Sitecore Executive and Leadership Team

June, 2026

Leadership Overview

Sitecore has 6 executives leading key functions including strategy, operations, technology, marketing, and regional management.

Driven by innovation, Sitecore is dedicated to empowering marketers with integrated digital experience management software, fostering real-time personalization and scalable customer engagement across all channels to redefine the post-sale customer journey.

Leadership Roles at Sitecore

  • Chief Executive Officer - Eric Stine
  • Chief Operating Officer - Apj - Stephen Hawkes
  • Chief Operating Officer (Americas) - Jordan Katz
  • Chief of Staff - Karin Hellstrom Aubron
  • Chief Technology Officer - Danny Robinson
  • Chief Marketing Officer - Michelle Boockoff-Bajdek
  • Eric Stine - Chief Executive Officer

    Eric Stine, the Chief Executive Officer at Sitecore, directs the company's overarching strategy and operational execution. Stine guides the integration of content management, commerce, and customer insights within the Sitecore Experience Cloud, ensuring marketers can deliver personalized content at scale across all channels. This leadership involves aligning departmental objectives with the company's mission to enhance customer engagement before, during, and after sales transactions. Overseeing global operations, Eric Stine ensures the company's software solutions meet the evolving demands of digital experience management. The Chief Executive Officer's focus remains on driving innovation and market leadership within the competitive software landscape. Stine's strategic vision propels Sitecore's growth and its commitment to empowering businesses through advanced digital tools.
    Eric Stine

    Stephen Hawkes - Chief Operating Officer - Apj

    Stephen Hawkes, the Chief Operating Officer - Apj at Sitecore, directs operational strategy and execution across the Asia-Pacific region. Hawkes oversees the implementation of Sitecore's digital experience management software, ensuring seamless delivery of content management, commerce, and customer insights solutions to clients in the APJ market. This leadership focuses on optimizing regional operations to support scalable, personalized customer engagement strategies. Stephen Hawkes drives operational excellence within the APJ territory, ensuring that Sitecore's software empowers marketers to connect with customers effectively across all channels. The Chief Operating Officer - Apj's responsibilities include managing regional teams and fostering strong client relationships to expand Sitecore's market footprint. Hawkes's operational oversight is key to achieving regional business goals.

    Jordan Katz - Chief Operating Officer (Americas)

    Jordan Katz, the Chief Operating Officer (Americas) at Sitecore, leads operational initiatives and business development throughout the Americas. Katz ensures the effective deployment and support of Sitecore's digital experience management software, encompassing content management, commerce, and customer insights for clients across North and South America. This role focuses on enhancing operational efficiency and driving growth by enabling marketers to deliver personalized, real-time experiences at scale. Jordan Katz oversees regional operations, aligning them with Sitecore's global strategy to maximize customer engagement and satisfaction. The Chief Operating Officer (Americas) plays a vital part in expanding Sitecore's market presence and solidifying its position as a leader in digital experience solutions. Katz's leadership ensures robust operational frameworks support client success.

    Karin Hellstrom Aubron - Chief of Staff

    Karin Hellstrom Aubron, the Chief of Staff at Sitecore, facilitates strategic initiatives and operational alignment across the executive team. Aubron supports the Chief Executive Officer in driving key projects and ensuring seamless communication between departments. This role involves optimizing internal processes and enhancing cross-functional collaboration to support Sitecore's mission of delivering integrated digital experience management software. Karin Hellstrom Aubron manages critical workflows that enable the effective deployment of personalized content and commerce solutions. The Chief of Staff ensures that strategic priorities translate into actionable plans, contributing to the company's ability to provide real-time, scalable customer engagement. Aubron's efforts are central to maintaining operational efficiency and supporting the company's global market presence.

    Danny Robinson - Chief Technology Officer

    Danny Robinson, the Chief Technology Officer at Sitecore, architects the company's technological vision and product development roadmap. Robinson leads the engineering teams responsible for advancing the Sitecore Experience Cloud, focusing on innovations in content management, commerce, and customer insights. This leadership ensures the platform's capability to deliver real-time, personalized content and scalable solutions across all customer touchpoints. Danny Robinson drives the technical strategy that underpins Sitecore's commitment to empowering marketers globally. The Chief Technology Officer oversees the development of robust, secure, and high-performance software, directly impacting the company's ability to meet market demands. Robinson's technical expertise is crucial for maintaining Sitecore's competitive edge in digital experience management.
    Danny Robinson

    Michelle Boockoff-Bajdek - Chief Marketing Officer

    Michelle Boockoff-Bajdek, the Chief Marketing Officer at Sitecore, defines and executes the company's global marketing strategy. Boockoff-Bajdek leads initiatives to elevate Sitecore's brand presence and drive demand for its digital experience management software. This involves articulating the value proposition of the Sitecore Experience Cloud to marketers seeking to deliver personalized content and commerce experiences at scale. Michelle Boockoff-Bajdek oversees all aspects of marketing, including product marketing, demand generation, and corporate communications, ensuring alignment with business objectives. The Chief Marketing Officer's role is critical in communicating Sitecore's innovation and market impact to a global audience. Boockoff-Bajdek's strategic direction supports the company's growth and its mission to transform customer engagement.
    Michelle Boockoff-Bajdek

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    Frequently Asked Questions Regarding Sitecore Top Executives and Leadership Team

    Who leads Sitecore?
    Sitecore is led by Eric Stine (Chief Executive Officer), along with executives such as Stephen Hawkes (Chief Operating Officer - Apj) and Jordan Katz (Chief Operating Officer (Americas)).
    Who is part of Sitecore’s executive team?
    The executive team of Sitecore includes leaders such as Eric Stine (Chief Executive Officer), Stephen Hawkes (Chief Operating Officer - Apj), Jordan Katz (Chief Operating Officer (Americas)) and other senior executives.
    How many executives does Sitecore have?
    Sitecore has 6 executives leading key business areas.
    What roles are included in Sitecore’s leadership team?
    The leadership team of Sitecore includes roles such as Chief Executive Officer, Chief Operating Officer - Apj, Chief Operating Officer (Americas), Chief of Staff, Chief Technology Officer.