Shopee Executive and Leadership Team

September, 2026

Leadership Overview

Shopee has 8 executives leading key functions including strategy, commercial operations, product development, and human capital management.

Focused on expanding digital commerce across Southeast Asia, Shopee delivers a robust online retailing platform that connects businesses and individuals through seamless, scalable technology solutions.

Leadership Roles at Shopee

  • Chief Executive Officer - Gabriel Marins
  • Chief Executive Officer, Strategic Planning ( Office) - William Salomão
  • Regional Chief Operating Officer, Commercial Strategy Office - Zoe Zhu
  • Regional Chief Operating Officer, S Office Commercial Strategy - Clarence Phay
  • Group President, Ai Product Strategy, 's Office - Mrunali Doshi
  • President, Ai Product Strategy 's Office - Kelly Zheng
  • President, Office Ai Product Strategy - Pin-Chun Hu
  • Senior Chief People Officer, Product Management Officeclv & Growth - Wensong Qiao
  • Gabriel Marins - Chief Executive Officer

    Gabriel Marins, the Chief Executive Officer at Shopee, directs the overarching corporate vision and long-term growth trajectory for the online retailing platform. Marins oversees the integration of regional market initiatives, ensuring the platform maintains a competitive edge across diverse Southeast Asian territories. By aligning cross-functional teams with the core mission of simplifying digital commerce, the Chief Executive Officer drives operational excellence and sustainable revenue expansion. This leadership role involves constant collaboration with the Board to refine market entry strategies and optimize the user experience for millions of buyers and sellers. Gabriel Marins maintains a focus on scaling infrastructure to support high-volume transaction processing. Through rigorous analysis of market trends, the Chief Executive Officer secures the company's position as a dominant force in the retail sector, fostering innovation and operational efficiency across all international business units.

    William Salomão - Chief Executive Officer, Strategic Planning ( Office)

    William Salomão, the Chief Executive Officer, Strategic Planning ( Office) at Shopee, architects the high-level strategic framework that guides the company's expansion into emerging digital markets. Salomão manages the long-term planning cycles, ensuring that the online retailing platform adapts to shifting consumer behaviors and technological advancements. By coordinating with internal departments, the Chief Executive Officer, Strategic Planning ( Office) aligns resource allocation with the primary goal of maximizing market penetration. This role requires deep engagement with regional stakeholders to identify growth opportunities and mitigate operational risks. William Salomão executes complex initiatives that streamline the connection between businesses and individual consumers. Through the implementation of data-driven planning models, the Chief Executive Officer, Strategic Planning ( Office) enhances the overall agility of the organization, ensuring that the platform remains responsive to the dynamic needs of the retail landscape while maintaining consistent profitability.

    Zoe Zhu - Regional Chief Operating Officer, Commercial Strategy Office

    Zoe Zhu, the Regional Chief Operating Officer, Commercial Strategy Office at Shopee, manages the execution of commercial initiatives across the company's primary operational regions. Zhu directs the development of localized sales strategies that optimize the performance of the online retailing platform. By overseeing the commercial strategy office, the Regional Chief Operating Officer, Commercial Strategy Office ensures that marketing and sales efforts align with the broader corporate mission of facilitating seamless transactions. This leadership role involves constant monitoring of regional performance metrics to drive efficiency and increase market share. Zoe Zhu coordinates with cross-functional teams to refine the platform's commercial offerings, ensuring that both businesses and individual users receive maximum value. Through the implementation of targeted growth programs, the Regional Chief Operating Officer, Commercial Strategy Office strengthens the company's presence in competitive markets, ultimately supporting the organization's goal of becoming the premier destination for digital retail.

    Clarence Phay - Regional Chief Operating Officer, S Office Commercial Strategy

    Clarence Phay, the Regional Chief Operating Officer, S Office Commercial Strategy at Shopee, oversees the operational logistics and commercial infrastructure that support the company's retail ecosystem. Phay directs the implementation of supply chain and vendor management strategies, ensuring that the platform maintains high service standards across all operational territories. By managing the S Office Commercial Strategy, the Regional Chief Operating Officer, S Office Commercial Strategy optimizes the flow of goods and services between merchants and customers. This role involves close collaboration with regional leadership to streamline operational workflows and reduce friction in the digital buying process. Clarence Phay executes initiatives that enhance platform reliability and user satisfaction. Through the application of rigorous operational standards, the Regional Chief Operating Officer, S Office Commercial Strategy drives the scalability of the business, ensuring that the platform can handle increasing transaction volumes while maintaining the high quality of service expected by the global user base.

