Apalachee Center Executive and Leadership Team

August, 2026

Leadership Overview

Apalachee Center has 7 executives leading key functions including strategy, information technology, financial management, human resources, medical oversight, and operational logistics.

Committed to behavioral health excellence, Apalachee Center delivers comprehensive psychiatric and substance abuse support to foster recovery and long-term stability across North Florida communities.

Leadership Roles at Apalachee Center

  • Chief Executive Officer - Jay Reeve
  • Chief Financial Officer - Dean Hilton
  • Chief Information Officer - Adam Jones
  • Vice President & Chief Information Officer - John Simpson
  • Chief Human Resources Officer - Candy Landry
  • Chief Medical Officer - Generoso Masangkay
  • Chief Operations Officer - Sue Conger
  • Jay Reeve - Chief Executive Officer

    Jay Reeve, the Chief Executive Officer at Apalachee Center, directs the overarching strategic vision for behavioral healthcare delivery across North Florida. Reeve architects organizational growth by aligning clinical service expansion with the evolving psychiatric needs of the regional population. By collaborating with the Board and senior leadership, the Chief Executive Officer ensures the sustainability of programs addressing substance abuse and emotional challenges. This leadership role involves maintaining high standards of professional care while driving initiatives that promote community well-being. Jay Reeve monitors the efficacy of all behavioral health programs to guarantee that the organization meets its mission of fostering recovery and stability. Through consistent engagement with stakeholders, the Chief Executive Officer secures the resources necessary for long-term operational success. Reeve maintains a focus on organizational health, ensuring that the mission remains central to every decision made within the facility.

    Dean Hilton - Chief Financial Officer

    Dean Hilton, the Chief Financial Officer at Apalachee Center, oversees the fiscal health and resource allocation for the entire behavioral healthcare organization. Hilton manages the budgeting process to ensure that clinical programs receive adequate funding for psychiatric and substance abuse services. By analyzing financial performance metrics, the Chief Financial Officer identifies opportunities for cost-effective operations across the North Florida region. This leadership role involves reporting directly to the Board regarding revenue cycles and long-term financial stability. Dean Hilton directs the procurement of medical supplies and equipment necessary for maintaining high-quality patient care. The Chief Financial Officer implements rigorous auditing procedures to maintain transparency and regulatory compliance. Through strategic financial planning, Hilton supports the expansion of community-based services. The Chief Financial Officer ensures that the organization remains fiscally resilient, allowing for the continued provision of compassionate care to individuals facing emotional and psychiatric challenges.

    Adam Jones - Chief Information Officer

    Adam Jones, the Chief Information Officer at Apalachee Center, manages the digital infrastructure supporting clinical data and patient records. Jones optimizes the electronic health record systems to ensure seamless access for practitioners providing psychiatric care. By implementing robust cybersecurity protocols, the Chief Information Officer protects sensitive patient information across the North Florida network. This role involves integrating advanced diagnostic tools into the existing behavioral health framework to improve treatment outcomes. Adam Jones coordinates with the clinical team to streamline data workflows, reducing administrative burdens for medical staff. The Chief Information Officer drives digital transformation projects that enhance the efficiency of substance abuse tracking and reporting. Through the deployment of scalable technology solutions, Jones supports the organization in maintaining accurate, real-time insights into patient progress. The Chief Information Officer ensures that all technical systems remain compliant with healthcare regulations while facilitating superior care delivery.

    John Simpson - Vice President & Chief Information Officer

    John Simpson, the Vice President & Chief Information Officer at Apalachee Center, leads the strategic implementation of communication networks and internal software platforms. Simpson focuses on the connectivity of remote clinics to ensure that behavioral health services remain accessible throughout North Florida. By architecting reliable data transmission systems, the Vice President & Chief Information Officer facilitates rapid information sharing between psychiatric departments. This role involves managing the hardware lifecycle and software licensing to support the daily operations of the clinical staff. John Simpson collaborates with the executive team to align technology investments with the broader mission of improving patient well-being. The Vice President & Chief Information Officer drives the adoption of telehealth platforms to expand the reach of substance abuse counseling. Through the maintenance of high-availability systems, Simpson ensures that practitioners have constant access to critical patient data. The Vice President & Chief Information Officer optimizes technical performance to support organizational growth.

