SPORTFIVE Executive and Leadership Team

June, 2026

Leadership Overview

SPORTFIVE has 4 executives leading key functions including finance, and regional operations.

Driven by a commitment to innovation, SPORTFIVE connects brands, rightsholders, media platforms, and fans through pioneering sports partnerships, delivering responsible commercialization and long-term value.

Leadership Roles at SPORTFIVE

  • Chief Financial Officer - Pedro Zander
  • Chief Financial Officer (North America) - Jon Hartigan
  • Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member - Melissa Yip
  • Sportfive President America - Steve Loy
  • Pedro Zander - Chief Financial Officer

    Pedro Zander, the Chief Financial Officer at SPORTFIVE, directs global financial strategy and operations. Zander oversees all fiscal planning, budgeting, and financial reporting, ensuring robust financial health across the organization. This leadership role involves managing capital allocation and driving profitability through meticulous financial oversight. By optimizing financial structures, Pedro Zander supports the company's expansion into new markets and the development of innovative digital solutions. Zander's expertise is critical in maintaining SPORTFIVE's position as a market leader and a respected partner in the sports business, aligning financial objectives with the company's mission of responsible commercialization and long-term value creation for all stakeholders.

    Jon Hartigan - Chief Financial Officer (North America)

    Jon Hartigan, the Chief Financial Officer (North America) at SPORTFIVE, spearheads financial operations and strategic fiscal management for the North American region. Hartigan directs regional budgeting, forecasting, and financial analysis, ensuring alignment with SPORTFIVE's global financial objectives and market leadership ambitions. This role involves optimizing financial performance and identifying growth opportunities within the North American sports market. By implementing effective financial controls and driving efficiency, Jon Hartigan supports the company's customer-centric approach and its mission to connect brands, rightsholders, and fans. Hartigan's leadership is vital for the responsible commercialization and sustainable growth of SPORTFIVE's presence across North America.

    Melissa Yip - Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member

    Melissa Yip, the Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member at SPORTFIVE, orchestrates financial strategy and corporate affairs across the Asia-Pacific region. Yip directs financial planning, investment strategies, and fiscal reporting for APAC, while also overseeing corporate communications and stakeholder relations. This multifaceted role involves ensuring robust financial health and fostering strong corporate governance throughout the region. By integrating financial acumen with strategic corporate messaging, Melissa Yip drives SPORTFIVE's mission to create pioneering partnerships and deliver long-term value. Yip's dual focus on finance and corporate affairs is essential for navigating the dynamic APAC sports market and reinforcing SPORTFIVE's progressive image.
    Melissa Yip

    Steve Loy - Sportfive President America

    Steve Loy, the Sportfive President America at SPORTFIVE, leads the strategic direction and operational execution across the Americas. Loy directs the expansion of SPORTFIVE's pioneering partnerships, leveraging the emotional power of sports to connect brands, rightsholders, and fans. This leadership role involves driving commercialization efforts and ensuring the delivery of full-service solutions that create long-term value. By focusing on customer centricity and innovative digital solutions, Steve Loy reinforces SPORTFIVE's market leadership and its commitment to being the most progressive partner in sports. Loy's oversight is critical for cultivating key relationships and achieving sustained growth throughout the Americas region.

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    Frequently Asked Questions Regarding SPORTFIVE Top Executives and Leadership Team

    Who leads SPORTFIVE?
    SPORTFIVE is led by Pedro Zander (Chief Financial Officer), along with executives such as Jon Hartigan (Chief Financial Officer (North America)) and Melissa Yip (Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member).
    Who is part of SPORTFIVE’s executive team?
    The executive team of SPORTFIVE includes leaders such as Pedro Zander (Chief Financial Officer), Jon Hartigan (Chief Financial Officer (North America)), Melissa Yip (Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member) and other senior executives.
    How many executives does SPORTFIVE have?
    SPORTFIVE has 4 executives leading key business areas.
    What roles are included in SPORTFIVE’s leadership team?
    The leadership team of SPORTFIVE includes roles such as Chief Financial Officer, Chief Financial Officer (North America), Chief Financial Officer & Vice President, Corporate Affairs (APAC) & Board Member, Sportfive President America.