The Bridge Executive and Leadership Team

August, 2026

Leadership Overview

The Bridge has 6 executives leading key functions including marketing, operations, finance, administration, legal, and organizational strategy.

Dedicated to fostering healing for vulnerable populations, The Bridge provides holistic supportive housing and community-based programs that empower adults facing serious mental illness to rebuild lives and thrive within the community.

Leadership Roles at The Bridge

  • Co-Founder & Chief Operating Officer & Chief Financial Officer - William Cai
  • Chief Operating Officer - Sadia Jamal
  • PRESIDENT Emerita Professor of Law - Carol Buckler
  • Owner and President - Traci Longa
  • Chief Marketing Officer - Jasmine Ortiz
  • Chief Administrative Officer - Taso Vassiliou
  • William Cai - Co-Founder & Chief Operating Officer & Chief Financial Officer

    William Cai, the Co-Founder & Chief Operating Officer & Chief Financial Officer at The Bridge, manages the financial health and supply chain logistics of the organization. While overseeing fiscal planning, the Co-Founder & Chief Operating Officer & Chief Financial Officer ensures that capital allocation supports the expansion of supportive housing units. William Cai directs the procurement of essential resources for outpatient programs, ensuring that every dollar spent directly benefits the vulnerable populations served. This leadership role involves rigorous oversight of budgetary compliance and long-term financial sustainability. By architecting robust financial models, the Co-Founder & Chief Operating Officer & Chief Financial Officer provides the stability required for the organization to innovate within the health services industry. Cai maintains transparency with the Board regarding fiscal performance and operational capacity. Through the strategic management of assets, the Co-Founder & Chief Operating Officer & Chief Financial Officer secures the future of the community-based programs.

    Sadia Jamal - Chief Operating Officer

    Sadia Jamal, the Chief Operating Officer at The Bridge, oversees the daily execution of supportive housing services and clinical program delivery. Focusing on internal scaling, the Chief Operating Officer ensures that all community-based initiatives operate with maximum efficiency to support individuals transitioning from homelessness or institutionalization. Sadia Jamal manages the complex logistics of facility maintenance and service delivery across the New York metropolitan area. This leadership role requires constant coordination with clinical staff to maintain high standards of care for clients. By streamlining operational workflows, the Chief Operating Officer reduces administrative burdens, allowing the organization to focus resources directly on client growth. Jamal monitors performance metrics to ensure that every program meets the rigorous requirements of the health services sector. Through the optimization of internal processes, the Chief Operating Officer drives the operational excellence necessary to sustain the long-term mission of the organization.

    Carol Buckler - PRESIDENT Emerita Professor of Law

    Carol Buckler, the PRESIDENT Emerita Professor of Law at The Bridge, provides high-level strategic guidance on legal frameworks and regulatory compliance. By analyzing the intersection of law and health services, the PRESIDENT Emerita Professor of Law ensures that all supportive housing programs adhere to strict industry standards. Carol Buckler advises the leadership team on policy development, particularly regarding the rights of adults facing serious mental illness. This leadership role involves navigating complex legal landscapes to protect the interests of the organization and the individuals served. By leveraging deep expertise in legal matters, the PRESIDENT Emerita Professor of Law strengthens the governance structure of the organization. Buckler collaborates with the Board to ensure that all initiatives remain consistent with the mission of fostering personal growth. Through the application of legal rigor, the PRESIDENT Emerita Professor of Law mitigates risk and supports the long-term viability of the community-based programs offered by the organization.

    Traci Longa - Owner and President

    Traci Longa, the Owner and President at The Bridge, defines the overarching vision and strategic direction for the entire organization. By setting the tone for the mission of providing supportive housing, the Owner and President ensures that every program remains focused on the needs of adults facing serious mental illness. Traci Longa leads the executive team in identifying new opportunities for community-based initiatives and expanding the reach of services. This leadership role involves representing the organization to external stakeholders and securing the partnerships necessary for continued success. By fostering a culture of innovation and compassion, the Owner and President drives the organization toward its goal of helping vulnerable individuals rebuild their lives. Longa monitors the impact of all programs, ensuring that the organization maintains its commitment to excellence in the health services sector. Through decisive leadership, the Owner and President secures the future of the organization and its vital role in the community.

    Jasmine Ortiz - Chief Marketing Officer

    Jasmine Ortiz, the Chief Marketing Officer at The Bridge, directs all public outreach and brand communication strategies. By managing digital presence and community engagement, the Chief Marketing Officer ensures that the mission of providing supportive housing reaches stakeholders across the North American region. This leadership role involves crafting narratives that highlight the success of outpatient programs and community-based initiatives. Jasmine Ortiz actively collaborates with the Board to align marketing efforts with long-term organizational growth goals. Through the implementation of targeted awareness campaigns, the Chief Marketing Officer expands the visibility of services for adults facing serious mental illness. Ortiz maintains consistent messaging across all platforms, ensuring that the reputation of the organization remains strong. By analyzing market trends and donor engagement, the Chief Marketing Officer optimizes outreach efficiency, ultimately securing the resources necessary to sustain the vital programs offered by the organization.

    Taso Vassiliou - Chief Administrative Officer

    Taso Vassiliou, the Chief Administrative Officer at The Bridge, governs the internal infrastructure and human resources policies that support the entire workforce. By managing organizational compliance and administrative systems, the Chief Administrative Officer ensures that all staff members possess the tools required to deliver high-quality care to clients. Taso Vassiliou oversees the implementation of technology platforms that track client progress and program outcomes. This leadership role involves fostering a safe and welcoming environment for both employees and the individuals served by the organization. By streamlining administrative procedures, the Chief Administrative Officer enhances the overall efficiency of the supportive housing operations. Vassiliou coordinates with other C-suite leaders to ensure that administrative policies align with the broader mission of the organization. Through the rigorous management of internal systems, the Chief Administrative Officer supports the growth and stability of the community-based programs, ensuring that the organization remains a leader in the health services sector.

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    Frequently Asked Questions Regarding The Bridge Top Executives and Leadership Team

    Who leads The Bridge?
    The Bridge is led by William Cai (Co-Founder & Chief Operating Officer & Chief Financial Officer), along with executives such as Sadia Jamal (Chief Operating Officer) and Carol Buckler (PRESIDENT Emerita Professor of Law).
    Who is part of The Bridge’s executive team?
    The executive team of The Bridge includes leaders such as William Cai (Co-Founder & Chief Operating Officer & Chief Financial Officer), Sadia Jamal (Chief Operating Officer), Carol Buckler (PRESIDENT Emerita Professor of Law) and other senior executives.
    How many executives does The Bridge have?
    The Bridge has 6 executives leading key business areas.
    What roles are included in The Bridge’s leadership team?
    The leadership team of The Bridge includes roles such as Co-Founder & Chief Operating Officer & Chief Financial Officer, Chief Operating Officer, PRESIDENT Emerita Professor of Law, Owner and President, Chief Marketing Officer.