The Boston Beer Executive and Leadership Team

Diego Reynoso, the Chief Financial Officer at The Boston Beer, directs all financial strategy and operations for the company. Overseeing budgeting, forecasting, and financial planning, Reynoso ensures robust fiscal management across the organization's diverse beverage portfolio, which includes Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard, and Dogfish Head. This leadership role involves managing investor relations, capital allocation, and risk assessment to support The Boston Beer's growth objectives and maintain financial stability. By optimizing financial processes and driving efficiency, Diego Reynoso directly contributes to the company's ability to invest in innovation and expand its market reach. Reynoso's financial acumen underpins the company's strategic decisions, ensuring alignment with long-term business goals and shareholder value.

Michael Crowley, the Chief Sales Officer (CSO) at The Boston Beer, spearheads all sales initiatives and channel strategies for the company's extensive beverage brands. Overseeing the national sales force, Crowley drives revenue growth and market penetration across all product lines, including Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard, and Dogfish Head. This critical position involves developing and executing sales plans that align with the company's overall business objectives and market expansion goals. By fostering strong relationships with distributors, retailers, and on-premise accounts, Michael Crowley ensures optimal product placement and availability across the United States. Crowley's leadership focuses on maximizing sales performance and expanding the company's footprint in both traditional and emerging beverage alcohol categories, directly impacting market share and consumer accessibility.

Laura Boynton, the Chief People Officer at The Boston Beer, leads all human resources functions and talent management strategies. Overseeing employee engagement, organizational development, and workforce planning, Boynton cultivates a positive and productive company culture across all operational sites. This role is essential for attracting, retaining, and developing the talent necessary to support The Boston Beer's innovation and growth in the competitive beverage alcohol market. By implementing effective HR policies and programs, Laura Boynton ensures that the company's workforce is equipped to drive success for brands like Samuel Adams, Truly Hard Seltzer, and Angry Orchard. Boynton's strategic approach to people operations directly supports the company's mission of brewing excellence and market leadership, fostering an environment where employees can thrive and contribute to the company's ongoing success.

Tara Heath, the Chief Legal Officer & General Counsel at The Boston Beer, provides comprehensive legal counsel and oversees all legal affairs for the company. Managing corporate governance, regulatory compliance, intellectual property, and litigation, Heath safeguards The Boston Beer's interests across its diverse operations and extensive brand portfolio, including Samuel Adams, Truly Hard Seltzer, and Angry Orchard. This vital role ensures adherence to all federal, state, and local laws governing the beverage alcohol industry, mitigating legal risks and supporting strategic business initiatives. By providing expert legal guidance, Tara Heath enables the company to navigate complex legal landscapes and pursue new market opportunities with confidence. Heath's diligent oversight is fundamental to maintaining the company's integrity and operational stability in a highly regulated sector.