Scooter's Coffee Executive and Leadership Team

June, 2026

Leadership Overview

Scooter's Coffee has 4 executives leading key functions including strategy, operations, and franchise development.

Driven by a commitment to quality, Scooter's Coffee roasts only the finest coffee beans, upholding core values established in 1998 to ensure continued success in the hospitality sector.

Leadership Roles at Scooter's Coffee

  • Chief Executive Officer - Jeffrey Welch
  • Owner and President - Bryan Dahlberg
  • Co-Owner and President - Hanna Leiting
  • Franchise Owner and President - Tracy Bouwens
  • Jeffrey Welch - Chief Executive Officer

    Jeffrey Welch, the Chief Executive Officer at Scooter's Coffee, directs the company's overall strategic vision and operational execution. Welch oversees all major business functions, ensuring alignment with the core principles established since the company's founding in 1998. This leadership role involves driving growth initiatives and maintaining the high standards of quality for which Scooter's Coffee is known. By focusing on scalable expansion and operational efficiency, Welch ensures the company's continued success in the competitive hospitality market. The Chief Executive Officer's responsibilities include fostering innovation in product development and enhancing the customer experience across all locations. Jeffrey Welch's strategic guidance is pivotal in navigating market dynamics and securing the long-term prosperity of the brand.

    Bryan Dahlberg - Owner and President

    Bryan Dahlberg, the Owner and President at Scooter's Coffee, spearheads the company's strategic direction and operational oversight. Dahlberg's leadership focuses on maintaining the integrity of the brand's founding principles, ensuring consistent quality in coffee roasting and customer service. This role involves managing key business relationships and driving initiatives that support the company's expansion goals. The Owner and President's responsibilities extend to overseeing critical operational processes that contribute to the brand's reputation for excellence. By championing the core values, Bryan Dahlberg ensures that Scooter's Coffee continues to thrive in the hospitality industry. His focus on sustainable growth and operational effectiveness underpins the company's market position.

    Hanna Leiting - Co-Owner and President

    Hanna Leiting, the Co-Owner and President at Scooter's Coffee, drives key aspects of the company's strategic development and operational management. Leiting's focus centers on upholding the brand's commitment to quality and customer satisfaction, integral to the company's success since its inception. This position involves guiding initiatives that enhance the overall customer experience and support the brand's expansion. The Co-Owner and President's duties include fostering a culture of excellence and ensuring operational consistency across the franchise network. By reinforcing the company's core values, Hanna Leiting contributes significantly to Scooter's Coffee's sustained growth and market presence in the hospitality sector. Leiting's leadership ensures the brand's continued relevance and appeal.

    Tracy Bouwens - Franchise Owner and President

    Tracy Bouwens, the Franchise Owner and President at Scooter's Coffee, directs operational strategies and business development within their designated franchise territories. Bouwens is responsible for implementing the company's established business principles and core values to ensure consistent brand delivery and customer satisfaction. This leadership role involves overseeing all aspects of franchise operations, from staff management to local marketing efforts, driving growth and profitability. The Franchise Owner and President's focus is on optimizing performance and expanding market reach in alignment with Scooter's Coffee's overall objectives. By championing quality and operational excellence, Tracy Bouwens ensures the success and continued expansion of the brand within their franchise network, contributing to the company's broader market impact.
    Tracy Bouwens

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Scooter's Coffee Top Executives and Leadership Team

    Who leads Scooter's Coffee?
    Scooter's Coffee is led by Jeffrey Welch (Chief Executive Officer), along with executives such as Bryan Dahlberg (Owner and President) and Hanna Leiting (Co-Owner and President).
    Who is part of Scooter's Coffee’s executive team?
    The executive team of Scooter's Coffee includes leaders such as Jeffrey Welch (Chief Executive Officer), Bryan Dahlberg (Owner and President), Hanna Leiting (Co-Owner and President) and other senior executives.
    How many executives does Scooter's Coffee have?
    Scooter's Coffee has 4 executives leading key business areas.
    What roles are included in Scooter's Coffee’s leadership team?
    The leadership team of Scooter's Coffee includes roles such as Chief Executive Officer, Owner and President, Co-Owner and President, Franchise Owner and President.