Scooter's Coffee Executive and Leadership Team

July, 2026

Leadership Overview

Scooter's Coffee has 4 executives leading key functions including strategy, legal oversight, ownership, and franchise development.

Dedicated to quality and core values, Scooter's Coffee drives success through a commitment to roasting the finest coffee beans and fostering strong relationships within the hospitality sector.

Leadership Roles at Scooter's Coffee

  • Chief Executive Officer - Joe Thornton
  • Owner and President - Bryan Dahlberg
  • Franchise Owner and President - Tracy Bouwens
  • Chief Legal Officer - Susan Tegt
  • Joe Thornton - Chief Executive Officer

    Joe Thornton, the Chief Executive Officer at Scooter's Coffee, directs the company's overall strategic vision and operational execution. Thornton oversees the integration of core business principles with daily operations, ensuring alignment with the company's founding values established in 1998. This leadership role involves guiding departmental objectives to maintain the high standards of coffee roasting and customer service that define Scooter's Coffee. The Chief Executive Officer's focus remains on sustainable growth and market expansion within the competitive hospitality industry. By championing innovation in product development and operational efficiency, Joe Thornton ensures the company's continued success and its commitment to quality. This executive drives the long-term planning necessary to uphold the brand's reputation and expand its reach across the United States.

    Bryan Dahlberg - Owner and President

    Bryan Dahlberg, the Owner and President at Scooter's Coffee, holds significant responsibility for the strategic direction and overall performance of the organization. Dahlberg's leadership guides the company's commitment to its founding principles and core values, ensuring operational excellence. This executive oversees key business functions, driving initiatives that enhance the brand's market position and customer experience. The Owner and President's role involves fostering a culture of quality, particularly in the roasting of premium coffee beans at the Omaha, Nebraska headquarters. Bryan Dahlberg's influence is critical in maintaining the company's success over its more than two decades of operation. This leadership position ensures that strategic decisions align with the long-term vision for Scooter's Coffee, supporting its continued growth and reputation in the hospitality industry.

    Tracy Bouwens - Franchise Owner and President

    Tracy Bouwens, the Franchise Owner and President at Scooter's Coffee, spearheads the expansion and operational success of franchised locations. Bouwens ensures that each franchise adheres to the company's stringent quality standards and core values, maintaining brand consistency. This leadership position involves supporting franchisees in their business development, operational management, and customer engagement strategies. The Franchise Owner and President's focus is on driving revenue growth and operational efficiency across the franchise network. By cultivating strong relationships with franchise partners, Tracy Bouwens contributes significantly to Scooter's Coffee's overall market presence and success. This executive's dedication to the brand's principles is essential for replicating the company's commitment to roasting fine coffee beans and delivering exceptional service nationwide.
    Tracy Bouwens
    Susan Tegt, the Chief Legal Officer at Scooter's Coffee, provides critical legal counsel and ensures regulatory compliance across all company operations. Tegt manages the legal framework supporting the company's expansion and franchise development initiatives, safeguarding the brand's interests. This role involves overseeing contract negotiations, risk management, and corporate governance, ensuring adherence to all applicable laws and industry standards. The Chief Legal Officer's responsibilities extend to advising executive leadership on legal implications of business decisions, thereby protecting the company's assets and reputation. By maintaining a robust legal strategy, Susan Tegt supports the consistent application of Scooter's Coffee's core values and business principles. This executive's expertise is vital for navigating the complexities of the hospitality sector and facilitating sustainable growth.
    Susan Tegt

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    Frequently Asked Questions Regarding Scooter's Coffee Top Executives and Leadership Team

    Who leads Scooter's Coffee?
    Scooter's Coffee is led by Joe Thornton (Chief Executive Officer), along with executives such as Bryan Dahlberg (Owner and President) and Tracy Bouwens (Franchise Owner and President).
    Who is part of Scooter's Coffee’s executive team?
    The executive team of Scooter's Coffee includes leaders such as Joe Thornton (Chief Executive Officer), Bryan Dahlberg (Owner and President), Tracy Bouwens (Franchise Owner and President) and other senior executives.
    How many executives does Scooter's Coffee have?
    Scooter's Coffee has 4 executives leading key business areas.
    What roles are included in Scooter's Coffee’s leadership team?
    The leadership team of Scooter's Coffee includes roles such as Chief Executive Officer, Owner and President, Franchise Owner and President, Chief Legal Officer.