Apalachee Center Executive and Leadership Team

September, 2026

Leadership Overview

Apalachee Center has 7 executives leading key functions including strategy, information technology, financial management, human resources, operations, and medical oversight.

Committed to behavioral health excellence, Apalachee Center delivers compassionate psychiatric and substance abuse support to foster recovery and long-term stability across North Florida communities.

Leadership Roles at Apalachee Center

  • Chief Executive Officer - Jay Reeve
  • Chief Financial Officer - Dean Hilton
  • Chief Information Officer - Adam Jones
  • Chief Human Resources Officer - Candy Landry
  • Vice President & Chief Information Officer - John Simpson
  • Chief Operations Officer - Sue Conger
  • Chief Medical Officer - Generoso Masangkay
  • Jay Reeve - Chief Executive Officer

    Jay Reeve, the Chief Executive Officer at Apalachee Center, directs the overarching strategic vision for behavioral healthcare delivery across North Florida. Reeve architects organizational growth by aligning psychiatric and substance abuse programs with community needs. This leadership role involves constant collaboration with the Board to ensure financial sustainability and clinical excellence. By prioritizing patient-centered care, the Chief Executive Officer drives the mission of achieving recovery and stability for families facing emotional challenges. Jay Reeve maintains rigorous standards for professional care, ensuring that all clinical services promote long-term personal growth. Through active engagement with regional stakeholders, the Chief Executive Officer expands the reach of essential mental health services. Reeve fosters a culture of compassion, ensuring that every department contributes to the broader goal of building healthier communities. This executive leadership ensures that the organization remains a pillar of support for individuals navigating complex psychiatric concerns.

    Dean Hilton - Chief Financial Officer

    Dean Hilton, the Chief Financial Officer at Apalachee Center, oversees the fiscal health and resource allocation for all behavioral healthcare programs. Hilton manages complex budgets to ensure the sustainability of psychiatric and substance abuse services throughout North Florida. This role involves analyzing financial performance to support strategic expansion and facility improvements. By monitoring revenue cycles and operational costs, the Chief Financial Officer maintains the fiscal stability required for high-quality patient care. Dean Hilton collaborates with the executive leadership to align financial planning with the mission of fostering recovery and personal growth. The Chief Financial Officer directs audits and financial reporting, ensuring transparency and regulatory compliance. Through prudent fiscal management, Hilton secures the resources necessary for the organization to address a broad range of mental health concerns. This leadership role directly impacts the ability of the organization to provide consistent, compassionate care to families in need of support.

    Adam Jones - Chief Information Officer

    Adam Jones, the Chief Information Officer at Apalachee Center, manages the digital infrastructure supporting clinical data and patient records. Jones optimizes electronic health record systems to ensure seamless access for medical staff across North Florida facilities. This role involves securing sensitive psychiatric information while maintaining compliance with healthcare regulations. By implementing advanced data analytics, the Chief Information Officer improves operational efficiency and clinical decision-making. Adam Jones coordinates with the executive team to integrate new technologies that enhance the quality of behavioral healthcare services. The Chief Information Officer oversees the maintenance of secure networks, protecting the integrity of patient information. Through strategic technology investments, Jones supports the organization's mission of providing professional care. This leadership position ensures that digital tools remain reliable, allowing clinicians to focus on patient recovery. Jones drives innovation in health informatics to support the long-term well-being of the populations served by the organization.

    Candy Landry - Chief Human Resources Officer

    Candy Landry, the Chief Human Resources Officer at Apalachee Center, directs talent acquisition and workforce development for the behavioral healthcare team. Landry architects recruitment strategies to attract skilled professionals dedicated to psychiatric and substance abuse support in North Florida. This role involves managing employee relations, benefits, and training programs to ensure a high standard of compassionate care. By fostering a supportive work environment, the Chief Human Resources Officer promotes staff retention and professional growth. Candy Landry collaborates with department heads to align staffing levels with the clinical needs of the community. The Chief Human Resources Officer oversees performance management systems that encourage excellence in patient service. Through strategic workforce planning, Landry ensures that the organization maintains the capacity to address diverse mental health challenges. This leadership position supports the overall mission by building a resilient, professional team capable of delivering effective care to individuals and families seeking recovery.

    John Simpson - Vice President & Chief Information Officer

    John Simpson, the Vice President & Chief Information Officer at Apalachee Center, leads the strategic implementation of enterprise-wide communication systems and cybersecurity protocols. Simpson architects robust digital frameworks that facilitate secure information exchange between clinical departments across North Florida. This role involves managing the lifecycle of hardware and software assets to ensure uninterrupted service delivery. By overseeing the integration of telehealth platforms, the Vice President & Chief Information Officer expands access to psychiatric care for remote populations. John Simpson collaborates with the executive team to align technology roadmaps with the organization's long-term goals for behavioral health improvement. The Vice President & Chief Information Officer monitors system performance to mitigate risks and ensure data privacy. Through proactive technology management, Simpson supports the clinical staff in providing efficient, professional care. This leadership role ensures that the organization remains at the forefront of digital health, ultimately promoting better outcomes for individuals facing emotional challenges.

    Sue Conger - Chief Operations Officer

    Sue Conger, the Chief Operations Officer at Apalachee Center, directs the daily clinical and administrative workflows across all North Florida facilities. Conger architects operational processes that streamline the delivery of psychiatric and substance abuse services. This role involves managing facility logistics and ensuring that clinical programs meet quality standards for patient care. By optimizing service delivery models, the Chief Operations Officer improves the efficiency of recovery and stability programs. Sue Conger collaborates with the executive team to implement policies that enhance the overall patient experience. The Chief Operations Officer oversees the coordination of multidisciplinary teams to ensure comprehensive support for families. Through rigorous operational oversight, Conger maintains the capacity to address a broad range of mental health concerns. This leadership position ensures that the organization functions effectively, allowing for consistent, compassionate care that promotes long-term personal growth and healthier communities throughout the region.

    Generoso Masangkay - Chief Medical Officer

    Generoso Masangkay, the Chief Medical Officer at Apalachee Center, directs the clinical standards and medical practices for all psychiatric and substance abuse services. Masangkay architects evidence-based treatment protocols to ensure high-quality care for individuals across North Florida. This role involves supervising medical staff and overseeing the integration of clinical services to promote patient recovery. By maintaining rigorous medical oversight, the Chief Medical Officer ensures that all interventions address the complex emotional and psychiatric needs of the community. Generoso Masangkay collaborates with the executive team to align clinical practices with the organization's mission of professional care. The Chief Medical Officer monitors patient outcomes and implements improvements to enhance the effectiveness of behavioral health programs. Through clinical leadership, Masangkay supports the development of healthier communities by providing expert guidance on mental health treatment. This role is essential for maintaining the standard of care that defines the organization's impact on patient well-being.

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    Frequently Asked Questions Regarding Apalachee Center Top Executives and Leadership Team

    Who leads Apalachee Center?
    Apalachee Center is led by Jay Reeve (Chief Executive Officer), along with executives such as Dean Hilton (Chief Financial Officer) and Adam Jones (Chief Information Officer).
    Who is part of Apalachee Center’s executive team?
    The executive team of Apalachee Center includes leaders such as Jay Reeve (Chief Executive Officer), Dean Hilton (Chief Financial Officer), Adam Jones (Chief Information Officer) and other senior executives.
    How many executives does Apalachee Center have?
    Apalachee Center has 7 executives leading key business areas.
    What roles are included in Apalachee Center’s leadership team?
    The leadership team of Apalachee Center includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Chief Human Resources Officer, Vice President & Chief Information Officer.