Latin America. This critical role involves ensuring robust financial controls, optimizing profitability, and identifying opportunities for financial growth and efficiency. Sofia Freyria works closely with other executive leaders to support strategic initiatives, manage investment portfolios, and maintain strong relationships with financial institutions. The financial acumen provided by Freyria is essential for sustaining Grupo Axo's market position and driving its long-term economic objectives.

    Adela Leal - Chief Financial Officer Privalia México At Grupo Axo

    Adela Leal, the Chief Financial Officer Privalia México At Grupo Axo, spearheads the financial strategy and management specifically for the Privalia México division within Grupo Axo's broader retail operations. Leal's responsibilities include overseeing financial planning, reporting, and analysis tailored to the unique market dynamics of Privalia México, ensuring fiscal health and profitability for this key segment. This role demands a deep understanding of the e-commerce landscape and the specific financial intricacies of the fashion and lifestyle brands distributed through Privalia. Adela Leal collaborates with regional and corporate finance teams to align Privalia México's financial objectives with Grupo Axo's overall strategic direction, driving sustainable growth and operational efficiency within this specialized business unit.
    Adela Leal

    Lorayne Guzman - Chief Financial Officer, Lifestyle & Beauty

    Lorayne Guzman, the Chief Financial Officer, Lifestyle & Beauty at Grupo Axo, directs the financial operations and strategic fiscal planning for the company's lifestyle and beauty brand portfolio across Latin America. Guzman's role involves managing all aspects of financial reporting, budgeting, and investment analysis pertinent to these specific market segments, ensuring their profitability and growth. This executive function requires a keen understanding of consumer trends and market demands within the lifestyle and beauty sectors. Lorayne Guzman works in tandem with brand managers and the central finance team to support strategic expansion, optimize resource allocation, and maintain robust financial controls. The financial leadership provided by Guzman is crucial for enhancing the performance and market presence of Grupo Axo's lifestyle and beauty offerings.

    Victor Vallet - Chief Financial Officer, Promoda

    Victor Vallet, the Chief Financial Officer, Promoda at Grupo Axo, leads the financial management and strategic fiscal direction for the Promoda division, a significant component of Grupo Axo's retail operations in Latin America. Vallet's responsibilities include overseeing financial planning, performance analysis, and capital management specifically for Promoda, ensuring its financial health and contribution to the group's overall success. This position requires expertise in managing the financial aspects of a large-scale apparel retail operation. Victor Vallet collaborates with the Promoda leadership team and the corporate finance department to align financial strategies with business objectives, drive profitability, and implement effective cost-control measures. The financial oversight by Vallet is instrumental in maintaining Promoda's competitive edge and supporting its growth initiatives.
    Victor Vallet

    Luis Gomez - Chief Financial Officer Sudamérica

    Luis Gomez, the Chief Financial Officer Sudamérica at Grupo Axo, oversees the financial strategy and management for the company's operations across South America. Gomez's role encompasses directing financial planning, reporting, and analysis for all Grupo Axo brands operating within the South American region, ensuring fiscal integrity and driving profitability. This executive position requires a comprehensive understanding of diverse regional markets and economic conditions. Luis Gomez works closely with country-specific management teams and the central finance department to align regional financial objectives with the overarching corporate strategy, optimizing resource allocation and identifying growth opportunities. The financial leadership provided by Gomez is critical for Grupo Axo's expansion and sustained success throughout South America.

    Angela Aiza - Chief Operating Officer

    Angela Aiza, the Chief Operating Officer at Grupo Axo, directs the day-to-day operational execution and efficiency across the company's extensive network of apparel, accessories, and home brands in Latin America. Aiza's purview includes optimizing supply chain logistics, managing retail store operations, and implementing best practices to enhance customer experience and operational performance. This leadership position involves close collaboration with brand management teams to ensure seamless integration and execution of business strategies. Angela Aiza focuses on driving operational excellence, streamlining processes, and ensuring that all business units function cohesively to meet Grupo Axo's strategic goals. The effective management of operations under Aiza's guidance is fundamental to the company's ability to deliver high-quality products and services across its diverse markets.

    Lorena Cobian - Rh

    Lorena Cobian, the Rh at Grupo Axo, directs the human resources functions and strategic talent management for the multi-brand retail company across Latin America. Cobian's responsibilities include developing and implementing HR policies, overseeing talent acquisition and retention, managing employee relations, and fostering a positive organizational culture aligned with Grupo Axo's business objectives. This leadership role is crucial for attracting, developing, and retaining the skilled workforce necessary to support the company's extensive brand portfolio and operational scale. Lorena Cobian collaborates with executive leadership to ensure that human capital strategies effectively support business growth, operational efficiency, and the overall mission of Grupo Axo. The strategic HR initiatives led by Cobian are fundamental to the company's ability to thrive in the competitive retail environment.

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    Frequently Asked Questions Regarding Grupo Axo Top Executives and Leadership Team

    Who leads Grupo Axo?
    Grupo Axo is led by Alberto Fasja (Co-Chief Executive Officer), along with executives such as Sofia Freyria (Chief Financial Officer) and Adela Leal (Chief Financial Officer Privalia México At Grupo Axo).
    Who is part of Grupo Axo’s executive team?
    The executive team of Grupo Axo includes leaders such as Alberto Fasja (Co-Chief Executive Officer), Sofia Freyria (Chief Financial Officer), Adela Leal (Chief Financial Officer Privalia México At Grupo Axo) and other senior executives.
    How many executives does Grupo Axo have?
    Grupo Axo has 8 executives leading key business areas.
    What roles are included in Grupo Axo’s leadership team?
    The leadership team of Grupo Axo includes roles such as Co-Chief Executive Officer, Chief Financial Officer, Chief Financial Officer Privalia México At Grupo Axo, Chief Financial Officer, Lifestyle & Beauty, Chief Financial Officer, Promoda.