Scooter's Coffee Executive and Leadership Team

September, 2026

Leadership Overview

Scooter's Coffee has 5 executives leading key functions including strategy, coffee operations, legal compliance, franchise development, and business ownership.

Driven by a commitment to quality beans and core values, Scooter's Coffee maintains a focus on roasting excellence while expanding the brand footprint across the United States.

Leadership Roles at Scooter's Coffee

  • Chief Executive Officer - Joe Thornton
  • Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee - Wendy Wells
  • Franchise Owner and President - Tracy Bouwens
  • Owner and President - Bryan Dahlberg
  • Chief Legal Officer - Susan Tegt
  • Joe Thornton - Chief Executive Officer

    Joe Thornton, the Chief Executive Officer at Scooter's Coffee, directs the overarching strategic vision and long-term growth initiatives for the organization. Overseeing the expansion of the drive-thru coffee model, the Chief Executive Officer ensures that the brand maintains its commitment to high-quality roasting standards across all North American markets. This leadership role involves constant collaboration with the board to refine operational efficiency and market positioning. By prioritizing the original business principles established in Nebraska, Joe Thornton drives the company toward sustainable profitability and brand recognition. The Chief Executive Officer manages the integration of new technology into the supply chain to optimize bean sourcing and roasting processes. Through rigorous oversight of corporate performance, the Chief Executive Officer secures the competitive advantage of the brand in the crowded hospitality sector, ensuring that every cup served reflects the core values of the organization.

    Wendy Wells - Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee

    Wendy Wells, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee at Scooter's Coffee, manages the specialized operational facets of the coffee roasting business. Focusing on the technical aspects of bean procurement and quality control, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee ensures that the roasting facility in Omaha adheres to the highest industry standards. This role involves coordinating with regional suppliers to maintain a consistent supply of premium beans for the entire franchise network. By optimizing the roasting workflow, Wendy Wells enhances the flavor profile and consistency of the product line. The Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee also monitors market trends to adjust sourcing strategies, ensuring that the company remains at the forefront of the specialty coffee industry. Through meticulous attention to detail, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee supports the broader mission of delivering exceptional coffee experiences.

    Tracy Bouwens - Franchise Owner and President

    Tracy Bouwens, the Franchise Owner and President at Scooter's Coffee, directs the localized execution of the brand's business model and franchise operations. Overseeing the performance of regional units, the Franchise Owner and President ensures that each location adheres to the core values and operational protocols of the company. This leadership role involves mentoring franchise partners and optimizing local market penetration to drive revenue growth. By implementing standardized service procedures, Tracy Bouwens maintains the high quality of the coffee experience for every customer. The Franchise Owner and President works closely with corporate leadership to refine the franchise support system, ensuring that individual owners have the tools necessary for success. Through consistent monitoring of unit-level metrics, the Franchise Owner and President identifies opportunities for efficiency improvements, ultimately contributing to the overall strength and scalability of the brand across diverse geographic regions.
    Tracy Bouwens

    Bryan Dahlberg - Owner and President

    Bryan Dahlberg, the Owner and President at Scooter's Coffee, oversees the strategic development and long-term sustainability of the business enterprise. Focusing on the overarching growth trajectory, the Owner and President ensures that the company remains true to the original principles established in Nebraska. This leadership role involves high-level decision-making regarding capital allocation and market expansion strategies. By fostering a culture of excellence, Bryan Dahlberg drives the organization to maintain its competitive edge in the hospitality industry. The Owner and President collaborates with other executives to align operational goals with the broader mission of the company. Through the management of key business relationships and the oversight of corporate initiatives, the Owner and President secures the future of the brand. Bryan Dahlberg ensures that the company continues to deliver high-quality coffee products while expanding its footprint and enhancing the overall value proposition for all stakeholders involved.
    Susan Tegt, the Chief Legal Officer at Scooter's Coffee, manages all regulatory compliance, franchise agreements, and corporate governance matters. Overseeing the legal framework for the national expansion, the Chief Legal Officer ensures that all business practices align with federal and state hospitality regulations. This leadership role involves drafting complex contracts and protecting the intellectual property of the brand. By mitigating operational risks, Susan Tegt provides the necessary stability for the company to scale its franchise model effectively. The Chief Legal Officer collaborates with executive leadership to navigate the legal complexities of the restaurant industry, ensuring that every expansion effort remains compliant with established standards. Through proactive legal strategy, the Chief Legal Officer safeguards the reputation and assets of the organization, allowing the business to focus on growth and customer satisfaction while maintaining a secure and transparent corporate environment.
    Susan Tegt

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    Frequently Asked Questions Regarding Scooter's Coffee Top Executives and Leadership Team

    Who leads Scooter's Coffee?
    Scooter's Coffee is led by Joe Thornton (Chief Executive Officer), along with executives such as Wendy Wells (Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee) and Tracy Bouwens (Franchise Owner and President).
    Who is part of Scooter's Coffee’s executive team?
    The executive team of Scooter's Coffee includes leaders such as Joe Thornton (Chief Executive Officer), Wendy Wells (Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee), Tracy Bouwens (Franchise Owner and President) and other senior executives.
    How many executives does Scooter's Coffee have?
    Scooter's Coffee has 5 executives leading key business areas.
    What roles are included in Scooter's Coffee’s leadership team?
    The leadership team of Scooter's Coffee includes roles such as Chief Executive Officer, Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee, Franchise Owner and President, Owner and President, Chief Legal Officer.