Leadership Overview
R/GA has 8 executives leading key functions including strategy, finance, technology, and operations.
Driven by innovation, R/GA is a full-service digital advertising agency providing communications, commerce, and consulting solutions for global brands, shaping the future of marketing and brand engagement.
Driven by innovation, R/GA is a full-service digital advertising agency providing communications, commerce, and consulting solutions for global brands, shaping the future of marketing and brand engagement.
Leadership Roles at R/GA
Laurie Kustes - Chief Executive Officer
Laurie Kustes, the Chief Executive Officer at R/GA, directs the overarching strategy and operational execution for the agency. Kustes focuses on driving client success through innovative digital solutions and fostering a culture of creativity and collaboration. This leadership role involves aligning departmental objectives with the company's mission to deliver impactful communications, commerce, and consulting services. Overseeing global operations, Kustes ensures R/GA maintains its position as a leader in the digital advertising landscape. The Chief Executive Officer's responsibilities extend to shaping the agency's long-term vision and market approach, guaranteeing sustained growth and client satisfaction across all service offerings. Laurie Kustes champions the agency's commitment to transformative brand experiences.
Robin Forbes - Global Chief Executive Officer
Robin Forbes, the Global Chief Executive Officer at R/GA, spearheads the agency's worldwide strategic direction and expansion initiatives. Forbes is dedicated to advancing R/GA's capabilities in communications, commerce, and consulting, ensuring a unified approach across all international markets. This executive position involves cultivating strong client relationships and driving business development to enhance global reach. The Global Chief Executive Officer's purview includes overseeing regional leadership teams and fostering cross-border collaboration to deliver consistent, high-quality services. Robin Forbes guides the agency's adaptation to evolving market demands and technological advancements, solidifying R/GA's reputation for cutting-edge digital solutions.
Urvashi Shivdasani - Global Chief Financial Officer
Urvashi Shivdasani, the Global Chief Financial Officer at R/GA, directs all financial operations and strategic fiscal planning for the agency worldwide. Shivdasani is responsible for financial reporting, budgeting, forecasting, and ensuring the fiscal health and profitability of R/GA's global endeavors. This executive function involves managing investments, optimizing resource allocation, and mitigating financial risks across diverse markets. The Global Chief Financial Officer plays a pivotal role in supporting the agency's growth objectives by providing critical financial insights and guidance. Urvashi Shivdasani's expertise ensures robust financial management, enabling R/GA to deliver exceptional communications, commerce, and consulting solutions to its international clientele.
Rachel Greenfield - President
Rachel Greenfield, the President at R/GA, drives the strategic growth and operational excellence of the agency. Greenfield focuses on enhancing client partnerships and expanding R/GA's market presence through innovative communications, commerce, and consulting solutions. This leadership position involves overseeing key business units and fostering a collaborative environment that encourages creativity and client-centricity. The President's responsibilities include championing the agency's mission and ensuring the delivery of exceptional value to a global clientele. Rachel Greenfield's leadership is instrumental in guiding R/GA's evolution and solidifying its reputation as a premier digital advertising agency.
April Quinn - President, Americas
April Quinn, the President, Americas at R/GA, directs the strategic vision and operational performance for the agency across North and South America. Quinn is focused on driving business development, strengthening client relationships, and expanding R/GA's footprint within the Americas region. This executive role involves leading regional teams to deliver integrated communications, commerce, and consulting solutions tailored to the unique market dynamics of the Americas. The President, Americas oversees the execution of strategic initiatives designed to foster growth and innovation. April Quinn's leadership ensures R/GA's continued success and impact in delivering transformative digital experiences throughout the Americas.
Ivan Arbitman - Chief Information Officer
Ivan Arbitman, the Chief Information Officer at R/GA, architects and manages the agency's technological infrastructure and digital systems. Arbitman ensures the seamless integration of information technology to support R/GA's diverse client services, including communications, commerce, and consulting. This role is critical for maintaining operational efficiency and data security across the organization. The Chief Information Officer oversees the development and implementation of IT strategies that enhance productivity and innovation for both internal teams and external clients. Ivan Arbitman's leadership ensures that R/GA leverages advanced technology to deliver superior digital advertising solutions and maintain a competitive edge in the global market.

Genevieve George - Vice President, Chief of Staff
Genevieve George, the Vice President, Chief of Staff at R/GA, provides strategic support and operational oversight to executive leadership. George facilitates the execution of key initiatives, ensuring alignment across departments and driving project success. This role involves managing critical communications, coordinating cross-functional teams, and optimizing internal processes to enhance agency efficiency. The Vice President, Chief of Staff acts as a key liaison, bridging strategic objectives with day-to-day operations. Genevieve George's contributions are vital in streamlining operations and supporting the agency's mission to deliver innovative communications, commerce, and consulting solutions for global brands.
Nicholas Coronges - Executive Vice President & Chief Technology Officer
Nicholas Coronges, the Executive Vice President & Chief Technology Officer at R/GA, leads the agency's technological vision and innovation strategy. Coronges is responsible for developing and implementing cutting-edge technology solutions that enhance R/GA's service offerings in communications, commerce, and consulting. This critical role involves overseeing the agency's technical infrastructure, digital product development, and emerging technology exploration. The Executive Vice President & Chief Technology Officer drives the adoption of advanced platforms and methodologies to ensure R/GA remains at the forefront of digital advertising. Nicholas Coronges's expertise empowers the agency to deliver transformative digital experiences for clients worldwide.
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