BIGGBY COFFEE Executive and Leadership Team

Michael McFall, the Co-Founder & Chief Executive Officer at BIGGBY COFFEE, directs the overarching strategic vision for the entire organization. Overseeing long-term expansion initiatives, the Co-Founder & Chief Executive Officer ensures alignment between corporate goals and daily retail operations. This leadership role involves cultivating a culture of hospitality while managing the complex supply chain for coffee, tea, and food offerings. By analyzing market trends across North America, Michael McFall drives the brand toward sustained profitability and operational excellence. The Co-Founder & Chief Executive Officer maintains constant communication with the board to refine business models and enhance customer engagement. Through rigorous oversight of financial performance and brand identity, McFall secures the competitive position of the company within the hospitality sector. This executive leadership ensures that every franchise location adheres to the core mission of providing exceptional service and quality products to every guest.

Tim Hoffman, the President at BIGGBY COFFEE, directs the operational scaling and franchise development efforts. Overseeing the expansion of the retail footprint, the President ensures that new locations meet the rigorous quality standards of the brand. This leadership role involves managing relationships with franchise partners and optimizing the supply chain for coffee and pastries. By implementing standardized operational procedures, Tim Hoffman drives consistency and efficiency across the entire network. The President collaborates with the executive team to identify growth opportunities in emerging markets. Through the oversight of regional performance metrics, Hoffman ensures that each store contributes to the overall success of the company. This focus on operational excellence supports the mission of providing high-quality hospitality while maintaining the financial stability of the organization. The President remains dedicated to fostering a culture of growth and excellence.

John Gilkey, the President at BIGGBY COFFEE, manages the technical infrastructure and digital transformation of the retail experience. Overseeing the integration of point-of-sale systems and mobile ordering platforms, the President ensures that technology enhances the customer journey. This leadership role involves coordinating with IT teams to secure data and improve the efficiency of store-level transactions. By analyzing operational data, John Gilkey drives improvements in service speed and inventory management. The President works closely with other executives to align technological investments with the long-term business strategy of the company. Through the implementation of advanced digital tools, Gilkey supports the expansion of the brand into new territories. This focus on technological innovation ensures that the company remains competitive in the modern hospitality landscape while delivering a seamless experience for every guest across the entire network.

Rita Bettino, the Chief Marketing Officer at BIGGBY COFFEE, architects all brand awareness campaigns and customer loyalty programs. Overseeing digital engagement and promotional strategies, the Chief Marketing Officer ensures that the company remains a top choice for coffee consumers. This leadership role involves managing advertising budgets and coordinating with regional managers to boost store traffic. By leveraging data analytics to understand consumer preferences, Rita Bettino drives the development of new menu items and seasonal offerings. The Chief Marketing Officer collaborates with the executive team to maintain brand consistency across all marketing channels. Through innovative outreach and community-focused initiatives, Bettino expands the reach of the brand into new markets. This strategic focus on marketing excellence supports the broader goal of increasing revenue and strengthening the market presence of the company within the competitive restaurant industry.

Marilynn Funk, the BaM Chief of Staff at BIGGBY COFFEE, manages internal communications and organizational efficiency. Overseeing the daily operations of the executive office, the BaM Chief of Staff ensures that strategic priorities receive proper attention from all departments. This leadership role involves facilitating cross-functional collaboration and streamlining administrative processes to support the growth of the company. By coordinating high-level projects and managing internal resources, Marilynn Funk drives operational productivity. The BaM Chief of Staff acts as a primary liaison between the leadership team and the broader staff to ensure alignment with corporate objectives. Through meticulous planning and execution of internal initiatives, Funk optimizes the workflow of the organization. This role remains essential for maintaining the operational health of the company while supporting the expansion of coffee and food services across the regional footprint.