Suning Tesco Executive and Leadership Team

Hou Enlong, the President, Retail Business Line at Suning Tesco, directs the expansive retail operations that form the company's core business. Overseeing a vast network of stores selling home appliances, 3C products, books, general merchandise, household commodities, cosmetics, baby care products, and content services, Hou Enlong ensures a consistent and high-quality customer experience across all physical and digital touchpoints. This leadership role involves strategic planning for product assortment, store layout optimization, and the integration of in-store and online sales channels to meet evolving consumer demands. By driving initiatives to enhance product offerings and service delivery, Hou Enlong directly impacts Suning Tesco's market share and customer loyalty. The focus remains on expanding the retail footprint and adapting to market trends to maintain a competitive edge in the dynamic retail landscape. Hou Enlong's strategic vision guides the continuous improvement of the retail business line, ensuring alignment with the company's overall mission.

Yao Kai, the President, Logistics Business Line at Suning Tesco, architects the company's comprehensive supply chain and distribution network. This critical function ensures the efficient movement of goods from suppliers to retail locations and directly to consumers, supporting the broad range of products including home appliances, 3C items, and general merchandise. Yao Kai's responsibilities encompass optimizing warehousing, transportation, and last-mile delivery operations across China, leveraging technology to enhance speed, reduce costs, and improve reliability. By streamlining logistics processes, the President, Logistics Business Line directly contributes to Suning Tesco's ability to meet customer expectations for timely product availability and delivery. This leadership role involves managing complex operational challenges and driving innovation in logistics technology and infrastructure. Yao Kai's strategic oversight ensures that the logistics business line effectively supports the retail operations and overall business objectives of Suning Tesco, maintaining operational excellence throughout the supply chain.

Gong Zhenyu, the Vice President (Marketing Headquarters) at Suning Tesco, drives the company's market presence and customer engagement strategies. This role focuses on developing and executing comprehensive marketing campaigns that promote the wide array of products, including home appliances, 3C products, books, and general merchandise, across various channels. Gong Zhenyu oversees brand management, advertising, digital marketing, and promotional activities designed to attract new customers and retain existing ones. By understanding market dynamics and consumer behavior, the Vice President (Marketing Headquarters) ensures that Suning Tesco's brand message resonates effectively and supports sales objectives. This leadership position is vital for building brand equity and driving revenue growth through targeted marketing initiatives. Gong Zhenyu's strategic direction in marketing directly influences customer perception and market share, ensuring Suning Tesco remains a prominent name in the retail sector. The focus is on innovative campaigns that enhance customer acquisition and loyalty.

Huang Wei, the Financial director, Board Secretary, & Secretary General of the Executive Committee at Suning Tesco, provides essential financial oversight and governance. This multifaceted role involves managing the company's financial health, including budgeting, financial reporting, and capital allocation across all business segments, from home appliances to cosmetics and baby care products. As Board Secretary, Huang Wei ensures effective communication and compliance between the board of directors and management, facilitating strategic decision-making. The Secretary General of the Executive Committee role involves coordinating executive-level meetings and initiatives, ensuring operational alignment with strategic goals. By maintaining robust financial controls and transparent reporting, Huang Wei directly supports Suning Tesco's sustainable growth and investor confidence. This leadership position is crucial for navigating the financial complexities of the retail industry and ensuring long-term fiscal stability. Huang Wei's expertise underpins the company's financial strategy and corporate governance.