SPORTFIVE Executive and Leadership Team

Pedro Zander, the Chief Financial Officer at SPORTFIVE, directs the company's overall financial strategy and operations. Zander oversees all fiscal activities, including financial planning, risk management, and capital allocation, ensuring robust financial health across the organization. This leadership role involves optimizing financial performance and supporting strategic growth initiatives by providing critical financial insights. By managing budgets and financial reporting, Pedro Zander directly contributes to the company's objective of delivering responsible commercialization and long-term value to all stakeholders in sports. Zander's financial acumen is essential for maintaining the company's market leadership and driving its innovative digital solutions forward.

Melissa Yip, the Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member at SPORTFIVE, executes comprehensive financial oversight and manages corporate affairs within the Asia-Pacific region. Yip's dual role encompasses directing financial operations and spearheading corporate communications and stakeholder relations across APAC. This strategic position involves ensuring financial compliance and driving the company's mission of responsible commercialization throughout the region. By integrating financial management with corporate governance, Melissa Yip supports SPORTFIVE's objective of connecting brands, rightsholders, and media platforms. Yip's leadership also extends to board-level contributions, guiding the company's progressive approach in the sports business.

Jon Hartigan, the Chief Financial Officer (North America) at SPORTFIVE, leads financial operations and strategic fiscal planning for the North American market. Hartigan is responsible for managing all financial aspects, including budgeting, forecasting, and financial analysis, to support the company's growth and operational objectives in the region. This role is critical in ensuring the financial viability and success of SPORTFIVE's initiatives across North America. By providing expert financial guidance, Jon Hartigan directly contributes to the company's ability to forge pioneering partnerships and deliver full-service solutions. Hartigan's focus on customer centricity and data intelligence underpins the company's market leadership and innovative digital solutions.

Steve Loy, the Sportfive President America at SPORTFIVE, directs the company's strategic vision and operational execution across the Americas. Loy oversees all business development, client relations, and market expansion initiatives within this key geographic territory. This leadership position is pivotal in leveraging SPORTFIVE's global network and decades of experience to drive innovative partnerships and commercial success. By championing customer centricity and data intelligence, Steve Loy ensures the company remains at the forefront of the sports business. Loy's leadership is instrumental in connecting brands, rightsholders, and media platforms, thereby solidifying SPORTFIVE's position as the most progressive and respected partner in sports.