Grupo Axo Executive and Leadership Team

Huguette Cervantes, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) at Grupo Axo, directs the strategic expansion of beauty retail operations throughout the region. By managing the joint venture partnership, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) ensures alignment with global brand standards while tailoring product assortments to local consumer preferences. This leadership role involves overseeing supply chain logistics and store performance metrics to maximize market penetration. Huguette Cervantes drives growth by integrating high-end beauty experiences into the existing retail ecosystem. Through constant collaboration with the board, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) secures competitive advantages in the beauty segment. Ultimately, the Chief Executive Officer, Ulta Beauty JV Grupo Axo (Mexico) maintains a focus on operational efficiency and brand prestige to solidify the company's position as a premier beauty destination in Mexico.

Alberto Fasja, the Co-Chief Executive Officer at Grupo Axo, directs the overarching corporate strategy and multi-brand portfolio management. Overseeing the expansion of apparel and accessory lines, the Co-Chief Executive Officer ensures that each brand maintains a distinct market identity while benefiting from shared operational infrastructure. This leadership role involves identifying new partnership opportunities and driving long-term value for stakeholders across Latin American markets. Alberto Fasja executes high-level initiatives that optimize the retail footprint and enhance customer engagement across all channels. By fostering a culture of innovation, the Co-Chief Executive Officer aligns internal teams with the broader mission of delivering premium retail experiences. Through rigorous analysis of market trends, the Co-Chief Executive Officer maintains a competitive edge in the fashion industry. Ultimately, the Co-Chief Executive Officer secures the company's financial health and market leadership through disciplined execution of growth strategies.

Tali Bronsoiler, the Chief Executive Officer Promoda México at Grupo Axo, directs the operations and growth of the off-price retail division. Overseeing a vast network of stores, the Chief Executive Officer Promoda México ensures that inventory management and pricing strategies meet the demands of value-conscious consumers. This leadership role involves optimizing the supply chain to source high-quality apparel and accessories at competitive costs. Tali Bronsoiler drives revenue growth by refining the in-store experience and expanding the brand's reach across diverse geographic regions. By collaborating with the executive team, the Chief Executive Officer Promoda México aligns promotional activities with the company's broader retail objectives. Through constant monitoring of sales performance and consumer behavior, the Chief Executive Officer Promoda México maintains operational agility. Ultimately, the Chief Executive Officer Promoda México secures the brand's status as a leader in the off-price retail market.

Sofia Freyria, the Chief Financial Officer at Grupo Axo, directs all fiscal planning, capital allocation, and financial reporting processes. Overseeing the company's budgetary health, the Chief Financial Officer ensures that investment decisions support the long-term growth of the multi-brand portfolio. This leadership role involves managing investor relations and maintaining transparency in financial disclosures to the board. Sofia Freyria drives efficiency by implementing robust financial controls and risk management frameworks across all business units. By analyzing market data, the Chief Financial Officer provides actionable insights that guide strategic decision-making for the entire organization. Through careful oversight of cash flow and capital expenditures, the Chief Financial Officer supports the expansion of retail operations in Latin America. Ultimately, the Chief Financial Officer secures the financial stability and sustainable profitability of the company through disciplined fiscal management and strategic resource allocation.

Lorayne Guzman, the Chief Financial Officer, Lifestyle & Beauty at Grupo Axo, directs the financial strategy specifically for the lifestyle and beauty segments. Overseeing revenue streams and cost structures, the Chief Financial Officer, Lifestyle & Beauty ensures that these high-growth categories maintain healthy margins. This leadership role involves conducting detailed financial analysis to support brand-specific marketing and expansion initiatives. Lorayne Guzman drives profitability by monitoring performance metrics and adjusting financial plans to reflect changing market conditions. By collaborating with brand managers, the Chief Financial Officer, Lifestyle & Beauty aligns fiscal goals with the unique requirements of the beauty and lifestyle markets. Through rigorous oversight of departmental budgets, the Chief Financial Officer, Lifestyle & Beauty supports the overall financial health of the company. Ultimately, the Chief Financial Officer, Lifestyle & Beauty secures the long-term viability and growth of these key retail segments.

Victor Vallet, the Chief Financial Officer, Promoda at Grupo Axo, directs the financial operations and fiscal planning for the Promoda division. Overseeing the division's profit and loss statements, the Chief Financial Officer, Promoda ensures that pricing strategies and inventory costs remain aligned with the off-price business model. This leadership role involves managing financial risks and optimizing capital usage to support store expansion. Victor Vallet drives financial performance by implementing cost-saving measures and improving operational efficiency within the division. By providing detailed financial reporting to the executive team, the Chief Financial Officer, Promoda supports informed decision-making regarding market growth. Through constant analysis of sales data, the Chief Financial Officer, Promoda maintains a focus on maximizing returns on investment. Ultimately, the Chief Financial Officer, Promoda secures the financial sustainability and competitive positioning of the Promoda brand within the broader retail market.

Adela Leal, the Chief Financial Officer Privalia México At Grupo Axo at Grupo Axo, directs the financial strategy for the digital retail operations. Overseeing the fiscal health of the e-commerce platform, the Chief Financial Officer Privalia México At Grupo Axo ensures that digital sales growth translates into sustainable profitability. This leadership role involves managing online payment systems, logistics costs, and digital marketing budgets. Adela Leal drives financial efficiency by optimizing the digital supply chain and improving conversion metrics. By collaborating with the digital strategy team, the Chief Financial Officer Privalia México At Grupo Axo aligns financial resources with the needs of the online retail environment. Through rigorous monitoring of digital sales performance, the Chief Financial Officer Privalia México At Grupo Axo supports the company's broader omnichannel objectives. Ultimately, the Chief Financial Officer Privalia México At Grupo Axo secures the financial success of the digital business unit.

Angela Gómez Aiza, the Chief Operating Officer at Grupo Axo, directs the daily operational functions and logistics infrastructure across the entire retail network. Overseeing the integration of supply chain processes, the Chief Operating Officer ensures that inventory flows seamlessly from distribution centers to retail storefronts. This leadership role involves optimizing store operations and enhancing the efficiency of internal business processes to support rapid scaling. Angela Gómez Aiza drives operational excellence by implementing technology solutions that improve productivity and customer service standards. By coordinating with other C-suite leaders, the Chief Operating Officer aligns operational capabilities with the company's strategic growth targets. Through the management of regional distribution networks, the Chief Operating Officer maintains high service levels across all markets. Ultimately, the Chief Operating Officer secures the company's operational resilience and ability to meet evolving consumer demands in the competitive retail landscape.

Lorena Cobian, the Rh at Grupo Axo, directs the human resources strategy and organizational development initiatives. Overseeing talent acquisition, employee retention, and corporate culture, the Rh ensures that the company attracts and develops the best professionals in the retail industry. This leadership role involves designing training programs that enhance employee performance and align staff with the company's mission. Lorena Cobian drives organizational growth by fostering an inclusive work environment and implementing performance management systems. By collaborating with the executive team, the Rh supports the development of leadership pipelines and succession planning. Through the management of compensation and benefits, the Rh maintains high levels of employee engagement across all regional operations. Ultimately, the Rh secures the company's human capital and ensures that the workforce remains motivated and capable of achieving the organization's strategic objectives in the competitive retail sector.