Apalachee Center Executive and Leadership Team

July, 2026

Leadership Overview

Apalachee Center has 7 executives leading key functions including strategy, finance, information technology, human resources, operations, and medical affairs.

Driven by a commitment to healing, Apalachee Center supports individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges, fostering recovery and community well-being.

Leadership Roles at Apalachee Center

  • President, Chief Executive Officer - Jay Reeve
  • Chief Financial Officer - Dean Hilton
  • Chief Information Officer - Adam Jones
  • Chief Human Resources Officer - Candy Landry
  • Vice President & Chief Information Officer - John Simpson
  • Chief Operations Officer - Sue Conger
  • Chief Medical Officer - Generoso Masangkay
  • Jay Reeve - President, Chief Executive Officer

    Jay Reeve, the President, Chief Executive Officer at Apalachee Center, directs the organization's overall strategic vision and operational execution. Reeve guides Apalachee Center's mission to support individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This leadership role involves ensuring the delivery of compassionate and professional care designed to foster recovery, stability, and improved well-being. Overseeing all major initiatives, Jay Reeve ensures alignment with the organization's dedication to promoting long-term personal growth and healthier communities across the region. The President, Chief Executive Officer drives the expansion of services and the enhancement of care models to address a broad range of mental health and behavioral concerns.

    Dean Hilton - Chief Financial Officer

    Dean Hilton, the Chief Financial Officer at Apalachee Center, manages all financial operations and fiscal strategy. Hilton oversees budgeting, financial planning, and resource allocation to support the organization's mission of providing behavioral healthcare across North Florida. This role involves ensuring financial stability and sustainability, enabling Apalachee Center to effectively serve individuals and families facing emotional, psychiatric, and substance abuse challenges. By optimizing financial performance, Dean Hilton supports the delivery of compassionate and professional care, contributing directly to the organization's capacity for promoting recovery and well-being. The Chief Financial Officer also directs financial reporting and compliance, safeguarding the organization's assets and operational integrity.

    Adam Jones - Chief Information Officer

    Adam Jones, the Chief Information Officer at Apalachee Center, leads the development and implementation of information technology strategies. Jones ensures that technology infrastructure effectively supports the organization's behavioral healthcare services for individuals and families throughout North Florida. This position involves overseeing data security, electronic health records, and digital communication systems, all critical for delivering compassionate and professional care. By enhancing technological capabilities, Adam Jones contributes to improved operational efficiency and the promotion of recovery and well-being. The Chief Information Officer also drives innovation in IT solutions, ensuring Apalachee Center remains at the forefront of utilizing technology to address mental health and substance abuse challenges.

    Candy Landry - Chief Human Resources Officer

    Candy Landry, the Chief Human Resources Officer at Apalachee Center, directs all human capital management strategies and initiatives. Landry is responsible for talent acquisition, employee development, and fostering a supportive organizational culture that aligns with Apalachee Center's mission. This role is crucial for attracting and retaining skilled professionals dedicated to providing compassionate and professional care to individuals and families in North Florida. By championing employee well-being and professional growth, Candy Landry ensures the organization has the dedicated workforce necessary to promote recovery and stability. The Chief Human Resources Officer also oversees compensation, benefits, and compliance with labor laws, reinforcing Apalachee Center's commitment to its staff and the community.

    John Simpson - Vice President & Chief Information Officer

    John Simpson, the Vice President & Chief Information Officer at Apalachee Center, spearheads the strategic direction and execution of information technology initiatives. Simpson focuses on leveraging technology to enhance the delivery of comprehensive behavioral healthcare services across North Florida. This dual role involves managing the IT department's operations while also contributing to broader organizational strategy, ensuring seamless integration of systems that support individuals and families facing emotional, psychiatric, and substance abuse challenges. By driving technological advancements, John Simpson supports the organization's commitment to compassionate and professional care, directly impacting the promotion of recovery and improved well-being. The Vice President & Chief Information Officer also oversees cybersecurity measures and digital transformation projects.

    Sue Conger - Chief Operations Officer

    Sue Conger, the Chief Operations Officer at Apalachee Center, oversees the day-to-day operational functions and service delivery across all programs. Conger ensures that Apalachee Center's facilities and processes efficiently support the provision of behavioral healthcare to individuals and families throughout North Florida. This leadership position involves optimizing resource utilization and streamlining workflows to enhance the delivery of compassionate and professional care. By driving operational excellence, Sue Conger directly contributes to the organization's ability to foster recovery, stability, and improved well-being. The Chief Operations Officer also manages facility operations and ensures compliance with all regulatory requirements, maintaining the integrity of the organization's service model.

    Generoso Masangkay - Chief Medical Officer

    Generoso Masangkay, the Chief Medical Officer at Apalachee Center, provides clinical leadership and oversees the medical aspects of behavioral healthcare services. Masangkay ensures the highest standards of medical care are maintained for individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This critical role involves guiding clinical protocols, supervising medical staff, and ensuring the delivery of evidence-based, compassionate, and professional care. By championing clinical excellence, Generoso Masangkay directly supports the organization's mission to promote recovery, stability, and improved well-being. The Chief Medical Officer also plays a key part in developing new treatment modalities and ensuring the integration of medical and psychiatric services.

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    Frequently Asked Questions Regarding Apalachee Center Top Executives and Leadership Team

    Who leads Apalachee Center?
    Apalachee Center is led by Jay Reeve (President, Chief Executive Officer), along with executives such as Dean Hilton (Chief Financial Officer) and Adam Jones (Chief Information Officer).
    Who is part of Apalachee Center’s executive team?
    The executive team of Apalachee Center includes leaders such as Jay Reeve (President, Chief Executive Officer), Dean Hilton (Chief Financial Officer), Adam Jones (Chief Information Officer) and other senior executives.
    How many executives does Apalachee Center have?
    Apalachee Center has 7 executives leading key business areas.
    What roles are included in Apalachee Center’s leadership team?
    The leadership team of Apalachee Center includes roles such as President, Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Chief Human Resources Officer, Vice President & Chief Information Officer.