Colonial Williamsburg Executive and Leadership Team

May, 2026

Leadership Overview

Colonial Williamsburg has 5 executives leading key functions including strategy, operations, technology, and finance.

Driven by a commitment to historical preservation and education, Colonial Williamsburg illuminates the enduring relevance of the American Revolution and fosters an informed, active citizenry through immersive historical experiences and renowned cultural institutions.

Leadership Roles at Colonial Williamsburg

  • Chief Executive Officer - Carly Fiorina
  • President & Chief Executive Officer - Mitchell Reiss
  • Chief Information Officer - Samuel Rucker
  • Chief of Staff - Dana Tomlin
  • Chief Financial & Operations Officer - Jacquelyn Ferree
  • Carly Fiorina - Chief Executive Officer

    Carly Fiorina, the Chief Executive Officer at Colonial Williamsburg, directs the overarching strategy and operational execution for the foundation's preservation and educational initiatives. Fiorina guides the organization's mission to highlight the relevance of the American Revolution to contemporary life, ensuring innovative and interactive experiences are developed and implemented across the historic site. This leadership role involves fostering philanthropic support and optimizing revenue streams from admissions, products, and hospitality operations to sustain vital educational programs and preservation efforts. By focusing on market positioning and stakeholder engagement, Carly Fiorina drives the foundation's impact as a renowned center for historical interpretation and civic engagement, ensuring the long-term viability and educational reach of Colonial Williamsburg.
    Carly Fiorina

    Mitchell Reiss - President & Chief Executive Officer

    Mitchell Reiss, the President & Chief Executive Officer at Colonial Williamsburg, spearheads the strategic vision and comprehensive management of the foundation's extensive operations. Reiss champions the mission of preserving and operating Virginia's 18th-century capital, emphasizing the importance of an informed and active citizenry through engaging historical narratives. This executive position involves overseeing the integration of historical interpretation with modern educational outreach, ensuring the relevance of the American Revolution to current societal challenges. Mitchell Reiss cultivates key relationships with stakeholders, donors, and community partners to secure the resources necessary for maintaining and enhancing the historic site, its museums, and its educational programs, thereby solidifying Colonial Williamsburg's role as a pivotal cultural and educational institution.

    Samuel Rucker - Chief Information Officer

    Samuel Rucker, the Chief Information Officer at Colonial Williamsburg, architects and oversees the technology infrastructure supporting the foundation's diverse operations and educational outreach. Rucker ensures robust digital platforms and systems are in place to enhance visitor experiences, manage historical archives, and facilitate educational programs for students and teachers. This role involves driving innovation in information technology to support the preservation and restoration efforts, as well as the operational efficiency of hospitality services, golf club, and spa facilities. By implementing advanced technological solutions, Samuel Rucker enables seamless access to historical information and supports the foundation's commitment to making the American Revolution's relevance accessible to a global audience, thereby strengthening Colonial Williamsburg's digital presence and operational capabilities.

    Dana Tomlin - Chief of Staff

    Dana Tomlin, the Chief of Staff at Colonial Williamsburg, provides strategic support and operational coordination across key departments, ensuring alignment with the foundation's core mission. Tomlin facilitates communication and collaboration among executive leadership, driving initiatives that enhance the visitor experience and educational impact of the historic site. This position involves managing special projects, optimizing internal processes, and ensuring the efficient execution of strategic priorities related to the preservation of Virginia's 18th-century capital. By streamlining operations and fostering cross-functional synergy, Dana Tomlin plays a crucial part in advancing Colonial Williamsburg's commitment to highlighting the relevance of the American Revolution and promoting civic engagement through innovative programming and historical interpretation.

    Jacquelyn Ferree - Chief Financial & Operations Officer

    Jacquelyn Ferree, the Chief Financial & Operations Officer at Colonial Williamsburg, directs the financial health and operational efficiency of the foundation's extensive enterprise. Ferree oversees all financial planning, budgeting, and resource allocation, ensuring the sustainable funding of preservation initiatives and educational programs. This executive role also encompasses the management of hospitality operations, including lodging, dining, retail, and the Golden Horseshoe Golf Club, ensuring high standards of service and guest satisfaction. By optimizing operational workflows and financial strategies, Jacquelyn Ferree supports the foundation's mission to illuminate the relevance of the American Revolution and maintain the integrity of Virginia's 18th-century capital, driving both fiscal responsibility and programmatic excellence.

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    Frequently Asked Questions Regarding Colonial Williamsburg Top Executives and Leadership Team

    Who leads Colonial Williamsburg?
    Colonial Williamsburg is led by Carly Fiorina (Chief Executive Officer), along with executives such as Mitchell Reiss (President & Chief Executive Officer) and Samuel Rucker (Chief Information Officer).
    Who is part of Colonial Williamsburg’s executive team?
    The executive team of Colonial Williamsburg includes leaders such as Carly Fiorina (Chief Executive Officer), Mitchell Reiss (President & Chief Executive Officer), Samuel Rucker (Chief Information Officer) and other senior executives.
    How many executives does Colonial Williamsburg have?
    Colonial Williamsburg has 5 executives leading key business areas.
    What roles are included in Colonial Williamsburg’s leadership team?
    The leadership team of Colonial Williamsburg includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Information Officer, Chief of Staff, Chief Financial & Operations Officer.