Apalachee Center Executive and Leadership Team

May, 2026

Leadership Overview

Apalachee Center has 7 executives leading key functions including strategy, information technology, finance, human resources, operations, and medical affairs.

Driven by a commitment to recovery, Apalachee Center supports individuals and families facing behavioral health challenges, fostering stability and well-being through professional care and promoting community growth.

Leadership Roles at Apalachee Center

  • President, Chief Executive Officer - Jay Reeve
  • Chief Financial Officer - Dean Hilton
  • Chief Information Officer - Adam Jones
  • Vice President & Chief Information Officer - John Simpson
  • Chief Human Resources Officer - Candy Landry
  • Chief Operations Officer - Sue Conger
  • Chief Medical Officer - Generoso Masangkay
  • Jay Reeve - President, Chief Executive Officer

    Jay Reeve, the President, Chief Executive Officer at Apalachee Center, directs the organization's overall strategic vision and operational execution. Reeve guides Apalachee Center's mission to support individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This leadership role involves ensuring the delivery of compassionate and professional care, aiming to help individuals achieve recovery, stability, and improved well-being. By overseeing all facets of the organization, Jay Reeve champions initiatives that promote long-term personal growth and contribute to healthier communities across the region. The President, Chief Executive Officer's responsibilities extend to fostering key relationships with stakeholders and ensuring the organization's financial health and sustainable growth, aligning all departments toward achieving these critical objectives.

    Dean Hilton - Chief Financial Officer

    Dean Hilton, the Chief Financial Officer at Apalachee Center, oversees all financial operations, planning, and reporting for the organization. Hilton manages budgeting, forecasting, and resource allocation to ensure the financial stability and sustainability of Apalachee Center's behavioral healthcare services. This critical position involves safeguarding the organization's assets while supporting its mission to assist individuals and families in North Florida. Dean Hilton's financial acumen is instrumental in driving operational efficiency and enabling the expansion of services that promote recovery and well-being. The Chief Financial Officer works closely with other executive leaders to align financial strategies with the organization's commitment to compassionate and professional care, ensuring long-term growth and community impact.

    Adam Jones - Chief Information Officer

    Adam Jones, the Chief Information Officer at Apalachee Center, architects and manages the organization's technology infrastructure and digital strategy. Jones oversees the implementation of secure and efficient information systems that support the delivery of behavioral healthcare services across North Florida. This role is critical in ensuring that technology enhances patient care, streamlines administrative processes, and protects sensitive data. Adam Jones drives innovation in IT solutions, focusing on systems that facilitate recovery, stability, and improved well-being for individuals and families. The Chief Information Officer's purview includes cybersecurity, data analytics, and the integration of new technologies to meet the evolving needs of the behavioral health sector, directly impacting the organization's ability to serve its community effectively.

    John Simpson - Vice President & Chief Information Officer

    John Simpson, the Vice President & Chief Information Officer at Apalachee Center, directs the strategic development and implementation of information technology across the organization. Simpson's leadership ensures that technology systems effectively support Apalachee Center's mission of providing comprehensive behavioral healthcare to individuals and families in North Florida. This dual role emphasizes both the strategic oversight of IT and its practical application in enhancing patient care, operational efficiency, and data security. John Simpson focuses on leveraging technology to facilitate recovery, promote stability, and improve overall well-being. The Vice President & Chief Information Officer collaborates with executive leadership to integrate innovative IT solutions, driving the organization's capacity to address psychiatric and substance abuse challenges with cutting-edge resources.

    Candy Landry - Chief Human Resources Officer

    Candy Landry, the Chief Human Resources Officer at Apalachee Center, leads all human capital management strategies and initiatives. Landry is responsible for cultivating a supportive and high-performing work environment that attracts, develops, and retains top talent for the organization's behavioral healthcare services. This role is vital in ensuring that Apalachee Center's staff are equipped to provide compassionate and professional care to individuals and families throughout North Florida. Candy Landry oversees talent acquisition, employee relations, compensation and benefits, and professional development programs, all designed to align with the organization's mission of promoting recovery and well-being. The Chief Human Resources Officer plays a key part in fostering a culture of excellence and dedication among employees.

    Sue Conger - Chief Operations Officer

    Sue Conger, the Chief Operations Officer at Apalachee Center, directs the day-to-day operational activities and service delivery across the organization. Conger ensures that Apalachee Center's programs and facilities function efficiently to support individuals and families facing behavioral health challenges in North Florida. This leadership position is crucial for translating the organization's strategic goals into effective operational practices that promote recovery, stability, and improved well-being. Sue Conger oversees the management of clinical operations, facility maintenance, and resource deployment, ensuring seamless service provision. The Chief Operations Officer works to optimize workflows and enhance the quality of care, directly contributing to the organization's commitment to compassionate and professional behavioral health services.

    Generoso Masangkay - Chief Medical Officer

    Generoso Masangkay, the Chief Medical Officer at Apalachee Center, provides clinical leadership and oversees the medical aspects of behavioral healthcare services. Masangkay ensures that all clinical practices align with evidence-based standards and the organization's mission to support individuals and families in North Florida. This role is paramount in guiding the delivery of psychiatric and substance abuse treatment, focusing on patient recovery, stability, and overall well-being. Generoso Masangkay collaborates with operational and administrative leaders to integrate medical expertise into strategic planning and service development. The Chief Medical Officer champions clinical excellence, patient safety, and the continuous improvement of care protocols, reinforcing Apalachee Center's dedication to compassionate and professional healing.

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    Frequently Asked Questions Regarding Apalachee Center Top Executives and Leadership Team

    Who leads Apalachee Center?
    Apalachee Center is led by Jay Reeve (President, Chief Executive Officer), along with executives such as Dean Hilton (Chief Financial Officer) and Adam Jones (Chief Information Officer).
    Who is part of Apalachee Center’s executive team?
    The executive team of Apalachee Center includes leaders such as Jay Reeve (President, Chief Executive Officer), Dean Hilton (Chief Financial Officer), Adam Jones (Chief Information Officer) and other senior executives.
    How many executives does Apalachee Center have?
    Apalachee Center has 7 executives leading key business areas.
    What roles are included in Apalachee Center’s leadership team?
    The leadership team of Apalachee Center includes roles such as President, Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Vice President & Chief Information Officer, Chief Human Resources Officer.