Leadership Overview
Dutch Bros Coffee has 4 executives leading key functions including strategy, marketing, legal, and human resources.
Focused on delivering high-quality beverages with speed and service, Dutch Bros Coffee maintains a commitment to community-driven growth and operational excellence across the expanding national footprint of drive-thru locations.
Focused on delivering high-quality beverages with speed and service, Dutch Bros Coffee maintains a commitment to community-driven growth and operational excellence across the expanding national footprint of drive-thru locations.
Leadership Roles at Dutch Bros Coffee
Christine Barone - Chief Executive Officer & President
Christine Barone, the Chief Executive Officer & President at Dutch Bros Coffee, directs the overarching strategic vision and long-term growth trajectory of the organization. Overseeing the expansion of the drive-thru shop network, the Chief Executive Officer & President ensures that operational standards remain consistent with the brand promise of quality and speed. This leadership role involves constant collaboration with the Board to refine market positioning and drive shareholder value. By scaling the business model across diverse North American markets, Christine Barone directly influences the competitive standing of the company. The Chief Executive Officer & President prioritizes the integration of efficient service protocols to maintain high customer satisfaction levels. Through rigorous oversight of corporate performance, Barone secures the financial health and cultural integrity of the enterprise while navigating the complexities of a high-growth hospitality environment.

Tana Davila - Chief Marketing Officer
Tana Davila, the Chief Marketing Officer at Dutch Bros Coffee, architects the brand identity and customer engagement strategies that define the market presence of the company. Managing the development of innovative beverage campaigns, the Chief Marketing Officer ensures that every promotional initiative resonates with the core audience. This leadership role involves analyzing consumer trends to optimize the menu offerings and drive traffic to drive-thru locations across the country. By leveraging data-driven insights, Tana Davila enhances brand loyalty and expands the reach of the company within the competitive beverage industry. The Chief Marketing Officer coordinates with regional teams to ensure consistent messaging and effective local market penetration. Through creative storytelling and strategic brand positioning, Davila strengthens the connection between the company and the communities served, ultimately supporting the broader mission of delivering unparalleled service.
Victoria Tullett - Chief Legal Officer
Victoria Tullett, the Chief Legal Officer at Dutch Bros Coffee, manages the regulatory framework and corporate governance necessary for the sustained expansion of the business. Overseeing all legal affairs, the Chief Legal Officer ensures compliance with industry standards and protects the intellectual property of the company. This leadership role involves mitigating operational risks and providing counsel on franchise agreements to support the growth of the drive-thru network. By navigating complex legal landscapes across various jurisdictions, Victoria Tullett safeguards the interests of the organization and its stakeholders. The Chief Legal Officer collaborates with executive leadership to structure partnerships that align with the long-term objectives of the company. Through meticulous attention to contractual integrity and regulatory requirements, Tullett maintains the stability of the corporate structure, allowing the business to focus on delivering high-quality beverages and superior service to customers.
Jess Elmquist - Chief People Officer
Jess Elmquist, the Chief People Officer at Dutch Bros Coffee, drives the talent acquisition and organizational development strategies that sustain the unique culture of the company. Overseeing the recruitment and training of thousands of employees, the Chief People Officer ensures that the workforce embodies the commitment to speed and service. This leadership role involves designing programs that foster professional growth and maintain high engagement levels across the national operations. By cultivating a supportive work environment, Jess Elmquist directly impacts the quality of the customer experience at every drive-thru location. The Chief People Officer works closely with other executives to align human capital initiatives with the strategic goals of the organization. Through the implementation of robust talent management systems, Elmquist secures the future of the company by building a resilient and motivated team capable of supporting rapid business expansion.

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