Suning Tesco Executive and Leadership Team

Hou Enlong, the President, Retail Business Line at Suning Tesco, directs the comprehensive retail operations across the vast network of physical stores and digital platforms. This leadership role involves optimizing the inventory management of home appliances, 3C products, and general merchandise to ensure maximum consumer accessibility. By overseeing the integration of online and offline sales channels, the President, Retail Business Line drives significant improvements in customer engagement and store efficiency. Hou Enlong manages the strategic deployment of retail assets to maintain a competitive edge within the Chinese market. Through rigorous analysis of consumer purchasing patterns, the President, Retail Business Line refines the product mix to align with evolving household needs. This operational focus supports the broader corporate objective of delivering seamless shopping experiences. Ultimately, Enlong secures the market position of the retail division by scaling service merchandise offerings and enhancing the overall efficiency of the retail business line.

Yao Kai, the President, Logistics Business Line at Suning Tesco, architects the complex supply chain infrastructure required to distribute home appliances, books, and general merchandise across the entire country. This leadership role involves managing the end-to-end fulfillment process, from warehouse operations to last-mile delivery, ensuring timely service for all customers. By optimizing logistics networks, the President, Logistics Business Line enhances the speed and reliability of the company's retail operations. Yao Kai oversees the integration of advanced tracking technologies to improve inventory visibility and reduce operational costs. This executive position requires constant coordination with retail and marketing teams to ensure that supply chain capacity matches consumer demand. Through the strategic expansion of distribution centers, the President, Logistics Business Line supports the company's ability to scale its product offerings effectively. Ultimately, Kai drives operational excellence by streamlining the movement of goods, which directly impacts customer satisfaction and the overall efficiency of the retail business.

Gong Zhenyu, the Vice President (Marketing Headquarters) at Suning Tesco, architects the overarching brand strategy and promotional campaigns that define the company's market presence. This executive role involves coordinating large-scale marketing initiatives that highlight the diverse range of cosmetics, baby care products, and household commodities. By analyzing regional market trends, the Vice President (Marketing Headquarters) ensures that advertising efforts resonate with diverse consumer segments across the country. Gong Zhenyu collaborates with cross-functional teams to synchronize product launches with seasonal demand cycles, thereby maximizing revenue growth. This leadership position requires constant monitoring of digital marketing performance metrics to optimize return on investment. Through the implementation of data-driven outreach programs, the Vice President (Marketing Headquarters) strengthens brand loyalty and expands the customer base. Ultimately, Zhenyu elevates the visibility of the company's service merchandise and retail offerings through innovative communication strategies that capture significant market share.

Huang Wei, the Financial director, Board Secretary, & Secretary General of the Executive Committee at Suning Tesco, manages the fiscal health and corporate governance frameworks that support long-term stability. This multifaceted role involves overseeing financial reporting, capital allocation, and regulatory compliance to ensure transparency for all stakeholders. As the Board Secretary, the Financial director, Board Secretary, & Secretary General of the Executive Committee facilitates communication between the executive leadership and the board, ensuring alignment on strategic priorities. Huang Wei directs the financial planning processes that underpin the company's expansion into new retail categories and service merchandise. By maintaining rigorous internal controls, the Financial director, Board Secretary, & Secretary General of the Executive Committee mitigates operational risks and optimizes resource distribution. This leadership function supports the company's growth by providing the necessary financial infrastructure for sustainable development. Ultimately, Wei secures the fiscal integrity of the organization through disciplined management of corporate assets and governance protocols.