    Candy Landry - Chief Human Resources Officer

    Candy Landry, the Chief Human Resources Officer at Apalachee Center, directs talent acquisition and workforce development for the behavioral healthcare team. Landry manages the recruitment of specialized psychiatric professionals and support staff to maintain high standards of care across North Florida. By designing comprehensive training programs, the Chief Human Resources Officer ensures that all employees possess the skills required to address complex substance abuse and emotional challenges. This role involves overseeing employee relations, benefits administration, and performance management systems. Candy Landry fosters a culture of professional growth and compassion, which remains essential for the retention of high-quality clinical talent. The Chief Human Resources Officer collaborates with department heads to align staffing levels with patient demand. Through the implementation of effective human capital strategies, Landry supports the organization in achieving its mission of promoting healthier communities. The Chief Human Resources Officer ensures that the workforce remains motivated, skilled, and fully equipped to deliver professional care.

    Generoso Masangkay - Chief Medical Officer

    Generoso Masangkay, the Chief Medical Officer at Apalachee Center, oversees the clinical quality and medical standards for all psychiatric and substance abuse services. Masangkay directs the medical staff in implementing evidence-based treatment protocols that support patient recovery and stability. By monitoring clinical outcomes, the Chief Medical Officer ensures that the care provided meets the highest professional benchmarks across the North Florida region. This role involves collaborating with the executive team to integrate new therapeutic approaches into the existing service model. Generoso Masangkay leads the peer review process and maintains compliance with medical licensing requirements. The Chief Medical Officer drives initiatives to improve the integration of physical and mental health services for the individuals served. Through the supervision of clinical practices, Masangkay ensures that every patient receives compassionate and effective treatment. The Chief Medical Officer maintains a focus on clinical excellence, directly impacting the long-term well-being of the community.

    Sue Conger - Chief Operations Officer

    Sue Conger, the Chief Operations Officer at Apalachee Center, manages the daily logistics and facility management for the behavioral healthcare organization. Conger directs the operational workflows to ensure that psychiatric and substance abuse clinics function efficiently throughout North Florida. By optimizing facility utilization and resource distribution, the Chief Operations Officer supports the seamless delivery of patient services. This role involves coordinating with department heads to streamline administrative processes and improve the overall patient experience. Sue Conger oversees the maintenance of all physical locations to ensure a safe and welcoming environment for individuals seeking recovery. The Chief Operations Officer drives process improvement initiatives that reduce wait times and enhance service accessibility. Through the management of operational budgets and supply chains, Conger ensures that clinical teams have the necessary tools to perform their duties. The Chief Operations Officer maintains a focus on operational excellence, supporting the organization in achieving its mission of stability and growth.

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    Frequently Asked Questions Regarding Apalachee Center Top Executives and Leadership Team

    Who leads Apalachee Center?
    Apalachee Center is led by Jay Reeve (Chief Executive Officer), along with executives such as Dean Hilton (Chief Financial Officer) and Adam Jones (Chief Information Officer).
    Who is part of Apalachee Center’s executive team?
    The executive team of Apalachee Center includes leaders such as Jay Reeve (Chief Executive Officer), Dean Hilton (Chief Financial Officer), Adam Jones (Chief Information Officer) and other senior executives.
    How many executives does Apalachee Center have?
    Apalachee Center has 7 executives leading key business areas.
    What roles are included in Apalachee Center’s leadership team?
    The leadership team of Apalachee Center includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Vice President & Chief Information Officer, Chief Human Resources Officer.