Sitecore Executive and Leadership Team

May, 2026

Leadership Overview

Sitecore has 5 executives leading key functions including strategy, marketing, technology, operations, and administration.

Driven by innovation, Sitecore delivers digital experience management software, integrating content, commerce, and customer insights to empower marketers in creating personalized, real-time customer journeys across all channels.

Leadership Roles at Sitecore

  • Chief Executive Officer - Eric Stine
  • Chief Operating Officer (Americas) - Jordan Katz
  • Chief of Staff - Karin Hellstrom Aubron
  • Chief Marketing Officer - Michelle Boockoff-Bajdek
  • Chief Technology Officer - Danny Robinson
  • Eric Stine - Chief Executive Officer

    Eric Stine, the Chief Executive Officer at Sitecore, directs the company's overall strategic vision and operational execution. Stine guides the integration of Sitecore's content management, commerce, and customer insights capabilities, ensuring the Experience Cloud empowers marketers to deliver personalized experiences at scale. Overseeing global operations, the Chief Executive Officer drives market expansion and fosters innovation within the software development sector. This leadership role involves aligning departmental objectives with the company's mission to redefine digital engagement. By focusing on customer-centric solutions, Eric Stine ensures Sitecore maintains its position as a leader in digital experience management, impacting revenue growth and market share through strategic decision-making and fostering a culture of continuous improvement across all business units.
    Eric Stine

    Jordan Katz - Chief Operating Officer (Americas)

    Jordan Katz, the Chief Operating Officer (Americas) at Sitecore, directs operational strategy and execution across the North American region. Katz ensures the efficient delivery of Sitecore's digital experience management software and services, optimizing business processes to support company growth and customer satisfaction. This leadership role involves overseeing sales operations, customer success, and regional infrastructure to align with Sitecore's global objectives. By focusing on operational excellence and market penetration within the Americas, Jordan Katz drives revenue generation and strengthens Sitecore's presence in key markets. The Chief Operating Officer (Americas) plays a vital part in translating strategic goals into tangible business outcomes, ensuring seamless operations and fostering strong client relationships throughout the region.

    Karin Hellstrom Aubron - Chief of Staff

    Karin Hellstrom Aubron, the Chief of Staff at Sitecore, provides strategic support and operational oversight to the executive leadership team. Aubron facilitates cross-functional collaboration, ensuring seamless execution of company-wide initiatives and strategic priorities. This role involves managing key projects, optimizing internal processes, and enhancing communication channels across departments. The Chief of Staff acts as a key liaison, translating strategic objectives into actionable plans and monitoring progress against critical business goals. By streamlining operations and driving efficiency, Karin Hellstrom Aubron supports the Chief Executive Officer in advancing Sitecore's mission to deliver integrated digital experience management software, thereby contributing to the company's overall market performance and operational effectiveness.

    Michelle Boockoff-Bajdek - Chief Marketing Officer

    Michelle Boockoff-Bajdek, the Chief Marketing Officer at Sitecore, architects and executes the company's global marketing strategy. Boockoff-Bajdek drives brand awareness and demand generation, focusing on positioning Sitecore's Experience Cloud as the premier solution for personalized, real-time customer journeys. This leadership position involves overseeing all marketing functions, including digital marketing, product marketing, and corporate communications, to articulate the value proposition of Sitecore's content management, commerce, and customer insights software. By championing data-driven campaigns and fostering strong market engagement, Michelle Boockoff-Bajdek ensures marketing efforts directly support sales objectives and contribute to Sitecore's growth in the competitive software landscape. The Chief Marketing Officer's initiatives are critical for expanding market reach and solidifying Sitecore's industry leadership.
    Michelle Boockoff-Bajdek

    Danny Robinson - Chief Technology Officer

    Danny Robinson, the Chief Technology Officer at Sitecore, spearheads the company's technological innovation and product development roadmap. Robinson oversees the engineering teams responsible for building and enhancing Sitecore's digital experience management software, ensuring its capabilities in content management, commerce, and customer insights remain cutting-edge. This critical role involves guiding the architecture of scalable, secure, and high-performance solutions that enable marketers to deliver personalized experiences across all channels. By driving technological advancements and maintaining robust infrastructure, Danny Robinson ensures Sitecore's platform meets the evolving demands of the digital landscape. The Chief Technology Officer's leadership is fundamental to Sitecore's ability to provide advanced software solutions and maintain a competitive technological edge.
    Danny Robinson

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    Frequently Asked Questions Regarding Sitecore Top Executives and Leadership Team

    Who leads Sitecore?
    Sitecore is led by Eric Stine (Chief Executive Officer), along with executives such as Jordan Katz (Chief Operating Officer (Americas)) and Karin Hellstrom Aubron (Chief of Staff).
    Who is part of Sitecore’s executive team?
    The executive team of Sitecore includes leaders such as Eric Stine (Chief Executive Officer), Jordan Katz (Chief Operating Officer (Americas)), Karin Hellstrom Aubron (Chief of Staff) and other senior executives.
    How many executives does Sitecore have?
    Sitecore has 5 executives leading key business areas.
    What roles are included in Sitecore’s leadership team?
    The leadership team of Sitecore includes roles such as Chief Executive Officer, Chief Operating Officer (Americas), Chief of Staff, Chief Marketing Officer, Chief Technology Officer.