Sitecore Executive and Leadership Team

July, 2026

Leadership Overview

Sitecore has 5 executives leading key functions including strategy, marketing, technology, and operations.

Driven by innovation, Sitecore empowers businesses to craft exceptional digital experiences, integrating content management, commerce, and customer insights to foster real-time, scalable personalization across all channels.

Leadership Roles at Sitecore

  • Chief Executive Officer - Eric Stine
  • Chief Operating Officer (Americas) - Jordan Katz
  • Chief Operating Officer - Apj - Stephen Hawkes
  • Chief Marketing Officer - Michelle Boockoff-Bajdek
  • Chief Technology Officer - Danny Robinson
  • Eric Stine - Chief Executive Officer

    Eric Stine, the Chief Executive Officer at Sitecore, directs the company's overarching strategy and market positioning. Stine guides the executive team in leveraging Sitecore's digital experience management software, which integrates content management, commerce, and customer insights. Overseeing global operations, the Chief Executive Officer ensures the delivery of personalized content at scale across all customer touchpoints. This leadership role involves driving innovation within the Sitecore Experience Cloud, enabling marketers to enhance customer journeys before, during, and after sales. By focusing on strategic growth initiatives, Eric Stine solidifies Sitecore's impact in the software industry, ensuring the company remains at the forefront of digital experience solutions.
    Eric Stine

    Jordan Katz - Chief Operating Officer (Americas)

    Jordan Katz, the Chief Operating Officer (Americas) at Sitecore, manages the operational execution and business performance across North and South America. Katz oversees the integration of Sitecore's digital experience management software, ensuring seamless delivery of content management, commerce, and customer insights solutions to regional clients. Directing day-to-day operations, the Chief Operating Officer (Americas) focuses on optimizing processes and resource allocation to support market growth. This leadership function involves aligning regional strategies with global objectives, enhancing customer satisfaction, and driving operational efficiency. By strengthening Sitecore's presence in the Americas, Jordan Katz plays a pivotal role in expanding the company's market share and reinforcing its commitment to client success.

    Stephen Hawkes - Chief Operating Officer - Apj

    Stephen Hawkes, the Chief Operating Officer - Apj at Sitecore, directs operational strategy and business execution throughout the Asia-Pacific and Japan region. Hawkes oversees the implementation and delivery of Sitecore's digital experience management software, ensuring effective integration of content management, commerce, and customer insights for regional customers. Managing all operational facets within the Apj territory, the Chief Operating Officer - Apj focuses on driving business expansion and operational excellence. This key role involves fostering strong client relationships and optimizing service delivery to meet the unique market demands of the Apj region. Through strategic leadership, Stephen Hawkes significantly contributes to Sitecore's global growth and market penetration.

    Michelle Boockoff-Bajdek - Chief Marketing Officer

    Michelle Boockoff-Bajdek, the Chief Marketing Officer at Sitecore, architects the global marketing strategy and brand narrative. Boockoff-Bajdek drives initiatives that highlight Sitecore's digital experience management software, emphasizing its capabilities in content management, commerce, and customer insights. Overseeing all marketing functions, the Chief Marketing Officer ensures cohesive messaging that resonates with target audiences across diverse channels. This leadership position involves translating Sitecore's technological advancements into compelling market propositions, focusing on the real-time personalization offered by the Sitecore Experience Cloud. By championing data-driven campaigns, Michelle Boockoff-Bajdek enhances market penetration and strengthens Sitecore's industry presence, directly supporting the company's growth objectives.
    Michelle Boockoff-Bajdek

    Danny Robinson - Chief Technology Officer

    Danny Robinson, the Chief Technology Officer at Sitecore, spearheads the technological vision and product development roadmap. Robinson guides the engineering teams in advancing Sitecore's digital experience management software, focusing on the integration of content management, commerce, and customer insights. Overseeing the entire technology stack, the Chief Technology Officer ensures the scalability and security of the Sitecore Experience Cloud, enabling real-time, cross-channel personalization. This critical role involves fostering innovation in areas like AI and cloud infrastructure to enhance the platform's capabilities. By driving technological excellence, Danny Robinson ensures Sitecore's solutions meet the evolving demands of marketers and businesses worldwide, reinforcing the company's commitment to cutting-edge digital experiences.
    Danny Robinson

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    Frequently Asked Questions Regarding Sitecore Top Executives and Leadership Team

    Who leads Sitecore?
    Sitecore is led by Eric Stine (Chief Executive Officer), along with executives such as Jordan Katz (Chief Operating Officer (Americas)) and Stephen Hawkes (Chief Operating Officer - Apj).
    Who is part of Sitecore’s executive team?
    The executive team of Sitecore includes leaders such as Eric Stine (Chief Executive Officer), Jordan Katz (Chief Operating Officer (Americas)), Stephen Hawkes (Chief Operating Officer - Apj) and other senior executives.
    How many executives does Sitecore have?
    Sitecore has 5 executives leading key business areas.
    What roles are included in Sitecore’s leadership team?
    The leadership team of Sitecore includes roles such as Chief Executive Officer, Chief Operating Officer (Americas), Chief Operating Officer - Apj, Chief Marketing Officer, Chief Technology Officer.