The Bridge Executive and Leadership Team

May, 2026

Leadership Overview

The Bridge has 7 executives leading key functions including finance, operations, marketing, and strategy.

Dedicated to empowering vulnerable populations, The Bridge provides essential supportive housing and community-based programs for adults facing serious mental illness, fostering healing and personal growth across New York City.

Leadership Roles at The Bridge

  • Chief Financial Officer - Julia Oliver
  • Co-Founder & Chief Operating Officer & Chief Financial Officer - William Cai
  • Chief Operating Officer - Sadia Jamal
  • PRESIDENT Emerita Professor of Law - Carol Buckler
  • Owner and President - Traci Longa
  • Chief of Staff - Emily Liu
  • Chief Marketing Officer - Jasmine Ortiz
  • Julia Oliver - Chief Financial Officer

    Julia Oliver, the Chief Financial Officer at The Bridge, directs all financial operations and fiscal strategy. Oliver manages the organization's budget, financial planning, and resource allocation, ensuring fiscal health and sustainability for The Bridge's extensive supportive housing and community-based programs. This leadership role involves overseeing accounting, financial reporting, and compliance, directly supporting the mission of assisting adults with serious mental illness. Oliver's financial oversight is critical for maintaining the operational capacity of outpatient programs and community initiatives. By optimizing financial resources, Julia Oliver ensures The Bridge can continue its 70-year legacy of providing vital services to vulnerable individuals in New York City, including those who have experienced homelessness, incarceration, or institutionalization. The Chief Financial Officer's strategic financial management underpins the organization's ability to create safe and welcoming environments for client recovery and community reintegration.

    William Cai - Co-Founder & Chief Operating Officer & Chief Financial Officer

    William Cai, the Co-Founder & Chief Operating Officer & Chief Financial Officer at The Bridge, provides dual leadership across critical operational and financial functions. Cai directs the strategic implementation of supportive housing and community-based programs, ensuring their effective delivery to adults facing serious mental illness. Simultaneously, Cai oversees the organization's financial health, managing budgets, fiscal planning, and resource allocation to sustain The Bridge's extensive services. This unique dual role requires seamless integration of operational efficiency with financial prudence, supporting initiatives for individuals experiencing homelessness or institutionalization. William Cai's leadership ensures that The Bridge maintains its 70-year legacy of fostering healing and personal growth in safe, welcoming environments. The Co-Founder & Chief Operating Officer & Chief Financial Officer's comprehensive oversight is fundamental to the organization's mission and its capacity to help clients rebuild their lives and thrive.

    Sadia Jamal - Chief Operating Officer

    Sadia Jamal, the Chief Operating Officer at The Bridge, oversees the day-to-day operations of all service delivery programs. Jamal directs the implementation of supportive housing, outpatient programs, and community-based initiatives, ensuring they effectively serve adults facing serious mental illness. This leadership position involves managing program staff, optimizing service delivery, and maintaining high standards of care for vulnerable individuals, including those with histories of homelessness or incarceration. Sadia Jamal's operational management is crucial for fostering healing and personal growth within the safe and welcoming environments The Bridge provides. The Chief Operating Officer ensures that all operational aspects align with the organization's mission and its 70-year commitment to community well-being. By driving operational excellence, Sadia Jamal directly supports The Bridge's capacity to help clients rebuild their lives and thrive.

    Carol Buckler - PRESIDENT Emerita Professor of Law

    Carol Buckler, the PRESIDENT Emerita Professor of Law at The Bridge, provides high-level strategic guidance and governance oversight. Buckler contributes legal expertise and a deep understanding of the organization's mission to serve adults with serious mental illness through supportive housing and community-based programs. This distinguished role involves advising on policy, compliance, and long-term strategic direction, ensuring The Bridge upholds its commitment to vulnerable individuals. Carol Buckler's emeritus position signifies a continued dedication to fostering healing and personal growth within the safe environments The Bridge cultivates. The PRESIDENT Emerita Professor of Law's influence supports the organization's enduring efforts to assist those who have experienced homelessness or institutionalization. Through ongoing counsel, Carol Buckler helps The Bridge maintain its impactful role in community well-being and client recovery.

    Traci Longa - Owner and President

    Traci Longa, the Owner and President at The Bridge, directs the overall strategic vision and leadership of the organization. Longa guides The Bridge's mission to provide supportive housing and community-based programs for adults facing serious mental illness, ensuring comprehensive services are delivered effectively. This executive role involves setting organizational priorities, fostering key partnerships, and championing the creation of safe and welcoming environments for client recovery and personal growth. Traci Longa's leadership is instrumental in advancing The Bridge's 70-year commitment to assisting vulnerable individuals, including those who have experienced homelessness or institutionalization. The Owner and President's strategic direction ensures the organization's continued impact and sustainability in New York City. By leading with purpose, Traci Longa drives The Bridge's efforts to help clients rebuild their lives and thrive within the community.

    Emily Liu - Chief of Staff

    Emily Liu, the Chief of Staff at The Bridge, enhances operational efficiency and strategic execution across the organization. Liu coordinates key initiatives, manages cross-departmental projects, and supports the executive leadership team in achieving organizational goals. This role involves streamlining internal processes and ensuring alignment between strategic objectives and daily operations, particularly within supportive housing and community-based programs. Emily Liu facilitates communication and collaboration among various departments, ensuring that The Bridge's mission to serve adults with serious mental illness is advanced effectively. The Chief of Staff's focus on operational synergy directly contributes to the organization's ability to provide a holistic range of services, including outpatient programs and initiatives for individuals facing homelessness or institutionalization. By driving strategic alignment, Emily Liu ensures The Bridge maintains its commitment to fostering healing and personal growth in safe, welcoming environments.

    Jasmine Ortiz - Chief Marketing Officer

    Jasmine Ortiz, the Chief Marketing Officer at The Bridge, leads all external communications and brand strategy. Ortiz develops and executes marketing campaigns to raise awareness of The Bridge's vital services, including supportive housing and community-based programs for adults with serious mental illness. This role involves managing public relations, digital marketing, and stakeholder engagement to enhance the organization's reach and impact in New York City. Jasmine Ortiz ensures that the organization's commitment to fostering healing and personal growth is effectively communicated to potential clients, donors, and partners. The Chief Marketing Officer plays a key part in highlighting the organization's 70-year history and its dedication to creating safe environments for individuals facing homelessness or institutionalization. Through strategic marketing efforts, Jasmine Ortiz amplifies The Bridge's mission to help vulnerable populations rebuild their lives and thrive within the community.

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    Frequently Asked Questions Regarding The Bridge Top Executives and Leadership Team

    Who leads The Bridge?
    The Bridge is led by Julia Oliver (Chief Financial Officer), along with executives such as William Cai (Co-Founder & Chief Operating Officer & Chief Financial Officer) and Sadia Jamal (Chief Operating Officer).
    Who is part of The Bridge’s executive team?
    The executive team of The Bridge includes leaders such as Julia Oliver (Chief Financial Officer), William Cai (Co-Founder & Chief Operating Officer & Chief Financial Officer), Sadia Jamal (Chief Operating Officer) and other senior executives.
    How many executives does The Bridge have?
    The Bridge has 7 executives leading key business areas.
    What roles are included in The Bridge’s leadership team?
    The leadership team of The Bridge includes roles such as Chief Financial Officer, Co-Founder & Chief Operating Officer & Chief Financial Officer, Chief Operating Officer, PRESIDENT Emerita Professor of Law, Owner and President.