    Mrunali Doshi - Group President, Ai Product Strategy, 's Office

    Mrunali Doshi, the Group President, Ai Product Strategy, 's Office at Shopee, leads the integration of artificial intelligence into the company's core product offerings. Doshi architects the roadmap for AI-driven features that enhance search functionality, personalized recommendations, and automated customer support on the retailing platform. By managing the AI product strategy, the Group President, Ai Product Strategy, 's Office ensures that technological advancements directly contribute to improved user engagement and conversion rates. This role requires constant interaction with engineering and data science teams to translate complex algorithms into intuitive user experiences. Mrunali Doshi drives the adoption of machine learning tools that optimize the platform's efficiency and competitive advantage. Through the strategic deployment of AI, the Group President, Ai Product Strategy, 's Office enables the company to provide a highly tailored shopping experience, solidifying the platform's reputation as a leader in digital retail innovation.

    Kelly Zheng - President, Ai Product Strategy 's Office

    Kelly Zheng, the President, Ai Product Strategy 's Office at Shopee, manages the strategic development of AI-powered tools that optimize the platform's internal operations and external user interfaces. Zheng directs the research and implementation of predictive analytics that assist in inventory management and demand forecasting for the online retailing platform. By overseeing the AI product strategy, the President, Ai Product Strategy 's Office ensures that the company leverages data to improve decision-making and operational efficiency. This role involves collaborating with cross-functional leaders to integrate AI solutions into the existing product ecosystem. Kelly Zheng executes projects that enhance the platform's ability to scale and adapt to market fluctuations. Through the application of advanced technology, the President, Ai Product Strategy 's Office drives the continuous improvement of the user experience, ensuring that the platform remains at the forefront of digital retail technology and operational excellence.
    Kelly Zheng

    Pin-Chun Hu - President, Office Ai Product Strategy

    Pin-Chun Hu, the President, Office Ai Product Strategy at Shopee, leads the strategic initiatives focused on leveraging artificial intelligence to optimize the platform's commercial performance. Hu directs the development of AI-based marketing tools that improve customer acquisition and retention on the online retailing platform. By managing the Office Ai Product Strategy, the President, Office Ai Product Strategy ensures that the company's technological investments yield measurable improvements in sales and user engagement. This role requires close coordination with the commercial and product teams to align AI capabilities with business goals. Pin-Chun Hu executes strategies that utilize machine learning to personalize the shopping journey for millions of users. Through the implementation of innovative AI solutions, the President, Office Ai Product Strategy drives the company's growth, ensuring that the platform maintains a significant competitive advantage in the rapidly evolving digital retail landscape.

    Wensong Qiao - Senior Chief People Officer, Product Management Officeclv & Growth

    Wensong Qiao, the Senior Chief People Officer, Product Management Officeclv & Growth at Shopee, directs the human capital strategy and organizational development initiatives that support the company's product management and growth objectives. Qiao oversees talent acquisition, employee engagement, and performance management programs designed to foster a culture of innovation. By managing the intersection of people operations and product growth, the Senior Chief People Officer, Product Management Officeclv & Growth ensures that the workforce remains aligned with the company's mission of providing a superior online retailing experience. This role involves building high-performing teams capable of executing complex product roadmaps. Wensong Qiao implements training and development frameworks that empower staff to drive sustainable growth. Through the optimization of internal talent structures, the Senior Chief People Officer, Product Management Officeclv & Growth secures the human resources necessary to maintain the platform's rapid expansion and operational success in the competitive retail market.

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    Frequently Asked Questions Regarding Shopee Top Executives and Leadership Team

    Who leads Shopee?
    Shopee is led by Gabriel Marins (Chief Executive Officer), along with executives such as William Salomão (Chief Executive Officer, Strategic Planning ( Office)) and Zoe Zhu (Regional Chief Operating Officer, Commercial Strategy Office).
    Who is part of Shopee’s executive team?
    The executive team of Shopee includes leaders such as Gabriel Marins (Chief Executive Officer), William Salomão (Chief Executive Officer, Strategic Planning ( Office)), Zoe Zhu (Regional Chief Operating Officer, Commercial Strategy Office) and other senior executives.
    How many executives does Shopee have?
    Shopee has 8 executives leading key business areas.
    What roles are included in Shopee’s leadership team?
    The leadership team of Shopee includes roles such as Chief Executive Officer, Chief Executive Officer, Strategic Planning ( Office), Regional Chief Operating Officer, Commercial Strategy Office, Regional Chief Operating Officer, S Office Commercial Strategy, Group President, Ai Product Strategy, 's Office.