Kona Ice Executive and Leadership Team

Michael Gray, the Chief Executive Officer at Kona Ice, directs the overarching corporate strategy for the mobile shaved ice franchise system. Gray manages the expansion of the brand across 49 states, ensuring that the franchise model maintains high standards of community engagement and operational efficiency. By overseeing the deployment of the Kona Entertainment Vehicle fleet, the Chief Executive Officer drives revenue growth and strengthens the market position of the company. Michael Gray coordinates with the leadership team to refine the proprietary FlavorWave dispenser technology and expand the reach of the franchise into new schools, corporate events, and private venues. This executive role involves constant evaluation of the franchise system to ensure that the business model remains the premier choice for mobile food entrepreneurs. Through rigorous oversight of national operations, Gray secures the long-term viability and scalability of the entire Kona Ice network.

Trey Wood, the Chief Executive Officer Fun Officer at Kona Ice, architects the unique brand culture that defines the mobile shaved ice experience. Wood focuses on the experiential side of the business, ensuring that every interaction at a Kona Entertainment Vehicle reflects the core mission of community joy and engagement. The Chief Executive Officer Fun Officer develops creative marketing initiatives that resonate with schools and local event organizers, driving brand loyalty across the United States. Trey Wood collaborates with regional teams to implement interactive event strategies that maximize the impact of the FlavorWave dispenser system. By prioritizing the fun-first philosophy, the Chief Executive Officer Fun Officer maintains the distinct identity of the franchise in a competitive hospitality market. This leadership role involves constant innovation in how the brand connects with customers at weddings, fundraisers, and community gatherings, ensuring that the company remains synonymous with celebration and high-quality service.

Richard Schrader, the Chief Executive Officer of FUN at Kona Ice, drives the strategic implementation of the company's signature community-focused engagement programs. Schrader oversees the development of promotional activities that enhance the visibility of the Kona Mini and Kona Trailer formats at local events. The Chief Executive Officer of FUN manages the integration of the brand's vibrant, eye-catching aesthetic into every customer touchpoint, ensuring that the mobile experience remains consistent and memorable. Richard Schrader works closely with franchise owners to provide the tools necessary for successful local market penetration and event execution. By focusing on the emotional connection between the product and the consumer, the Chief Executive Officer of FUN supports the overall growth of the franchise system. This role requires constant adaptation to changing event landscapes, ensuring that the company continues to lead the mobile food industry through superior customer interaction and brand enthusiasm.

Derek Taylor, the Chief Operating Officer at Kona Ice, manages the complex logistics and supply chain requirements for the nationwide franchise network. Taylor oversees the production and distribution of proprietary syrups and the maintenance of the patented FlavorWave dispenser technology across all 2,200 units. The Chief Operating Officer ensures that the Kona Entertainment Vehicle fleet operates at peak performance, coordinating technical support and equipment upgrades for franchisees. Derek Taylor drives operational excellence by streamlining the procurement process for sugar-free, dye-free, and Vita-Blend product lines. By monitoring the performance metrics of the franchise system, the Chief Operating Officer identifies opportunities for efficiency improvements and cost reduction. This leadership role involves close collaboration with the executive team to ensure that the infrastructure supports the rapid growth of the company. Through meticulous management of daily operations, Taylor maintains the high quality and reliability that define the Kona Ice brand.

Alisa Pompetti, the President at Kona Ice, directs the strategic growth and administrative functions of the organization. Pompetti oversees the internal processes that support the franchise system, ensuring that all corporate policies align with the mission of providing a cleaner, more engaging alternative to traditional ice cream trucks. The President manages the relationships with key stakeholders and supports the expansion of the Kona Kiosk and KEV 2.0 formats into diverse market segments. Alisa Pompetti drives the development of training programs for new franchisees, ensuring that the operational standards of the company are upheld across all 49 states. By coordinating with other C-suite leaders, the President facilitates the execution of long-term business goals and market penetration strategies. This leadership role involves balancing the needs of the corporate office with the requirements of the franchise network, ultimately ensuring that the company maintains its position as a leader in the mobile food industry.

Wayne Reese, the Owner and President at Kona Ice, provides the foundational vision and high-level oversight for the entire franchise enterprise. Reese focuses on the long-term sustainability of the business model, ensuring that the company remains a dominant force in the mobile food sector. The Owner and President manages the strategic direction of the brand, evaluating new opportunities for product innovation and market expansion. Wayne Reese works to maintain the core values of the company, fostering a culture of community service and entrepreneurial success among the franchise owners. By overseeing the financial health and strategic partnerships of the organization, the Owner and President ensures that the company continues to scale effectively. This leadership role involves guiding the executive team through complex market shifts and maintaining the competitive edge of the Kona Ice brand. Through consistent leadership, Reese secures the future of the franchise system as a premier provider of mobile shaved ice.

Steve Webber, the President at Kona Ice, leads the initiatives focused on regional market development and franchise support. Webber oversees the implementation of growth strategies that target specific geographic territories, ensuring that the brand presence remains strong in both urban and suburban environments. The President manages the coordination between corporate headquarters and regional franchise clusters, facilitating the sharing of best practices and operational insights. Steve Webber drives the adoption of new service formats, such as the Kona Trailer and Kona Mini, to capture diverse event opportunities. By analyzing market trends and consumer preferences, the President helps refine the product offerings to meet the demands of schools and corporate clients. This leadership role involves constant engagement with the franchise community to ensure that the business model remains profitable and scalable. Through strategic oversight, Webber contributes to the continued expansion and success of the Kona Ice franchise system.

Bill Purper, the President at Kona Ice, directs the strategic partnerships and business development efforts that fuel the company's growth. Purper focuses on establishing relationships with national organizations and large-scale event planners to increase the visibility of the Kona Entertainment Vehicle fleet. The President manages the integration of new business opportunities into the existing franchise framework, ensuring that all units can capitalize on high-traffic events. Bill Purper drives the development of marketing campaigns that highlight the unique benefits of the company's shaved ice products, including the sugar-free and dye-free options. By collaborating with the operations team, the President ensures that the franchise system is prepared to handle the increased demand generated by these partnerships. This leadership role involves identifying new revenue streams and optimizing the existing business model to maximize profitability. Through proactive business development, Purper strengthens the market position of the company.

Suniel Khem, the President at Kona Ice, oversees the technological integration and digital transformation of the franchise system. Khem manages the implementation of advanced tracking and management software that allows franchise owners to monitor their unit performance and inventory levels in real-time. The President drives the development of digital tools that enhance the customer experience, such as mobile ordering and event scheduling platforms. Suniel Khem works to ensure that the technological infrastructure of the company supports the rapid scaling of the franchise network across the United States. By coordinating with the operations and marketing teams, the President ensures that all digital initiatives align with the overall brand strategy. This leadership role involves evaluating emerging technologies that could improve the efficiency of the Kona Entertainment Vehicle fleet and the FlavorWave dispenser system. Through strategic technological oversight, Khem maintains the competitive advantage of the company in the modern mobile food industry.