Scooter's Coffee Executive and Leadership Team

October, 2026

Leadership Overview

Scooter's Coffee has 5 executives leading key functions including strategic growth, coffee roasting operations, legal compliance, franchise development, and business ownership.

Driven by a commitment to quality coffee beans and core values, Scooter's Coffee maintains a focus on delivering premium hospitality experiences across its expanding national footprint.

Leadership Roles at Scooter's Coffee

  • Chief Executive Officer - Joe Thornton
  • Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee - Wendy Wells
  • Owner and President - Bryan Dahlberg
  • Franchise Owner and President - Tracy Bouwens
  • Chief Legal Officer - Susan Tegt
  • Joe Thornton - Chief Executive Officer

    Joe Thornton, the Chief Executive Officer at Scooter's Coffee, directs the overarching strategic vision and operational expansion of the brand. Overseeing the national growth trajectory, the Chief Executive Officer ensures that the roasting standards established in Omaha remain consistent across all locations. This leadership role involves managing high-level partnerships and driving the company toward long-term market dominance in the competitive coffee sector. By aligning internal resources with consumer demand, Joe Thornton optimizes the efficiency of the supply chain and enhances the overall customer experience. Thornton maintains a rigorous focus on maintaining the original business principles that define the organization. Through constant evaluation of market trends, the Chief Executive Officer secures the competitive positioning of the brand while fostering a culture of excellence and operational discipline throughout the entire corporate structure.

    Wendy Wells - Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee

    Wendy Wells, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee at Scooter's Coffee, manages specialized roasting operations and product quality initiatives. Overseeing the technical aspects of bean procurement, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee ensures that every batch meets the high standards required for the premium coffee market. This role involves coordinating with production teams to maintain consistency in flavor profiles and roasting techniques. By refining the supply chain, Wendy Wells directly impacts the quality of the final product served to customers. Wells drives innovation in roasting technology to support the company's commitment to excellence. Through meticulous oversight of production workflows, the Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee guarantees that the brand maintains its reputation for superior coffee quality while scaling operations to meet increasing demand across diverse regional markets.

    Bryan Dahlberg - Owner and President

    Bryan Dahlberg, the Owner and President at Scooter's Coffee, directs the high-level business strategy and long-term financial health of the organization. Overseeing the alignment of corporate goals with market opportunities, the Owner and President ensures that the company remains true to its founding principles. This leadership role involves evaluating investment opportunities and driving the expansion of the brand into new territories. By fostering strong relationships with stakeholders, Bryan Dahlberg supports the sustainable growth of the business. Dahlberg monitors key performance indicators to ensure that the company achieves its revenue targets and maintains operational efficiency. Through strategic decision-making, the Owner and President secures the future of the brand in the competitive coffee industry. This role focuses on balancing rapid growth with the preservation of the core values that have defined the company since its inception in Nebraska.

    Tracy Bouwens - Franchise Owner and President

    Tracy Bouwens, the Franchise Owner and President at Scooter's Coffee, manages the operational success and local market penetration of franchise units. Overseeing the implementation of corporate standards at the store level, the Franchise Owner and President ensures that every location delivers a consistent customer experience. This leadership role involves training staff, managing local marketing initiatives, and optimizing daily store performance. By driving sales growth within specific regions, Tracy Bouwens contributes to the overall success of the national brand. Bouwens coordinates with corporate leadership to ensure that franchise operations reflect the company's commitment to quality and service. Through effective management of local teams, the Franchise Owner and President maximizes profitability and strengthens the brand's presence in the community. This role remains vital for translating the company's high-level strategy into tangible results at the point of sale.
    Tracy Bouwens
    Susan Tegt, the Chief Legal Officer at Scooter's Coffee, manages all regulatory compliance, franchise agreements, and corporate governance matters. Overseeing the legal framework for national expansion, the Chief Legal Officer ensures that all business operations align with industry standards and contractual obligations. This leadership role involves mitigating risk while supporting the rapid growth of the franchise network. By drafting and negotiating complex agreements, Susan Tegt protects the intellectual property and brand integrity of the organization. Tegt provides critical guidance to the executive team regarding legal strategy and operational policy. Through proactive management of legal affairs, the Chief Legal Officer facilitates smooth business transactions and maintains the stability of the corporate structure. This role remains essential for navigating the complexities of the hospitality industry while ensuring that the company adheres to all legal requirements across its various operating regions.
    Susan Tegt

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    Frequently Asked Questions Regarding Scooter's Coffee Top Executives and Leadership Team

    Who leads Scooter's Coffee?
    Scooter's Coffee is led by Joe Thornton (Chief Executive Officer), along with executives such as Wendy Wells (Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee) and Bryan Dahlberg (Owner and President).
    Who is part of Scooter's Coffee’s executive team?
    The executive team of Scooter's Coffee includes leaders such as Joe Thornton (Chief Executive Officer), Wendy Wells (Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee), Bryan Dahlberg (Owner and President) and other senior executives.
    How many executives does Scooter's Coffee have?
    Scooter's Coffee has 5 executives leading key business areas.
    What roles are included in Scooter's Coffee’s leadership team?
    The leadership team of Scooter's Coffee includes roles such as Chief Executive Officer, Chief Executive Officer of Long Ears Coffee. DBA Scooters Coffee, Owner and President, Franchise Owner and President, Chief Legal Officer.