Sitecore Executive and Leadership Team

July, 2026

Leadership Overview

Sitecore has 5 executives leading key functions including strategy, marketing, technology, and operations.

Driven by innovation, Sitecore delivers digital experience management software, combining content management, commerce, and customer insights to empower marketers in delivering personalized, real-time experiences across all channels.

Leadership Roles at Sitecore

  • Chief Executive Officer - Eric Stine
  • Chief Operating Officer - Apj - Stephen Hawkes
  • Chief Operating Officer (Americas) - Jordan Katz
  • Chief Marketing Officer - Michelle Boockoff-Bajdek
  • Chief Technology Officer - Danny Robinson
  • Eric Stine - Chief Executive Officer

    Eric Stine, the Chief Executive Officer at Sitecore, directs the company's overall strategic vision and operational execution. Stine guides the organization's trajectory, ensuring alignment with market demands for advanced digital experience management software. Overseeing the integration of content management, commerce, and customer insights, the Chief Executive Officer drives the development of the Sitecore Experience Cloud. This leadership ensures marketers can deliver personalized content at scale across all channels, impacting customer journeys before, during, and after sales. Eric Stine's focus remains on fostering innovation and expanding Sitecore's global reach, solidifying its position as a leader in the software industry. The Chief Executive Officer's mandate includes optimizing resource allocation and championing a culture of continuous improvement throughout the organization. This strategic oversight is critical for maintaining Sitecore's competitive edge in a rapidly evolving digital landscape.
    Eric Stine

    Stephen Hawkes - Chief Operating Officer - Apj

    Stephen Hawkes, the Chief Operating Officer - Apj at Sitecore, manages and optimizes operational functions across the Asia-Pacific region. Hawkes directs the execution of business strategies within the APJ territory, ensuring seamless delivery of Sitecore's digital experience management software. The Chief Operating Officer - Apj oversees regional operations, focusing on enhancing efficiency and driving growth in key markets. This leadership role involves aligning local teams with global objectives, ensuring that Sitecore's content management, commerce, and customer insights solutions are effectively deployed and supported. Stephen Hawkes's operational expertise is crucial for navigating the unique business landscape of the APJ region. By streamlining processes and fostering strong regional partnerships, the Chief Operating Officer - Apj contributes significantly to Sitecore's global operational excellence and market expansion. This focus on regional operational effectiveness supports the company's overall mission.

    Jordan Katz - Chief Operating Officer (Americas)

    Jordan Katz, the Chief Operating Officer (Americas) at Sitecore, leads operational strategy and execution throughout the Americas. Katz directs the implementation of business processes and resource management to support Sitecore's digital experience management software offerings across North and South America. The Chief Operating Officer (Americas) ensures that regional operations effectively support the delivery of Sitecore's content management, commerce, and customer insights capabilities. This role is vital for driving operational efficiency, fostering cross-functional collaboration, and achieving business objectives within the Americas market. Jordan Katz's leadership focuses on optimizing the delivery of personalized content and commerce solutions to clients. By enhancing operational frameworks, the Chief Operating Officer (Americas) plays a key part in Sitecore's sustained growth and market leadership in the region. This strategic operational oversight is essential for client success and company performance.

    Michelle Boockoff-Bajdek - Chief Marketing Officer

    Michelle Boockoff-Bajdek, the Chief Marketing Officer at Sitecore, architects the company's global marketing strategies and brand positioning. Boockoff-Bajdek drives initiatives that highlight Sitecore's digital experience management software, emphasizing its capabilities in content management, commerce, and customer insights. The Chief Marketing Officer oversees campaigns designed to showcase the Sitecore Experience Cloud's power in delivering real-time, personalized content across diverse channels. This role is pivotal in communicating Sitecore's value proposition to marketers worldwide, focusing on enhancing customer engagement and driving sales enablement. Michelle Boockoff-Bajdek's leadership ensures that marketing efforts directly support the company's growth objectives and market penetration strategies. By translating complex software features into compelling market narratives, the Chief Marketing Officer strengthens Sitecore's brand authority and market presence. This strategic marketing direction is essential for connecting with target audiences and demonstrating the tangible benefits of Sitecore's solutions.
    Michelle Boockoff-Bajdek

    Danny Robinson - Chief Technology Officer

    Danny Robinson, the Chief Technology Officer at Sitecore, spearheads the company's technological innovation and product development. Robinson directs the engineering teams responsible for advancing Sitecore's digital experience management software, ensuring its platform remains at the forefront of content management, commerce, and customer insights. The Chief Technology Officer oversees the architecture and scalability of the Sitecore Experience Cloud, enabling the delivery of personalized content across all customer touchpoints. This leadership ensures robust, secure, and high-performing solutions that meet the evolving needs of global marketers. Danny Robinson's technical vision is critical for maintaining Sitecore's competitive advantage and driving future product roadmaps. By fostering a culture of technical excellence, the Chief Technology Officer guides the development of cutting-edge features that empower businesses to create exceptional digital experiences. This role is fundamental to the integrity and advancement of Sitecore's software offerings.
    Danny Robinson

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    Frequently Asked Questions Regarding Sitecore Top Executives and Leadership Team

    Who leads Sitecore?
    Sitecore is led by Eric Stine (Chief Executive Officer), along with executives such as Stephen Hawkes (Chief Operating Officer - Apj) and Jordan Katz (Chief Operating Officer (Americas)).
    Who is part of Sitecore’s executive team?
    The executive team of Sitecore includes leaders such as Eric Stine (Chief Executive Officer), Stephen Hawkes (Chief Operating Officer - Apj), Jordan Katz (Chief Operating Officer (Americas)) and other senior executives.
    How many executives does Sitecore have?
    Sitecore has 5 executives leading key business areas.
    What roles are included in Sitecore’s leadership team?
    The leadership team of Sitecore includes roles such as Chief Executive Officer, Chief Operating Officer - Apj, Chief Operating Officer (Americas), Chief Marketing Officer, Chief Technology Officer.