Sizzling Steak Concepts Executive and Leadership Team

Wilson Oswald, the Chief Executive Officer of UP On the Roof at Sizzling Steak Concepts, directs the strategic expansion of the rooftop kitchen and cocktail brand across the Southeast. Oswald architects the vision for high-end dining experiences, ensuring that every location maintains the signature quality of handcrafted cocktails and world-class service. By overseeing the development of new sites in Virginia and managing existing operations in Georgia and South Carolina, the Chief Executive Officer of UP On the Roof drives the brand toward broader market penetration. Wilson Oswald coordinates with the broader leadership team to align rooftop concepts with the overall corporate mission of delivering memorable meals. Through rigorous oversight of brand standards and guest engagement, the Chief Executive Officer of UP On the Roof secures the competitive position of the company within the premium hospitality sector, fostering long-term loyalty among guests seeking exceptional dining environments.

Johnny Harof, the Chief Information Officer at Sizzling Steak Concepts, manages the digital architecture supporting 11 Ruths Chris Steak House locations and the expanding rooftop portfolio. Harof directs the integration of data systems to streamline restaurant operations, ensuring that inventory management and point-of-sale platforms function with maximum efficiency. By overseeing the digital transformation of back-office processes, the Chief Information Officer enables the company to maintain high service standards across the Southeast. Johnny Harof collaborates with executive leadership to implement robust data security protocols, protecting sensitive guest information while optimizing the flow of operational metrics. This leadership role involves the continuous evaluation of software solutions to enhance the dining experience. Ultimately, Harof secures the technological foundation necessary for the company to scale its unique dining concepts while maintaining the rigorous service quality expected by the target clientele.

Jordan Gentry, the Chief Technology Officer at Sizzling Steak Concepts, architects the hardware and network infrastructure required to support modern hospitality operations. Gentry oversees the deployment of advanced kitchen display systems and guest-facing technology that facilitate the delivery of world-class meals. By driving the implementation of scalable cloud-based solutions, the Chief Technology Officer ensures that all locations remain connected and responsive to real-time operational demands. Jordan Gentry works closely with the executive team to modernize the technical stack, allowing for seamless transitions between steakhouse and rooftop kitchen workflows. This role focuses on minimizing downtime and maximizing the reliability of critical systems across the regional footprint. Through the strategic application of emerging technologies, the Chief Technology Officer supports the company mission of providing an exceptional dining experience, ensuring that every technical touchpoint contributes to the overall success of the brand.

Tish Morris, the Chief People Officer at Sizzling Steak Concepts, directs the human capital strategy for the entire organization, including all steakhouse and rooftop kitchen staff. Morris architects comprehensive training programs that emphasize the high-quality service standards essential to the company brand. By overseeing recruitment and retention initiatives across the Southeast, the Chief People Officer ensures that every location maintains a workforce capable of delivering world-class hospitality. Tish Morris collaborates with the executive team to foster a culture of excellence, aligning employee performance with the overarching goals of the business. This leadership role involves managing complex labor requirements and developing career pathways for staff within the growing portfolio. Through the implementation of effective talent management systems, the Chief People Officer secures the human resources necessary to support the expansion of the company, ensuring that every guest receives the exceptional service that defines the brand.