Salad Executive and Leadership Team

Mike Tattersfield, the Chief Executive Officer & Minority Owner at Salad, directs the overarching strategic vision for the organization. By prioritizing the integration of fresh, organic ingredients into a high-speed drive-thru model, Tattersfield ensures the company maintains a competitive edge in the hospitality sector. This leadership role involves constant evaluation of market expansion opportunities across North American regions to maximize brand reach. Overseeing the alignment of corporate goals with daily restaurant performance, the Chief Executive Officer & Minority Owner fosters a culture of efficiency and health-focused innovation. Mike Tattersfield maintains rigorous oversight of the business model, ensuring that every menu item reflects the core mission of providing affordable, nutritious food. Through consistent focus on operational excellence and long-term sustainability, the Chief Executive Officer & Minority Owner secures the company's position as a leader in the fast-casual dining landscape.

Paul Casarano, the Chief Financial Officer at Salad, manages the fiscal health and capital allocation strategies necessary for rapid restaurant expansion. By analyzing cost structures related to sourcing fresh, organic produce and in-house meat preparation, the Chief Financial Officer optimizes supply chain expenditures to keep prices accessible. This role requires close collaboration with executive leadership to forecast revenue growth and manage investment in new regional markets. Paul Casarano monitors financial performance metrics to ensure the company achieves its goal of making healthy food a viable alternative to traditional fast food. Through meticulous budget management and risk assessment, the Chief Financial Officer supports the infrastructure required for scaling operations nationwide. Casarano drives financial stability by balancing the high cost of premium ingredients with the need for competitive, fast-food-style pricing, ultimately ensuring the long-term viability of the business model.

Tom Carusona, the Chief Marketing Officer at Salad, architects the brand identity and consumer engagement strategies that define the company's market presence. By highlighting the transition from traditional fast food to fresh, nutrient-dense options, the Chief Marketing Officer builds consumer trust and loyalty across diverse demographics. This role involves managing digital campaigns and local outreach initiatives that communicate the value of house-made dressings and freshly chopped vegetables. Tom Carusona collaborates with the operations team to ensure that marketing promises align with the actual drive-thru experience. Through data-driven insights, the Chief Marketing Officer identifies emerging trends in the hospitality industry to refine messaging and expand the customer base. Carusona drives brand awareness by emphasizing the convenience and affordability of healthy eating, ensuring that the company remains the preferred choice for consumers seeking quality food on the go.

Dija Fraser, the Chief Operations Officer at Salad, oversees the daily execution of the drive-thru model to ensure speed, quality, and consistency across all locations. By streamlining kitchen workflows and managing the preparation of fresh, natural ingredients, the Chief Operations Officer maintains the high standards required for a premium fast-food experience. This role involves coordinating logistics for regional supply chains and implementing training programs that empower staff to deliver exceptional service. Dija Fraser monitors operational efficiency metrics to identify bottlenecks and optimize the speed of service without compromising food quality. Through rigorous process management, the Chief Operations Officer supports the company's expansion into new geographic territories. Fraser drives operational excellence by fostering a culture of precision and accountability, ensuring that every customer receives a fresh, great-tasting meal that aligns with the company's mission of improving the health of America.