Apalachee Center Executive and Leadership Team

June, 2026

Leadership Overview

Apalachee Center has 7 executives leading key functions including strategy, information technology, finance, human resources, medical operations, and operational execution.

Driven by a commitment to healing, Apalachee Center supports individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges, fostering recovery and stability through compassionate care.

Leadership Roles at Apalachee Center

  • President, Chief Executive Officer - Jay Reeve
  • Chief Financial Officer - Dean Hilton
  • Chief Information Officer - Adam Jones
  • Vice President & Chief Information Officer - John Simpson
  • Chief Human Resources Officer - Candy Landry
  • Chief Medical Officer - Generoso Masangkay
  • Chief Operations Officer - Sue Conger
  • Jay Reeve - President, Chief Executive Officer

    Jay Reeve, the President, Chief Executive Officer at Apalachee Center, directs the organization's overall strategic vision and operational execution. Overseeing all facets of the behavioral healthcare organization, Reeve ensures Apalachee Center effectively supports individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This leadership role involves driving initiatives that promote recovery, stability, and improved well-being through compassionate and professional care. Jay Reeve guides the organization's dedication to addressing a broad range of mental health and behavioral concerns, fostering long-term personal growth and healthier communities across its service areas. The President, Chief Executive Officer's focus remains on expanding access to critical mental health services and enhancing the quality of care delivered.

    Dean Hilton - Chief Financial Officer

    Dean Hilton, the Chief Financial Officer at Apalachee Center, manages the organization's financial health and strategic resource allocation. Overseeing all fiscal operations, Hilton ensures the financial stability necessary to support individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This critical role involves developing financial strategies that enable compassionate and professional care, promoting recovery and well-being. Dean Hilton's expertise guides investment in services designed to address a broad range of mental health and behavioral concerns, fostering long-term growth. The Chief Financial Officer's oversight is essential for maintaining the organization's capacity to provide comprehensive behavioral healthcare solutions.

    Adam Jones - Chief Information Officer

    Adam Jones, the Chief Information Officer at Apalachee Center, architects and manages the organization's technology infrastructure. Overseeing all information systems, Jones ensures the secure and efficient delivery of digital services that support individuals and families throughout North Florida. This role involves driving the implementation of innovative technological solutions to enhance behavioral healthcare delivery, addressing emotional, psychiatric, and substance abuse challenges. Adam Jones's leadership focuses on leveraging technology to improve operational efficiency, data security, and patient access to care, thereby supporting recovery and stability. The Chief Information Officer's strategic direction ensures that Apalachee Center remains at the forefront of technological advancements in mental health services.

    John Simpson - Vice President & Chief Information Officer

    John Simpson, the Vice President & Chief Information Officer at Apalachee Center, spearheads the strategic development and implementation of information technology across the organization. Simpson's oversight extends to ensuring robust IT systems that facilitate comprehensive behavioral healthcare for individuals and families throughout North Florida. This dual role involves managing technological resources to effectively address emotional, psychiatric, and substance abuse challenges, thereby supporting recovery and stability. John Simpson drives initiatives that enhance data integrity, system security, and user experience, crucial for delivering compassionate and professional care. The Vice President & Chief Information Officer's vision ensures technological alignment with Apalachee Center's mission to promote well-being and healthier communities.

    Candy Landry - Chief Human Resources Officer

    Candy Landry, the Chief Human Resources Officer at Apalachee Center, leads the strategic management of the organization's workforce. Overseeing all human resources functions, Landry ensures Apalachee Center attracts, develops, and retains the skilled professionals necessary to support individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This role is pivotal in fostering a culture that promotes compassionate and professional care, essential for recovery and stability. Candy Landry's leadership focuses on cultivating an environment that supports employee well-being and professional growth, directly impacting the quality of services designed to address a broad range of mental health and behavioral concerns. The Chief Human Resources Officer's efforts are fundamental to the organization's success in building healthier communities.

    Generoso Masangkay - Chief Medical Officer

    Generoso Masangkay, the Chief Medical Officer at Apalachee Center, directs the clinical strategy and medical operations of the organization. Overseeing all healthcare professionals and treatment protocols, Masangkay ensures the delivery of high-quality, evidence-based care to individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This leadership position is crucial for maintaining the standard of compassionate and professional care that promotes recovery and stability. Generoso Masangkay's expertise guides the development and implementation of services addressing a broad spectrum of mental health and behavioral concerns, fostering long-term well-being. The Chief Medical Officer's commitment to clinical excellence is central to Apalachee Center's mission of enhancing community health.

    Sue Conger - Chief Operations Officer

    Sue Conger, the Chief Operations Officer at Apalachee Center, oversees the day-to-day operational efficiency and service delivery across the organization. Conger's management ensures that Apalachee Center effectively provides behavioral healthcare to individuals and families throughout North Florida facing emotional, psychiatric, and substance abuse challenges. This role is vital for translating strategic goals into tangible actions that support recovery, stability, and improved well-being through compassionate and professional care. Sue Conger drives operational improvements that enhance the accessibility and effectiveness of services designed to address a broad range of mental health and behavioral concerns. The Chief Operations Officer's focus on streamlined processes is key to fostering healthier communities and sustained organizational impact.

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    Frequently Asked Questions Regarding Apalachee Center Top Executives and Leadership Team

    Who leads Apalachee Center?
    Apalachee Center is led by Jay Reeve (President, Chief Executive Officer), along with executives such as Dean Hilton (Chief Financial Officer) and Adam Jones (Chief Information Officer).
    Who is part of Apalachee Center’s executive team?
    The executive team of Apalachee Center includes leaders such as Jay Reeve (President, Chief Executive Officer), Dean Hilton (Chief Financial Officer), Adam Jones (Chief Information Officer) and other senior executives.
    How many executives does Apalachee Center have?
    Apalachee Center has 7 executives leading key business areas.
    What roles are included in Apalachee Center’s leadership team?
    The leadership team of Apalachee Center includes roles such as President, Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Vice President & Chief Information Officer, Chief Human Resources Officer.