Leadership Overview
R/GA has 4 executives leading key functions including strategy, operations, technology, and regional management.
Driven by a commitment to digital transformation, R/GA delivers comprehensive communications, commerce, and consulting solutions to global brands. This agency maintains a focus on bridging the gap between creative storytelling and technical innovation to drive measurable market impact.
Driven by a commitment to digital transformation, R/GA delivers comprehensive communications, commerce, and consulting solutions to global brands. This agency maintains a focus on bridging the gap between creative storytelling and technical innovation to drive measurable market impact.
Leadership Roles at R/GA
Laurie Kustes - Chief Executive Officer
Laurie Kustes, the Chief Executive Officer at R/GA, directs the overarching strategic vision and global operations of the agency. By aligning creative output with complex commerce requirements, the Chief Executive Officer ensures that R/GA maintains a competitive edge in the digital advertising landscape. Laurie Kustes oversees the integration of consulting services with brand communications to provide holistic solutions for international clients. This leadership role involves constant collaboration with the Board to refine long-term growth trajectories and operational efficiency. Through the management of cross-functional teams, the Chief Executive Officer fosters an environment of innovation that supports the delivery of high-impact digital products. By prioritizing client success and market expansion, the Chief Executive Officer secures the firm's position as a leader in the industry. Ultimately, the Chief Executive Officer drives the organizational culture and strategic initiatives necessary for sustained excellence in a rapidly evolving digital marketplace.
April Quinn - President, Americas
April Quinn, the President, Americas at R/GA, drives the strategic growth and operational success of the agency across the North American market. By overseeing regional client relationships and service delivery, the President, Americas ensures that the firm's communications and consulting solutions meet the specific demands of the local landscape. April Quinn manages the regional teams responsible for executing large-scale digital campaigns and commerce initiatives. This leadership role involves fostering strong partnerships with key clients to expand the agency's footprint within the region. By aligning regional activities with the global mission, the President, Americas maintains consistency in service quality and brand impact. April Quinn directs the development of regional talent and resources to support sustained business expansion. Through the optimization of regional operations, the President, Americas enhances the agency's ability to respond to market shifts. This position remains vital for securing the firm's market share and driving revenue growth throughout the Americas.
Genevieve George - Vice President, Chief of Staff
Genevieve George, the Vice President, Chief of Staff at R/GA, manages internal organizational alignment and executive communications. By streamlining operational workflows, the Vice President, Chief of Staff ensures that the agency's strategic objectives remain synchronized across all departments. Genevieve George facilitates high-level decision-making processes by providing critical data and administrative support to the leadership team. This role involves coordinating complex projects that span multiple service lines, including communications and consulting. By optimizing internal processes, the Vice President, Chief of Staff enhances the efficiency of the entire organization. The Vice President, Chief of Staff also monitors the execution of corporate initiatives to ensure adherence to the firm's mission. Through rigorous oversight of internal operations, the Vice President, Chief of Staff supports the agency's ability to deliver consistent value to global brands. This position remains central to maintaining operational agility and fostering effective collaboration among senior leaders.
Nick Coronges - Executive Vice President & Chief Technology Officer
Nick Coronges, the Executive Vice President & Chief Technology Officer at R/GA, architects the technical infrastructure and digital innovation strategies for the agency. By overseeing the development of advanced commerce platforms and digital tools, the Executive Vice President & Chief Technology Officer ensures that R/GA remains at the forefront of technological capability. Nick Coronges directs the engineering teams responsible for building scalable solutions that support complex client needs. This leadership role involves integrating emerging technologies into the agency's service offerings to enhance brand engagement and operational performance. By collaborating with other C-suite leaders, the Executive Vice President & Chief Technology Officer aligns technical roadmaps with broader business goals. The Executive Vice President & Chief Technology Officer drives the adoption of new digital frameworks to maintain a competitive advantage in the global market. Through the implementation of robust technical standards, the Executive Vice President & Chief Technology Officer supports the delivery of high-quality digital experiences for diverse international clients.
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