BIGGBY COFFEE Executive and Leadership Team

Michael McFall, the Co-Founder & Chief Executive Officer at BIGGBY COFFEE, directs the overarching strategic vision and long-term growth trajectory for the entire organization. Overseeing the expansion of the brand across North American markets, the Co-Founder & Chief Executive Officer ensures that every franchise location maintains the high standards of quality associated with the company's coffee, tea, and food offerings. This leadership role involves constant collaboration with the Board to refine business models and enhance operational efficiency. By prioritizing a culture of personal development, Michael McFall drives the company toward sustainable market dominance. McFall maintains a focus on scaling the business while preserving the core values established in 1995. Through rigorous oversight of corporate initiatives, the Co-Founder & Chief Executive Officer secures the financial health and competitive positioning of the brand within the hospitality industry.

Tim Hoffman, the President at BIGGBY COFFEE, oversees the daily operational execution and performance of the company's extensive franchise network. Directing the implementation of standardized service protocols, the President ensures that every location delivers consistent quality in coffee, tea, and food products. This leadership role involves managing relationships with franchise owners and providing the necessary support to maintain high operational standards across diverse geographic regions. By monitoring supply chain logistics and store-level performance, Tim Hoffman drives efficiency and profitability throughout the organization. Hoffman collaborates with other C-suite leaders to translate strategic goals into actionable operational plans. Through the continuous assessment of market trends and operational challenges, the President maintains the company's competitive edge in the hospitality industry. This role focuses on scaling the business model while ensuring that each franchise maintains the core values and service excellence expected by the customer base.

Rita Bettino, the Chief Marketing Officer at BIGGBY COFFEE, architects the brand identity and consumer engagement strategies that define the company's market presence. Managing all promotional campaigns and digital outreach, the Chief Marketing Officer ensures that the unique value proposition of the coffee and pastry menu reaches diverse customer segments across regional territories. This role requires deep integration with product development teams to align marketing narratives with seasonal menu launches. By analyzing consumer behavior data, Rita Bettino optimizes advertising spend to maximize brand awareness and store traffic. Bettino coordinates with regional managers to ensure consistent messaging across all franchise touchpoints. Through the implementation of innovative loyalty programs and community-based marketing initiatives, the Chief Marketing Officer strengthens the connection between the brand and the public, ultimately driving revenue growth and reinforcing the company's reputation for excellence in the competitive hospitality sector.

Marilynn Funk, the BaM Chief of Staff at BIGGBY COFFEE, manages internal operations and facilitates communication between executive leadership and the broader organizational structure. Overseeing the execution of strategic projects, the BaM Chief of Staff ensures that departmental goals align with the company's mission of providing quality coffee and food services. This role involves streamlining administrative processes and optimizing resource allocation to support the daily needs of the corporate headquarters. By coordinating cross-functional teams, Marilynn Funk maintains operational fluidity and supports the implementation of new business policies. Funk monitors key performance indicators to provide actionable insights to the executive team, ensuring that organizational objectives remain on track. Through the management of internal workflows and the facilitation of high-level decision-making processes, the BaM Chief of Staff contributes to the overall efficiency and stability of the company's operations across the entire franchise network.