Grupo Axo Executive and Leadership Team

Alberto Fasja, the Co-Chief Executive Officer at Grupo Axo, directs the overarching corporate strategy and long-term growth initiatives for the organization. By managing the expansion of the multi-brand portfolio, the Co-Chief Executive Officer ensures that the company maintains a dominant position within the Latin American retail landscape. This leadership role involves constant collaboration with the Board to identify new market opportunities and optimize brand performance across diverse apparel and home categories. Alberto Fasja monitors the competitive environment to refine the company's value proposition, ensuring that the business model remains agile and responsive to shifting consumer preferences. Through rigorous oversight of operational standards, the Co-Chief Executive Officer drives sustainable profitability and strengthens the company's reputation as a premier partner for global brands seeking entry into the regional market. This executive leadership remains central to the continued success and scalability of the entire enterprise.

Tali Bronsoiler, the Chief Executive Officer Promoda México at Grupo Axo, manages the strategic direction and operational execution of the Promoda retail division. Overseeing the off-price retail model, the Chief Executive Officer Promoda México ensures that inventory management and store performance align with the company's broader goals for market penetration. This role involves optimizing the supply chain to deliver high-value apparel and accessories to a wide consumer base across the region. Tali Bronsoiler drives initiatives to enhance the customer experience within physical retail locations, focusing on efficiency and brand accessibility. By analyzing sales data and market trends, the Chief Executive Officer Promoda México refines the product mix to maximize revenue and maintain competitive pricing. This leadership position requires constant coordination with logistics teams to ensure seamless operations, ultimately supporting the company's mission to provide quality fashion options to diverse demographics throughout the Mexican market.

Huguette Cervantes, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) at Grupo Axo, directs the launch and expansion of the beauty retail segment within the region. Overseeing the joint venture operations, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) ensures that the brand identity and service standards remain consistent with global expectations. This role involves managing complex retail partnerships and coordinating with internal teams to establish a robust presence in the competitive beauty market. Huguette Cervantes drives the implementation of omnichannel strategies to engage consumers and build brand loyalty. By focusing on product curation and store-level excellence, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) optimizes the performance of the beauty division. This leadership function requires deep industry knowledge to navigate the nuances of the local market, ensuring that the joint venture achieves significant growth and contributes to the overall success of the company.

Maria Devesa, the Chief Financial Officer at Grupo Axo, manages the financial health and fiscal strategy of the entire organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures that the company maintains a strong balance sheet while pursuing aggressive growth targets. This role involves providing critical data-driven insights to the executive team to support informed decision-making regarding brand acquisitions and operational investments. Maria Devesa directs the treasury and accounting functions, ensuring compliance with regional regulations and maintaining transparency with stakeholders. By optimizing the cost structure and monitoring cash flow, the Chief Financial Officer supports the long-term viability of the multi-brand business model. This leadership position requires constant vigilance over market volatility, allowing the company to mitigate financial risks effectively. Through disciplined financial management, Devesa secures the resources necessary to fuel the company's expansion and maintain its competitive edge in the Latin American retail sector.

Lorayne Guzman, the Chief Financial Officer, Lifestyle & Beauty at Grupo Axo, manages the financial performance and strategic planning for the lifestyle and beauty divisions. Overseeing revenue forecasting and expense management for these specific segments, the Chief Financial Officer, Lifestyle & Beauty ensures that each brand within the portfolio meets its profitability goals. This role involves analyzing market trends to allocate resources effectively, supporting the growth of premium beauty and lifestyle products. Lorayne Guzman directs the financial planning processes, providing the necessary oversight to ensure that these divisions contribute positively to the company's overall financial health. By monitoring key performance indicators, the Chief Financial Officer, Lifestyle & Beauty identifies opportunities for margin improvement and operational efficiency. This leadership function requires close collaboration with brand managers to align financial objectives with marketing and sales strategies, ultimately driving the success of the lifestyle and beauty segments within the broader corporate structure.

Victor Vallet, the Chief Financial Officer, Promoda at Grupo Axo, directs the financial strategy and fiscal oversight for the Promoda retail division. Overseeing the budgeting and financial analysis for the off-price business model, the Chief Financial Officer, Promoda ensures that the division maintains healthy margins and operational liquidity. This role involves managing the financial risks associated with inventory turnover and retail expansion, providing the necessary data to support strategic decisions. Victor Vallet monitors the financial performance of individual store locations and regional clusters to optimize profitability. By implementing rigorous financial controls, the Chief Financial Officer, Promoda supports the division's ability to offer competitive pricing while sustaining growth. This leadership position requires constant interaction with the broader finance team to ensure alignment with corporate standards. Through precise financial management, Vallet enables the Promoda division to scale effectively and continue delivering value to consumers across the company's retail footprint.

Adela Leal, the Chief Financial Officer Privalia México At Grupo Axo at Grupo Axo, manages the financial operations and strategic planning for the Privalia e-commerce and retail business in Mexico. Overseeing the digital financial landscape, the Chief Financial Officer Privalia México At Grupo Axo ensures that the online sales model remains profitable and scalable. This role involves managing the complexities of digital transactions, logistics costs, and customer acquisition spending. Adela Leal directs the financial reporting and compliance efforts, ensuring that the division adheres to corporate and regional standards. By analyzing digital consumer behavior and sales data, the Chief Financial Officer Privalia México At Grupo Axo optimizes the allocation of marketing and operational budgets to maximize return on investment. This leadership position requires a focus on the intersection of finance and technology, allowing Leal to support the rapid growth of the digital retail segment while maintaining fiscal discipline across the entire Privalia operation.

Angela Gómez Aiza, the Chief Operating Officer at Grupo Axo, directs the day-to-day operational activities and infrastructure that support the company's diverse retail portfolio. Overseeing supply chain logistics, store operations, and internal processes, the Chief Operating Officer ensures that the business functions with maximum efficiency across all regions. This role involves streamlining workflows to improve productivity and reduce operational overhead, directly impacting the company's bottom line. Angela Gómez Aiza coordinates with department heads to implement scalable systems that support the rapid growth of apparel and home brands. By focusing on operational excellence, the Chief Operating Officer drives the execution of the company's strategic vision, ensuring that every retail touchpoint meets high quality standards. This leadership position requires a deep understanding of the retail ecosystem, allowing Gómez Aiza to resolve complex operational challenges and maintain a seamless flow of goods from suppliers to consumers throughout the company's extensive network.

Lorena Cobian, the Rh at Grupo Axo, directs the human resources strategy and organizational development for the entire company. Overseeing talent acquisition, employee engagement, and performance management, the Rh ensures that the workforce remains aligned with the company's mission and values. This role involves building a culture of excellence that supports the retail and corporate teams in achieving their objectives. Lorena Cobian manages the development of training programs to enhance the skills of employees across all levels, fostering a high-performance environment. By implementing effective compensation and benefits structures, the Rh attracts and retains top talent in the competitive retail industry. This leadership position requires constant collaboration with other C-suite executives to ensure that human capital strategies support the company's growth and operational goals. Through proactive talent management, Cobian strengthens the organization's ability to adapt to market changes and maintain a motivated, high-performing team across all business units.